Amagama angukhiye enhloso yomthengi (noma amagama angukhiye womthengi, amagama angukhiye anenhloso ephezulu) amagama okusesha aphakamisa ukuthi umsebenzisi ulungele ukuthenga esikhathini esizayo esiseduze. Laba basebenzisi abagcini nje ngokuphequlula; bafuna ucezu lokugcina lolwazi ukuze benze isinqumo sokuthenga.
Ngokuvamile, amagama angukhiye enhloso yomthengi ahlanganisa amagama ahlobene nokuthenga, amadili, izaphulelo, ukubuyekezwa, nokuqhathanisa. Lawa magama angukhiye angaphakamisa ukufuna izikhombisi-ndlela ukuze uthole umkhiqizo noma isevisi, futhi.
Ukusebenzisa amagama angukhiye omthengi wokuthuthukisa okuqukethwe noma ukukhangisa kukusiza ukuthi ufinyelele abantu abakulungele ukuthenga. Ngokuvamile ziholela kumazinga aphezulu okuguqulwa kanye nohambo olufushane lomthengi kunezinye izinhlobo zamagama angukhiye (isb. amagama angukhiye olwazi).
Amagama angukhiye anenhloso ephezulu avamise ukuncintisana futhi ayabiza. Ngakho-ke, ama-SEO nabathengisi ngokuvamile bahlanganisa lezi nezinye izinhlobo zamagama angukhiye kumasu abo, besebenzisa inhlanganisela ye-SEO (ukuthuthukiswa kwenjini yokusesha) kanye Nezikhangiso Zosesho lwe-Google (ezivamise ukubizwa ngokuthi i-PPC).
Isibonelo, amanye amagama angukhiye anenhloso ephezulu anezindleko eziphezulu ngokuchofoza ngakunye kodwa ubunzima begama elingukhiye eliphansi, okuwenza afaneleke kakhulu ku-SEO kune-PPC.
Kulesi sihloko, uzofunda ukuthi ungathola kanjani amagama angukhiye enhloso yomthengi, ukuthi ungakhetha kanjani angcono kakhulu ohlwini olude lwemibono yamagama angukhiye, nokuthi kufanele usebenzise i-SEO noma i-PPC ukuze uyiphishekele.
Izinhlobo nezibonelo zamagama angukhiye enhloso yomthengi
Ngokwesiko, ama-SEO ahlunga amagama angukhiye enhloso yomthengi abe amaqembu ahlukene. Lokhu kuqoqwa kusiza ukucacisa umehluko phakathi kwamagama angukhiye futhi kwenza ukuhlela imikhankaso kube lula — uma umusha esihlokweni, lokhu kuyinto okufanele ukwazi.
| Uhlobo | Amagama angukhiye ayisibonelo |
|---|---|
| Okwenziwayo. Bonisa ukuthi umsebenzisi ulungele ukuthenga noma ukuthatha isenzo esithile, njengoku-oda noma ukubhalisa. | oda i-pizza, thenga amathikithi ekhonsathi, bhalisela umagazini wokufaneleka |
| Ezohwebo. Isetshenziswa abasebenzisi abenza ucwaningo ngemikhiqizo noma amasevisi ngaphambi kokwenza isinqumo sokuthenga. | izicathulo ezihamba phambili, amakhompyutha aphathekayo asebenza kahle kakhulu, izimoto ezihamba phambili eco-friendly |
| Ukuzulazula. Isetshenziswa uma umsebenzisi efuna iwebhusayithi ethile noma ikhasi. | target isikhangiso samasonto onke, wikipedia, prime login |
| Ngokusekelwe endaweni. Isetshenziswa abasebenzisi abafuna amabhizinisi, amasevisi, noma imikhiqizo endaweni ethile. | udokotela wamazinyo eduze kwami, i-vegan Brighton, izindawo esisebenza ngazo e-Warsaw |
| Umsila omude. Thola inani elincane lokusesha ngenyanga, livame ukuba lide futhi licace kakhulu. | izicathulo ezihamba phambili ezihamba phambili zezwe eliwela izwe, izihlalo zehhovisi zasekhaya ezivumelana nesabelomali, amathiphu okulima kwemvelo ezindaweni ezincane |
Ungawathola kanjani amagama angukhiye enhloso yomthengi
Indlela enokwethenjelwa kakhulu yokuthola amagama angukhiye enhloso yomthengi ukusebenzisa ithuluzi le-SEO elikuvumela ukuthi uhlunge ngezici ze-SERP njengezikhangiso nama-carousels omkhiqizo.
Lezi zici ziphakamisa ukuthi i-Google iyayibona inhloso yokuhweba ngemuva kwegama elingukhiye nokuthi abakhangisi balindele amazinga aphezulu okuguqulwa kulawa magama angukhiye. Futhi, uzokwazi ukuthola amagama angukhiye angenazo izilungiso ezijwayelekile zenhloso yomthengi.
Ukuze ngikubonise ukuthi le nqubo isebenza kanjani, ngizobe ngisebenzisa i-Ahrefs' Keyword Explorer. Ukwengeza kusihlungi sezici ze-SERP, futhi inomsebenzi wokubheka we-SERP ngesici sokuhlonza inhloso enikwe amandla yi-AI kanye nedatha ye-CPC ezofika kahle lapho uhlola kabili amagama angukhiye.
- Faka imigomo embalwa ebanzi ehlobene nebhizinisi lakho. Ungacela i-AI ukuthola ezinye iziphakamiso.
- Iya ku Imigomo yokufanisa bese usetha Izici ze-SERP fitler ku: "Ku-SERP","Izikhangiso eziphezulu”Noma Izikhangiso Zokuthenga (uma uyibhizinisi le-e-commerce). Chofoza okuthi Faka.
- Hlunga ngokwenyuka I-CPC ukuze uthole amagama angukhiye anamathuba aphezulu enhloso ephezulu phezulu.
- Bheka amagama angukhiye afaneleka kakhulu ebhizinisini lakho. Walondoloze ohlwini lwamagama angukhiye ukuze uwenze afinyeleleke noma nini lapho uwadinga.
Ukuze uqinisekise inhloso ngemuva kwegama elingukhiye, chofoza inkinobho ye-SERP futhi uhlole inhloso yamakhasi asezingeni eliphezulu. Ukwenza lokhu kube lula, sebenzisa i- Isici se-Identify Intents; kahle, ithrafikhi eningi kufanele ibe iza emakhasini akhangisa imikhiqizo noma amasevisi.
Uma uku-niche entsha, kungenzeka ukuthi ngeke kube nabakhangisi abaningi kakhulu kumagama akho angukhiye; isihlungi sezici ze-SERP ngeke sisebenze ngendlela efanayo. Kulesi simo, sebenzisa amagama angukhiye ajwayelekile wesilungisi futhi uhlole kabili inhloso yokusesha ngokuhlaziya amakhasi asezingeni eliphezulu.
Nawa amanye amagama esilungisi ongawasebenzisa: thenga, oda, thengisa, intengo ehamba phambili, okungcono kakhulu, phezulu, buyekeza, okunye, eduze kwami, vula manje, [egameni ledolobha].
Ungawathola kanjani amagama angukhiye enhloso yomthengi oqhudelana naye
Ungafunda kumaqhinga ezimbangi zakho futhi uhehe okunye ukuthrafikhi kwabo ngokuthola amagama angukhiye anenhloso ephezulu abawabeka ezingeni futhi ababhide kuwo kuzikhangiso ze-Google.
Nansi indlela yokwenza e-Ahrefs.
- Vula i-Ahrefs' Site Explorer bese ufaka isizinda sesimbangi sakho.
- Vula Amagama angukhiye we-Organic umbiko.
- Setha Izici ze-SERP fitler ku: "Ku-SERP","Izikhangiso eziphezulu”Noma Izikhangiso Zokuthenga (uma uyibhizinisi le-e-commerce). Chofoza okuthi Faka.
Kusukela lapho, uzobe ubheka izimpawu ezifanayo zokuhambisana nenjongo yokuthengisa njengoba senzile esigabeni sangaphambilini. Ukuhlunga nge-CPC kuzophinda kuveze amagama angukhiye okungenzeka abe nenhloso yokuthenga.
Futhi uma ufuna inhloli amagama angukhiye akhokhiwe izimbangi zakho, ungasebenzisa Amagama angukhiye akhokhelwe bika kuthuluzi elifanayo.
Kodwa kulokhu, qiniseka ukuthi ubheka ezweni elilungile. Oqhudelana nabo bangase badlale izikhangiso ezimakethe ezihlukahlukene ezinezindleko zamagama angukhiye ahlukene ngokuchofoza ngakunye.
Ungawakhetha kanjani amagama angukhiye angcono kakhulu wewebhusayithi yakho
Ukukhetha amagama angukhiye omthengi alungile wewebhusayithi yakho kuyisenzo sokulinganisa sezinto ezine:
- Amandla ethrafikhi: bangakhi ukuchofoza okungakhiqizwa igama elingukhiye elinikeziwe.
- Amandla okuguqulwa: mangakanani amathuba okuba izivakashi ezikhiqizwe egameni elingukhiye zibe amakhasimende.
- Ubunzima begama elingukhiye: mangaki ama-backlink avela kumawebhusayithi ahlukile azowathatha ukuze akleliswe kwabayi-10 abaphezulu.
- Izindleko ngokuchofoza ngakunye: kuzokubiza malini ukuchofoza ngakunye.
Nawa amanye amasu ongawasebenzisa ukuxazulula lokhu.
Beka kuqala amathuba okuguqulwa
Gxila kumagama angukhiye okungenzeka kakhulu aguqulelwe ekuthengisweni noma ukuhola, ngisho noma anethrafikhi emaphakathi noma izindleko eziphezulu.
Ake sithi unesitolo esiku-inthanethi esithengisa izinto zasekhishini. Igama elingukhiye elifana nokuthi "thenga i-stainless steel blender online" lingase lingabi nevolumu yokusesha ephezulu kakhulu uma liqhathaniswa namagama ajwayelekile njengokuthi "abahlanganisi." Nokho, inamandla okuguqulwa aphezulu ngoba abasebenzisi abasesha leli gama kungenzeka balungele ukuthenga.
Ngisho noma leli gama elingukhiye lishushumbiswa ngokusesilinganisweni noma libiza kakhulu ukuliqondisa, ukugxila kumakhasimende alungele ukuthenga kungaholela ekubuyiselweni okuphezulu ekutshalweni kwezimali.
Nikeza amaphuzu bese ukhetha amagama angukhiye anamanani aphezulu kakhulu
Ukwenza ngokuzenzakalelayo inqubo yokufaka amaphuzu ungasebenzisa i-ChatGPT. Kungathatha noma yiluphi uhlu lwamagama angukhiye anedatha kulezi zigaba bese imephu idatha kusistimu yokufaka amaphuzu.
Nasi isixwayiso ongasisebenzisa:
Nginohlu lwamagama angukhiye ewebhusayithi yami, kanye nedatha yevolumu yokusesha, ubunzima begama elingukhiye, kanye nezindleko ngokuchofoza ngakunye. Ngingathanda ukuthola amaphuzu kulawa magama angukhiye ngokusekelwe ezigabeni ezine: Amandla Wethrafikhi, Amandla Okuguqulwa, Ubunzima begama elingukhiye, kanye nezindleko ngokuchofoza ngakunye.
Thatha ithuba lamagama angukhiye anomsila omude
Amagama angukhiye aqondiwe anamandla okuguqulwa aphezulu kodwa ukuncintisana nezindleko eziphansi.
Inkampani yezokuvakasha ingagxila kumagama angukhiye anomsila omude njengokuthi “amaphakheji okuvakasha omndeni athengekayo eYurophu.” Leli gama elingukhiye licacile futhi alincintisani kakhulu kunamagama abanzi njengokuthi "amaholide aseYurophu." Yize ingase ihehe ukusesha okumbalwa, abasebenzisi abayiseshayo cishe bafuna lokho okunikezwa yi-ejensi, ngaleyo ndlela babe namathuba aphezulu okuguqulwa.
Gcwalisa igebe lokuncintisana
Khomba amagama angukhiye izimbangi zakho ezikleliswe kuwo, kodwa awukwenzi. Ungakwenza lokhu kalula ngethuluzi elifana ne-Ahrefs' Competitive Analysis. Okufanele ukwenze nje ukuxhuma isizinda sakho nesesincintisana nabo.
Isibonelo, igama elingukhiye esingalicabangela “ukwenza ngcono izinga lokuguqulwa” njengoba lisesizinda sokumaketha kwedijithali futhi asikulinganisi nhlobo.
Ingabe kufanele uqondise amagama angukhiye enhloso yomthengi nge-SEO noma i-PPC?
Uma usukhethile amagama akho angukhiye, udinga ukunquma ukuthi uzowakhomba yini usebenzisa i-SEO, i-Google PPC, noma womabili.
Ngakho-ke, ngakolunye uhlangothi, unokuqukethwe kwe-SEO okuthuthukisayo kanye nezixhumanisi zokwakha zokukala. Ngakolunye uhlangothi, ukubhala ikhophi yesikhangiso, ukwakha ikhasi lokufika (uma ungenalo), futhi ubeke eceleni isabelomali senqubo yendali ye-Google. Leli thebula lizokusiza ukuthi ukhethe isu elingcono kakhulu.
| Khetha i-PPC | Khetha i-SEO |
|---|---|
| Uphromotha umtitilizo wesikhathi esikhawulelwe, umcimbi, noma wethula umkhiqizo. | Amagama angukhiye abiza kakhulu. |
| Udinga imiphumela esheshayo, yesikhashana. | I-niche yakho ikhawulelwe. |
| Ama-SERP anokuncintisana nge-Hyper (amakhasi wemiphumela yenjini yokusesha) azokwenza kube nzima ukukala (okungukuthi umzamo omkhulu kokuqukethwe, izixhumanisi eziningi ezingemuva zekhwalithi). | Unesabelomali esilinganiselwe futhi ukhetha ukutshala isikhathi nezinsiza kunokuchitha imali ezikhangisweni. Ufuna ukunciphisa ukuncika ezikhangisweni ezikhokhelwayo ngokuhamba kwesikhathi. |
| Ufuna ukuhlola amagama angukhiye ahlukene, amakhophi esikhangiso, noma amakhasi okubikezela ukuze uqoqe idatha nemininingwane. | Wakha isayithi ephethwe. I-SEO empeleni iyithrafikhi yamahhala, ekhulisa i-ROI yesayithi lakho. |
| Amandla ethrafikhi yegama elingukhiye awakuthetheleli ukudala okuqukethwe okuzinikele kwe-SEO. Ngakho-ke, ungasebenzisa izikhangiso ukushayela ithrafikhi kokuqukethwe okufanayo. | Uhlose ukusungula iwebhusayithi yakho njengegunya embonini yakho ngokuqukethwe kwekhwalithi ephezulu nama-backlink. Sekushiwo lokho, usengasebenzisa i-PPC ukukhulisa okuqukethwe kwakho okuhle kakhulu. |
| Ufuna ukwengeza amagama angukhiye anomsila omude kokuqukethwe kwakho kwe-SEO. Kwesinye isikhathi ukukala kwawo wonke amagama angukhiye abalulekile kuthatha umzamo omkhulu futhi kunikeza imiphumela yesikhashana kuphela. |
Ungakwazi yini ukusebenzisa kokubili ngesikhathi esisodwa? Impela, futhi empeleni isu elihlakaniphile. Le ndlela ikuvumela ukuthi uvele ezikhundleni eziningi kuma-SERP, ukwandisa amathuba akho okuthola ukuchofoza. Ukwengeza, kunciphisa amathuba okuthi izimbangi zakho bathole ukuchofoza.
Ukufanekisa, nanka amanye amagama angukhiye we-HubSpot irenki ye-organically kodwa iyakhokhela, futhi (umugqa ophuzi uyithrafikhi ekhokhelwayo, eluhlaza okwesibhakabhaka i-organic).
Ukufundwa Okwengeziwe
- Izindlela ezi-4 ze-PPC ne-SEO ezingasebenza Ndawonye (Futhi Lapho Zingakwazi)
Imicabango yokugcina
Amagama angukhiye enhloso yomthengi ngokuvamile aguqulela kangcono, kodwa kungaba iphutha ukugxila kuwo kuphela kuqhinga lakho lokumaketha lenjini yokusesha. Ukukhomba abaseshi besigaba sangaphambi kwesikhathi kuzokusiza ukuthi wakhe ukuqwashisa ngomkhiqizo, ukhuphule ithrafikhi yewebhusayithi, futhi uqondise izethameli zakho ngenqubo yazo yokuthatha izinqumo.
Ukwengeza, lawa magama angukhiye ngezinye izikhathi angaholela ngokuqondile ekuguquleni, njengoba abanye abasebenzisi bangase balungele ukuthenga kunalokho avela ekuqaleni. Ungathola okwengeziwe ngocwaningo lwamagama angukhiye kugayidi yethu yabaqalayo.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Cooig.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
