Mingaki Ukubuka Okunegciwane?: Ukubheka Lezo zinombolo Ezinkulu

Ukubonile kwenzeka. Ividiyo engahleliwe ivele iqhume ngokuzumayo—ngokungazelelwe, ikhona kukho konke okuphakelayo, ithola ukubukwa okuyizigidi, futhi umdali uwumuzwa wasebusuku. Kodwa mingaki imibono edingekayo ukuze kube negciwane? Ingabe ikhona inombolo yomlingo? Noma ingabe kuncike endaweni yesikhulumi, izethameli, kanye ne-algorithm ephusha okuqukethwe?

Spoiler: Ayikho impendulo eyodwa. Okubhekwa "njengegciwane" ku-TikTok akufani nalokho okusatshalaliswa ku-YouTube. Ividiyo ehlanganisa ukubukwa okungu-500,000 ku-Instagram ingase ibe yinhle kakhulu, kodwa leyo nombolo efanayo ku-Twitter? Meh, mhlawumbe akunjalo.

Ake sihlukanise ukuthi kusho ukuthini ukuhamba ngegciwane, mingaki imibono enegciwane kumapulatifomu ahlukene, nokuthi kwenziwa kanjani ukuthi kwenzeke.

Okuqukethwe
Kusho ukuthini ukungena ku-inthanethi
Mingaki imibono ethathwa njengeyigciwane ezinkundleni zokuxhumana?
    1. Mingaki imibono etholakala ku-TikTok?
    2. Kungaki ukubukwa okwandayo ku-YouTube?
    3. Kungaki ukubukwa okwandayo kuma-YouTube Shorts?
    4. Mingaki imibukiso enegciwane ku-Instagram?
    5. Mingaki imibono evulelekile ku-Facebook?
    6. Mingaki imibono etholakala ku-X (owayekade eyi-Twitter)?
Ukuvala

Kusho ukuthini ukungena ku-inthanethi

Uma abantu bethi okuthile “kwaba negciwane,” ngokuvamile basuke besho ukuthi kusakazeka ngokushesha—njengomlilo wequbula. Akukhona nje ngokushaya inombolo ethile yokubuka; kumayelana nokuthi lokho kubuka kunqwabelana ngokushesha kangakanani nokuthi bangaki abantu ababelana ngakho, bathande, futhi baphawule ngakho.

Okuqukethwe kwegciwane kusabalala ngoba:

• Ithola ukusabela—ukuhleka, ukushaqeka, ilukuluku, noma imibono enamandla.

• Abantu babelana ngakho kakhulu ngokuphinda uthumele, uku-tweet, noma ama-DM.

• I-algorithm yenkundla iyiphushela kubantu abaningi ngoba ukusebenzelana kukhula kakhulu.

Ekukhangiseni, “igciwane” liphinde lisho ukuchayeka mahhala. Uma okuqukethwe kusabalala ngokwemvelo ngaphandle kwezikhangiso ezikhokhelwayo, kuyisizinda segolide semikhiqizo, abagqugquzeli, namabhizinisi. Kodwa manje, umbuzo wangempela: Mingaki imibono ebalwa “njengegciwane” kumapulatifomu ahlukene?

Mingaki imibono ethathwa njengeyigciwane ezinkundleni zokuxhumana?

I-Virality incike endaweni yesikhulumi. Ku-TikTok, ividiyo ingafinyelela ukubukwa okungu-1M+ ngobusuku obubodwa, kuyilapho ku-YouTube, kungase kuthathe amasonto ukuthola inombolo efanayo. Nansi incazelo yokuthi mingaki imibono oyidingayo ukuze usakazeke endaweni ngayinye:

1. Mingaki imibono etholakala ku-TikTok?

Ayikho inombolo eqondile echaza ukuhamba ngegciwane njengoba incike ezintweni ezahlukahlukene. Kodwa-ke, ngokubheka izithameli eziningi ze-TikTok, uhlobo lokuqukethwe olusebenza kahle kakhulu, nezibalo zokubukwa ezijwayelekile, singathola umbono omuhle wokuthi yini efaneleka njengegciwane.

I-TikTok yakhelwe ubungako begciwane. I-algorithm iphusha okuqukethwe okusha ngokushesha, okusho ukuthi ngisho nabadali abancane bangaba negciwane ngokuzibandakanya okuphezulu. Uma abantu bebuka ividiyo yakho izikhathi eziningi, baphawule ngayo, futhi babelane ngayo, iTikTok izoqhubeka iyiphushela kubabukeli abasha. Ukuskrola kwayo okungapheli kugcina abasebenzisi bematasa amahora, okuvumela okuqukethwe ukuthi kusabalale njengomlilo wequbula.

Abathengisi abaningi bayavuma ukuthi ividiyo ye-TikTok efinyelela ukubukwa kwesigidi kungakapheli usuku noma ezimbili ingathathwa njengegciwane. Uma ifinyelela ukubukwa kwezigidi ezingu-3 kuya kwezi-5 ngesonto, kuyimpumelelo esobala. Kodwa-ke, njengomakethi, ungakhohlwa ukugxila kulokho okuzoba yigciwane ngaphakathi kwe-niche yakho kanye nezethameli.

I-TikTok iyinkundla enkulu enezigidi zabasebenzisi, kodwa abantu bazibandakanya kakhulu nokuqukethwe okufana nezinto abazithandayo. Ukuqonda ukuthi yini ethinta izethameli zakho eziqondiwe kuyisihluthulelo sokwenza okuqukethwe okuzoqala.

Ithiphu yegciwane le-TikTok: Sebenzisa imisindo ethrendayo, gcina amavidiyo engaphansi kwamasekhondi angu-15, futhi ubambe izibukeli emizuzwaneni emi-3 yokuqala.

2. Kungaki ukubukwa okwandayo ku-YouTube?

I-YouTube idlala igeyimu ende. Ngokungafani ne-TikTok, lapho ubungako begciwane kwenzeka ngokushesha, amavidiyo we-YouTube angazuza kancane kancane emavikini noma izinyanga. Okunye okuqukethwe kuhamba iminyaka eminingi ngemuva kokuthunyelwa ngenxa yethrafikhi yosesho.

Noma kunjalo, i-YouTube isalokhu iyinkundla ephezulu yokudala okuqukethwe kwegciwane. Ngokungafani nokuskrola okungapheli kwe-TikTok, ifomethi yevidiyo ende ye-YouTube igcina izibukeli zihlanganyele isikhathi esengeziwe, okunikeza okuqukethwe ithuba elingcono lokuba nomthelela.

Ukuze uthole umuzwa wokufinyelela okumangalisayo kwe-YouTube, bheka lolu hlu lwamavidiyo abukwa kakhulu endawenikazi. Ibonisa ukuthi okuqukethwe okuhle kungahamba kude kangakanani:

Nakuba iziteshi ezakhiwe kahle zivame ukuqongelela ukubukwa okungu-100,000 kuvidiyo entsha ngosuku, ukusakazeka kwangempela nokungena ohlwini oluthrendayo lwe-YouTube kuzodinga ukubukwa okuyizigidi ezimbili kuya kwezintathu ngosuku noma ezimbili. Emhlabeni wonke, amavidiyo asakazwayo ngokuvamile afinyelela ukubukwa kwezigidi ezingu-10 kuya kwezingu-20 masonto onke, okubonisa ukuthi kungaba namandla kangakanani ukufinyelela kwe-YouTube.

Ithiphu yegciwane le-YouTube: Amavidiyo amade (8+ amaminithi) enza kangcono, futhi izithonjana zibalulekile kunalokho ocabanga ngakho.

3. Kungaki ukubukwa okwandayo kuma-YouTube Shorts?

Okufushane kwe-YouTube kufana ne-TikTok. Okufushane okusebenza kahle kakhulu kuvamise ukuba nokusikwa okusheshayo, amandla aphezulu, nezimbondela zombhalo ezigqamile ukuze zidonse ukunaka. I-YouTube yethule Okufushane ngemuva kokubona ukuthandwa okukhulu kwamavidiyo afushane ku-TikTok.

Ngokushesha yaba enye yefomethi yokuqukethwe eheha kakhulu futhi edingeka kakhulu. Okufushane manje kuheha izigidi zokubukwa kwanyanga zonke futhi kuvame ukufinyelela izethameli eziningi kakhulu kunamavidiyo e-YouTube endabuko.

Amashothikhathi athandwa kakhulu, okwenza amavidiyo asakazwayo avame kakhulu. Kodwa-ke, njengeTikTok, ayikho inombolo eqondile. Kodwa-ke, njengoba Okufushane kuvame ukuthola ukubukwa okuningi kunamavidiyo avamile, isiqeshana esifinyelela ukubukwa okuyizigidi ezingu-2 kuya kwezingu-3 phakathi neviki ngokuvamile sibhekwa njengesandulela ngculazi.

Ithiphu ye-YouTube Shorts: Imizuzwana emibili yokuqala iyikho konke. Uma ungabaxhumi abantu ngokushesha, bazoskrola basuke ngokushesha.

4. Mingaki imibukiso enegciwane ku-Instagram?

I-Instagram kwakuyinkundla yokuqala enkulu yokugxila ngokuphelele kokuqukethwe okubukwayo, okuvumela abadali ukuthi babelane ngezithombe ezisezingeni eliphakeme namavidiyo amafushane kudala ngaphambi kokuthi i-TikTok, i-Snapchat, noma ezinye izinkundla zokuxhumana.

Yilapho futhi ukumaketha kwabanamandla kwaqala khona, kwakhula kwaba imboni yezigidigidi zamadola njengoba imikhiqizo ibambisene nabadali bokuqukethwe ukuze kufinyelelwe izethameli eziningi. Lokho eceleni, mingaki imibono ethathwa njengegciwane ku-Instagram? Amavidiyo ngokuvamile adinga ukubukwa okuyizigidi ezingu-2 kuya kwezingu-3 masonto onke ukuze abe negciwane.

Ithiphu ye-Instagram viral: Ukuzibandakanya okuphezulu (amasheya nokonga) kubaluleke kakhulu kunokuthandwa. Yenza okuqukethwe abantu abafuna ukukuthumela kubangani babo.

5. Mingaki imibono evulelekile ku-Facebook?

I-Facebook iyakhohlisa. Ngokungafani ne-TikTok noma i-YouTube, lapho okuqukethwe kungahamba kahle, i-algorithm ye-Facebook ikhetha ukukhushulwa okukhokhelwayo. Amavidiyo ahlobene, athinta imizwa, noma esitayela se-meme asenamandla anamandla egciwane.

Nakuba i-Facebook inokuqukethwe okusekelwe emibhalweni nasesithombeni, ividiyo iyona edume kakhulu. Ngakho-ke, amavidiyo asakazwayo ngokuvamile athola ukubukwa okuyizigidi ezingu-3–5 masonto onke. Kodwa-ke, i-Facebook ingafaka amavidiyo esigabeni athrendayo phezulu, noma ethola ukubukwa okungu-100,000 kuphela.

Ithiphu yegciwane le-Facebook: Isigaba sokuphawula sibhebhezela ubungako. Uma okuthunyelwe kwakho kuvusa ingxoxo, i-Facebook iyakukhuphula kubantu abaningi.

6. Mingaki imibono etholakala ku-X (owayekade eyi-Twitter)?

U-X (owayekade engu-Twitter) akakulinganisi ubungako ekubukweni—konke kumayelana noku-retweets, ukuthandwa, nokufinyelela. I-Twitter kungenzeka ingabi inkundla yokuqala yevidiyo njenge-YouTube, Instagram, noma i-TikTok, kodwa isengenye yezinkundla zokuxhumana ezidume kakhulu, enezigidi zabasebenzisi ezibuka amavidiyo nsuku zonke.

Sesikushilo lokho, amavidiyo aku-X (owayekade eyi-Twitter) ngokuvamile awafinyeleli kubabukeli abaningi abafana nokuqukethwe yigciwane kwamanye amapulatifomu. Kodwa-ke, uma ividiyo ithola ukubukwa okungu-500k kuya ku-1 million masonto onke, iyingozi. Ngakolunye uhlangothi, ama-tweets angena egazini athola phakathi kokuthandwa okungu-300k no-500k nokuphinda kuthwetshulwe.

Ithiphu ye-Twitter: Izingxabano, amahlaya, noma inani lokushaqisa liqhuba ubugciwane ngokushesha kunanoma yini enye.

Ukuvala

Okubhekwa njengegciwane kuyehluka ngokwengxenyekazi, izethameli, kanye ne-niche. Kodwa-ke, nakuba okungase kube negciwane endaweni eyodwa kwehluka kwenye, bonke banento eyodwa abafana ngayo: okuqukethwe yigciwane kuheha izethameli eziqondiwe.

Ngalesi sizathu, okuqukethwe yigciwane kufanele kube inani elithusayo, elijabulisayo, elithinta imizwa, liqondeke kalula, futhi lingavamile. Uma inale khwalithi, kunethuba elihle lokuthi izigidi zabantu zizoyibuka, yabelane, futhi iphawule ngayo, iyenze ibe negciwane ngempela.