Konke Odinga Ukukwazi Ngezimpahla Ezipakishwe Ngabathengi

Wake wabamba isikhwama sama-chips lapho usuphuma? Uphonse okokugeza izingubo ekalishini yakho? Ingabe ugcwele umuthi wokuxubha ngoba wawuthengiswa? Bese uthenge izimpahla ezipakishwe ngabathengi (CPG).

Imikhiqizo ye-CPG yizinto ezibalulekile zansuku zonke abantu abazithengayo, abazisebenzisayo, futhi bazishintshe njalo. Njengoba ungalindela, imboni inkulu, iyaqhudelana, futhi ihlala ishintsha. Ngalesi sizathu, noma ubani osebhizinisini lokuthengisa, lokukhiqiza, nanoma iyiphi indlela ehileleke emikhiqizweni kufanele azi ukuthi i-CPG isebenza kanjani, njengoba ingakunikeza unqenqema olunzima.

Ngakho-ke, ayini ngempela ama-CPG, futhi iyiphi indima ayidlalayo emnothweni we-e-commerce? Lesi sihloko sizochaza konke.

Okuqukethwe
Yiziphi izinto ezipakishwe ngabathengi (CPG)?
Izinhlobo ezi-4 zezimpahla zabathengi
    1. Izimpahla ezilula
    2. Izimpahla zokuthenga
    3. Izimpahla ezikhethekile
    4. Izimpahla ezingafunwa
I-CPG vs. FMCG: Uyini umehluko?
Kungani i-CPG ibalulekile kumabhizinisi
3 CPG izitayela ukwazi
    1. Ukukhula kwe-CPG
    2. Amathuba emakethe
    3. Izinguquko zemboni ye-CPG
Ukuvala

Yiziphi izinto ezipakishwe ngabathengi (CPG)?

I-CPG isho imikhiqizo abantu abayisebenzisa nsuku zonke futhi bayishintshe kaningi. Akhiqizwa ngobuningi, athengiswa ezitolo ezibonakalayo naku-inthanethi, futhi ngokuvamile apakishwa ngendlela evumela ukuthi agcinwe futhi athuthwe kalula.

Ukuze izimpahla zihlukaniswe njenge-CPG, zizodinga izinga eliphezulu lenzuzo, isidingo esingaguquki sabathengi, kanye nezidingo zansuku zonke. Ezinye izigaba ezijwayelekile zihlanganisa:

• Ukudla neziphuzo (ukudla okulula, okusanhlamvu, iziphuzo ezisemabhodleleni, ukudla okuqandisiwe)
• Izinto zasendlini (izihlanzi, iphepha lasendlini yangasese, izinto zokuhlanza)
• Imikhiqizo yokunakekelwa komuntu siqu (i-shampoo, umuthi wamazinyo, isiqedaphunga)
• Imithi etholakala ngaphandle kwe-counter (izidakamizwa zokunciphisa ubuhlungu, amavithamini, imithi yokungezwani komzimba)

Ngokungafani nezimpahla ezihlala isikhathi eside (izimoto noma ifenisha, njll.), izinto ze-CPG azihlali iminyaka, futhi le nzuzo esheshayo yenza imakethe iqhudelane ngokwedlulele. Ngakho-ke, amabhrendi agxila ekukhangiseni, amasu entengo, ukwethembeka kwabathengi, ukupakisha, namanethiwekhi okusabalalisa ukuze athwebule ukwabelana kwemakethe.

Izinhlobo ezi-4 zezimpahla zabathengi

Akuzona zonke izimpahla zabathengi ezingena kahle esigabeni se-CPG. Imikhiqizo yabathengi iwela ezinhlotsheni ezine eziyinhloko ngokusekelwe endleleni abantu abathenga ngayo.

1. Izimpahla ezilula

Le yimikhiqizo abantu abayithenga ngaphandle kokucabanga kabili. Azibizi, zisetshenziswa njalo, futhi zivame ukugcwala ezindaweni okulula ukuzibamba.

• Izibonelo: Isinkwa, amabhethri, umuthi wamazinyo, amanzi asebhodleleni
•  Umkhuba wokuthenga: Ukuthenga okusheshayo, okulinga kancane (imvamisa ukuthenga okungahleliwe)
• Ukuzwela amanani: Kuphezulu - abantu abaningi bakhetha inketho elula kakhulu noma eshibhe kakhulu

Ama-CPG awela kakhulu kulesi sigaba. Cabanga ukuthi kaningi kangakanani abathengi babambe iphakethe leshungamu noma i-soda ngenkathi behlola.

2. Izimpahla zokuthenga

Ngokungafani nezimpahla ezilula, lezi zidinga ukwenziwa kwezinqumo okuthile. Abathengi baqhathanisa amabhrendi, amanani, nezici ngaphambi kokuthenga.

• Izibonelo: Izingubo, amalaptop, izinto zikagesi zasendlini, ifenisha
• Umkhuba wokuthenga: Ukuthenga okungajwayelekile, okucwaningiwe
• Ukuzwela amanani: Okumaphakathi kuya phezulu - abantu bathatha isikhathi sabo bekhetha

Lezi akuzona izinto abantu abaziphonsa ezinqoleni zabo ngaphandle kokucabanga okwesibili. Kunalokho, bathatha isikhathi sabo ukuze bathenge inketho engcono kakhulu.

3. Izimpahla ezikhethekile

Le yimikhiqizo abantu abayifuna ngokukhethekile uhlobo noma ikhwalithi yabo. Ngokuvamile abanqeni ngoba bayayazi into abayifunayo futhi bazimisele ukuyikhokhela.

• Izibonelo: Amawashi kanokusho, izikhwama zabaklami, izinto zikagesi ezisezingeni eliphezulu
• Umkhuba wokuthenga: Akuvamile kodwa ngamabomu
• Ukuzwela amanani: Kuphansi - abantu bakhokhela umkhiqizo, hhayi umkhiqizo kuphela

Umuntu othenga i-iPhone akaphequluli ezinye izindlela ezishibhile ze-Android - uthola i-iPhone, isikhathi.

4. Izimpahla ezingafunwa

Lezi azikho ku-radar yabantu kuze kube yilapho bezidinga. Izimpahla ezingafunwa zihluke kakhulu ezintweni ezilula, njengoba abathengi abaningi “abakujabuleli” ukuzithenga.

• Izibonelo: Umshwalense wempilo, izicishamlilo, imikhiqizo yezokwelapha eziphuthumayo
• Umkhuba wokuthenga: Okusebenzayo, okusekelwe ezidingweni
• Ukuzwela amanani: Kuncike ekuphuthumeni

Akekho ovuka ecabanga ukuthi, "Kufanele ngithenge isicishamlilo namuhla." Kodwa uma kwenzeka kubaswa umlilo ekhishini, kuba ukuthenga okubaluleke kakhulu owake wakwenza.

I-CPG vs. FMCG: Uyini umehluko?

Nakuba kufana, umehluko oyinhloko phakathi kwezimpahla ezipakishwayo zabathengi (CPG) kanye nezimpahla zabathengi ezihamba ngokushesha (FMPG) ukuthi lezi zakamuva zinezilinganiso zenzuzo ezisheshayo, lapho abathengi bazithenga nsuku zonke noma masonto onke.

Ukwengeza, ama-CPG ajwayele ukuhluka ngentengo kanye nosayizi wokupakisha, kodwa ama-FMCG ashibhile njengoba abathengisi bawathengisa ngamavolumu aphezulu.

Qaphela: Amanye ama-FMCG nawo ayabola, kodwa hhayi wonke. Isibonelo, ubisi luyinto ehamba ngokushesha, kodwa kunjalo nesoda.

Nasi isifinyezo esisheshayo somehluko oyinhloko:

Lo mehluko ubalulekile kumabhizinisi ngoba i-FMCG idinga isivinini, ukusebenza kahle, kanye nenzuzo esheshayo, kuyilapho ezinye izinto ze-CPG zingathengiswa kancane kancane. Ngamafuphi, yonke i-FMCG iyi-CPG, kodwa akuyona yonke i-CPG eyi-FMCG.

Kungani ama-CPG ebalulekile emabhizinisini

Ukuqonda ukuthi imboni ye-CPG isebenza kanjani kuyinzuzo enkulu uma uthengisa, ukhiqiza, noma ukhangisa izimpahla ezipakishwe ngabathengi. Nasi isizathu:

• Yindawo yokuncintisana – Imikhiqizo ye-CPG ilwela indawo yeshalofu nokwethembeka kwekhasimende
• Imikhuba yabathengi ihlala ishintsha, ngakho ukuhlala phambili kugcina ibhizinisi linenzuzo
• Amamajini angaba aqinile - amanani afanele namasu okumaketha enza umehluko
• Ibhrendi efanele ingenza noma iphule umkhiqizo, ikakhulukazi ezigabeni lapho abathengi benokukhetha okuningi

Ulwazi lwama-CPG luyadingeka noma ngabe wethula umkhiqizo omusha, usebenzisa isitolo sokudayisa, noma uzulazula amathrendi okuthenga kwabathengi.

3 CPG izitayela ukwazi

With an umxhwele I-USD 2 trillion inani lemakethe, imboni ye-CPG yaseNyakatho Melika inezici ezimbalwa ezithuthukisa ukukhula futhi ibukeka izoshintsha eminyakeni embalwa ezayo ngenxa yezinguquko ekwenziweni kwabantu kanye nokushintsha okuthandwa ngabathengi. Nawa amathrendi amathathu okufanele uwaqaphele:

1. Ukukhula kwe-CPG

Ngo-2032, izibikezelo zocwaningo zifika I-USD 3.8 trillion izosetshenziswa ezimpahleni zansuku zonke ezithengwayo minyaka yonke. Lokhu kukhula kuwumphumela wezinto ezimbalwa:

• Imali engenayo ephezulu: Abantu emazweni asathuthuka benza imali eningi, ngakho-ke basebenzisa imali eningi kumikhiqizo edumile
• Inani labantu abaningi: Ukukhula kwenani labantu emhlabeni wonke kusho ukuthi abathengi abaningi bazothenga le mikhiqizo
• Ukushintsha okuncamelayo: Abathengi bafuna imikhiqizo enempilo, eco-friendly, neyenzelwe umuntu siqu kunangaphambili

2. Amathuba emakethe

Nazi izinto ezintathu ezizoba nomthelela ekukhuleni kwemakethe yalo mkhakha:

• Ukunwebela emazweni amasha: Izifunda ezikhula ngokushesha njenge-China, i-India, ne-Southeast Asia zinikeza amandla amakhulu ngenxa yobuningi bazo kanye nokwanda kwesidingo se-CPG.
• Ukuthenga ku-inthanethi: Ukuthenga ku-inthanethi kukhulu kunangaphambili, ngakho abantu bathenga nama-CPG abo ku-inthanethi. Ingxenye engcono kakhulu ukuthi amabhrendi manje angakwazi ukuthengisa kuwo ngokuqondile futhi anikeze ukuzizwisa komuntu siqu kokuthenga.
• Ubuchwepheshe obusha: Imboni ye-CPG izozuza ku-AI kanye namathuluzi okuhlaziya idatha, esiza amabhizinisi ukuthi athuthukise amaketanga awo okuhlinzeka futhi adale amasu okumaketha aqondiswe kakhulu.

3. Izinguquko zemboni ye-CPG

Imboni ye-CPG yenze izinguquko eziphawulekayo eminyakeni yamuva. Nazi izinguquko ezibalulekile:

• Impilo nokuphila kahle: Njengoba abantu abaningi befuna ukudla okunempilo nemikhiqizo yokunakekelwa komuntu siqu, izitolo zigcina izinto eziningi ukuze zihlangabezane nesidingo

Imikhiqizo yokunakekelwa kwezempilo: Imakethe yezinto ezibalulekile zezempilo zansuku zonke njengezidambisa izinhlungu, umuthi obandayo, amakhambi asekhaya, namavithamini iyakhula njengoba abantu begxila kakhulu empilweni enhle.

• Ukusimama: Lo mkhuba usemkhulu, njengoba abathengi bafuna imikhiqizo enokukhiqiza okusimeme kanye nokupakishwa okuvumelana nemvelo
• Imikhiqizo yomkhiqizo wesitolo: Abathengisi bakha amabhrendi abo, banikela ngemikhiqizo yekhwalithi ngamanani aphansi ukuze baqhudelane nemikhiqizo yamagama amakhulu

Ukuvala

Izimpahla ezipakishwe ngabathengi zikhona yonke indawo futhi zihlanganisa yonke into kusukela ekuthengeni kuya kwensipho. Ziwumgogodla wokuthengisa, futhi ukuwaqonda kusiza amabhizinisi ukuthi athuthuke. Okokugcina, ukuze uphumelele, kungcono ukukhumbula lawa maphuzu abalulekile ngaphambi kokungena embonini:

• I-CPG iyisigaba esibanzi semikhiqizo, kuyilapho i-FMCG iyingxenye yayo ehamba ngokushesha
• Imikhiqizo iwela ezigabeni ezihlukene ngokuya ngokuthi abantu bayithenga kanjani
•  Ukwazi ukuthi abathengi bathenga kanjani kusiza amabhizinisi ukuthi athengise ngobuchule