Izinselele ze-SEO zebhizinisi namaphutha okudingeka Uwanqobe

Noma ngabe usebenza endlini enkampanini yebhizinisi noma uyi-ejensi esebenza namakhasimende ebhizinisi, uzothola ukuthi ukuzulazula kusimo sebhizinisi kuyinkimbinkimbi. Ungase wazi kahle ukuthi yini okufanele yenziwe yinkampani ukuze iphumelele, kodwa empeleni ukwenza izinto kungaba inselele. 

Inselelo yomuntu oyedwa yithuba lomunye umuntu. Ukwazi ukunqamula i-red tape futhi wenze izinto zisetshenziswe kungamandla amakhulu. Nazi izinselelo ozodinga ukuzinqoba ukuze uphumelele emhlabeni we-SEO yebhizinisi.

Izakhiwo zeqembu eziyinkimbinkimbi nengqalasizinda

Izinkampani zamabhizinisi zimane zisebenza kanzima kunezinye izinkampani. Ziyizinhlangano ezinkulu neziyinkimbinkimbi ezinezingxenye eziningi ezihambayo nemithetho.

Amathimba

Izinkampani zamabhizinisi zinabantu abaningi emaqenjini amaningi ahlukene. Ukuthola abantu emaqenjini ahlukene ongabambisana nabo kungaba inselele. Zama ukusebenzisa ulwazi lwesikhungo lwabanye asebenesikhathi eside bekhona ukuze bakusize ukukuqondisa.

Ngisho neqembu le-SEO lingahle liphuke, okungenani ezinhlanganweni ezingavuthiwe. Ekugcineni uvamise ukubona ukuhlanganiswa emizamweni kanye namaqembu asemqoka asungulwayo, kodwa kungase kuthathe isikhashana ukufika kuleli phuzu. Ungaqala ngokusebenzisana namanye ama-SEO anesibopho sezingxenye ezihlukene zenkampani.

Ingqalasizinda

Izinkampani zamabhizinisi kungenzeka zibe namawebhusayithi amaningi, futhi iwebhusayithi ngayinye ingaba nengqalasizinda eyinkimbinkimbi ehlanganisa ama-CMS nama-CDN amaningi. Lolu hlobo lwesakhiwo ngokuvamile lusho ukuthi kunezinselelo eziyingqayizivele kanye nobunkimbinkimbi obengeziwe okwenza ukuxazulula izinkinga nokulungisa izinkinga kube nzima. Zama ukuhlukanisa amasistimu ahlukene futhi uthole ukuthi ubani umnikazi futhi ongalungisa izinkinga kuzo zonke.

Ungabela izingxenye zangokwezifiso ku-Ahrefs Site Audit. Isibonelo, uma bengifuna ukukhomba wonke amakhasi ku-Ahrefs abeku-WordPress, bengingasebenzisa isihlonzi i-wp-okuqukethwe kumthombo we-HTML njengoba kukhonjisiwe ngezansi.

Noma uma bengifuna ngokukhethekile isifanekiso sekhasi eliyisiqalo esisetshenziswa njengekhasi eliyisiqalo lebhulogi yenguqulo ngayinye yolimi lwebhulogi yethu, bengingayihlunga ngale ndlela.

Ukudala amasegimenti ngokwezifiso esistimu ngayinye nesifanekiso sekhasi kungakusiza ukuthi ubone ukuthi yiziphi izinkinga ezingezaliphi iqembu futhi unikeze ukulungiswa kubantu abalungile.

Ezinkampanini zamabhizinisi, kungenzeka futhi ukuthi ubhekane namaphrojekthi amaningi okuthutha kanye nokuhlanganiswa, njengoba inkampani ekugcineni ifuna ukuhlanganisa amasistimu futhi ibe nokuvumelana ekufakweni komkhiqizo. Bheka imihlahlandlela yethu mayelana nokufuduka kwewebhusayithi nokuhlanganiswa nokutholwa ukuze usize ngale nqubo.

Ukuthola ukuthenga kumaphrojekthi we-SEO

Uma inkampani osebenza nayo ingaliboni inani le-SEO, uzolahlekelwa izinsiza nokubeka phambili kunoma yini inkampani eyibona ibaluleke kakhulu. Udinga ukuhlala uthengisa i-SEO kuwo wonke umuntu.

Nazi izindlela ezimbalwa zokwenza lokho.

Qondanisa izinjongo zakho ze-SEO nezinjongo zenkampani

Ufuna ukwenza izinto ezinomthelela futhi ezihambisana nezinjongo zebhizinisi. Kufanele usethe umgomo wakho we-SEO kanye nemiphumela eyinhloko (ama-OKR) ngendlela wena nebhizinisi nobabili nithole okufunayo.

Isibonelo, amabhizinisi amaningi anemigomo yokuthuthukisa imali engenayo emikhiqizweni yawo ephezulu. Uma unephrojekthi ofuna ukuyenza, njengokwenza okuqukethwe okusha okuzungeze izihloko ezibalulekile, ukukuqondanisa nale mikhiqizo ephezulu kuwukubheja kwakho okuhle kakhulu ekuthengeni.

Yenza icala lebhizinisi

Iphutha engilibonayo elenza ama-SEO amaningi ngalokhu ukuthi acabanga ukuthi izinto kufanele zenziwe ngoba nje ziwumkhuba ongcono kakhulu noma i-Google ithi kufanele ziyenze. Esikalini sebhizinisi, ukuzama ukwenza imisebenzi yezinga eliphansi engenakho okuningi okungase kuphakame kungamosha izinsiza ngaphandle kokuba nomthelela omkhulu.

Ithiphu yami engcono kakhulu ukulinganisa amaphrojekthi nemali engenayo, noma eduze kakhulu ongafinyelela kuwo ngenye i-metric yenani. Isibonelo, ngikwazile ukuqondisa kabusha amaphrojekthi asuka phansi ngokunikeza inani elingu-$400 kusizinda ngasinye esiqondisayo esitholiwe.

Nansi indlela yokuthola lawo mathuba e-Ahrefs:

• Namathisela isizinda sakho ku-Site Explorer
• Yiya ku Okuhamba phambili ngezixhumanisi umbiko
• Engeza isihlungi sempendulo ye-HTTP ethi “404 ayitholakali

Ngokuvamile ngihlunga lokhu ngokuthi “Izizinda eziqondisayo.”

Ngakho-ke kulesi sibonelo, ake sithi ngenza ukuqondisa kabusha okungu-250 ukuthi ngokwesilinganiso kube nama-RD angu-10. Lokho kungu-250 x 10 x $400 = $800,000 njengenani engingalisebenzisa ukuze ngiphakamisele iphrojekthi yokuqondisa kabusha. Ngokuvamile inombolo enkulu eyanele yokuthi iphrojekthi ithole ukunakwa nezisetshenziswa.

Kungase kudingeke wenze kancane ukuhlanganisa izinombolo noma ngisho nokubikezela kwe-SEO, kodwa ngokuvamile uma ungabonisa ukuthi yimuphi umsebenzi ohilelekile kanye nomphumela olindelekile ohlobene nemali engenayo, cishe uzokwazi ukusekela izinsiza zakho.

Sebenza ngokubambisana namanye amaqembu

Ukwenza abangani ngokusebenzisa inethiwekhi namakhono athambile kubalulekile ukuze uphumelele endaweni yebhizinisi. Udinga abantu ukuthi bakuthande futhi bafune ukusebenza nawe. Udinga futhi ukuthi ube nosomathuba kancane futhi ulungele ukusebenza nabo uma sebekulungele ukusebenza nawe.

Enye indlela yokuthola ukuthengwa okwengeziwe ukukhombisa abantu isithombe esikhulu. Xhumana namanye amaqembu ukuze uhlanganyele nawo bese ubonisa wonke umuntu ukuthi lokho kuholela kanjani ekuphumeleleni kwebhizinisi okwengeziwe.

Ngokwesibonelo:

• Ithimba elikhokhelwayo linganweba ukukhangisa kwalo ngokusekelwe ezimpahleni ezidalelwe ukusesha okuphilayo futhi lingathanda ukuphinda limakethwe kubantu abafike emakhasini akho ezinto eziphilayo.
• Ithimba lezokuxhumana lingasiza ekukhuthazeni okuqukethwe kwakho.
• Ungathengisa okuqukethwe kwakho okubalulekile ukuze kubonakale kakhudlwana.
• Ungathwebula abaphambili futhi uthuthukise izimpendulo ukuze ubabandakanye futhi ubaqondise ekuguquleni.

Uma ungabonisa abasebenzisa isithombe sonke sokuthi amaqembu angasizana kanjani ukukhulisa ibhizinisi, uzothola ukuthengwa kanye nezisetshenziswa zibe lula.

Nyusa impumelelo yakho

Bangazi kanjani abanye uma ngabe iphrojekthi ye-SEO ibe yimpumelelo uma ungababonisi? Ungalenzi iphutha lokuzigcinela wena amawini.

Bonisa impumelelo yakho emihlanganweni nemibiko. Nikeza amanye amaqembu abambe iqhaza ngesikweletu futhi. Thatha leyo mpumelelo, futhi uthole amanye amaqembu afuna ukwenza into efanayo.

Bonisa ubuchwepheshe bakho

Ungacabangi ukuthi ngenxa yokuthi uwenza kahle umsebenzi wakho uzothengwa. Ngenkathi ngisebenza ku-SEO yebhizinisi, ekuqaleni ngaba nenkinga yokuthola ukuthengwa enkampanini, noma ngabe ngangaziwa emphakathini we-SEO.

Iphutha lami belingabonisi abantu ukuthi bengithathwa njengochwepheshe bezihloko, hhayi nje enkampanini, kodwa emphakathini we-SEO uwonke. Ukwengeza isiginesha ye-imeyili elula ebonise okunye kokubhala kwami ​​nokukhuluma kungisize ngempela ukuthi amaphrojekthi aqhubeke.

Kungisizile ukungehlukanisa futhi kwenza amaqembu afune ukusebenza nami, kunokuba ngiphinde ngiwakhathaze ngale nto ye-SEO. Ekugcineni, ngaqala ukubukisa ngokuwina kwakamuva namanye amaqembu.

I-Democratizing SEO

Uma wabelana kakhulu futhi unika abanye amandla, impilo yakho izoba lula enkampanini yebhizinisi. Umuntu oyedwa nje ulinganisa kakhulu. Ungalenzi iphutha lokuhamba wedwa.

Qeqesha abantu futhi uthole abavangeli bakho abakholelwa futhi basize ukukhuthaza i-SEO enhlanganweni yakho yebhizinisi. Nansi indlela ongakhulisa ngayo umthelela wakho.

Fundisa, fundisa, fundisa abanye okwengeziwe

Kunezinketho eziningi zokuletha ukuqwashisa okwengeziwe namandla azungeze i-SEO enhlanganweni yebhizinisi. Isibonelo, ungase udale amazinga, isisekelo solwazi sezinqubo ezihamba phambili, kanye nezinqubo zokusebenza ezimile (ama-SOP) ukuze abantu bazi ukuthi kufanele benzeni, kungani, futhi bakwenza kanjani.

Ungakwazi futhi ukunikeza izinto ezifana nokuqeqeshwa kweqembu, izinkundla zokucobelelana ngolwazi, amavidiyo, izifundo zangaphakathi, noma unikeze amandla noma yikuphi ukuphusha kwebhizinisi kwemfundo njengochungechunge lwangaphakathi lwenkomfa. Lokhu kuzokusiza ukuthi uthole labo abanentshisekelo ku-SEO abangakusiza ukuthi ushumayele i-SEO ngenhlangano.

Ungenza futhi imihlangano yamasonto onke, amahora okusebenza, imicimbi yenethiwekhi, 'nesidlo sasemini nokufunda' okuhle kakhulu ekuqeqesheni nasekushumayeleni ivangeli. Mhlawumbe ngisho uqale i-newsletter ye-imeyili enenkampani kanye nezibuyekezo zemboni ye-SEO abantu abangazithola ziwusizo. Noma yiliphi ithuba lokubonisa ubuchwepheshe bakho lizosiza uhlelo lwakho lwe-SEO lwebhizinisi lube yimpumelelo.

Ukubika izinselele

Ukubika kungaba isikhathi esikhulu kakhulu ezingeni lebhizinisi, kodwa kuwububi obudingekayo. Uma ungakwazi ukufakazela ukubaluleka komsebenzi wakho nokuthi unikela kanjani enkampanini, akekho ozobona ukubaluleka kwe-SEO.

Uzodala imibiko eminingi ye-SEO eyahlukene kubantu abaningi abahlukene. Bheka umhlahlandlela wethu wokubikwa kwe-SEO yebhizinisi ukuze ubone eminye yemibiko ozofuna ukuyidala kanye namamethrikhi ozowafaka kuyo kubantu abahlukene. Kuhlanganisa izinto ezifana nalezi:

1. Ukuthola indlela yokulinganisa amamethrikhi nemali
2. Ukunquma ukuthi yimaphi amamethrikhi okumele ubike kuwo
3. Ukuziqhathanisa nezimbangi

Izinselele zokusebenzisa

Ukuthola izinguquko ze-SEO endaweni yebhizinisi kuvame ukuba nzima kakhulu kunalokho okufanele kube njalo.

Izinhlelo zefa

Sengike ngakhuluma kancane ngawo wonke amasistimu ahlukene ongahlangana nawo endaweni yebhizinisi. Eziningi zalezo zingaba amasistimu amafa, angenayo imali noma usekelo lokulungisa izinto kuwo. Eqinisweni, kungase kubize kakhulu ukuwavala kunokuwalungisa.

Amapulatifomu ngokwawo angaba nemikhawulo emikhulu uma kukhulunywa nge-SEO. Uma zihanjiswa nge-CDN, ungase ukwazi ukusebenzisa izisebenzi ezisemaphethelweni ukuze ulungise izinkinga, ngezinye izikhathi ezibizwa nge-Edge SEO. Uhlelo lwethu oluzayo lwama-Patches luzokuvumela ukuthi ulungise izinkinga eziningi, ngisho nakumasistimu amafa avame ukunganakwa.

Ukuthola okusemthethweni ukuze uphume

Amaqembu ezomthetho angabangela ubuhlungu bekhanda kuma-SEO ebhizinisi. Umnyango wezomthetho ungabulala okuqukethwe noma ezinye izinhlelo ezifana nokwakha izixhumanisi. Bangase bangakuvumeli ukuthi ufinyelele ezinye izinkampani egameni lenkampani yakho yamanje. Kuzodingeka uthole ukuthi yini osakwazi ukuyisebenzisa, ngaphandle kwesidingo sezimvume ezingokomthetho.

Ukusebenzisana namanye amaqembu

Ngike ngasho phambilini ngokusebenza namanye amaqembu. Ukupakisha uhlelo ukuze lukhuthaze ukubambisana kusho ukuthi maningi amathuba okuthi luthathwe. Udinga ukwazi ukwenza izinto ukuze ube nomthelela.

Izinkinga zokubeka phambili

Izinkampani zamabhizinisi zinemikhiqizo namasevisi amaningi, futhi amawebhusayithi ezinkampani ngokuvamile anamakhasi amaningi. Imaphi amaqembu osebenza nawo? Yimaphi amakhasi owabeka phambili ekuthuthukisweni? Lena akuyona imibuzo elula.

Isincomo sami esingcono kakhulu ukuvumelanisa nezinjongo zenkampani noma zeqembu. Izinkampani eziningi noma amaqembu anemikhiqizo ethile ayibeka phambili noma afuna ukuyithuthukisa futhi yilapho ongakwazi khona ukuthola ukuthengwa kwezinhlelo ze-SEO. Ibhonasi yothile cishe ihambisana nempumelelo yalawa maphrojekthi, futhi bazimisele ukutshala izinsiza ukuze baqiniseke ukuthi bafinyelela imigomo yabo.

Kufanele ubeke imisebenzi kuqala futhi ugxile ezindabeni ezibaluleke kakhulu. Ngokuvamile ngisebenzisa i-matrix yomthelela / yomzamo njengokubonakalayo ukuze ngisize abanye baqonde lokho engikubheka njengemisebenzi ebaluleke kakhulu. Nakhu ukuthi kubukeka kanjani:

Kuzodingeka usebenze nanoma yimaphi amanye amaqembu abandakanyekayo ukuze uthole ukubikezela komzamo ongcono, kodwa kokuhlangenwe nakho kwami ​​​​ngithole ukuthi bayakwazisa uma udlula kuqala ekulinganiseni umzamo ohilelekile. Yibe usubanika ithuba lokwenza ukulungisa ngokusekelwe ekutheni ungakanani umzamo abacabanga ukuthi kuzodingeka.

Akuwona ubukhazikhazi, kepha uma uthola izisekelo ze-SEO ezingeni lebhizinisi, cishe uzowina. Kunzima ukwenza lokho ngesilinganiso, kepha amaphrojekthi ayisicefe = $$$ uma kukhulunywa nge-SEO yebhizinisi.

Ukuntuleka kwezinsizakusebenza

Noma izabelomali ze-SEO zebhizinisi zibukeka zizinkulu, izinsiza azinamkhawulo futhi kunethoni okufanele yenziwe.

Ukuncintisana namanye amaqembu ukuthola izinsiza

Amaqembu e-SEO yebhizinisi avamise ukuboshelwa izinsiza futhi asempini eqhubekayo namanye amaqembu ukuthola izinsiza. Kufanele ufakazele ukuthi kungani kufanele uthole izinsiza ngaphezu kwawo wonke umuntu. Babonise ukubaluleka komsebenzi wakho.

Ukuthola izinsiza eziningi zabasebenzi

Kungaba nzima ukuqasha abantu abalungile futhi uvale izikhala eqenjini lakho. Kwesinye isikhathi kulula ukuqasha i-ejensi yangaphandle kunokuba uthole enye i-headcount. Ngokuvamile ziphuma ezingxenyeni ezihlukene zesabelomali, futhi ngenxa yokuthi kulula ukuxosha osonkontileka nama-ejensi, lena ngokuvamile indlela ekhethwayo yokuthola abasebenzi abengeziwe.

Indlela engibone ngayo lo msebenzi kangcono kakhulu ukuthi i-ejensi igcwalise izikhala eqenjini lakho. Mhlawumbe lokho kwenza umsebenzi omningi wokuklolodela, imisebenzi ethile ithimba lakho okungenzeka lingabi nalo ulwazi oluningi ngayo, noma ukuhlinzeka nje ngezinsiza ezengeziwe ukuze iqembu lakho likwazi ukwenza okwengeziwe.

Zibuye zisebenziseke njengesethi yamehlo yesibili yokuhlonza izinkinga, amathuba, nokuhlinzeka ngezixazululo. Ungase ufune umlingani wakho we-ejensi ukuthi enze ukuhlolwa kwe-SEO yebhizinisi futhi ethule imiphumela. Lokhu kuvame ukufaka izinto ezifanayo wena nethimba lakho ebenizisho, kodwa uma uvela ejensi yesevisi yangaphandle kuqinisa obukushoyo futhi maningi amathuba okuthi uthole ukuthengwa ebuholini.

Uma uyi-ejensi ye-SEO yebhizinisi, iseluleko sami esingcono kakhulu ukuguquguquka futhi wenze noma yini ithimba le-SEO elidinga ukuthi ukwenze ngaleso sikhathi. Umsebenzi wakho uwukwenza umuntu ongaphakathi endlini noma ithimba libukeke lilungile, libakhuphule esikhundleni, futhi libatholele izinsiza ezengeziwe.

Ukuba namathuluzi afanele

Amathuluzi e-SEO yebhizinisi ayabiza futhi inqubo yokugibela ingaba inqubo ende nenzima. Ukuqeda ithuluzi elibi uma selihlanganisiwe kumasistimu akho kungaba nzima nakakhulu. Qiniseka ukuthi uyawenza umsebenzi wakho wesikole futhi ukhethe isisombululo esifanele wena.

Amanye amathuluzi e-SEO ebhizinisi anamaqembu okuthengisa athembisa umhlaba, kodwa amathuluzi ayadumaza, futhi akekho owasebenzisayo.

Ngiphinde ngabona izinkampani ezithile zikhawulela ukusetshenziswa kwamathuluzi angaphandle futhi zithembele kuphela kumathuluzi angaphakathi. Lokhu kuvame ukubiza kakhulu, nakuba amathuluzi evamise ukuba ngaphansi kwesigaba.

Amanye amathuluzi e-SEO ebhizinisi adumile afaka:

Ngamathuluzi amaningi ahlukene nezidingo eziningi ezahlukene, wazi kanjani ukuthi yini ekufanele?

Ngokusobala ngichemile kuma-Ahrefs, kodwa empeleni sikuligi yethu ngama-44% e-S&P 500 esikhethayo. Bheka ukuthi siqhathanisa kanjani namanye amathuluzi e-SEO ebhizinisi emakethe.

Futhi isabelo sethu sosesho sezwi (SoV).

Izisusa ezingalungile

Iphutha elilodwa engivame ukulibona ukuba nezisusa ezingalungile. Ngike ngaba sezinhlanganweni ebezibuyisa izindleko, okusho ukuthi amaqembu bekumele akhokhise amanye amaqembu ukuze azixhase. Lokhu kuholele ezinqumweni ezingezinhle njengokushaja ukufaka ukuqondisa kabusha noma ukwengeza amakhasi ku-CMS.

Izinto ezenzelwe ukuzuzisa inkampani kufanele zixhaswe yisikhungo. Amaqembu akufanele akhokhe ukuze enze okufanele, ngoba iningi lawo ngeke libe nayo leyo mali kumabhajethi awo.

Ukusabela, lapho kufanele ukhuthale

Amaqembu amaningi e-SEO ebhizinisi adlula ezinseleleni zenhlangano ezifanayo njengoba ethuthuka. Lokhu kwesinye isikhathi kubizwa ngokuthi imodeli ye-SEO yokuvuthwa.

Ama-SEO amaningi aqala ngokwenza umsebenzi wesikhangiso, kodwa ekugcineni izinto ziqala ukuhlangana, udala amazinga nezinqubo (ama-SOP), futhi ekugcineni uqale ukuthola ukuthengwa okwengeziwe ngokusebenza kakhulu nokwenza izinto ezinjengokuqeqesha amanye amaqembu.

Okuningi kwalokhu kuqhubekela phambili kuncike kumholi ongaphumelela, abonakale, futhi adayise i-SEO enhlanganweni. Cishe bazochitha isikhathi esiningi, noma ngaphezulu bethuthukisa impumelelo ngendlela abazokwenza ngayo umsebenzi.

Kungase kudingeke ukuthi bakhe izibikezelo ze-SEO, babe nemihlangano eminingi yesigungu ukuze babonise imiphumela, baqeqeshe amanye amaqembu, benze lawo ma-SOP, bathumele izincwadi zezindaba ukuze bahlale benolwazi, njll.

Imfundo kanye nobufakazi besikhathi esizayo

Ngike ngakhuluma ngaphambili mayelana nokufundisa abanye nge-SEO enkampanini yebhizinisi. Amazinga, isisekelo solwazi sezinqubo ezingcono kakhulu, kanye nezinqubo ezimisiwe zokusebenza (ama-SOP), kanye nakho konke ukuqeqeshwa nokushumayela ivangeli kuyindlela esebenzayo.

Noma yiziphi izinqumo ozenzayo noma izindlela ofundisa ngazo abantu kufanele zibe ubufakazi besikhathi esizayo ngangokunokwenzeka. Uma ulokhu ushintsha izinto ezifana nesakhiwo se-URL, kuzoba nomsebenzi omningi ohilelekile kanye nobungozi obuningi ngenzuzo encane kakhulu. Uma uzokwenza izinto, zama ukuqiniseka ukuthi zizokwenziwa kanye kuphela futhi kungadingeki ukuthi zenziwe kabusha njalo ngemva kwezinyanga eziyisi-6.

Ikhasi elibalulekile kanye nokuqapha kwegama elingukhiye

Izinkampani zebhizinisi ngokuvamile zizoba nohlobo oluthile lwamakhasi aphezulu noma iphrojekthi yamagama angukhiye aphezulu. Lokhu kubheka amakhasi abaluleke kakhulu kanye/noma amagama angukhiye ebhizinisi lakho futhi kukusize ubone ukusebenza kwawo ngokuhamba kwesikhathi nanoma imaphi amathrendi noma izinkinga.

Ngokuvamile zisetshenziswa emihlanganweni lapho kunokuhlaziya okusheshayo nohlelo lwesenzo oludalelwe noma yiziphi izinkinga nanoma yiziphi impumelelo. Uzama ukubheka ukuthi yini esebenze kahle ukuze ukwazi ukuyiphindaphinda, bese uzama ukubheka noma yiziphi izinkinga ukuze ubone ukuthi kwenzekeni.

Ungasebenzisa ithebhu yokuqhathanisa amakhasi ku Amakhasi aphezulu bika ku-Site Explorer ukuze uthole lolu hlobo lokubuka kumakhasi akho. Sizobe sinezela eyodwa Amagama angukhiye we-Organic kubika nangesikhathi esizayo.

Bamba izinkinga zobuchwepheshe ngaphambi kokuthi ziqalise, noma okungenani ngokushesha

Ukucaca okujwayelekile engikubonile ezinkampanini zebhizinisi inyanga engu-1. Lokho kusho ukuthi kungase kuthathe cishe inyanga yonke ngaphambi kwezinkinga ezikhona. Kunezindlela ezingcono.

Bamba izinkinga ngaphambi kokuthi ziqalise

Kwezinye izindawo, ungase ukwazi ukusetha ukuhlola kweyunithi ukuze ube nokuhlola okuzenzakalelayo kwezinkinga ngaphambi kokuthi kuqaliswe.

Ungasebenzisa futhi i-Ahrefs Site Audit ukuze ukhase isiteji nezindawo ze-dev ukuze uhlole noma yiziphi izinkinga ngaphambi kokuthi zethulwe emphakathini.

Thola noma yiziphi izinkinga ngokushesha ngamasampula okucaca

Awudingi njalo ukucaca okugcwele kwewebhusayithi okungathatha amaviki ukusebenza kusayithi lebhizinisi. Udinga nje okwanele ukuze ubone ukuthi zikhona yini izinguquko ezibalulekile ezenziwe.

Ungakwazi ukwenza i-Ahrefs' Site Audit ukuze uthole uhlu lwangokwezifiso lwamakhasi nsuku zonke futhi uthole ukwaziswa nganoma yiziphi izinguquko. Usebenzisa isampula kuzifanekiso ezihlukene noma amasistimu, ungathola izinkinga ngokushesha.

Ungaphinda usebenzise ukucaca okuncane kunoma yisiphi isigaba esenze noma yikuphi ukuphusha okusha emkhiqizweni.

Indlela eshesha kakhulu yokubamba izinguquko - ukukhasa okuhlala kuvuliwe

Lesi isiqongo salokho esiza nakho esikubiza ngokukhasa okuhlala kuvuliwe.

Umbono uwukushintsha usuke ekusesheni okuhleliwe, abasebenzisi abavamise ukukuhlela masonto onke noma nyanga zonke, baye kusistimu ecacayo ebalulekile ehlala ivuliwe futhi yazisa abasebenzisi ngezinkinga ngokushesha.

I-IndexNow isivumela ukuthi sengeze inketho yesikhathi sangempela, ezosindisa izinsiza kubasebenzisi bethu kanye nathi.

Kumasayithi asebenzisa i-IndexNow kanye nenketho entsha ehlala ivuliwe ku-Site Audit, sizokwazi ukwazisa abasebenzisi ngezinkinga ngemuva nje kokwenza izibuyekezo emakhasini abo.

Lokhu kuzobukeka kanjena:

Angikwazi ukucabanga ngesistimu engcono. Isistimu yokuqapha kanye nesexwayiso ngesikhathi sangempela. Njenge-SEO yobuchwepheshe, leli iphupho lifezekile kimi.

Ukulinganisa ukubukwa kwe-SEO emincane nokumakhro

Elinye lamaphutha ama-SEO amaningi awenzayo endaweni yebhizinisi ukubambeka 'emsebenzini omatasa.' Yebo, lapho uhlanganyela kakhulu ezintweni, kulapho izinto eziningi ongazibamba futhi uzithonye.

Ngivame ukubona ama-SEO enza iphutha lokusebenza ekhasini elilodwa kuphela ngesikhathi. Nakuba udinga okunye kwalokhu, usengozini yokuzithola usesimweni lapho uvele ucofe amabhokisi futhi ungahleli amasu noma ube nomthelela omkhulu. Umphumela uba izinzuzo ezincane ngenkathi usenezinkinga ezinkulu.

Ibhizinisi limayelana nesikali, futhi lokho kufaka nendlela osebenza ngayo. Kufanele ugxile kulokho okuzoba nomthelela omkhulu, okusho ukuthi udinga ukuqhela emsebenzini omatasa futhi ube nesikhathi sokubheka izindaba ezinkulu futhi ubone isithombe esikhulu.

Udinga inhlanganisela yamaphrojekthi ukuze uphumelele. Izinkampani eziningi zinamaphrojekthi azungeze amakhasi aphezulu noma iminikelo yokuqinisekisa ukuthi lezo ziqhuba imali eningi. Ungase futhi unikezwe umsebenzi wokuthuthukisa ingxenye ethile yesayithi, ukusebenzisana namaqembu athile, noma ukusebenza ngezinhlelo eziyinkampani yonke kodwa ezibalulekile ku-SEO.

Ukugxila kuphela phansi kokuqukethwe kwefaneli

Kunezinhlobo eziningi zokuqukethwe ongazidala, kodwa ngezinsiza ezilinganiselwe, izinkampani zebhizinisi ngokuvamile zigxila phansi kokuqukethwe kwefaneli.

Udinga ukuthola indlela yokunwebela phezulu kokuqukethwe kwefaneli njengokuqukethwe kolwazi namavidiyo. Lokhu kusiza ekwandiseni ipayipi lakho futhi kukunikeza ithuba lokubonwa njengochwepheshe esikhundleni sezimbangi zakho.

Yonke indawo yokuthinta yomkhiqizo iyithuba lokuthola ukuqwashisa okwengeziwe nokuthembeka, okuzogcina kuholele ekuguquleni. Ekugcineni, uzofuna okuqukethwe okuqondiswe kuzo zonke izigaba zefaneli.

Ukuncintisana okuqinile

Kunemali eningi engcupheni ezinkampanini zamabhizinisi, futhi izimbangi zakho nazo zitshala imali ku-SEO. Awukwazi ukuhlala nje unganyakazi. Uzofuna ukuqapha ukuthi izimbangi zakho zenzani futhi ukusebenzise lokho ukuze uzuze. Isibonelo, ungasebenzisa ukuwina kwabo ukukhombisa ukuthi baqhubekela phambili endaweni ethile, futhi uguqule izinsiza noma uphikise izinsiza ezengeziwe kuleyo ndawo ukuze uhambisane nazo.

Ungasebenzisa i-Content Explorer ukuze ubeke iso emakhasini asanda kushicilelwa izimbangi zakho kanye namakhasi abawabuyekezile.

Ungakwazi futhi ukudala Iphothifoliyo Kudeshibhodi ehlanganisa amawebhusayithi aqhudelanayo, ugcina usunokubukwa okuhle okuthakazelisayo kweminye imibiko. Isibonelo, ungathola abawinile nabahluliwe kumakhasi namagama angukhiye kuzo zonke izimbangi zakho ezigadiwe.

Ungakwazi futhi ukubona amakhasi amasha nalahlekile kanye namagama angukhiye ukuze ubone ukuthi yini esebenzela izimbangi zakho kahle nokuthi yikuphi okuqukethwe abakukhiphayo.

Lolu hlobo lobuhlakani obuncintisanayo luhle ekuthengiseni i-SEO kanye nokuzungeza isu lakho uma kunesidingo. Ungakwazi futhi ukubikezela amamethrikhi enkampani yangaphandle, njengalawo avela kwa-Ahrefs, ukuze ubonise ukuthi utshalomali oluningi luyadingeka ukuze uhambisane nesivinini noma kwedlule esiqhudelana naye. Ngikukhombisa ukuthi kanjani kokuthunyelwe kwethu kokubikezela kwe-SEO.

Imicabango yokugcina

Kuningi okusengcupheni ye-SEO yebhizinisi kanye namathuba amaningi. Lapho inkampani kanye nabantu bayo ekugcineni befika ngemuva kwe-SEO, bangabusa imboni.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Cooig.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.