Njengomthengisi wemfashini eku-inthanethi, ukuhlala ngaphambi kwejika kubalulekile ukuze uphumelele emakethe yanamuhla esheshayo, eqhutshwa ubuchwepheshe. I-Artificial intelligence (AI) iguqula ngokushesha imboni, ihlinzeka ngezindlela ezintsha zokubandakanya amakhasimende, ukuhlehlisa ukusebenza, kanye nokuthuthukisa ubuciko. Kulesi sihloko, sizohlola amathrendi abalulekile e-AI abumba kabusha imfashini nokuthi ungawasebenzisa kanjani ukuze ayise ibhizinisi lakho lokudayisa eliku-inthanethi kwelinye izinga.
Ama-Deepfakes wokumaketha komuntu siqu
Ubuchwepheshe be-Deepfake, ngenkathi buyimpikiswano kwezinye izinhlelo zokusebenza, bunamandla ajabulisayo okukhangisa ngemfashini. Ngokuqeqesha amamodeli e-AI ezithombeni namavidiyo wamakhasimende, amabhrendi angakha okuqukethwe komuntu siqu kakhulu okubeka umuntu ngqo emikhankasweni. Zibone ngeso lengqondo uthumela ama-imeyili ezincomo zomkhiqizo ofanelana nawe abonisa amakhasimende akho “egqoke” izinto ezivela eqoqweni lakho lakamuva ngaphambi kokuthi lifinyelele ngisho nakumashalofu abonakalayo. Leli zinga lokwenza kube ngokwakho likhuthaza umuzwa onamandla woxhumo lomkhiqizo futhi liboniswe liqhuba ukuthengwa okukhulayo, ukwethembeka komkhiqizo, nezincomo zezwi lomlomo.
Ukuze uqale ukuhlola ama-deepfakes, cabanga ukusebenzisana nezinkampani zokumaketha ze-AI ezisebenza ngokukhethekile ekukhiqizeni izethulo zamakhasimende ezithatha izithombe. Hlala ubeke obala kuqala futhi uthole imvume esobala kumakhasimende ngaphambi kokusebenzisa ukufana kwawo. Uma kwenziwa ngendlela yokuziphatha, ama-deepfakes anikeza indlela enamandla yokwenza ukumaketha kwakho kugxile kumakhasimende ngempela.
Abasizi besitayela be-AI-powered
Ukuthenga ku-inthanethi kungazwakala kuxakile kubathengi ababhekene nezinketho ezingapheli zemikhiqizo. Yilapho abasizi besitayela abanamandla e-AI bengena khona. Ngokusebenzisa idatha yekhasimende njengomlando wokuthenga, ukuziphatha kosesho, nokuthandwayo, laba babhali bezitayela ababonakalayo banikeza izincomo zomkhiqizo ezenzelwe wena nezeluleko zesitayela.
Okubalulekile wukweqa ukwenza kube ngokwakho okuyisisekelo futhi udale ukuzizwisa okusebenzisanayo, okuxoxayo. Intuthuko ekucutshungulweni kolimi lwemvelo ivumela abasizi be-AI ukuthi bahlanganyele engxoxweni enamaqiniso, ukuqonda umongo nokunikeza iziphakamiso ezihambisana nesitayela esiyingqayizivele sekhasimende ngalinye. Izikena ze-Photorealistic 3D zithuthukisa futhi umuzwa, zivumela amakhasimende ukuthi abone ngeso lengqondo izingubo ezikhethiwe ze-AI kuma-avatar edijithali amodelwe ngokubukeka kwawo kanye nohlobo lomzimba.
Ukuze usebenzise umsizi wesitayela se-AI, qala ngokuqinisekisa ukuthi unamasistimu aqinile wokuqoqwa kwedatha yekhasimende kanye nokuhlaziya. Uzakwethu nabathuthukisi abanolwazi ku-AI yezingxoxo futhi uphenye izixazululo ze-turnkey ezingase zihlanganiswe nenkundla yakho ye-e-commerce ekhona. Ngohlu lwesitayela olulungile lwe-AI, uzothuthukisa ukusebenzelana kwamakhasimende, unciphise ukubuyisela, futhi usungule umkhiqizo wakho njengesiphathimandla semfashini esithenjwayo.
Ukuthwebula ukunyakaza okungenamakha kokuzizwisa okugxilile
Nakuba imibukiso yemfashini yomuntu siqu nemicimbi isalokhu inomthelela, ukukhula kokuhlangenwe nakho kwedijithali kwenyuke kakhulu. Ubuchwepheshe bokuthwebula ukunyakaza okungenasici buvumela amabhrendi ukuthi enze izethulo zemfashini ezibonakalayo ezigxilile ezikhanga izethameli zomhlaba wonke.
Izixazululo zokuthwebula ezisuselwe ku-AI ziqeda isidingo samasudi abizayo ambozwe izinzwa, okuvumela ukunyakaza kwamamodeli ukuthi ashuthwe futhi asakazwe bukhoma kusetshenziswa amakhamera evidiyo ajwayelekile. I-AI ibese yenza imephu le datha kuma-avatar e-photorealistic 3D abekwe ngaphakathi kwezindawo ezibonakalayo eziklanywe ngokumangalisayo. Umphumela uwukuzizwisa okukhangayo kwemfashini yedijithali okungaqhudelana noma kudlule ngisho imicimbi yomuntu mathupha ngokuya ngobuciko nokuzibandakanya.
Njengomthengisi waku-inthanethi, ungasebenzisa i-mocap engenamakha ukuze udale imibukiso yemfashini ekhethekile kanye nokuqukethwe okungemuva kwesigcawu. Uzakwethu namaciko e-3D nochwepheshe bokuthwebula umnyakazo ukuze uphilise amaphupho akho emfashini angalawuleki, ngaphandle kwemigoqo yomhlaba wangempela. Ukunikeza amakhasimende ukufinyelela okugxilile, kwangaphakathi emhlabeni womkhiqizo wakho kuzojulisa ukwethembeka futhi kwenze amaqoqo akho akhumbuleke ngempela.
I-Generative AI yemibukiso yemfashini ebonakalayo
Amathuluzi e-Generative AI njengamamodeli asakazwayo azinzile ashintsha indlela ukuzizwisa kwemfashini okubonakalayo okwakhiwa ngayo. Lezi zinhlelo ze-AI zingakhiqiza izithombe namavidiyo we-photorealistic ngokusekelwe ezincazelweni zombhalo, zinikeze amabhrendi amandla okwenza i-prototype ngokushesha futhi akhiqize okuqukethwe kwedijithali okuphoqelelayo.
Kubathengisi abaku-inthanethi, i-AI ekhiqizayo ivula amathuba ajabulisayo okuletha imibukiso yemfashini yomuntu siqu eyenzelwe lokho okuthandwa yikhasimende ngalinye. Ngokuqeqesha amamodeli akhiqizayo ekuhlanganiseni kwezimpahla zomkhiqizo nedatha yekhasimende, ungakha ngokuzenzakalelayo amaphrezentheshini evidiyo enziwe ngokwezifiso anezingubo ezikhiqizwe yi-AI, amamodeli, nezimo ezihambisana nokuthandwayo komthengi ngamunye.
Isihluthulelo sempumelelo ngemibukiso yemfashini ye-AI ekhiqizayo ukubuka ubuchwepheshe njengesithuthukisi sokudala kunokuthatha indawo yokugada komuntu. Sebenzisana eduze nochwepheshe be-AI abakhiqizayo abanolwazi ukuze bakhe imigqa yokuqapha eqinisekisa ukuthi yonke imiphumela ihambisana nombono womkhiqizo wakho kanye namazinga ekhwalithi. Uma esetshenziswa ngokwecebo, lawa mathuluzi anikeza amandla angenakuqhathaniswa okudala umuzwa wemfashini olinganiselayo, ongabizi.
Ukuthuthukisa amaketanga okuhlinzeka nokunciphisa imfucuza
Ngenkathi izinto ezintsha ze-AI ezibhekene namakhasimende zivame ukubamba izihloko zezindaba, eminye yemithelela yokuguqula kakhulu ubuchwepheshe yenzeka ngemuva kwezigcawu kumaketanga okunikezela ngemfashini. Isibikezelo sesidingo esinamandla e-AI sinika amandla amabhrendi ukuthi abikezele ngokunembe kakhudlwana ukuthi imiphi imikhiqizo ezohambisana nabathengi, kuze kufike emininingwaneni efana nosayizi, imibala, nezinto zokwakha.
Ngokuhlaziya amasethi edatha amaningi ahlanganisa izibalo zokuthengisa, impendulo yekhasimende, imibiko yethrendi, nokuningi, amasistimu e-AI anganikeza imininingwane yesidingo eningi eyazisa izinqumo zokukhiqiza ezihlakaniphile. Lokhu akusizi nje kuphela ama-brand ukuthi alethe imikhiqizo ewinayo emakethe ngokushesha kodwa futhi kunciphisa ukukhiqizwa ngokweqile kanye nokuphelelwa yisikhathi—ukuphumelela okukhulu kokubili okubalulekile kanye nemvelo.
Abathengisi abaku-inthanethi bangaqala ukuthuthukisa uchungechunge lwabo lokuhlinzeka ngokusebenzisa izinkundla zokuphatha izinto ezisetshenziswa yi-AI futhi basebenzisane eduze nabahlinzeki ukuze babelane ngedatha yokuthengisa yesikhathi sangempela. Ukutshala imali ekubikezelweni kwe-AI kunika amandla imisebenzi ethambile, eshesha kakhulu engakwazi ukuzivumelanisa nezimo eziguquguqukayo zabathengi. Kuyisinyathelo esibalulekile ekwakheni imboni yemfashini esimeme futhi enenzuzo.
Isiphetho
Amandla okudala obuhlakani bokwenziwa abumba kabusha isimo semfashini ngokushesha, aveza amathuba ajabulisayo kubathengisi abaku-inthanethi ukuthi basungule futhi bakhule. Kusukela kuma-deepfakes nama-stylists abonakalayo kuye kokuhlangenwe nakho kwemfashini yedijithali okugxilile kanye namaketanga okunikezela athuthukiswe nge-AI, la mathrendi anikeza izindlela ezinamandla zokubandakanya amakhasimende, ukukhulisa ukusebenza kahle, kanye nokushayela umthelela omuhle.
Njengoba uhlola ukuhlanganisa i-AI kuqhinga lakho lokuthengisa ku-inthanethi, khumbula ukuthi impumelelo ilele ekutholeni ibhalansi efanele phakathi kokusebenzisa amakhono obuchwepheshe kanye nokugcina ukuthinta okuqinile komuntu. Hlanganyela nabahlinzeki be-AI abanolwazi, beka phambili imikhuba yokuziphatha, futhi uhlale ugcine ubuwena bomkhiqizo obuhlukile enhliziyweni yakho konke ukusetshenziswa. Ngokuhlala uphambili kulawa mathrendi enguquko e-AI, uzobeka ibhizinisi lakho lemfashini eliku-inthanethi ukuze libe nempumelelo yesikhathi eside esikhathini sedijithali.
