Uma ungumnikazi wesitolo ku-inthanethi futhi ungasebenzisi amakhono e-e-commerce AI, ulahlekelwa ngamathuba. Ukusebenzisa i-AI kungaguqula indlela oheha ngayo amakhasimende, kuthuthukise ukusebenza, futhi kukhuphule ukuthengisa.
Kusukela kuzincomo zomkhiqizo womuntu siqu ezithuthukisa inani le-oda elimaphakathi kuya kokubonakalayo okuhlaba umxhwele abathengi nama-chatbots, i-AI ishintsha isimo se-e-commerce. Kukhona futhi amathuluzi e-AI okubikezela isidingo, imisebenzi yokuzenzakalela, ukuvimbela ukukhwabanisa, nokuhlanganisa ulwazi lomkhiqizo esikalini.
Kulo mhlahlandlela, uzofunda amathuluzi abalulekile we-e-commerce AI okuthuthukisa ukwethembeka komkhiqizo kanye nokuthola umkhawulo phezu kwezimbangi.
Okuqukethwe
Amathrendi wesikhathi esizayo ku-e-commerce AI
I-AI ibalulekile ukukala isitolo sakho esiku-inthanethi
Indaba eyisibonelo: I-Cooig Cloud ye-Generative AI
Isifinyezo
Amathrendi wesikhathi esizayo ku-e-commerce AI
Ngaphandle kokungabaza, i-e-commerce AI yesikhathi esizayo ibukeka iqhakazile, njengoba amathrendi amaningana emisha aseduze kokuvuselela imakethe. Ake singene kwezinye zentuthuko ethembisa kakhulu emkhathizwe.
Ukuthenga okungokoqobo okungathandwa kwabathelisi esikubona
Cabanga ngamathuba okufaka izingubo ngaphandle kokuphuma uyozithengela, ufanekisela ukuthi ifenisha izobekwa kuphi, noma ufake ama-lipstick shades amasha ngaphandle kokudinga ukuphuma endlini.
Ukuthenga nge-AR (okungokoqobo okungathandwa kwabathelisi esikubona) kuwuhlelo olusebenzisa i-smartphone noma ikhamera yethebulethi yakho ukumboza izithombe zemikhiqizo endaweni yangempela ezungezile.
Lobu ubuchwepheshe obufanele bokuthenga obunikeza abathengi umuzwa wangempela walokho abakuthengayo futhi, ngenxa yalokho, kunciphisa izinga lamakhasimende abuyisela okuthengiswayo kwakho ngenxa yokuthi awajabulile ngalokho abekuthengile.
Izisizi zokuthenga ezivulwe ngezwi
Abasizi abahlakaniphile njenge-Amazon's Alexa noma i-Apple's Siri abagcini nje ngokuphenduka amapulatifomu okuthenga ngezwi. Ivumela amakhasimende ukuthi abuke imikhiqizo, ayingeze ezinqoleni zawo, azikhokhele, alandelele ama-oda awo, futhi athole iziphakamiso zokuthi yimiphi imikhiqizo okungenzeka abe nentshisekelo kuyo—konke esebenzisa imiyalo yezwi.
Ukuvikela ukukhwabanisa okuthuthukisiwe
Njengoba imisebenzi ye-e-commerce ikhuphuka, kanjalo nezinhlelo ezisetshenziswa abakhwabanisi. Nokho, i-AI ayihlehli. Amamodeli okufunda omshini angaskena ngamasethi amakhulu edatha ukuze abone amaphethini nezimpawu ezisolisayo neziyingozi umuntu angeke akwazi ukuzibona.
Lokhu kuvikeleka kwezinga eliphezulu kuvikela izitolo eziku-inthanethi nabathengi ekukhwabaniseni kuyilapho kugcinwa umuzwa wokuthenga ongenazihibe.
Izibalo zokuziphatha ezithuthukile
Ngokuzayo, i-AI ngeke isaba ithuluzi lokungenzi lutho elisabela ezenzweni zekhasimende—kunalokho, izobikezela imiphumela ngokusekelwe kumaphethini.
Ngokusebenzisa ukufunda okujulile, i-AI ingahlaziya ukuthambekela komthengi ngamunye, umlando wokuthenga, kanye nomlando wokuphequlula ukuze iphindaphinde izinhloso nezimfuno zabo zesikhathi esizayo.
Lokhu kunika amandla ukuqondiswa kwezithameli ezicishe ziphelele kanye nekhono lokwethula imikhiqizo ethile, okuqukethwe, nokunikezwayo ngaphambi kwesikhathi.
I-AI ibalulekile ukukala isitolo sakho esiku-inthanethi
Isincomo somkhiqizo i-AI
Kungcono ukuthi izitolo eziku-inthanethi zicabangele ukusebenzisa izincomo zomkhiqizo womuntu siqu ukuthuthukisa ukuzizwisa kwekhasimende nokuthengisa.
Amasu okufunda ngomshini abikezela okuthandwa yikhasimende ngokusekelwe emlandweni walo wokuphequlula, imikhuba yokuthenga, nezinye izibalo zabantu ukuze kuhlinzekwe iziphakamiso zomkhiqizo eziqondiwe.
Lezi zingafakwa emakhasini omkhiqizo, ekhasini lokuqinisekisa i-oda, noma ngokumaketha kwe-imeyili okuhlosiwe.
Amathuluzi afana I-Amazon Yenza ngokwezifiso or Algolia sebenzisa ukuhlunga ngokubambisana nokufunda okujulile ukuze uthuthukise ukunemba kwezincomo ezinikezwayo, okuholela emazingeni aphezulu okuguqulwa nokwaneliseka kwamakhasimende.
Amathuluzi entengo azenzakalelayo
Kunamathuluzi amaningi entengo e-AI, njenge I-Prisync futhi Price.ai, okuvumela abathengisi baku-inthanethi ukuthi bahlele inani elifanele lemikhiqizo yabo ngokusekelwe ezintweni ezithile, njengezintengo zemikhiqizo efanayo emakethe, isidingo, isikhathi, nesitoko.
Lawa mathuluzi asebenzisa amasu okufunda omshini ukuze ahlaziye amarekhodi okuthengisa, amathrendi emakethe, nokuziphatha kwamakhasimende ukuze kuhlonzwe amasu amanani angcono kakhulu.
Izici zentengo ezinamandla zinika amandla izinguquko zentengo ngesikhathi sangempela, ngaleyo ndlela kuqinisekisa ukuthi isitolo sokudayisa sihlala sihambisana ngenkathi senza inzuzo yaso ngokugcwele.
Iphinde inikeze amandla amasu entengo azenzakalelayo ukuze anqume ukuthi yimiphi imikhiqizo ezophromothwa, isaphulelo, noma ifakwe kunqwaba ukuze kukhuliswe ukuthengisa nokunciphisa isitoko esiningi.
Izinhlelo zokuphatha izinto
Amasistimu okuphathwa kwempahla asetshenziswa kusetshenziswa ubuchwepheshe be-AI angasiza ekunqumeni inani elifanele lesitoko ukuze li-odwe noma ligcinwe esitokweni ukuze kugwenywe izimo lapho kunesitokwe esiningi noma, ngakolunye uhlangothi, izimo zokuphela kwesitoko.
Amathuluzi anjalo Ecomdash or I-Ordoro sebenzisa idatha enkulu nokuhlaziya okubikezelayo ukuze ubikezele isidingo samakhasimende, kucatshangelwa ukuguquguquka kwesizini, izitayela zokuthengisa, kanye neminye imithelela efana nesimo sezulu noma imicimbi.
Ukubikezela kwezidingo kuvumela abathengisi ukuthi benze izinqumo ezingcono mayelana nokuthola imikhiqizo, ukukhiqizwa, nokusabalalisa, okubuye kunciphise izindleko zokubamba isitoko kanye nokuphela kwesitoko.
I-AI ingakwazi futhi ukubona uhlu lwamagama oluhamba kancane noma oluphelelwe yisikhathi, isiza abathengisi ukuthi bathathe izinyathelo ezidingekayo, njengokunikeza izaphulelo noma ama-oda anciphisa avela kumkhiqizi.
Funa ukubikezela kwe-AI
Amathuluzi okubikezela isidingo esinembile njenge ISalesforce Einstein or Leafoi.ai zibalulekile ekuphathweni ngempumelelo kwe-inventory kanye nokuhlelwa kwe-supply chain.
Ama-algorithms e-AI angahlaziya inani elikhulu ledatha, okuhlanganisa ukuthengiswa komlando, izitayela zemakethe, ukuziphatha kwamakhasimende, nezici zangaphandle, ukubikezela isidingo sesikhathi esizayo semikhiqizo noma amasevisi.
Amasu athuthukile njengokuhlaziya uchungechunge lwesikhathi, ukufunda komshini, namamodeli okufunda ajulile angathwebula amaphethini ayinkimbinkimbi futhi anikeze izibikezelo ezinembe kakhulu.
Isidingo sokubikezela i-AI singasiza abathengisi ukuthi balindele ama-spikes noma ama-dips adingeka kakhulu, okubenza bakwazi ukulungisa ukukhiqizwa, abasebenzi, kanye nokuhleleka ngokufanele, baqinisekise ukuthi bangakwazi ukuhlangabezana nezidingo zamakhasimende kuyilapho benciphisa imfucuza kanye ne-inventory eyengeziwe.
Ama-chatbots nabasizi bangempela
Ama-Chatbots nabasizi be-virtual nabo bayizixazululo ezisekelwe ku-AI ezinganikeza amakhasimende ukwesekwa nganoma yisiphi isikhathi, ukuphendula imibuzo evame ukubuzwa, ukusiza amakhasimende ukuthi azulazule ohlelweni lokuthenga, nokuxazulula izinkinga ezilula zamakhasimende.
Laba basizi be-AI bangafakwa esitolo se-inthanethi, izinkundla zokuxhumana, noma izinhlelo zokusebenza zemiyalezo, zinikeze ulwazi lokuthenga olungenamthungo nolomuntu siqu.
Ama-Chatbot nabasizi ababonakalayo bawusizo ekwehliseni umthamo wemibuzo eyisisekelo yesevisi yamakhasimende edinga ukuphathwa mathupha.
Abasizi be-AI abanjalo bayakwazi ukuphatha imibuzo yamakhasimende ngendlela efanele ngenxa yokusetshenziswa kwe-NLP ethuthukisiwe nezindlela zokufunda ngomshini, ezithuthukisa ukwaneliseka nokwethembeka kwamakhasimende.
Izinhlelo zokuthola ukukhwabanisa
Ngokukhula kokusetshenziswa kwe-inthanethi ekuthengeni, izigameko zokukhwabanisa kwekhadi lesikweletu, ukwebiwa komazisi, nokudunwa kwe-akhawunti kungenzeka kakhulu.
Ukutholwa kokukhwabanisa kwesikhathi sangempela kungafinyelelwa ngokusebenzisa amasistimu obuhlakani bokwenziwa asiza ekuhlaziyeni amaphethini okwenziwayo, ukuziphatha komsebenzisi, neminye imisebenzi ehlobene.
Ukusetshenziswa kwama-algorithms kunqubo yokufunda yomshini kwenza kube nokwenzeka ukuthi isistimu ifunde kumaphethini amasha okukhwabanisa, okuholela ekwandeni kokunemba.
Ngakho-ke kubalulekile ukuthi abathengisi baku-inthanethi bakhombe futhi banqande ukuthengiselana okuwumgunyathi okungase kubeke engcupheni amabhizinisi abo, amaklayenti, nemikhiqizo, kanye nokunciphisa ukulahlekelwa okungaba khona kanye nemiphumela engokomthetho.
Indaba eyisibonelo: I-Cooig Cloud ye-Generative AI
I-Cooig Cloud inohlu lwezinsizakalo ezikhiqizayo ze-AI (GenAI) ezingasetshenziswa ukuthuthukisa, ukuthuthukisa, nokusebenzisa amamodeli ayisisekelo (ama-FM) nezixazululo ze-AI. Umkhiqizo wabo oyinhloko i-Tongyi Qianwen (Qwen), okuyimodeli yolimi enkulu enokusebenziseka ngempumelelo okungaphezu kuka-90k emikhakheni ehlukahlukene.
Inguqulo yakamuva, i-Qwen 2.5, ithuthukise ukucabanga, ukuqonda ikhodi, namakhono okuqonda umbhalo.
I-GenAI iyisevisi yenqubo yonke ehlinzekwa yi-Cooig Cloud ehlanganisa ukuqeqeshwa kwe-FM nokucushwa kahle, kanye nokuthunyelwa kwezinsizakalo eziku-inthanethi ezisekelwe nengqalasizinda ye-AI eklanyelwe ukusebenza okuphakeme nokusebenza kahle.
I-Cooig Cloud ihlinzeka abasebenzisi ngezinhlobo ezahlukene zezinsizakalo zekhompuyutha ze-AI esezilungele ukusetshenziswa, izinhlobonhlobo zezinketho ze-FM ezivulekile, nokuphathwa okusebenzayo okusebenzayo, okuvumela amabhizinisi akhe okuhlangenwe nakho kwamakhasimende ahlakaniphile futhi akhuthaze ukuguqulwa kwe-GenAI.
Isifinyezo
Ukusetshenziswa kwe-AI ku-e-commerce kuguqula indlela izitolo ezisebenza ngayo futhi, okubaluleke kakhulu, ukuthi ulwazi lwamakhasimende lusingathwa kanjani.
Njengezilinganiso zesikhala se-e-commerce, ukusebenza okwengeziwe kwe-AI, njengokuthenga ngezindlela ezifana neqiniso elingathandwa kwabathelisi esikubona kanye nabasizi bezwi abanjengo-Alexa, amanye amathuba alokho esingase sikulindele esikhathini esizayo.
