Inkundla yezokuxhumana isiyishintshile indlela esisebenzisana ngayo nabantu esibathandayo. Yenza okufanayo, ngesivinini esisheshayo, ngendlela esithola ngayo imikhiqizo emisha futhi sithenge imikhiqizo yethu esiyintandokazi - konke ngaphandle kokushiya uhlelo lokusebenza.
Ezinyangeni ezintathu ezedlule kuphela, 41% yabathengi ngifikelwe wumkhiqizo ezinkundleni zokuxhumana, okukhombisa ukwenyuka konyaka ngo-14%.
Uma uhlela ngendlela efanele futhi usebenzise umkhiqizo wakho ezinkundleni zokuxhumana, ungakhuphula izinga lakho lokuguqulwa, uthuthukise ukuqashelwa komkhiqizo, futhi (kunjalo) ukwandisa ukuthengisa - ngendlela eyongayo.
Kulesi sihloko, sihlola izindlela ezine ezibalulekile inkundla yezokuxhumana ibalulekile ebhizinisini lakho le-e-commerce. Ake sicwilise!
Okuqukethwe
Izizathu ezi-4 zokuthi kungani inkundla yezokuxhumana ibalulekile ku-e-commerce
Ukuvala
Izizathu ezi-4 zokuthi kungani inkundla yezokuxhumana ibalulekile ku-e-commerce
1. Kwenyusa ukwethenjwa komkhiqizo nokwethembeka
Imithombo yezokuxhumana ivula umnyango wamabhizinisi we-e-commerce kumaqhinga amaningi afana izikhangiso ezikhokhelwayo kanye ne-influencer marketing. Ngokusebenzisa izikhangiso ezihlosiwe kanye nokuhlanganyela ne kwesokudla ama-influencer, amabhrendi angaxhumana ngokujulile namakhasimende awo afanelekile, abonakale kakhudlwana, futhi akhe ukuqashelwa komkhiqizo okuqinile, okubasiza kuphela ukuthi bathole ukuthengisa okwengeziwe futhi kunwebe isisekelo samakhasimende.
Uma abalandeli bezibandakanya futhi babelane ngokuqukethwe (okuqukethwe okwenziwe ngumsebenzisi) ehlobene nomkhiqizo othile, ifinyelela izethameli eziningi, okuholela ekwandeni kokuchayeka kanye nokutholwa kwamakhasimende okungenzeka. Le ndlela yokuphila yokuthuthukisa ingasebenza kahle kakhulu, njengoba incike ekushisekeleni kwangempela nasekugunyazweni okuvela kumakhasimende akhona noma abalandeli.
Ngaphezu kwalokho, izinkundla zokuxhumana zihlinzeka ngendawo ekahle yokusebenzisana okuqondile namakhasimende. Imikhiqizo ye-E-commerce ingahlanganyela ngokugcwele nezithameli zabo ngokuphendula imibuzo ngesikhathi sangempela, inikeze usizo, futhi ilethe isevisi yamakhasimende enhle kakhulu.
Ngokwenza kanjalo, le mikhiqizo isungula ukwethenjwa, ibonise ukuzibophezela kwayo ekwanelisekeni kwamakhasimende, futhi ikhulise umuzwa wokungafihli. Leli zinga le lwekucocisana ingahamba ibanga elide ekwakheni ukwethembeka komkhiqizo nokuheha amakhasimende amasha.
Ngaphezu kokusebenzelana okuqondile, inkundla yezokuxhumana isiza futhi ukwabelana ngezibuyekezo kanye nempendulo evela kumakhasimende. Ukubuyekezwa okuhle nobufakazi busebenza njengobufakazi bomphakathi obubalulekile, okuthuthukisa ukwethembeka komkhiqizo. Uma abangase bamakhasimende bebona ukuzizwisa okuhle okwabiwe abanye, kukhulisa ukuzethemba kwabo futhi kubakhuthaze ukuthi bathenge.
Futhi, ngokwabelana njalo ngezibuyekezo, ukusabela kumazwana, nokunikeza ulwazi olufanele, amabhrendi angakwazi ukuzibonakalisa njengemithombo ethembekile futhi eya emithonjeni yawo ezimbonini. Lokhu kusiza ukwakha isibopho esiqinile nezithameli zabo futhi kukhuthaza ukuthenga okuphindayo kanye nokumela umkhiqizo.
2. Ihambisa ithrafikhi yewebhusayithi futhi ikhulise ukuthengisa
Imithombo yezokuxhumana, efana nokuqukethwe kwe-SEO, isibe ngomunye wemithombo emithathu ephezulu yethrafikhi yewebhusayithi.
NjengokweHubSpot, inkundla yezokuxhumana ibalwe 16% wethrafikhi ekhiqizwa amawebhusayithi e-e-commerce ngo-2022.
Amapulatifomu afana ne-Facebook ne-Instagram ahlinzeka ngamathuluzi anamandla ukuze amabhizinisi adale futhi aqhube izikhangiso ezifinyelela izithameli abazifunayo. Ngokwakha okuqukethwe kwesikhangiso okuphoqayo nokusebenzisa okuthonyayo call-to-action (CTA) izinkinobho nezixhumanisi, amabhrendi angayenga abasebenzisi ukuthi bachofoze futhi bavakashele amawebhusayithi abo.
Lezi zikhangiso zingenziwa ngendlela oyifisayo ngokusekelwe kuhlobo lwabantu, izinto ozithakaselayo, nokuziphatha ku-inthanethi, ukuqinisekisa ukuthi zifinyelela amakhasimende afaneleka kakhulu.
Ngokuthumela njalo okuqukethwe okubalulekile nokuhehayo ezinkundleni zokuxhumana, imikhiqizo ye-e-commerce ingaheha abalandeli ukuthi bahlole ikhasi lokufika(s). Lokhu okuqukethwe kungabandakanya imibukiso yemikhiqizo, okuthunyelwe kwebhulogi okufundisayo, imihlahlandlela yokwenza, i-infographics, noma amavidiyo ajabulisayo. Ngokwabelana ngokuqukethwe okuqondana nezintshisekelo nezidingo zezethameli eziqondiwe, amabhrendi angakha abalandeli abaqotho futhi andise ithrafikhi yewebhusayithi.
Futhi, amapulatifomu ezokuxhumana anikezela ngezici ezahlukahlukene ezenza amabhizinisi e-commerce afinyelele izethameli ezibanzi futhi akhiqize umkhondo.
Ngokwesibonelo, I-Instagram ihlinzeka ngezinketho zokuqukethwe okufushane njengeReels, evumela imikhiqizo ukuthi yenze amavidiyo ahehayo namasekhondi angama-60 akhangayo. Lawa ma-Reels angakhangisa ngemikhiqizo, agqamise amaphromoshini, noma abelane ngamathiphu awusizo, adonse ukunaka kwabasebenzisi futhi akuqondise kuwebhusayithi yabo noma ikhasi lomkhiqizo.
Ukwengeza, ukunikezwa kweseshini ebukhoma kungadala isasasa futhi kuhehe abasebenzisi, njengoba kunikeza ithuba lokuwina imiklomelo kuyilapho bezibandakanya esikhathini sangempela nokuqukethwe komkhiqizo.
Inkundla yezokuxhumana ihlomisa izinkampani ze-e-commerce ukuthi zinikeze ukwesekwa kwamakhasimende ngesikhathi sangempela. Lokhu, nakho, kuholela kumakhasimende anelisekile, okungenzeka ukuthi abuyele ukuze aphinde athenge futhi ancome uhlobo kwabanye. Okuhle izwi-lomlomo okukhiqizwa ngokusebenzisana kwezokuxhumana kungafaka isandla kakhulu ekwandeni kwethrafikhi yewebhusayithi nokuthengisa.
3. Ihlinzeka ngemininingwane yamakhasimende ebalulekile
Inkundla yezokuxhumana ikhipha amathani edatha ebalulekile kanye nemininingwane engasiza e-commerce amabhrendi athola uhlelo lomdlalo olungcono kakhulu futhi enze izinqumo ezihlakaniphile.
Iningi lezinkundla zokuxhumana lihlinzeka ngezibalo ezinemininingwane eziveza ukuthi abasebenzisi basebenzisana kanjani nokuqukethwe komkhiqizo. Amamethrikhi afana nokuthandwa, amazwana, ukwabelana, kanye amanani wokuchofoza nikela ngemininingwane ekusebenzeni kwemikhankaso yokumaketha, ukuduma kwemikhiqizo ethile noma amaphromoshini, kanye namazinga okuzibandakanya ezithameli. Ngokufunda lawa mamethrikhi, amabhrendi e-e-commerce angakwazi ukukhomba amaphethini, izitayela, nezindawo okufanele zithuthukiswe.
Ngokuqapha izingxoxo, okukhulunyiwe, nama-hashtag ahlobene nomkhiqizo noma imboni yawo, amabhizinisi angathola imininingwane yesikhathi sangempela kulokho amakhasimende akushoyo nakuzwayo.
Lolu lwazi luvumela amabhrendi ukuthi ahlonze amathrendi asafufusa, abhekane nokukhathazeka noma izinkinga ngokushesha, futhi ahlonze amathuba amasha okuthuthukisa umkhiqizo noma imizamo yokumaketha. Ukulalela komphakathi kwenza amabhrendi ahlale exhumene nezithameli zawo futhi alungise ukunikezwa kwawo ukuze ahlangabezane nezidingo zabo ezithuthukayo.
Ngamazwana, imilayezo eqondile, nezibuyekezo, amabhrendi angaqoqa imininingwane kokuhlangenwe nakho kwamakhasimende, amazinga okwaneliseka, nezindawo zobuhlungu. Le mpendulo inikeza ulwazi olungasetshenzwa izinkampani ezingalusebenzisa ukuze zithuthukise imikhiqizo yazo, amasevisi, kanye ukwesekwa kwamakhasimende.
Ngokubhekana nokukhathazeka kwamakhasimende nokusebenzisa izinguquko ezisekelwe empendulweni yabo, amabhizinisi e-e-commerce angathuthukisa ulwazi lwamakhasimende kanye nokwethembeka.
Ngokusebenzisa idatha nemininingwane etholwe ezinkundleni zokuxhumana, amabhrendi e-e-commerce angenza izinqumo ezinolwazi eziqhuba ukukhula kwemali engenayo. Ukuqonda ukuziphatha kwamakhasimende nokuthandwayo kuvumela imikhiqizo ukuthi ihlanganise imikhankaso yabo yokumaketha, ithuthukise ukunikezwa kwemikhiqizo yabo, futhi ithuthukise uhambo lwazo lwamakhasimende.
Ngokuletha ukuzizwisa komuntu siqu nokufanelekile, amabhizinisi angaheha futhi agcine amakhasimende athembekile, ngaleyo ndlela angenise imali eyengeziwe.
4. Isiza ukuthengisa imikhiqizo ngaphakathi nohlelo
I-Instagram ne-Facebook zivumela izinkampani ukuthi zimake imikhiqizo ngokuqondile kokuthunyelwe kwazo, zinikeze umfanekiso obonakalayo womkhiqizo kanye nemininingwane yawo kanye nentengo:
Uma abasebenzisi behlangabezana nalokhu okuthunyelwe, bangachofoza omaka ukuze bafunde kabanzi mayelana nomkhiqizo futhi bathenge ngokuthepha nje okumbalwa - konke ngaphandle kokushiya uhlelo lokusebenza.
Lokhu kuqeda isidingo sokuthi amakhasimende aseshe umkhiqizo kuwebhusayithi yomkhiqizo noma azulazule emakhasini amaningi ukuze aqedele ukuthenga. Okuthunyelwe okuthengekayo kunikeza inqubo yokuthenga engenazihibe futhi engenazihibe, ethuthukisa ukunethezeka nokunciphisa amathuba okuba amakhasimende ashiye izinqola zawo.
Kuyathakazelisa ukuthi ezinye izinkundla zokuxhumana, njenge-Instagram, nazo zinikeza izici zokuphuma ngaphakathi nohlelo:
Ngokusebenzisa lokhu, amakhasimende angaqedela ukuthenga kwawo ngqo ngaphakathi kwenkundla yezokuxhumana ngaphandle kwesidingo sokuqondisa kabusha kuwebhusayithi yangaphandle.
Lesi sici siqhubeka senza lula inqubo yokuthenga ngokususa izinyathelo ezengeziwe nokwenza kube lula okwenziwayo. Amakhasimende angakhetha umkhiqizo, akhethe izinketho ezinjengosayizi noma umbala, afake imininingwane yawo yokukhokha, futhi aqedele ukuthenga, konke ngaphakathi kohlelo lokusebenza lwenkundla yezokuxhumana.
Ukukhokha kwangaphakathi nohlelo kunikeza izinga eliphezulu lokunethezeka nokushesha, okubhekelela isidingo esikhulayo sokuzanelisa ngokushesha ekuthengeni ku-inthanethi.
Ngokusebenzisa lezi eziwusizo ukuthenga izici, izinhlobo ze-e-commerce zinganikeza amakhasimende umuzwa wokuthenga ongenamthungo nongenazinkinga. Ukunethezeka kokukwazi ukuphequlula nokuthenga imikhiqizo ngaphandle kokushiya inkundla yezokuxhumana akugcini nje ngokuthuthukisa ukwaneliseka kwamakhasimende kodwa futhi kunciphisa ubungozi bokwehla kwamakhasimende ngesikhathi sokuthenga. Ikhulisa amathuba okuthenga okungaguquki futhi ikhuthaze amakhasimende ukuthi athathe isinyathelo esisheshayo mayelana nenhloso yawo yokuthenga.
Ukuvala
Umthelela wenkundla yezokuxhumana udlula nje ukuqwashisa ngomkhiqizo futhi ifinyelela umnyombo wokuzibandakanya kwamakhasimende nokuguqulwa kwamabhizinisi e-e-commerce. Izizathu ezine okukhulunywe ngazo ngenhla zibonisa ukuthi kungaba yiqiniso dollar-inzuzo enkampanini yakho esikhundleni sokuba nje inkundla lapho uthumela khona izibuyekezo zenkampani.
Imikhiqizo ingaxhumana ngempumelelo nezithameli eziqondiswe kubo, yakhe ukwethenjwa, inikeze isevisi yamakhasimende esezingeni eliphezulu ukuze izuze ukwethembeka kwayo, futhi iqhubekisele phambili ukuthengisa okungaguquki.
