Izigqoko ziyinsizakalo okufanele ube nazo ezizohlala ziyimfashini, futhi abathengi bathanda okuhlukile okwenziwa ngokwezifiso. Izigqoko zangokwezifiso ziyavumelana nezimo, zijabulisa, futhi zinesitayela.
Ngenkathi ukugqoka eyodwa kulula kakhulu, ukuqala a isigqoko sangokwezifiso ibhizinisi kungaba olukhohlisayo. Njengawo wonke amanye amabhizinisi, kunezici ezihlose osomabhizinisi okufanele bazicabangele. Lesi sihloko sizohlola izinto ezingu-8 ezibalulekile ekwakheni isiko eliphumelelayo ibhizinisi lezigqoko.
Okuqukethwe
Ukubuka konke kwemakethe yezigqoko zomhlaba jikelele
8 izici okufanele zicatshangelwe ngaphambi kokuqala ibhizinisi lezigqoko zangokwezifiso
Amazwi okuvala
Ukubuka konke kwemakethe yezigqoko zomhlaba jikelele
Nakuba bengaphumi ngempela esitayeleni, izigqoko njengamanje banesikhathi esikhulu. Nakuba abathengi bezigqoka ngenxa yezizathu ezingokoqobo, izigqoko manje seziyindlela abantu yokuziveza. Abantu abasha ngokuyinhloko bathatha i-headwear njengesitatimende semfashini, esiza ukwandisa ukuthandwa kwayo.
Isici esibalulekile ekwandeni kwemakethe kwaba ukufudukela kwabantu emadolobheni ngokushesha kanye nokwamukelwa kwesiko lentsha, okuthuthukise ukuzwela kwemfashini emhlabeni jikelele. Imboni yemfashini ekhulayo, imali engenayo ekhulayo yabathengi, ukwamukelwa kweziteshi ze-e-commerce, indlela yokuphila eshintshashintshayo, kanye nesidingo esikhulayo sokwenza izinto zibe lula kuyizinto ezengeziwe ezithuthukisa ukukhula kwemakethe yezingubo zekhanda.
Ubukhulu bemakethe yezimpahla zekhanda emhlabeni babucishe US $ 19.46 billion ngo-2021. Izilinganiso zilinganisela ukuthi imboni izofinyelela ku-US $ 28.17 billion ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-6.1% ukusuka ku-2022 kuya ku-2027.
Izigqoko zihlukile, futhi wonke umthengi okhathalela imfashini angathola isitayela azosamukela. Ngalesi sizathu, ukuthengisa izigqoko zangokwezifiso kungenye yamabhizinisi ama-niches anethonya kakhulu angakhuphuka.
8 izici okufanele zicatshangelwe ngaphambi kokuqala ibhizinisi lezigqoko zangokwezifiso
1. Cabangela izethameli eziqondiwe
Omunye wemibuzo ebaluleke kakhulu noma yimuphi umnikazi webhizinisi lezigqoko angazibuza ukuthi obani abaqondiswe kubo. Lesi sici sinquma kakhulu ukwakheka, ukukhetha kwendwangu, umbala, ukuvala, nezinye izici zokukhiqiza.
Ukungena embonini yezigqoko kusho ukwazi ukuthi isitayela ngasinye senzani nokuthi ubani ongase ahlomule kuzo. Amabhizinisi kufanele afunde ukubuyekezwa kwemikhiqizo futhi aqaphele lokho okukhangayo nokungajabulisi amakhasimende.
Kufanele futhi bahlole izitayela zemakethe ze imiklamo bahlose ukuthengisa. Ingabe ayadingeka unyaka wonke, noma kukhona ukuhluka kwesizini? Ingabe akhona amathrendi akhulayo enanini lemibuzo?
Nakuba kungase kube inselele ukulandela izitayela zemfashini ngoba ngokuvamile zilandela amaphethini angabikezelwa. Lolu lwazi lwenza amabhrendi atshale imali kumadizayini wezigqoko enziwe ngokwezifiso axhuma nezithameli zawo.
Amabhizinisi ahlose ukufinyelela wonke umuntu ngeke afinyelele muntu. Ukuqonda izethameli eziqondiwe kuzosiza osomabhizinisi bezingubo zekhanda ukuthi bagxilise imizamo yabo yokumaketha futhi bakhulise amathuba abo okuphumelela. Phela, imiklamo emikhulu ayinamsebenzi uma kungekho amakhasimende.
2. Khetha isitayela sesigqoko esiphelele
Amabhizinisi angakhetha kuzitayela zezigqoko eziningi ezinobuhle obukhangayo. Ezinye izigqoko zangokwezifiso ezidumile amakepisi e-baseball avumelanayo, ama-snapbacks, izigqoko zobaba, izigqoko zamaloli, izigqoko ezinamaphaneli amahlanu, amabhini, amabharethi, nezigqoko zebhakede.
Ama-Snapbacks amathrendi ezemidlalo adumile afanekisela isiko lasemadolobheni nesitayela sentsha. Ama-baseball cap zisesinye isitayela sezemidlalo nesikhululekile. Abathengi abafuna ukuveza imizwa yabo ngenkathi benza imisebenzi ethile noma begqokisa ingubo bazothanda okuhlukile okwenziwa ngokwezifiso kwalezi zigqoko.
The amaphaneli amahlanu noma ayisithupha ingenye yezitayela ezikhululekile abathengi abafuna zenziwe ngezifiso. Ngakho-ke, amabhizinisi angasebenzisa lesi sigqoko esifakelwe, esisemfashinini njengeseyili engenalutho ukuze afane nezintandokazi zomuntu ogqokile ngenkathi ebonisa umsebenzi wabo wobuciko noma ilogo.
Nakuba izigqoko zamaloli zaqala njengezinto zokukhangisa esikhathini esidlule, seziyimfashini namuhla. Banephaneli ye-mesh ngemuva, indawo yedome ephakeme, umphetho oyisicaba, nesikhala esiningi kumqhele ukuze imikhiqizo ibonise umsebenzi wabo wobuciko oyintandokazi. Zisasetshenziswa njalo yizinkampani ukukhangisa ngemikhiqizo yazo. Futhi lelo kuhlale kuyithuba elihle lama-oda amakhulu.
Isigqoko sikababa singenye yezitayela eziningi zezigqoko ezizohlala zithandwa. Le modeli inenketho evamile yobude bebhili noma inketho yobude bebhili emfushane kuye ngokuthandwa ngabathengi futhi ayihlelekile kakhulu kunezinye izitayela zezigqoko.
Enye inkambiso esanda kubusa imboni yezingubo zekhanda ipulasitiki yabesifazane kanye nama-visors akudala. Eyakhelwe ekuqaleni ukuvikela ubuso elangeni elishisayo phakathi nemidlalo, ama-visors manje atholakala ngemibala eminingi egqamile futhi edonsa amehlo.
Ukukhetha isitayela sesigqoko esifanelekile esizokwenziwa kuncike kakhulu kuzithameli eziqondiwe. Zonke izigqoko zangokwezifiso zinemiklamo ehlukene evumela izintandokazi ezihlukahlukene zamakhasimende. Ziningi izinqumo; amabhizinisi angalandela amathrendi noma enze lokho akholelwa ukuthi kufanela uhlobo lwawo.
3. Khetha indwangu efanele yesigqoko se-patch sangokwezifiso
Izinto ezisetshenziselwa ukwenza izigqoko zingadalula okuningi ngomlando wazo, isakhiwo, ikhwalithi, kanye nesitayela. Ukwengeza, izinto zokwakha zithonya kakhulu ama-caps ezenziwe kuzo. Ngayinye inezinzuzo zayo kanye nezinkinga zayo, kanye nezindawo ezisebenzela yona kangcono.
Iningi labakhi bemishini nezigqoko bazama ukulingana phakathi kobuhle nokusebenza lapho bekhetha izinto ezisetshenziswayo. Bahlala befuna izingxube ezintsha nezinto zokwakha ukuze benze imikhiqizo yabo igqame kule makethe eguquguqukayo neguquguqukayo.
I-polyester nenayiloni amafayibha okwenziwa asetshenziselwa ukucisha umswakama kanye nezimfanelo ezimelana nomthelela. Abakhiqizi bavame ukuzisebenzisa ekwenzeni izigqoko zobaba, ama-snapbacks, nezinye izigqoko zokugijima.
Ngakolunye uhlangothi, ukotini, ilineni, noboya kuyimicu yemvelo. Abakhiqizi abaningi bayawathanda ngenxa yokuthamba kwawo, ukuphefumula kwawo, ukugqumisa, kanye nezakhiwo zokususa umswakama.
Nokho, ukotini uhlala isikhathi esifushane kuphela uma kuqhathaniswa neminye imicu efana ne-polyester. Ngakho-ke, abakhiqizi bavame ukuwahlanganisa nemicu yokwenziwa ukuze iqine.
Ipulasitiki isanda kutholakala kabanzi ngezigqoko, ikakhulukazi ukwenza ama-visors abesifazane. Futhi, ama-caps epulasitiki kulula ukuwagcina kunezinye izinto zesigqoko.
Enye yezinto ezimangazayo ezitholakala ngokushesha kulo mkhakha ukhuni ngenxa yesiphetho salo esihle kodwa esihlukile. Njengoba ukhuni luqinile, ukwenza isigqoko sonke kungaba kude. Nokho, abanye abathengi bathola amakepisi aneziqongo zokhuni ekhangayo. Isibonelo esisodwa sokuthi ibhizinisi lezigqoko lihlala livulekele kanjani imiqondo emisha namathuba.
4. Hlanganisa futhi uqondanise imibala
Imibala idlala indima enkulu ekwakhiweni kwezigqoko, futhi izinketho zokwenza ngokwezifiso empeleni azinamkhawulo ngenxa yokukhethwa okukhulu kwama-hues nezitayela.
Ukunikeza abathengi izinketho zombala eziningana kuyindlela enhle yokuqala ibhizinisi lezigqoko zangokwezifiso. Abathengisi bangaqala ngabo imibala engathathi hlangothi (njengomhlophe nokumnyama) ngaphambi kokuthuthukela kwezinye izinketho.
5. Nquma umsebenzi wobuciko wezigqoko zangokwezifiso
Amabhizinisi kufanele agxile kokubalulekile lapho enquma umsebenzi wobuciko izigqoko zangokwezifiso, njengesithonjana esilula kodwa esibonakalayo noma umbhalo. Nakuba ukuya phezulu kungaba kuhle, abathengisi kufanele baqaphele ukuthi ubulula ngezinye izikhathi benza umthelela ophezulu.
I-Symmetry nayo ibalulekile; imiklamo yezigqoko ezinhle njalo inomqondo omuhle wokulinganisela. Usayizi womsebenzi wobuciko kufanele ulingane nendawo yokubonisa. Kuleli nothi, amabhizinisi angabeka umsebenzi wobuciko ezindaweni ezine ezijwayelekile: ngaphambili, ngemuva, nezinhlangothi. Izinketho zokubeka ezimbalwa zifaka phakathi idizayini ephakathi nendawo ukuya emincane, umklamo omncane onqenqemeni, noma ukukhetha okudume kakhulu, isikhungo esigcwele.
Abathengisi kufanele futhi bacabangele ifomethi yefayela lapho beklama. Kwabahlinzeki abaningi besevisi yokuphrinta, amafayela e-vector (njengamafayela e-EPS) alungile njengoba kulula ukuwafaka kudijithali, ukukala, nokufunda.
6. Engeza uhlobo lomkhiqizo nesitayela sokuchibiyela
Amabhizinisi amaningi azama ukusebenzisa enye yemiklamo yawo, esebenza kahle kuma-T-shirts, ezigqokweni. Nokho, kungase kube inkinga njengoba izokhanga kuphela abathengi abathile.
Ngokujabulisayo, abathengisi bangakwazi ukwengeza uphawu lwabo emsebenzini wobuciko oceliwe futhi bawufeze ngezindlela ezimbalwa. Ngokuvamile, lezi zindlela zihlanganisa efekethisiwe, i-vinyl yokudlulisa ukushisa, iphrinta ye-toner emhlophe (ukushisa kwedijithali fx) ukudluliselwa, isichibi, kanye ne-sublimation. Abathengisi bangase futhi bafinyelele kwezinye izinhlobo ezingaphansi ezifana nokwelukiweyo, ukufekethiswa, namapeshi esikhumba.
Khumbula ukuthi ukwenza imiklamo ephumelelayo ngendlela ngayinye kudinga amasu ahlukene, izinto zokwakha, nemishini.
7. Khetha usayizi wesigqoko
Usayizi ubalulekile uma uthengisa noma yikuphi okugqokekayo okugqokekayo, okuhlanganisa nezigqoko. Nakuba osayizi abajwayelekile bekhona (S, M, L, XL, ne-XXL), abahlale benemba. Ngokuvamile, ukulingana kwesigqoko kuncike ekuzungezweni kwekhanda lomuntu osigqokile. Kodwa ezinye izinto zijwayele ukuncipha futhi mhlawumbe zilingane kancane.
Mayelana nalokhu, izigqoko zangokwezifiso ezilungisekayo yizo eziya kubathengisi abangena ebhizinisini lezigqoko elenziwa ngendlela oyifisayo. Ukuze kwenziwe kube ngokwakho okwengeziwe, abathengisi banganikeza inkomba yosayizi ukuze amaklayenti athole ubukhulu bawo obunembile, okusiza ukudala ukulingana okuphelele.
8. Khetha ukuvala okwanele
Ukuvalwa kunquma ukulungiswa kwesigqoko. Amakepisi afakiwe awafaki ukuvalwa futhi azosebenza kuphela ngosayizi wekhanda elakhelwe wona.
Ngokuphambene, izigqoko ezinamabhande, izingqinamba, futhi izintambo ezinwebekayo zilungiseka kalula kusayizi owodwa olingana-zonke izinto.
Amazwi okuvala
Ukuthengisa izigqoko zangokwezifiso kunenzuzo emangalisayo futhi kunganikeza abathengi izinketho eziqondene nawe. Nokho, akuzona zonke izitayela zezigqoko ezithengiswa kakhulu ukuze zenziwe ngokwezifiso, futhi ezinye zingase zingahlangabezani nezidingo zeklayenti.
Kodwa-ke, lo mhlahlandlela uxoxe ngezinto eziyisishiyagalombili amabhizinisi okufanele azicabangele ngaphambi kokuqhuba ibhizinisi lezigqoko zangokwezifiso. Abathengisi bangalandela lokhu kucatshangelwa ukuze bajabulele inzuzo enkulu nokuthengisa okuvela kuzigqoko zangokwezifiso ngo-2023.
