Emakethe yanamuhla encintisanayo, ukwenziwa ngokwezifiso komkhiqizo kuye kwavela njengokuhlukanisa okubalulekile kwamabhizinisi ahlose ukugqama futhi abhekelele izidingo ezihlukile zamakhasimende awo. Lo mqondo uvumela abathengi ukuthi bahlele imikhiqizo ngendlela abayithandayo, bengeze ukuthinta komuntu siqu okuthuthukisa umuzwa wokuthenga jikelele. Lesi sihloko sicubungula ingqikithi yokwenza ngokwezifiso umkhiqizo, ihlola izinzuzo zayo, izinselele, kanye nomthelela wayo ekuziphatheni kwabathengi namasu ebhizinisi.
Okuqukethwe:
- Kuyini ukwenza ngokwezifiso umkhiqizo?
- Izinzuzo zokuhlinzeka ngemikhiqizo eyenziwe ngokwezifiso
- Ukuqonda izinselelo zokwenza ngokwezifiso umkhiqizo
- Umthelela wokwenza ngokwezifiso ekuziphatheni kwabathengi
- Amabhizinisi angakusebenzisa kanjani ukwenza ngokwezifiso umkhiqizo ngempumelelo
Kuyini ukwenza ngokwezifiso umkhiqizo?
Ukwenza ngokwezifiso umkhiqizo kuyinqubo yokulungisa umkhiqizo ukuze uvumelane nezinto ezithandwayo noma izimfuneko zekhasimende. Lokhu kungasukela ezinguqukweni ezilula zombala kuye ekulungisweni komklamo oyinkimbinkimbi. Enkathini lapho abathengi bazisa ukuhluka nokwenza kube ngokwakho, ukunikeza izinketho ezingenziwa ngendlela oyifisayo kungaba inzuzo enkulu kumabhizinisi. Akukhona nje ngokunikeza amakhasimende lokho akufunayo; kumayelana nokudala ukuxhumana okujulile nabo ngokuvuma isifiso sabo semikhiqizo ebonisa ubunikazi babo nokukhetha kwabo.
Izinzuzo zokuhlinzeka ngemikhiqizo eyenziwe ngokwezifiso
Imikhiqizo engenziwa ngendlela oyifisayo inikeza inqwaba yezinzuzo kokubili amabhizinisi kanye nabathengi. Emabhizinisini, kuvula indlela entsha yokwenza izinto ezintsha, okubavumela ukuthi bahlukanise iminikelo yabo emakethe egcwele abantu. Kuphinde kuholele ekwanelisekeni okuphezulu kwamakhasimende kanye nokwethembeka, njengoba amakhasimende ebonga umzamo owenziwe ukuze ahlangabezane nezidingo zawo ezithile. Ngokombono womthengi, ikhono lokwenza imikhiqizo ngendlela oyifisayo isho ukuthi bangakwazi ukuveza ubuntu babo ngezinto abazithengayo, okuholela kumuzwa wokuthenga owanelisa kakhulu.
Ukuqonda izinselelo zokwenza ngokwezifiso umkhiqizo
Nakuba ukwenza ngokwezifiso umkhiqizo kunikeza izinzuzo eziningi, nakho kuletha izinselelo ezimbalwa. Enye yezinselelo eziyinhloko ubunkimbinkimbi obuhilelekile ekukhiqizeni imikhiqizo eyenziwe ngokwezifiso. Lokhu kungaholela ekwenyukeni kwezindleko zokukhiqiza kanye nezikhathi zokuhola ezinde, okungenzeka zingahambelani njalo nokulindelwe ngabathengi. Ukwengeza, amabhizinisi adinga ukutshala imali kubuchwepheshe nezinhlelo ezingasingatha kahle izicelo zokwenza ngokwezifiso ngaphandle kokuyekethisa ikhwalithi noma ukusebenza.
Umthelela wokwenza ngendlela oyifisayo ekuziphatheni komthengi
Ukwenza ngokwezifiso umkhiqizo kuba nomthelela omkhulu ekuziphatheni kwabathengi. Isusa ukugxila enanini kuye kunani, njengoba abathengi bezimisele ukukhokha iprimiyamu ngemikhiqizo ehlangabezana nezidingo zabo ezithile. Lo mkhuba ubonakala ikakhulukazi phakathi kwabathengi abasebasha, ababeka ukubaluleka okukhulu kobuntu kanye nenkulumo yomuntu siqu. Ngaphezu kwalokho, imikhiqizo eyenziwe ngokwezifiso ivame ukuholela ekubandakanyekeni okuphezulu kwamakhasimende, njengoba abathengi bebamba iqhaza elikhulu ekwakhiweni komkhiqizo, okuholela ekuthengeni okugxilile kakhulu nokwanelisayo.
Amabhizinisi angasebenzisa kanjani ukwenza ngokwezifiso umkhiqizo ngempumelelo
Ukusebenzisa ukwenziwa ngokwezifiso komkhiqizo ngempumelelo kudinga indlela yamasu. Amabhizinisi adinga ukucabangela ngokucophelela ukuthi yimiphi imikhiqizo anganikeza ukuzenza ngokwezifiso futhi anqume izinga lokwenza ngokwezifiso okungenzeka. Kubalulekile futhi ukuba nohlelo oluqinile lokuphatha izicelo zokwenza ngendlela oyifisayo futhi uqinisekise ukuthi ikhwalithi yemikhiqizo eyenziwe ngokwezifiso ihlangabezana nezindinganiso zenkampani. Ukwengeza, amabhizinisi kufanele asebenzise idatha yekhasimende ukuze aqonde okuthandwayo namathrendi, okungazisa ukunikezwa kokwenza ngendlela oyifisayo esikhathini esizayo.
Isiphetho
Ukwenza ngokwezifiso umkhiqizo kumelele ushintsho olukhulu endleleni amabhizinisi abheka ngayo ukuthuthukiswa komkhiqizo kanye nokuzibandakanya kwamakhasimende. Ngokuhlinzeka ngemikhiqizo engenziwa ngendlela oyifisayo, izinkampani zingahlangabezana nesidingo esikhulayo sokwenza kube ngokwakho, okuholela ekwandiseni ukwaneliseka kwamakhasimende kanye nokwethembeka. Kodwa-ke, kubalulekile ukuzulazula ezinseleleni ngokucophelela futhi usebenzise amasu asebenzayo ukuqinisekisa ukuthi izinzuzo zokwenza ngokwezifiso umkhiqizo zifezeka ngokugcwele.
