Izinkampani ezinkulu zezimpahla zabathengi zihlola ngokusobala amacala okusetshenziswa kwe-metaverse. Iningi lezinhlelo zokusebenza zamanje zigxile emikhankasweni yokumaketha yedijithali ngaphakathi kwezinkundla ze-metaverse ezifana ne-ROBLOX ne-Decentraland. Kodwa-ke, izimo zokusebenzisa izimboni zinganikeza izinzuzo ezibalulekile embonini yezimpahla zabathengi. Ukuhlanganisa ubuchwepheshe besizukulwane esilandelayo njenge-virtual reality (VR) kanye ne-augmented reality (AR) emisebenzini ye-supply chain kunganciphisa izindleko zokukhiqiza futhi kuthuthukise ukuphathwa kwesikhathi.
Yini imetaverse?
I-metaverse iwumhlaba obonakalayo lapho abasebenzisi babelana khona ngalokho okwenzekayo futhi bahlanganyele ngesikhathi sangempela ngaphakathi kwezimo ezilingisayo. Ngokufanayo nomthelela we-inthanethi ekuziphatheni kwabathengi, i-metaverse ingashintsha indlela abantu abasebenza ngayo, abathenga ngayo, abasebenzisana ngayo futhi basebenzise imikhiqizo yedijithali nengokwenyama. I-GlobalData ibikezela ukuthi imakethe ye-metaverse izobiza ama-dollar ayizigidi eziyizinkulungwane ezingama-627 ngo-2030, ikhula ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) sama-33% phakathi kuka-2020 no-2030.
Izinkampani ezifana ne-Meta, Epic Games kanye ne-Microsoft zithelele izigidigidi zamadola otshalomali kubuchwepheshe be-metaverse. Kodwa-ke, ukutshalwa kwezimali ku-metaverse kuzohamba kancane ngo-2023. Ama-Tech giants azoqhubeka nokutshala izimali, nakuba ngamanani aphansi. Lokhu kwehla kubangelwa ukungavuthwa kobuchwepheshe obuyisisekelo sempumelelo ye-metaverse, ukuntuleka kwezimo ezicacile zokusetshenziswa, ukukhathazeka okukhulayo mayelana nobumfihlo bedatha nokuphepha komuntu siqu ku-metaverse kanye nesimo somnotho esingaqinisekile.
Marketing in the metaverse
Umbiko wakamuva we-GlobalData, 'I-Metaverse in Consumer Goods,' uhlola ukuthi izinkampani ezinkulu zezimpahla zabathengi zisebenzisa kanjani ubuchwepheshe be-metaverse kanye nesizukulwane esilandelayo. Umbiko uthole ukuthi izinhlelo zokusebenza eziningi zamanje zigxile emikhankasweni yokuthengisa yedijithali. Ngokwesibonelo:
- I-Unilever: Le nkampani ihlele imikhankaso eminingi yokumaketha ku-metaverse, okuhlanganisa nokusingatha kukaRexona umjaho wokuqala we-metaverse marathon, iCloseups' City Hall of Love, iMagnum's Pleasure Museum kanye nendawo ephephile yabadlali besifazane kuRoblox kaSunsilk.
- I-PepsiCo: NgoJulayi 2022, i-PepsiCo-brand Mountain Dew isingathe iphathi yewashi elibonakalayo e-Decentraland ukuze kuvulwe umqhudelwano we-Call of Duty League Major IV. Enye i-PepsiCo-brand Cheetos iphinde yembula indawo yangakubo ebizwa ngokuthi i-Chesterville ngo-Okthoba 2022. Ifakwe ngaphakathi kwe-Meta's Horizon Worlds, abasebenzisi bangadlala imidlalo yokuxoxisana futhi bavote lapho imikhiqizo ye-Cheeto enqanyuliwe abafuna ukuyibona emashalofini.
Izimo zokusetshenziswa kwezimboni ku-metaverse
Ngale kwemikhankaso yokumaketha yedijithali, izinkampani zitshala izimali kubuchwepheshe obuyisisekelo be-metaverse—okuhlanganisa i-VR, i-AR kanye ne-blockchain—ukuze kube lula futhi kuzenzekele ukuklama komkhiqizo, ukukhiqiza, ukusatshalaliswa kanye nokusetshenziswa kwezinto. Izibonelo zifaka:
- I-ABInBev: NgoFebhuwari 2021, i-AB InBev yasayina isivumelwano esiyinhloko ne-XMReality ukuze isebenzise uhlelo lwayo lokuqondisa olukude kumasayithi asekela inkampani yotshwala kuyo yonke i-European Zone. Lolu hlelo lokusebenza lwenza, isibonelo, uchwepheshe abonise indlela yokusebenzisa imishini nge-AR.
- I-Nestlé: NgoJuni 2020, enkulumweni yabezindaba ememezela isinqumo senkampani sokusheshisa ukwamukelwa kwayo kwe-AR, inhloko yomhlaba wonke yezokukhiqiza yakwa-Nestlé yathi usizo olukude luzoba “indlela entsha yokusebenza,” ethuthukisa isivinini nokusebenza kahle kwezokukhiqiza nezingosi ze-R&D. Izibuko ezihlakaniphile, amakhamera we-360-degree, nesofthiwe ye-3D ivumele amaqembu ukuthi ahlele kabusha imigqa yokukhiqiza futhi athuthukise imikhiqizo emisha ngaphandle kwesidingo sokuhamba.
NgoFebhuwari 2023, iMicrosoft yamemezela ukuthi izovala iphrojekthi yayo ye-HoloLens 3 futhi iyeke ithimba layo le-metaverse yezimboni, elalinikezwe umsebenzi wokuthuthukisa isoftware yokuhlola, ukulingisa ukuqeqeshwa kanye nezinhlelo zokusebenza ezingamawele edijithali. I-Microsoft ibe nesivumelwano esiqhubekayo ne-Coca-Cola sokuhlinzeka nge-HoloLens ezikhungweni zokusabalalisa zenkampani zaseYurophu. Lokhu kanye nokunye ukuvuleka kwe-U ekuthuthukisweni kwe-metaverse kuzobambezela ukwamukelwa kobuchwepheshe kuzo zonke izimboni.
Umkhakha wezimpahla zabathengi ngeke udlale indima ebalulekile ekudaleni nasekuthuthukiseni i-metaverse. Kodwa-ke, izinkampani kufanele zisabambe iqhaza ekudaleni ukuzizwisa okubonakalayo kumetaverse ngezinjongo zokumaketha nokusebenzelana nabathengi kanye nokuhlanganisa ubuchwepheshe besizukulwane esilandelayo emisebenzini ye-supply chain.
Inzuzo yangempela engaba khona ye-metaverse yezinkampani zezimpahla zabathengi ilele ekhonweni lemboni lokunamathisela inani lemikhiqizo ebonakalayo ekunikezelweni kwedijithali. Leli qiniso libonakala likude. Kodwa-ke, lapho ifika, amabhrendi ajwayelene kakhulu nemihlaba ebonakalayo azobekwa kangcono ekwenzeni inzuzo.
Umthombo ovela I-Retail-insight-network.com
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