Amathrendi Amazinyo ngo-2025: Yini Okusha Nokujabulisayo Ekunakekelweni Komlomo

Ukunakekelwa komlomo sekuhambe ibanga elide ukusuka ku-toothpaste eyisisekelo namabhulashi okwenziwa ngesandla. Namuhla, ubuchwepheshe obuphambili kanye nokwakheka okuthuthukile kubonisa ukuhlanzeka kwamazinyo. Imikhiqizo yokunakekelwa ngomlomo emakethe igxila kakhulu ekuthandeni kwezinzwa. Zihlanganisa izici ezishintsha izinqubo zokunakekelwa kwamazinyo zansuku zonke zibe ukuzizwisa okujabulisa kakhudlwana.

Imikhiqizo ehlinzeka ngemikhiqizo emisha yokunakekelwa komlomo iyawina embonini yobuhle nokuphila kahle. Noma ngabe ukupakishwa, ukwakheka, noma ukwakheka, lezi zinhlobo zemikhiqizo zichaza kabusha ukuzizwisa kokunakekelwa komlomo ngokuhlanganisa ukusebenza nokukhanga kobuhle.

Le bhulogi inikeza imininingwane mayelana nokukhula kwemakethe yamanje kanye nemininingwane ebalulekile evela kubasunguli. Lolu lwazi luzokusiza ukuthi ubone amathuba okusungula imikhiqizo ehlangabezana kangcono nezidingo zamakhasimende zesimanje.

Okuqukethwe
Uhlolojikelele lwemakethe yokunakekelwa komlomo
Imininingwane ebalulekile yebhizinisi evela kubasunguli bokunakekelwa komlomo
    Khomba imizwa yabathengi
    Impilo yomlomo eyenziwe nge-Microbiome
    Ukwakhiwa kwemvelo kanye nokupakishwa okusimeme
    Ukunakekelwa kwamazinyo okuholwa uchwepheshe
    Linga ngezimo ezihlukile namafomethi
I-takeway yokugcina

Uhlolojikelele lwemakethe yokunakekelwa komlomo

Impilo yomlomo ibalulekile ekukhuleni, empilweni jikelele, nasekuthuthukeni. Ibalwa njengensika yezempilo yesikhombisa ngemuva kokudla ukudla okunomsoco, ukulala, ukuzivocavoca, ubudlelwano, ukulawula ingcindezi, nokungasebenzisi izinto. I World Health Organization (I-WHO) ibheka impilo yomlomo njengendlela eyinhloko yokuvimbela izifo zomlomo, kuhlanganise nomdlavuza womlomo, ukubola kwamazinyo, nesifo sezinsini.

Isidingo semikhiqizo yokunakekelwa komlomo sikhule muva nje, okuholela ekukhuleni okuphawulekayo kwemakethe. Imakethe yomhlaba wonke yale mikhiqizo kulindeleke ukuthi ikhule kusukela I-USD 53 billion kuya ku-USD 61 billion phakathi kuka-2024 no-2028, ekhula ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) sika-2.91%. Lokhu kukhula kwemakethe kuqhutshwa ikhono lemikhiqizo lokudala imikhiqizo ebhekana nokukhathazeka kwabathengi kanye nokwenza isiko lokuxubha amazinyo nsuku zonke.

Kunezici ezahlukahlukene ezinomthelela ekukhuleni kwemakethe yokunakekelwa komlomo, okuhlanganisa:

• Ikhono lamabhrendi lokudala umuzwa wokuzwakala ngokuzama iphunga, ukwakheka, nokuthinta
• Abathengi bakhulisa ukuqwashisa ngokubaluleka kwempilo yomlomo
• Ukuthandwa kwesiko lokuphatha phakathi kwabantu abasha
• Ukusetshenziswa okukhulayo kwezinkundla zokuxhumana, ikakhulukazi i-TikTok, emfundweni yezempilo yomlomo  

Imininingwane ebalulekile yebhizinisi evela kubasunguli bokunakekelwa komlomo

Imboni yokunakekelwa komlomo ibhekene nezinguquko eziqhutshwa yimikhiqizo emisha echaza kabusha imikhuba yendabuko. Lesi sigaba sifaka imininingwane emihlanu emikhulu amabhrendi angayisebenzisa ukuze asungule imikhiqizo yenhlanzeko yomlomo ehlukile futhi egxile kubathengi.

Khomba imizwa yabathengi

Imikhiqizo yezempilo yomlomo eqhudelanayo idinga imikhiqizo ukuthi idlulele ngalé kokusebenza ukuze ifake indlela imikhiqizo yayo eyenza ngayo abathengi bazizwe ngayo ngesikhathi semisebenzi yabo yansuku zonke. Kulokhu, ama-brand angakha ukuxhumana okujulile futhi aguqule ukunakekelwa komlomo kube umkhuba wokunethezeka nojabulisayo. Le ndlela ihambisana nenkambiso ekhulayo yabathengi abafuna imikhiqizo yezempilo ethuthukisa inhlalakahle yabo yemizwa kanye nezinzuzo ezingokoqobo.

Olunye uhlobo olubalulekile lokuphayona oluphumelele kulesi sici i-Selahatin. Lo mkhiqizo waseSweden-Turkish, owasungulwa nguKristoffer Vural, usebenzisa isu elibeka phambili “ukuphakamisa okuhlangenwe nakho okungokomzwelo kwemikhosi yansuku zonke.” Isibonelo, i-Eau d'Extrait Oral yayo iyiphunga elimnandi lomlomo elisiza ukulwa nephunga elibi ngefomethi evuselela umoya. Ukuqamba okusha komkhiqizo kubonakala ngezingxenye ezintathu ezinkulu: ukuqamba okusha, ukunethezeka komlomo, kanye nokukhanga ngokomzimba.

Impilo yomlomo eyenziwe nge-Microbiome

Njengoba intshisekelo yabathengi ekwenzeni kube ngokwakho impilo ikhula, imikhiqizo ishintsha ukunakekelwa komlomo isebenzisa isayensi ye-microbiome. Le ndlela igxile ekuqondeni i-ecosystem yomlomo eyingqayizivele kanye nokuhlanganisa izixazululo zokuthuthukisa imiphumela yezempilo yesikhathi eside. Ngakho-ke, amabhrendi anikeza ukwelashwa okuhlosiwe okubhekana nezidingo zomuntu ngamunye. Laba basunguli bachaza kabusha ukunakekelwa komlomo njengengxenye ebalulekile yokuphila kahle okuphelele.

I-Viome iwuphawu olusekelwe e-US oluhamba phambili ekunakekelweni komlomo okugxile ku-microbiome. Inikeza indlela ebanzi futhi yomuntu siqu. Isu lomkhiqizo elinezinhlangothi ezintathu lihlanganisa ukuhlolwa kwasekhaya, imikhiqizo yokunakekelwa komlomo ye-biotic, nezithako zokudla ukuze kuthuthukiswe impilo yomlomo.

Lo mkhiqizo uphinde ukhuthaze ukusebenzisa ubuchwepheshe ukushayela impilo yomuntu siqu yomlomo. Isebenzisa indlela “yokuvuthwa”, ibeka phambili ukuvimbela kanye nokubhekana nezimbangela zokungalingani ngokunakekelwa komlomo okuphelele.

Ukwakhiwa kwemvelo kanye nokupakishwa okusimeme

Abathengi besimanje baya ngokuya beqaphela imvelo. Abasunguli bokunakekelwa komlomo benza igxathu ekusimameni ngokwamukela ukwakheka kwemvelo kanye nokupakishwa okuvumelana nemvelo. Lezi zinhlelo zinciphisa umthelela kwezemvelo futhi zihambisana namakhasimende afuna amabhrendi ahambisana namagugu awo.

Ucwaningo ithole ukuthi ukwakheka kwemvelo kuvame ukungabi noshukela notshwala, okunciphisa izingozi zezimo zempilo yomlomo. Ngaphandle kwalokho, ukubeka phambili izinto ezibolayo kanye nezithako zemvelo ezifakazelwe kuchaza kabusha ukunakekelwa komlomo njengokuzinzile nokuziphatha kahle.

I-ROCC Naturals, i-brand yokunakekelwa komlomo yase-Australia, ihola ngesibonelo ngokuzibophezela kwayo ezithakweni zemvelo kanye nomklamo oqhubekayo. Indlela yayo igxile ekudaleni imikhiqizo ephumelelayo enomusa emhlabeni njengoba injalo kubathengi.

Ukunakekelwa kwamazinyo okuholwa uchwepheshe

Abathengi bafuna ukunakekelwa ngomlomo abangakwethemba. Enye indlela yokuhlangabezana nalesi sidingo iwukuqinisekisa ukuthi ochwepheshe bezimboni bayahola umkhiqizo wakho. Laba basebenzi banamakhono nolwazi lokudala imikhiqizo yenhlanzeko yomlomo ehlangabezana nezidingo zabathengi kanye nokulindelweyo. Laba basunguli bahlanganisa ukwethembeka nokuqanjwa okusha ukuze bahehe abathengi abakhathalela impilo nabanokuqonda.

I-Mahsa iwuphawu lokunakekelwa komlomo olusekelwe e-UK olwasungulwa uDkt. Mahsa noDkt. Brandon Nejati. Lo mkhiqizo uyisibonelo samandla okuqamba okusha aqhutshwa uchwepheshe. Abasunguli banesipiliyoni seminyaka engaphezu kwe-20 kudokotela wamazinyo ophelele. Ngenxa yalokho, baletha ubuchwepheshe obungenakuqhathaniswa kuwo wonke umkhiqizo, baqinisekisa kokubili ukusebenza kahle nokwethenjwa.

I-Mahsa yenza umnotho we-aura ngokuhlanganisa isayensi nengokomoya. Isebenzisa indlela ephelele esebenzisa amaminerali namakristalu ukuze kwakheke ukwakheka nezithasiselo ezisekelwe isayensi. Imikhiqizo yokwenza amazinyo kaMahsa asekhaya ibe mhlophe iwuhlelo olusha olubalulekile.

Linga ngezimo ezihlukile namafomethi

Ukuhlola kuthuthukisa ukuqamba okusha. Amabhrendi aphula umsindo ngokuzama ukuthungwa okungalindelekile namafomethi adala ukuzizwisa okukhumbulekayo nokuhehayo kokunakekelwa komlomo. Bahlanganisa ubuhlakani, ukusebenzisana, kanye nokuqanjwa okusha. Lokhu kubasiza ukuthi bahehe abathengi abafuna izinto ezintsha nokuzijabulisa ezinhlelweni zabo zansuku zonke.

I-Nadeshiko iwuphawu lokunakekelwa komlomo lwaseJapan oluheha abathengi ngendlela yalo engajwayelekile empilweni yomlomo. Inikeza ukwakheka okumangazayo, amafomethi okudala, nolwazi lwedijithali olugxilile. Isibonelo, ukupakishwa komkhiqizo kaNadeshiko kuqukethe abalingisi bekhathuni abajabulisayo. Lezi zakhi ziguqula ukunakekelwa komlomo okujwayelekile kube umthombo wenjabulo nokutholwa.

I-takeway yokugcina

Amavulandlela ekusungulweni kokunakekelwa komlomo akhombisa ukuthi ikusasa lemboni lisekuhlanganiseni isayensi, ukusimama, ubuciko, kanye nokwenza kube ngokwakho. Kusukela kuzixazululo eziholwa ochwepheshe kanye nokwakheka okugxile ku-microbiome kuya emibhalweni edlalwayo kanye nokuma okunethezeka, le mikhiqizo ibonisa amandla okuqondanisa ukuthuthukiswa komkhiqizo nokuthuthuka okulindelwe ngabathengi.

Ukhiye othathwayo wamabhrendi ucacile: impumelelo emakethe yokunakekelwa komlomo izoncika ekuqondeni nasekubhekaneni nezidingo ezahlukahlukene zabathengi. Lokhu kungaba ngobuchwepheshe bokwakha ukwethembana, izinqubo ezizinzile, noma ulwazi olusha lomkhiqizo. Amabhrendi angafunda kulaba basunguli ukuze bakhe ama-niches ahlukile ahambisana nezethameli eziqondiwe futhi azibeke njengabaholi ezimbonini zobuhle nempilo enhle.