Umhlahlandlela Ophelele Wokuthengisa Nokumaketha Ukuze Uthuthukise Ibhizinisi Lakho -

Isu elisebenzayo lokuthengisa nokumaketha libalulekile empumelelweni yebhizinisi. Nasi isizathu:

Ukubonakala kwemakethe nokuqwashisa ngemikhiqizo: Iqinisekisa ukuthi izethameli zakho eziqondisiwe ziyazi ngemikhiqizo yakho, okwandisa amathuba okuba kucatshangwe lapho uthenga.
Ukutholwa kwekhasimende: Isiza ukuheha nokuthola amakhasimende amasha.
Ukugcinwa kwamakhasimende: Ukuthengisa nokumaketha akukhona nje ngokuthola amakhasimende amasha kodwa futhi kumayelana nokugcina akhona kakade. Ukuxhumana okuphumelelayo nokuzibandakanya ngemizamo yokumaketha kusiza ukwakha ukwethembeka kwamakhasimende, kukhuthaze ibhizinisi eliphindayo, futhi kukhuthaze ubudlelwano besikhathi eside.
Inzuzo yokuncintisana: Isu lokumaketha elakhiwe kahle lisiza ukuhlukanisa ibhizinisi lakho nezimbangi zakho. Igqamisa iziphakamiso zakho eziyingqayizivele zokuthengisa futhi ibeka uphawu lwakho ngendlela ehambisana nezithameli zakho.
Ukujwayela izinguquko zemakethe: Ukuthengisa okuguquguqukayo nesu lokumaketha lenza amabhizinisi akwazi ukuzivumelanisa nezimo zemakethe ezishintshayo. Ngokuhlala benolwazi mayelana namathrendi embonini, okuthandwa ngabathengi, kanye nentuthuko yezobuchwepheshe, amabhizinisi angalungisa indlela yawo ukuze ahlale efanele futhi enokuncintisana.
Imininingwane yekhasimende: Imizamo yokumaketha inikeza imininingwane ebalulekile ngokuziphatha kwamakhasimende, izintandokazi, kanye nempendulo. Lolu lwazi lubalulekile ekucwengisiseni imikhiqizo, amasevisi, kanye namasu ebhizinisi jikelele ukuze kuhlangatshezwane nezidingo zamakhasimende kangcono.

Lo mhlahlandlela uzokunikeza zonke izinsiza ozidingayo ukuze uqale ukwakha isu elisebenzayo lokuthengisa nokumaketha lebhizinisi lakho.

Usesezigabeni zokuqala zokuqala ibhizinisi lakho le-e-commerce? Nazi ezinye amathiphu okuthi ungaqala kanjani ibhizinisi le-e-commerce ngaphandle kwemali. Ufuna abatshalizimali? Funda kabanzi mayelana angel investor funding.

Okuqukethwe
Amasu wokuthengisa
Amasu okuthengisa
Izibalo, isilinganiso, nedatha

Amasu wokuthengisa

Umuntu ophendula ucingo olufundeka ngokuthi OKUDAYISWA

Ukuthengisa kuyisihloko esikhulu futhi kungazwakala kunzima. Ngakho-ke lapha, sizokunikeza zonke izinsiza ezidingekayo ukuze ubone ibhizinisi lakho liphumelela.

Ucabanga ukuthi i-AI ingasiza kanjani? Funda uyisebenzisa kanjani i-ChatGPT ku-e-commerce.

Ukukhetha ukuthi iyiphi inkundla ongathengisa kuyo

Lapho uqala ibhizinisi elisha le-e-commerce, kufanele unqume ukuthi iyiphi inkundla ofuna ukuthengisa kuyo. Ungaba newebhusayithi yakho, njengokuthi Shopify, noma uthengise endaweni ekhona efana ne-Amazon noma i-Etsy.

Unganquma kanjani ukuthi iyiphi inkundla elungele ibhizinisi lakho

Lapho unquma ukuthi iyiphi inkundla yokuthengisa imikhiqizo ethathwe kuyo Cooig.com uma, ibhizinisi le-e-commerce kufanele licabangele lezi zinto ezilandelayo:

Izilaleli ezibhekele: Khomba izethameli ozihlosile nezinkundla lapho zisebenza khona kakhulu.
uhlobo lomkhiqizo: Uma imikhiqizo yakho ihlukile, yenziwe ngezandla, noma inendaba ehlukile, izinkundla ezifana ne-Etsy zingalingana kahle. Ukuze uthole uhla olubanzi lwemikhiqizo, cabanga nge-Amazon noma Shopify.
Ukulawulwa komkhiqizo: Cabanga ukuthi ufuna ukulawula okungakanani phezu komkhiqizo wakho. I-Shopify ivumela ukwenza ngokwezifiso nokulawula okwengeziwe, kuyilapho i-Amazon ingaba nemihlahlandlela eqinile.
Competition: Cwaninga umncintiswano endaweni ngayinye. Amanye ama-niches angase agcwale endaweni eyodwa kodwa ancintisane kancane kwenye.
Izimali nezindleko: Qhathanisa izinkokhelo ezihlobene nenkundla ngayinye. Wonke anezinhlaka ezihlukene zenkokhelo, ngakho-ke bala ukuthi athinta kanjani amamajini enzuzo yakho.
Kulula ukusetshenziswa: Linganisa ukukhululeka kokusetha nokuphatha isitolo sakho endaweni ngayinye.
Usayizi wezithameli: Cabangela usayizi wezilaleli ezikhangwa yinkundla ngayinye. I-Amazon inenani elikhulu lamakhasimende, kodwa i-Etsy ingase ihehe izethameli ezithize kakhulu ezinentshisekelo ezintweni ezenziwe ngezandla noma ezihlukile.
Ukuthumela kanye nempahla: Cabangela ukuthi ingabe inkundla inikezela ngezinsiza ezihlanganisiwe zokuthumela nokugcwalisa. I-Amazon ine-FBA, kuyilapho i-Shopify ivumela ukuhlanganiswa nezinsizakalo ezihlukahlukene zokugcwalisa.
Ukumaketha nokuphromotha: Hlola inkundla ngayinye amathuluzi wokumaketha nawokukhangisa.
Izinjongo zesikhathi eside: Cabangela imigomo yakho yesikhathi eside; isibonelo, i-Shopify ingase ibe yingozi kakhulu ekwakheni umkhiqizo, kuyilapho i-Amazon inganikeza ukufinyelela okusheshayo kusizinda samakhasimende esikhulu.
inqubomgomo yokubuyisela: Hlola izinqubomgomo nezinqubo zembuyiselo kunkundla ngayinye.

Nazi ezinye izindatshana ezingakusiza ukuthi unqume ukuthi iyiphi ingxenyekazi elungele ibhizinisi lakho:

Ukuqalisa kwezinye izinkundla ze-e-commerce

Funda ukuthi ungaqala kanjani ukuthengisa ku-Etsy. Futhi indlela dropship on Etsy.

Ngokuthengisa ku-Shopify, nazi izinsiza eziwusizo:

Ukubhala ephepheni elichaza isu lokumaketha le-Amazon

Ngokuthengisa ku-Amazon, nazi izinsiza eziwusizo:

Iziteshi eziningi uma kuqhathaniswa nokuthengiswa kweziteshi eziningi

Ukuthengisa kwama-Multichannel kanye ne-omnichannel zombili zinhle kakhulu ngokwazo futhi zisebenzela amabhizinisi ngendlela ehlukile. I-Omnichannel igxile kakhulu kumakhasimende futhi ihloselwe ukunikeza isevisi engcono kakhulu, kuyilapho i-multichannel igxile kakhulu emikhiqizweni futhi ihlose ukwenza ukuthengisa nenzuzo.

Funda kabanzi mayelana ngalunye lwalezi zinhlobo zezindlela zokudayisa kanye nomehluko phakathi kwazo.

Futhi, cabanga i-e-commerce engenamakhanda. I-e-commerce engenakhanda isho ukuhlukanisa izitolo zakho eziku-inthanethi zangaphambili nangemuva. Ngale ndlela, imisebenzi ebalulekile ihlukaniswe yaba izingxenye ezingazodwana ezisebenzisanayo ngokusebenzisa izixhumanisi ezijwayelekile, njengezixhumi ezibonakalayo zohlelo lokusebenza (ama-API).

Ukuhlaziywa kwemakethe

Imakethe etholakala ebhizinisini noma emkhiqizweni iyahlukahluka kuye ngendawo, amandla okukhiphayo, isabelomali sokumaketha, nokunye ukukhathazeka kwebhizinisi. Ngakho-ke, lapho ucabanga ukuqala ibhizinisi noma ukumisa uhlelo lwebhizinisi, kubalulekile ukubala amasheya emakethe ahlukene okungenzeka. Lokhu kufaka phakathi osayizi bemakethe abangokoqobo benkampani entsha kanye nosayizi wemakethe ongaba khona wokukhula kwesikhathi esizayo.

Unganquma ukuthi kufanelekile ukuqala inkampani ngokusebenzisa I-TAM, i-SAM, ne-SOM. Funda ukuthi ziyini lezi nokuthi zibalwa kanjani lapha.

Ukukhetha ukuthi yimiphi imikhiqizo ozoyithengisa

Ukuqala ibhizinisi elisha le-e-commerce kuhilela isinqumo esibalulekile: ukukhetha imikhiqizo efanele ongayithengisa. Lesi sinyathelo sokuqala sidinga ibhalansi ethambile yocwaningo lwemakethe, uthando, kanye nokucabanga kwamasu.

Nazi Izindlela eziyi-10 zamahhala zokuthola imikhiqizo eshisayo ongayithengisa ku-inthanethi.

Ungawamisa kanjani amanani okuthengisa

Amaphakheji nekhadi lesikweletu enqoleni yokuthenga yamathoyizi

Izintengo ezintsha ziholela ekugcinweni kwamakhasimende okukhulu kanye nenzuzo enkulu. Kunamasu angu-3 entengo avamile: intengo yokumaka, intengo yokuncintisana, kanye nentengo yokungena. Funda kabanzi mayelana nalezi amasu entengo kanye nendlela yokuwasebenzisa.

Nokho, lawa akuwona kuphela amasu entengo. Elinye isu elinjalo amanani engqondo. Lokhu kuthinta imizwa yomthengi.

Umqondo ongemuva kwakho uwukwenza umthengi azizwe sengathi uthola idili elingcono kakhulu elikhona ngomkhiqizo awuthengayo. Ukugxila kwe-e-commerce akukwazi ukuba sekwaziseni umkhiqizo ngoba kudinga ukuthintana ngokomzimba nento; ngakho-ke, ukugxila ekuxhumaneni ngokomzwelo kungaba yindlela yokubhekana nale nkinga.

Intengo yezengqondo yenza lokho kanye. Kwenza umthengi afise umkhiqizo ngokusekelwe enanini, futhi indlela obekwa ngayo inani ingasiza ekuthathweni kwesinqumo sokuthi umthengi uzowuthenga noma cha. Funda kabanzi mayelana amasu entengo engqondo e-e-commerce.

Ufuna inzuzo ephezulu? Nazi amasu entengo ethile lokho kungasiza.

Enye indlela yokucabanga ngamasu entengo ngokusebenzisa imali enqwabelene yamakhasimende. Funda ukuthi iyini futhi ibalwa kanjani.

Kuthiwani ngezaphulelo? Nakhu konke odinga ukukwazi mayelana namasu entengo yesaphulelo.

Inkundla yezokuxhumana lapho okuthandwayo kushintsha khona imali

Njengemingcele evamile phakathi kokuthengisa okuku-inthanethi nokufiphala kwezokuxhumana, izinhlobo eziningi ze-e-commerce zisebenzisa ukufinyelela okukhulu nokuxhumana okuhlinzekwa yizinkundla ezifana ne-Facebook, Instagram, Twitter, nokuningi. Lobu budlelwano buvumela amabhrendi ukuthi abonise imikhiqizo yawo kubabukeli bomhlaba wonke, azibandakanye ngokuqondile nabathengi, akhuthaze ukwethembeka komkhiqizo, futhi adale okuhlangenwe nakho kokuthenga okungenazihibe.

Nansi eminye imininingwane ngokuqala ngokuthengisa ezinkundleni zokuxhumana:

Uzithatha kanjani izithombe zomkhiqizo wekhwalithi

Umuntu othatha isithombe somkhiqizo nge-iPhone

Ukusebenzisa izithombe zekhwalithi ephezulu ukuphromotha kwakho ku-inthanethi akunangqondo. Amawebhusayithi anezithombe zomkhiqizo ayamukelwa 94% ukubuka okuningi kunalezo ezingenakho.

Namuhla, ukuthatha isithombe somkhiqizo esizophindaphinda ukuthengiswa kwezitolo eziku-inthanethi akumele kubize uma wazi ukuthi wenzani (ungasebenzisa nefoni yakho!)

Funda kabanzi mayelana nalo izinhlobo ezahlukene zezithombe zomkhiqizo we-e-commerce ukuthi ibhizinisi lakho lingasebenzisa. Futhi nazi ezinye amathiphu wokuthatha izithombe zomkhiqizo ngokwakho.

Uzibhala kanjani izincazelo zomkhiqizo wekhwalithi

Incazelo yomkhiqizo inikeza incazelo ephelele yomkhiqizo nokuthi usetshenziswa kanjani ukunikeza abathengi lonke ulwazi abaludingayo ukuze bakholwe ukuthi bathenge umkhiqizo. Yingakho izincazelo zomkhiqizo ziyingxenye ebalulekile yokuguqulwa kwanoma yimuphi umthengisi futhi ukumaketha kwemingcele.

Funda ubhala kanjani izincazelo zomkhiqizo wekhwalithi ephezulu ezikhanga amakhasimende futhi zifanele i-SEO. Ungasebenzisa futhi i-AI ukusiza; nalu olunye ulwazi ku usebenzisa i-ChatGPT ukusekela ukubhala izincazelo zomkhiqizo.

Nazi ezinye eziqondile amathiphu okubhala izincazelo zomkhiqizo zokuthengisa ku-Amazon.

Ungathengisa kanjani futhi udayise

Ukuthengisa isu lokuthengisa lapho ibhizinisi likhuthaza amakhasimende ukuthi athenge inguqulo ebiza kakhulu noma ethuthukisiwe yomkhiqizo asuvele ewucabangela noma enawo ekalishini lawo. Umgomo uwukukhulisa inani lokwenziwe ngokukholisa ikhasimende ukuthi lithenge umkhiqizo osezingeni eliphezulu noma owengeziwe.

Ukudayisa kuyindlela yokuthengisa lapho ibhizinisi liphakamisa imikhiqizo ehlobene noma ehambisanayo kumakhasimende ngokusekelwe ekuthengeni kwabo kwamanje noma abakuthakaselayo. Inhloso ukukhuthaza amakhasimende ukuthi engeze izinto eziningi ekalishini lawo lokuthenga elithuthukisa noma elengezele umkhiqizo oyinhloko awucabangayo.

Funda kabanzi mayelana ne ukuthengisa nokudayisa njengamasu okuthengisa nge-e-commerce.

Ungazihlukanisa kanjani emqhudelwaneni

Imakethe eku-inthanethi igcwele imikhiqizo ye-e-commerce ephumelelayo ethengisa imikhiqizo efanayo, futhi lokhu kungenxa yokuthi umuntu akakwazi ukumisa izitolo ezintsha ekuvuleni nasekuthengiseni izinto ezifanayo. Kodwa-ke, kungenzeka ukuphatha ukuncintisana kwe-e-commerce ngokusebenzisa ukuhlukaniswa kwesitolo nesevisi ukuze kugqame.

Nazi Izindlela ezi-6 zokuqinisekisa ukuthi isitolo sakho se-e-commerce sihlukile.

Ukubaluleka kokubuyekezwa kwamakhasimende

Umuntu ophakamise izandla zakhe ngezibuyekezo zedijithali ezintantayo

Izibuyekezo ezinhle zibalulekile kumabhizinisi ukuze enze amakhasimende athenge imikhiqizo namasevisi awo. Lokho akumangazi, uma kucatshangelwa ukuthi amakhasimende amaningi azochitha Amaphesenti angama-31 ngaphezulu ebhizinisini elinezibuyekezo ezinhle.

Nazi Izinyathelo ezingu-10 ezilula ezingasiza amabhizinisi athole izibuyekezo ezingcono ze-inthanethi. Futhi, nasi esinye iseluleko mayelana indlela yokuthuthukisa inzuzo yakho ngezibuyekezo ezinhle ze-Amazon.

Ukuthuthukisa ukuthengisa

Ukuthuthukisa ukuthengisa ihlaziya futhi ilungisa izici zenqubo yokuthengisa ukuze kuthuthukiswe futhi kukhuliswe ukusebenza kwebhizinisi, ukusebenza kahle, nokusebenza kahle. Inqubo yokuthuthukisa ephumelelayo kufanele ikhulise imali engenayo, ukuguqulwa, nokukhula.

Amasu okuthengisa

I-DIGITAL MARKETING esikrinini esibonakalayo esinezimpawu ezimele ukumaketha

Ukuze ibhizinisi liphumelele, kufanele libe nencazelo ecacile marketing isu. A marketing isu wuhlelo lwebhizinisi lokufinyelela nokuxhumana nalabo abazoba amakhasimende futhi libaguqule babe abathengi bomkhiqizo wakho ukuze baqhube inzuzo.

Enye indlela yokusondela kwezokumaketha indlela yokuphila yamakhasimende. Le ndlela yamasu igxile ekudaleni imilayezo yomuntu siqu neqondiswe kumakhasimende kuzo zonke izigaba zobudlelwano bawo nebhizinisi lakho. Funda mayelana ukukhangisa kwendlela yokuphila yamakhasimende kanye nesigaba ngasinye somjikelezo wokuthenga lapha, futhi ugcine lokhu engqondweni njengoba ufunda ngamasu ahlukene okumaketha ngezansi.

Ezigabeni ezilandelayo, sizoxoxa ngezinhlobo eziningi zokumaketha kwangaphakathi. Ukumaketha okungakahleleki isu eligxile ekuheheni amakhasimende ngokuqukethwe okufanelekile nokuwusizo okuhambisana nezidingo nezintshisekelo zabo.

Uma uyibhizinisi le-B2C, kungenzeka ukuthi uzwile ngokuqukethwe "okuhamba phambili" noma igama elithi "virtual marketing." Ukumaketha ngegciwane kuyisu elinamandla lokumaketha elibandakanya ukudala okuqukethwe okusabalala ngokushesha nangokuphilayo ngamashaneli ahlukene. Ihlukile ekukhangiseni okuvamile, okuncike ekunyusweni okuqondile nokukhangisa okukhokhelwayo.

Funda kabanzi mayelana ne ukumaketha kwamagciwane kanye nezinto ezibalulekile zokwakha okuqukethwe okuthelelanayo.

Ngaphambi kokuthi siye kumasu ahlukene okuthengisa angenayo, kufanele wazi izinto ezimbalwa kuqala.

Odinga ukukwazi ngaphambi kokwakha isu lakho lokumaketha

An isu lokumaketha elisebenzayo isiza ukusebenzisa izinsiza ngendlela engcono kakhulu futhi isethe izinjongo ezifanele ngamamethrikhi e-ROI ahlotshaniswayo nezinyathelo ezimelene nazo.

Isinyathelo 1: Thola iziphakamiso zenani

Isiphakamiso senani sichaza ukuthi kungani ikhasimende kufanele likhethe umkhiqizo noma isevisi yakho kunezinye. Igqamisa inzuzo esobala kakhulu amakhasimende ayizuza ngokwenza ibhizinisi nawe.

Isinyathelo sesi-2: Setha izinhloso zokumaketha

Izinjongo zokumaketha zihlinzeka ngamamethrikhi angukhiye wokuthi impumelelo ibukeka kanjani. Kunezigaba ezimbili zezinjongo zokumaketha: ukuqwashisa ngomkhiqizo kanye nokukhula kokuthengisa.

Isinyathelo sesi-3: Qonda izethameli eziqondiwe

Umbuzo wokuqala ezimakethe eziqondiwe obekiwe uthi: ngobani futhi bakuphi.

Isinyathelo sesi-4: Hlaziya usayizi wemakethe kanye nezimbangi

Ukuqonda usayizi wemakethe yakho ohlosiwe kukutshela ukuthi lingakanani ibhizinisi elingase libe khona lapho kanye nenani ongalibuyisela ebhizinisini lakho. Funda kabanzi mayelana nendlela yokuhlaziya usayizi wemakethe kulokhu umhlahlandlela wokuthengisa.

Amathuluzi amaningana angakusiza ngokumaketha; nazi ezakho amathuluzi wokuthengisa we-e-commerce okufanele wazi.

Ukuthuthukisa nokulandelela ibhajethi yokumaketha

Isabelomali sokumaketha silinganisela izindleko zebhizinisi zokuphromotha imikhiqizo namasevisi alo noma ukuqwashisa ngomkhiqizo. Iphelele, ihlanganisa zonke izindleko zemiklamo yesikhathi esifushane neyesikhathi eside.

Isabelomali sokumaketha sibalulekile kumabhizinisi abo bonke osayizi. Uma imikhankaso yakho ingaxhaswanga ngendlela efanele noma izindleko zakho zokumaketha zingafani nemali oyizuzayo, ibhizinisi lakho lingase ligcine abasebenzi abaphansi, ukuntuleka kwezinsiza, kanye nokufinyelela okunganele.

Funda kabanzi mayelana ne ukuthuthukisa nokulandelela ibhajethi yakho yokumaketha.

Ukwakha umkhiqizo

Amabhrendi, ubuhle bawo, amanani, kanye nezwi kwenza amabhizinisi abonakale emhlabeni wonke, futhi ngemva kwalokho, ayisizathu sokuthi ibhizinisi lingakwazi ukukhiyela amakhasimende kungakhathaliseki ukuthi akuphi.

Ukwakhiwa komkhiqizo kunezici eziningi; nazi Izinyathelo ezi-7 ezilula zokukusiza ukuthi wakhe umkhiqizo wakho. Futhi amanye amathiphu angeziwe indlela yokusungula ukuma komkhiqizo okuqinile emakethe yakho.

Isingeniso kufaneli yokumaketha

Wonke umuntu webhizinisi uke wezwa ngefaneli yokumaketha, ifaneli yokuthenga, noma ifaneli yokuthengisa, futhi ngesizathu esihle. Zethula ngokucacile izinyathelo ezibalulekile isitolo, futhi amakhasimende aso azodlula kuzo, kusukela entshisekelweni yokuqala yomkhiqizo kuya ekuthengeni kokugcina. Ziyindlela ezanyiwe yahlolwa ukuze abanikazi bezitolo baqonde ezabo ukuziphatha kwabathengi, okubavumela ukuthi basebenzise lolu lwazi ukuze bakhulise amathuba abo okuthengisa.

Ngokuqonda lokho umthengi angase akwenze ngokulandelayo—isibonelo, hlola izibuyekezo noma izimbangi—ibhizinisi lingathatha izinyathelo zokubonisa umkhiqizo walo ngendlela engcono kakhulu futhi livale ukuthengisa.

Funda okuthile okuwusizo amathiphu okusebenzisa ifaneli yokumaketha ebhizinisini lakho futhi indlela yokuphatha ngempumelelo ipayipi lokuthengisa.

Ufuna ukwazi okwengeziwe? Nakhu ungayenza kanjani i-3x ROI yakho ngefaneli yokumaketha.

Inkundla yezokuxhumana isiyingxenye ebalulekile yemboni yezohwebo ngenxa yomthelela wayo omkhulu ekukhetheni indlela yokuphila yabathengi. Izinkampani ezimbalwa ezinkulu nezincane zithole izinzuzo zokuphromotha imikhiqizo namasevisi azo ku-inthanethi futhi ngaleyo ndlela zihlanganise inkundla yezokuxhumana kumasu azo okumaketha.

Ngokuvumelana ne Ubuchwepheshe, abantu abangaphezu kwezigidi eziyizinkulungwane ezingu-4 bangabasebenzisi bezokuxhumana abakhuthele. Amabhizinisi azibandakanya ngokugcwele namakhasimende awo ezinkundleni zokuxhumana akha ubudlelwano obuqinile, obungaholela ekwandeni kokwethembeka kwamakhasimende. Kungahumushela kumazinga aphezulu okuguqulwa njengoba abathengi benethuba elikhulu lokuthenga kumkhiqizo abasebenza nawo ezinkundleni zokuxhumana.

Ukwengeza, ama-algorithms enkundla yezokuxhumana abona okuqukethwe ngokuzibandakanya okuphezulu njengokuthokozisayo nokuzijabulisa futhi akuphakamise kubasebenzisi abaningi. Ngakho, amabhrendi anokuxhumana okuphezulu kwezokuxhumana anamathuba amahle okufinyelela izethameli ezibanzi, ezingathuthuka ukuqwashisa ngomkhiqizo.

Okokugcina, ukusebenzelana kwenkundla yezokuxhumana kwenza amabhrendi athole impendulo ebalulekile yabathengi, ezobasiza bathuthukise imikhiqizo yabo, amasevisi, kanye amasu marketing.

Nazi Izindlela ezi-5 ezifakazelwe abathengisi ezingakhuphula ukuzibandakanya kwezokuxhumana.

Ividiyo isidume ngendlela emangalisayo eziteshini eziningi zokuxhumana; funda indlela yokuthuthukisa ukuthengisa ngokusebenzisa ukumaketha kwevidiyo.

Okulandelayo, sizohlinzeka ngezinsiza ezithile zokumaketha ezinkundleni zokuxhumana ezithile.

Ukubhuloga njengokumaketha

Ukumelwa okubonakalayo kwesu lokuqukethwe kwebhulogi kukhompuyutha ephathekayo

Nakuba amasu okuthengisa eshintsha njalo, into eyodwa ehlala ingaguquki inzuzo yokubhuloga. Akukhona nje ukuthi ukuba nebhulogi yebhizinisi kusiza ukushayela i-traffic yewebhusayithi nge-SEO, kodwa futhi kusiza ukusungula umkhiqizo wakho futhi wakhe ukwethembana ngamakhasimende angaba khona. Awuqinisekanga? Nazi Izizathu ezingu-7 ibhizinisi lakho lidinga ibhulogi.

Kodwa-ke kuthiwani? Kunezinyathelo eziningi ezihilelekile ekusebenziseni ibhulogi. Nakhu konke odinga ukukwazi ngakho ukuqala ibhulogi kanye nezinyathelo ezilandelayo:

Isu elihle lokuqalisa ekubhaleni ibhulogi Ukuxoxa ngezindaba. Izindlela zokuxoxa izindaba zingasiza ibhizinisi ukuthi lizuze inzuzo yokuncintisana futhi likhulise imali engenayo ngokunikeza ulwazi lwabathengi oluhlukile, olukhumbulekayo, noluhle. Kodwa ukuxoxa indaba akugcini kumabhulogi; ziningi izindlela zokusebenzisa ukuxoxa izindaba ekuthengiseni nasekumaketheni ezingazuzisa ibhizinisi lakho. Funda kabanzi mayelana Ukuxoxa ngezindaba.

Ukumaketha nge-imeyili

Ikhompyutha ephathekayo efunda isikrini EMAIL MARKETING

Ukumaketha nge-imeyili kuyisu lokumaketha kwedijithali elibandakanya ukuthumela ama-imeyili eqenjini labantu ukukhuthaza imikhiqizo namasevisi noma ukwakha ubudlelwano namakhasimende. Kuyindlela eqondile nengabizi kakhulu yokuthi amabhizinisi axhumane nezithameli zawo.

Amakhasimende angaba khona angakhetha ukungena ukuze athole ama-imeyili, okwenza ukumaketha nge-imeyili kube indlela ephumelelayo yokuxhumana nawo ngokuqondile ngaphandle kokuthintwa izici zangaphandle ezifana ne-algorithm yezokuxhumana.

Funda kabanzi mayelana ne imeyili marketing. Futhi nazi Izinkundla eziyi-10 ezihamba phambili zokuthengisa nge-imeyili.

Funda kabanzi mayelana ne ukuhlukaniswa kwamakhasimende.

Ukuthengiswa kwe-Influencer

Amabhrendi aseyazi ukuthi ukumaketha kwe-influencer kuyikusasa lokumaketha ngoba kuyasebenza. Phela, abathonya bayiziphathimandla emkhakheni wabo noma ku-niche. Kuphela Amakhasimende angu-33% athemba izikhangiso zendabuko, kodwa ngaphezu kwesigamu thembela ezincomweni zabathonya uma uthenga. I Isikhungo Sokukhangisa Sedijithali ibika ukuthi u-60% wabathengi bangacabanga ukuthenga umkhiqizo ogqugquzelwe esitolo nokuthi u-40% uthenge umkhiqizo ngemuva kokubona umgqugquzeli ewusebenzisa ezinkundleni zokuxhumana.

Amathuluzi okusiza ukuthola umgqugquzeli ongcono kakhulu webhizinisi lakho

Ukusesha ezinkundleni zokuxhumana ukuze uthole umuntu okwaziyo ukuthonya kuyinselele, noma ngabe usebenzisa ama-hashtag aqondene negama elingukhiye. Ngakho, nanka amanye amathuluzi angasiza:

I-Onalytica inikeza isofthiwe yokumaketha ye-influencer futhi isiza amabhrendi ukukala izinhlelo zawo zethonya. Isiza amabhrendi ukuthi athole izimpendulo zemibuzo ebalulekile ayibuzayo mayelana nokumaketha kwabanomthelela, njengokuthi: obani abathonya bami abafanelekile, ngibabandakanya kanjani futhi ngakhe ubudlelwano, yikuphi okuqukethwe okukhiqizwa yithonya engingakudala, futhi ngilinganisa kanjani impumelelo ne-ROI?
I-Meltwater isiza amaqembu okukhangisa ukuthi aqaphe ukusakazwa kwemidiya kuzo zonke izindaba nenkundla yezokuxhumana futhi athuthukise ukuphathwa komkhiqizo ngokuqonda kangcono izethameli eziqondiswe kubo. I-Meltwater iphinde isize amabhrendi ukuthi athole abagqugquzeli abangcono kakhulu futhi inamathuluzi engeziwe angasiza ukwakha isu lokumaketha, ukuphatha imikhankaso, nokulandelela i-ROI.
Sparktoro icaca amashumi ezigidi zamaphrofayela omphakathi nawewebhu ukuze uthole ukuthi (futhi ngobani) izethameli zakho zifundeka, zilalele, zibukele, zilandele, wabelane ngazo, futhi zikhulume ngani. I-Sparktoro isiza imikhiqizo ukuthi ithole imithombo yeqiniso yezithameli zabo ukuze isetshenziselwe ukuthonya imizamo yabo yokumaketha.
Imbangi IQ inikeza ukuhlaziya kokukhangisa kwenkundla yezokuxhumana ngokuhlaziywa kokuncintisana okuthuthukile, i-SEO, ukubika komphakathi, namathuluzi okuthengisa okuqukethwe.

Uma usunohlu olufushane lwabathonyayo, yisikhathi sokulungiselela umlayezo wokufinyelela ukuze unqume ukuthi ulingana kahle yini. Okokuqala, cabangela isu lokuphromotha ongathanda ukulisebenzisa ukuze ukwazi ukwazisa umgqugquzeli emlayezo wakho uhlobo lobudlelwano nokuqukethwe okufunayo, bese uhlela imilayezo yakho ngendlela oyifisayo kulowo mgqugquzeli othile futhi umbuze imibuzo ukuze unqume ukuthi kufaneleka yini.

Ingabe ufuna ukufunda okwengeziwe ngokukhetha abathonya abalungile nokuthi ungafinyelela kanjani kubo? Nazi Amathiphu angu-4 wokukhetha abathonya abalungile bomkhiqizo wakho.

Ukumaketha okusebenzayo

Ukumaketha okusebenzayo isu elihle kakhulu lokubandakanya amakhasimende ukukhulisa amandla ezinkundla zokuxhumana kanye nokwenza intshisekelo kumkhiqizo noma kumkhiqizo.

Yize ukumaketha kwendabuko kudala kuncike emikhankasweni nasemasu ahleliwe okufinyelela abathengi, ukumaketha okusebenzayo kumayelana nokuxhumana nabantu nganoma yisiphi isikhathi. Indlela egxile kumakhasimende ephendula imicimbi yesikhathi sangempela, izindaba, kanye nemidlalo ye-TV.

Umqondo wokumaketha okusebenzayo uwukuhlonza ukuthi abantu bakhuluma ngani bese ugxumela phakathi nama-engeli okukhangisa okudala agqamisa uhlobo nemikhiqizo yalo.

Ukumaketha kabusha

UKUMAKETHA kubhalwe kunothi elinamathelayo elinamashadi ngemuva

Ukumaketha kabusha, okuphinde kwaziwe ngokuthi ukuqondisa kabusha, kuyisu lokumaketha kwedijithali elibandakanya ukukhomba nokuhlanganyela kabusha abasebenzisi abake basebenzisana newebhusayithi, uhlelo lokusebenza, noma okuqukethwe ku-inthanethi ngaphambilini. Inhloso eyinhloko yokumaketha kabusha iwukuphinde uxhumane nezivakashi ezingazange zithathe isinyathelo esifiselekayo phakathi nokusebenzelana kwazo kokuqala, njengokuthenga noma ukugcwalisa ifomu.

Isibonelo esisodwa sokumaketha kabusha sihlanganisa ukufinyelela inqola elahliwe; lokhu kungenziwa ngokusebenzisa SMS or imeyili. Nokho, i-imeyili ingasetshenziselwa ukumaketha kabusha ngezindlela eziningi, hhayi nje ukuphendula inqola elahliwe. Funda kabanzi mayelana ukumaketha kabusha nge-imeyili.

Izisekelo zokukhangisa kwedijithali

Ukukhangisa kwedijithali iyingxenye yokuthengisa yedijithali egxile ngokukhethekile emizamweni yokukhangisa ekhokhelwayo ngeziteshi eziku-inthanethi. Kubandakanya ukudala nokubeka izikhangiso kusetshenziswa izinkundla zedijithali ezifana nenkundla yezokuxhumana, izinjini zokusesha, amawebhusayithi, nezinye izikhala ze-inthanethi.

Ukukhangisa kwedijithali kungase kuthathe izindlela ezihlukahlukene, okuhlanganisa izikhangiso zokubonisa, izikhangiso zenjini yokusesha (khokha ngokuchofoza ngakunye noma i-PPC), izikhangiso zenkundla yezokuxhumana, izikhangiso zevidiyo, nokuningi.

Inhloso eyinhloko yokukhangisa kwedijithali ukufinyelela izethameli eziqondiwe futhi uqhube izenzo ezithile, njengokuchofoza, ukuguqulwa, noma ukubonakala komkhiqizo, ngokutshala imali ekubekweni okukhokhelwayo.

Izibalo, isilinganiso, nedatha

Umuntu obuka idatha kukhompuyutha ephathekayo

Esimeni sanamuhla sebhizinisi, idatha isiphenduke ifa. Izinkampani zithole ukuthi ukuba necebo elicacile lokwenza imali ngedatha kubalulekile ukuze uthole inzuzo yokuncintisana nokukhulisa imali engenayo! Sesikushilo lokho, impumelelo ngokwenza imali ngedatha idinga ukuhlela ngokucophelela nokusebenzisa.

Ukwenza imali ngedatha kuyinqubo yokulinganisa idatha yenkampani kanye nokunikeza inani lemali. Ngokuqoqa nokuhlaziya idatha ngempumelelo, izinkampani zingakwazi ukwembula imininingwane namathuba okuguqula idatha ibe imikhiqizo emisha namasevisi afunwa ngamakhasimende. Amasu okwenza imali ngedatha angasiza ekuguquleni idatha yamabhizinisi ibe yimpahla ebalulekile, ngaleyo ndlela ingenise imali futhi iqhubekise ukukhula.

Nazi Izinyathelo ezi-5 zokuhlanganisa amasu okwenza imali ngedatha ukuze kukhuliswe imali engenayo.

Yehlisa izinga lokugxuma ezitolo eziku-inthanethi

Uma ubheka izibalo, into eyodwa ebalulekile okufanele uyilinganise izinga lokugxuma. Izinga le-e-commerce bounce liyimethrikhi ekala iphesenti lezivakashi ezingena ku- iwebhusayithi ye-e-commerce bese ushiya ngaphandle kokuxhumana ngokuqhubekayo noma ukuzulazulela kunoma yiliphi elinye ikhasi ngaphakathi kwesayithi.

Kuyinkomba ebalulekile yokuzibandakanya komsebenzisi kanye nempumelelo yokwakheka kwewebhusayithi, okuqukethwe, kanye nolwazi olunzulu ngomsebenzisi. Nazi Amasu ama-4 okunciphisa izinga lokugxuma ezitolo eziku-inthanethi.

Sebenzisa ukuhlanganiswa kwedatha yekhasimende

Ukuhlanganiswa kwedatha yekhasimende (i-CDI) iqoqa, ihlanganise, ichaze, futhi ilawule idatha yekhasimende evela emithonjeni ehlukahlukene phakathi nangaphakathi kweminyango yenhlangano ukuze ibuke ikhasimende ngalinye ngokunembile.

Amabhizinisi asebenzisa i-CDI ukuletha ukuzizwisa komuntu siqu nemikhankaso yokumaketha eqondisiwe ehlobene nabantu ngokusekelwe ezidingweni zabo, izitayela, kanye nezintandokazi zabo. Funda kabanzi mayelana ne- izinzuzo zokuhlanganiswa kwedatha nokuthi ungayenza kanjani ukuthi isebenzele ibhizinisi lakho.

Ukuhlaziywa kwe-SWOT

Ukuhlaziywa kwe-SWOT ithuluzi lokuhlela lamasu asetshenziswa amabhizinisi ukuhlola nokuqonda Amandla kanye Nobuthakathaka bawo bangaphakathi kanye Namathuba Nezinsongo zangaphandle.

Ukuhlaziywa kwe-SWOT okuhle kuhlola izici zangaphakathi nezangaphandle ezingaba nomthelela ebhizinisini, kwakheka umbono ophelele wobubanzi bemisebenzi yalo. Ngokwenza kanjalo, abathengisi bangathola amaphuzu abalulekile okusebenza futhi bakhomba ubungozi obungalawuleki ibhizinisi elibhekene nabo.

Funda ukuthi ibhizinisi lakho kufanele lilwenze kanjani futhi nini ukuhlaziya kwe-SWOT nokuthi yiziphi izinyathelo ezingenziwa ngemuva kokuhlaziya.

Amabhizinisi adinga ukuhlolwa komugqa wemikhiqizo okuvamile ukuze azi ukuthi yimiphi imikhiqizo ethengisa kakhulu, edala ukulahlekelwa, nokuthi yiziphi izingxenye zebhizinisi lawo ezidinga ukuthuthukiswa.

Ukuhlolwa komkhiqizo okufanele kungasiza ibhizinisi elijwayelekile ukuthi lithuthukise isu lalo futhi lenze inzuzo. Futhi yilapho kanye i-matrix ye-Boston Consulting Group ingena khona. Akungabazeki ukuthi, amanye amathuluzi nezinqubo ziyatholakala, kodwa i-BCG matrix inikeza indlela elula elungele ukuhlonza bese usebenzisa amaphuzu aqinile ebhizinisi.

Nakhu konke odinga ukukwazi mayelana ne-BCG yokwabelana nge-matrix, okuhlanganisa nendlela yokudala eyodwa yebhizinisi lakho.