Iminyaka yakamuva ibone ukwanda kokuhlanganisa ubuchwepheshe obuthuthukisiwe, njengezinzwa, kuzixazululo zokupakisha ukuze kuthuthukiswe. ukupakishwa okuhlakaniphile. Lokhu okuqanjwe kabusha kuguqula amaketango wokuhlinzeka, kuthuthukise ubuqotho bomkhiqizo, ukuphepha, nekhwalithi, futhi kuthuthukise ulwazi lwamakhasimende lonke.
Lobu buchwepheshe obuhlakaniphile buya ngokuya buduma ku-eCommerce, nasezimpahleni zezimboni nezimpahla ezipakishwe ngabathengi. Ngalokhu kukhula okusheshayo kwesidingo sokupakishwa okuhlakaniphile, amabhizinisi angasebenzisa lezi zinto ezintsha ukuze angene kule makethe ekhulayo futhi andise ukuncintisana nokusebenza.
Okuqukethwe
Ukubuka konke kwemboni yokupakisha ehlakaniphile yomhlaba wonke
Izinhlobo zokupakisha ezihlakaniphile
Amathrendi asafufusa kanye nobuchwepheshe ekufakweni okuhlakaniphile
Izimboni ezinesidingo esikhulu sokupakishwa okuhlakaniphile
Isiphetho
Ukubuka konke kwemboni yokupakisha ehlakaniphile yomhlaba wonke
Amabhizinisi aya ngokuya ebona amandla we ukupakishwa okuhlakaniphile ekwenzeni ngcono kanye nokugcina izinga lemikhiqizo yabo. Isibonelo, ukusebenzisa ubuchwepheshe obufana nezinzwa kusiza ukuqoqa idatha, elondolozwayo futhi ehlaziywayo ukuze kutholwe imininingwane ebalulekile njengekhwalithi yomkhiqizo elungiselela ukuthuthukiswa okufanele. Ngaphezu kwalokho, izinkampani ziya ngokuya zisebenzisa amaphakheji ahlakaniphile ukuze zihambisane nezindinganiso eziqinile zokulebula zikazwelonke nezamazwe ngamazwe. Lawa mathuba aholele ekukhuleni ngokushesha kwemakethe yokupakisha ehlakaniphile.
Amandla emakethe yokupakisha ehlakaniphile nosayizi
Usayizi wemakethe yokupakisha ehlakaniphile ubuyinani elilinganayo US$41.55 billionn ngo-2022 futhi kulindeleke ukuthi ifinyelele ku-US $ 63.25 billion ngo-2030, ikhule ngezinga lokukhula lonyaka elihlanganisiwe (CAGR) lika-5.39%. Ngo-2022, imboni yokupakisha ehlakaniphile yabalelwa 2% we-US$ 900 billion imboni yokupakisha, kulindeleke ukuthi ikhule ifinyelele ku-5% ngo-2030. Lezi zibalo zibonisa ithuba lokuthi amabhizinisi asebenzise amandla emboni kanye namathuba okwanda kwesidingo sokupakishwa okuhlakaniphile.
Ngokuncintisana okwandayo ezimakethe zasekhaya nezamazwe ngamazwe, ukupakishwa okuhlakaniphile ngokushesha kuba yisixazululo esiphelele esiguqula indlela amabhizinisi aletha ngayo, adayise, futhi asebenzise ngayo imikhiqizo. Izinkampani ezimbonini ezahlukahlukene, njengokudla, izimonyo, nemithi, zithole izixazululo zokupakisha ezihlakaniphile.
Izinto eziqhuba ukukhula kwemakethe yokupakisha okuhlakaniphile
Izinto eziningi ziqhuba isidingo sezinto zokupakisha ezihlakaniphile nokukhula komkhakha. Lokhu kubandakanya:
- Ukushintsha indlela yokuphila yabathengi kanye nezimfuno
Ukukhula kwemakethe yokupakisha okuhlakaniphile kuhlotshaniswa nokuqhubekayo ukufudukela emadolobheni kanye nokwanda kokusetshenziswa kwemikhiqizo yomuntu nge-innovation edidiyelwe ethuthukisiwe. Ngaphandle kwalokhu, amakhasimende esimanje akhathalela kakhulu impilo futhi anelukuluku lokwazi mayelana nokupakishwa kokudla akudlayo. Lokhu kusho ukuthi amabhrendi angasebenzisa izici zokupakisha ezihlakaniphile njenge Amakhodi we-QR ukuthuthukisa ukufinyelela kwamakhasimende olwazini lomkhiqizo.
Ezindaweni ezifana neNyakatho Melika, okucatshangwa ukuthi izobambelela 26% yenani lesheya ngo-2031, isidingo sokupakisha okuhlakaniphile siqhutshwa isifiso sokunciphisa udoti wokudla ngokusebenzisa ubuchwepheshe obuthuthukisiwe obushayela ukupakisha okuhlakaniphile.
- Isidingo sezixazululo zokupakisha ezilawulwa izinga lokushisa
Izimboni ezifana nokudla, iziphuzo, nezinkampani zemithi zifuna izixazululo zokupakisha ezilawulwa izinga lokushisa ukusiza ukuqapha nokugcina ubusha bemikhiqizo. Lolu hlelo lokusebenza lokupakishwa okuhlakaniphile luye lwandisa isidingo nokukhula kwemakethe.
- Intuthuko ezinqubweni zokuphrinta
Ubuchwepheshe bokuphrinta zibonise ukusebenza okuthuthukisiwe ekucubunguleni nasekuthuleni ulwazi, okwenza amabhrendi axhumane futhi axhumane namakhasimende aqondiwe. Isibonelo, ikhono elithuthukisiwe lokuphrinta amakhodi e-QR ephepheni nakwezinye izindawo lenza izinzuzo zalokhu kuqanjwa kufinyeleleke kalula kubathengisi.
Izinhlobo zokupakisha ezihlakaniphile
Ukupakisha okuxhunyiwe
Amabhrendi asebenzisa amaphakheji axhunyiwe ukuze "axhumane" namakhasimende awo. Ihlanganisa ubuchwepheshe obufana namathegi, amakhodi e-QR, nezinzwa eziqoqa idatha yenkampani yangaphandle yokuhlaziya ukuziphatha kwabathengi. Ngenxa yalokho, iguqula ukupakishwa ibe amathuluzi omkhiqizo asebenzisanayo futhi idale okuhlangenwe nakho okunenjongo. Isibonelo sokupakishwa okuxhunyiwe yilapho ikhasimende lingakwazi ukuskena ikhodi ye-QR futhi lihlale kuwebhusayithi yenkampani noma ingosi yohlelo lokusebenza, lapho lifinyelela khona enye imidiya, njengamavidiyo abonisa ukusetshenziswa komkhiqizo.
Ukupakisha okusebenzayo
Ukupakisha okusebenzayo kusebenzisa ubuchwepheshe obusiza ukukhulula noma ukumunca izinhlanganisela ezivela ekudleni noma endaweni yekhanda ukupakisha kokudla. Ihlanganisa ubuchwepheshe obuthuthukisiwe ukuze inikeze ukusebenza okufana nezinga lokushisa, i-thermochromic, umswakama, noma ukulawula amagciwane, ngaleyo ndlela kusize izinkampani zandise impilo yeshalofu yomkhiqizo kanye nekhwalithi ngokumisa ukusabela okonakalisayo.
Ukupakisha okuholwa ngumklamo
Ukupakisha okuholwa yidizayini kuyindlela yokupakisha ethuthukisa umsebenzi nesakhiwo somkhiqizo ukuze kuthuthukiswe ulwazi lomsebenzisi kanye nokubonwa kwevelu. Ibeka phambili idizayini yephakheji ebonakalayo ukuze ikhange amakhasimende aqondiwe.
Ukupakisha okuhlakaniphile
Ukupakisha okuhlakaniphile ihlanganisa izixazululo zokupakisha ezihlakaniphile, ezisebenzisanayo nezixhunyiwe. Ubuchwepheshe obuhlanganiswe kulokhu kufakwa busiza imisebenzi ehlukahlukene, okuhlanganisa ukuqoqa idatha, ukulandelela nokulandelela imikhiqizo, kanye nokuthola izinkinga ezingaba khona. Ihlola izimo zomkhiqizo kusetshenziswa izinkomba nezinzwa ezibekwe ngaphakathi noma ngaphandle kwephakeji. Izibonelo zezimo ezitholiwe zifaka ubusha, izinga lokushisa, ukucinana, nesikhathi sokugcina.
Amathrendi asafufusa kanye nobuchwepheshe ekufakweni okuhlakaniphile
I-Augmented reality (AR) emaphaketheni ahlakaniphile
I-Augmented reality (AR) ishintsha indlela amakhasimende asebenzisana ngayo ukupakisha komkhiqizo ngokunika amandla amabhrendi ukuthi ahlanganise into engokoqobo nengokoqobo. Isiza izinkampani zidlulisele ulwazi lokupakisha ngokuqukethwe kwe-3D, okuholela izethameli emhlabeni wedijithali nokwandisa amathuba okuzibandakanya okuphezulu.
Ukuze kwandiswe amandla okupakishwa okuhlakaniphile okusekelwe ku-AR, amabhrendi ahlola izinketho ezihlukahlukene zokuqukethwe, okuhlanganisa:
- Umbhalo
- Graphics
- Imidlalo esebenzisanayo
- Amavidiyo
- Animation
Amakhodi e-QR emaphaketheni ahlakaniphile
Ngokusebenza okuthuthukile kuma-smartphones amaningi namuhla, sekulula kumakhasimende ukufunda amakhodi e-QR inqobo nje uma ifoni inekhamera nokufinyelela ku-inthanethi. Lokhu lula kokusetshenziswa kube negalelo elikhulu ekwandeni kokwamukelwa kwamakhodi e-QR emaphaketheni ahlakaniphile. Isibonelo, ukuskena okusheshayo kungaholela amakhasimende kuwebhusayithi yenkampani ukuze athole ulwazi olwengeziwe mayelana nomkhiqizo noma izinhlelo zokumaketha, okuhlanganisa izipho nemiklomelo yokugcina ikhasimende libandakanyekile. Ngaphandle kwalokhu, amakhodi e-QR anika amandla amabhizinisi ukuthi alandelele imikhiqizo futhi agcine ukubonakala kulo lonke uchungechunge lokuhlinzeka.
Isibonelo secala eliyimpumelelo lamakhodi e-QR ngu Kellogg sika ukusetshenziswa kobuchwepheshe bokubhala amakhodi emabhokisini okusanhlamvu. Inkampani ikhiphe amabhokisi e-Coco Pops afakwe ubuchwepheshe be-NaviLens, uhlobo lwekhodi ephrintiwe eyenza amakhasimende angaboni nangaboni kahle ukuthi asebenzise ama-smartphones ukuze athole futhi adlale amalebula kanye nolwazi lwe-allergen.
Izinzwa ze-RFID emaphaketheni ahlakaniphile
Izinzwa ze-RFID zihlanganiswe ekupakishweni okuhlakaniphile ukuze kuthuthukiswe amakhono okuqapha kanye nokuzwa komkhiqizo. Lobu buchwepheshe busiza ukudlulisa idatha kumabanga amade, buvumela ukulandelela ngesikhathi sokuthunyelwa. Ngaphezu kwalokho, Omaka be-RFID namalebula ahlakaniphile ingasetshenziswa ukuxwayisa abasebenzisi uma imikhiqizo ingaphansi kwezimo eziyingozi, njengalapho ibhekene nezimo zezulu ezimbi, eziyenza ingadliwa.
Izimboni ezinesidingo esikhulu sokupakishwa okuhlakaniphile
The Ukudla, isiphuzo, kanye nezimboni zezokunakekelwa kwempilo zihamba phambili ngesidingo nokwamukelwa kokupakishwa okuhlakaniphile. Balinganiselwa ukuthi babambe isabelo semakethe esikhulu kunazo zonke, okucatshangwa ukuthi bazoba njalo I-69% ngo-2031. Lesi sidingo siqhutshwa ngokuyinhloko izindinganiso eziqinile zokugcina nezokuthutha zemikhiqizo ehlukahlukene yokudla neyokunakekelwa kwezempilo.
Ngaphezu kwalokho, ukupakishwa okuhlakaniphile embonini yokudla neziphuzo sekuyisihluthulelo sokunciphisa izindleko, ukunciphisa ukumosha, nokugcina amazinga ekhwalithi. Abakhiqizi basebenzisa ubuchwepheshe bokupakisha obuhlakaniphile ukuze baphakamise izindinganiso zekhwalithi, balawule amazinga okushisa, futhi baqinisekise ukuphepha komkhiqizo, ngaleyo ndlela behlise ukumosheka kokudla. Ngokufanayo, ukupakishwa okuhlakaniphile emkhakheni wezempilo kanye nezimpahla zabathengi kuya ngokuya kuduma ngenxa yokuxhumana okuthuthukisiwe, ukuphepha komkhiqizo, kanye nokufinyelela okuphezulu kolwazi lomkhiqizo noma lomkhiqizo.
Isiphetho
Imboni yokupakisha ehlakaniphile ikhula ngokushesha, ngamabhizinisi amukela izixazululo zokupakisha ezithuthukisa ukuvikelwa komkhiqizo, ikhwalithi, impilo yeshalofu, nolwazi lwamakhasimende. Izinkampani ezihlose ukuqinisa ukuncintisana kwazo embonini yokupakisha kufanele zamukele lobu buchwepheshe bokupakisha obuhlakaniphile, obufana nama-AR, amakhodi e-QR, nezinzwa ze-RFID. Bangaphinde baqondise izimboni ezinesidingo esikhulu kanye nokusetshenziswa kwezixazululo zokupakisha ezihlakaniphile, ezifana nokudla, isiphuzo, nokunakekelwa kwezempilo, ukuze bathole izinzuzo zangaphambi kwesikhathi.
