Ukumaketha kwe-B2B manje kuncike kakhulu emininingwaneni eqhutshwa idatha, ebonakale ibalulekile ekunqobeni umncintiswano womuntu. Le bhulogi izothinta izisekelo zokumaketha kwe-B2B nokuthi idatha ingahlanganiswa kanjani endaweni ehlala ishintsha. Ngaphezu kwalokho, sizogqamisa izinzuzo eziningi zokwamukela imodeli eqhutshwa idatha ekukhangiseni kwe-B2B. Ngakho-ke qhubeka ufunda ukuze uthole ukuthi imininingwane eholwa yidatha isethwe kanjani ukuze iguqule indlela osondela ngayo ukumaketha kwe-B2B, ikunikeza ithuba lokukhulisa ukufinyelela kwakho nokwandisa ukuguqulwa ngo-2024!
Okuqukethwe
Kuyini ukumaketha kwe-B2B?
Uyethula kanjani imininingwane eqhutshwa yidatha ekukhangiseni kwe-B2B?
Izinzuzo zemininingwane eshayelwa yidatha ekumaketheni kwe-B2B
Isiphetho
Kuyini ukumaketha kwe-B2B?
I-Business-to-business (B2B) ukumaketha yindlela amafemu athuthukisa ngayo izimpahla zawo noma amasevisi kwamanye amabhizinisi. Emakethe ye-B2B, izinhlangano zisebenzisa ukumaketha ukuze ziyenge, zazise, futhi zikholise amanye amabhizinisi ukuthi athenge imikhiqizo noma amasevisi awo. Lokhu kunganqamula izimboni ezahlukahlukene, ngokwesibonelo, abakhiqizi abathola izinto zokusetshenziswa noma izinkampani zesoftware ezihlinzeka ngezixazululo kwezinye izinhlangano.
Uma kuqhathaniswa nokukhula okulindeleke ukuthi ubuhlakani bangaphakathi. Ukusetshenziswa kwedatha yokumaketha kwe-B2B kulindeleke ukuthi kukhuphuke ngo-2.5% ngo-2024, kunyuke kusuka enyuke ngo-2.3% uma kuqhathaniswa nezibalo zangonyaka odlule kodwa kube ngaphansi kancane kwamazinga obhubhane adlule u-4% ent njengokubikezela kwethu.
Imvelo yokumaketha ye-B2B iyaqhubeka nokushintsha ngenxa yentuthuko yezobuchwepheshe kanye namandla enkampani. Uma kubhekwa izinga lokuhlanganiswa kwemboni, imakethe ye-B2B isethwe ukuthi ikhule kancane kancane ngokuhamba kwesikhathi. Ukwamukelwa kobuchwepheshe bedijithali, ukuhlaziya idatha, nezindlela ezintsha zokumaketha zilungele ukugqugquzela ushintsho olukhulu ku-B2B Dynamics.
Uyethula kanjani imininingwane eqhutshwa yidatha ekukhangiseni kwe-B2B?
Ukusebenzisa imininingwane eqhutshwa yidatha ekukhangiseni kwe-B2B kuhilela indlela yamabomu nehlelekile yokusebenzisa idatha ukwenza izinqumo ezifundisiwe. Ukuthi udala umkhondo, ukuthuthukisa amazinga okuguqulwa, noma ukukhulisa amazinga okugcina, ukusungula amasu aqhutshwa yidatha aqondisa inqubo.
Nawu umhlahlandlela wokwethula imininingwane eqhutshwa yidatha ekumaketheni kwe-B2B:
- Thola imithombo yedatha ehlangabezana nezinhloso zakho. Lokhu kuzobandakanya idatha ye-CRM, izibalo zewebhusayithi, amamethrikhi enkundla yezokuxhumana, nezimpendulo zamakhasimende. Ukuqoqwa kwedatha okuhlukahlukene kukunikeza isithombe esikhulu sephrofayela yakho yomthengi oqondiwe kanye nezindawo zobuhlungu.
- Thuthukisa amathuluzi okuhlaziya idatha aqinile. Lawa mathuluzi kufanele akwazi ukuphatha kalula amadathasethi amakhulu. Izinkampani zingasebenzisa amapulatifomu ahlukahlukene, njenge-Google Analytics, Salesforce, noma amathuluzi okuhlaziya okumaketha aqondene ne-B2B, angasetshenziswa ukuze zithole imininingwane esebenzayo kule datha eqoqiwe.
- Qonda ukuziphatha kwamakhasimende akho e-B2B. Lokhu kusho ukulandelela ukusebenzelana kwabo kokuthenga kwesikhashana nesikhathi eside ngokusebenzisa izindawo zokuthinta ezifana nokuvakasha kwewebhusayithi nokuvula i-imeyili. Gqamisa amathrendi aphakamisa intshisekelo, ukungabaza, noma ukuthambekela kokuguqulwa.
- Sebenzisa imininingwane yedatha ukuze uthuthukise amasu okuthengisa e-B2B ahlukile. Lokhu kukuvumela ukuthi ulungise okuqukethwe, okunikezwayo, kanye nokuxhumana ngokuya ngezidingo zemakethe yakho ohlosiwe. Lokhu ukwenza kube ngokwakho kukhulisa ukubandakanyeka komsebenzisi futhi kusiza ukubaguqula.
Izinzuzo zemininingwane eshayelwa yidatha ekumaketheni kwe-B2B
Ukuhlonza izethameli eziqondiwe
Izinkampani zingakha amaphrofayili abathengi, zihlukanise izethameli, futhi zenze imikhankaso yokumaketha ngokusekelwe ekuhlaziyweni kokuziphatha. Le datha iwulwazi olungasetshenziswa ekwenzeni amasu okumaketha ngendlela oyifisayo ngokwezidingo zabasebenzisi namaphethini okuthenga. Isibonelo, i-Cooig.com isebenzisa idatha ukuze iqondise izimboni nezindawo ezahlukene endaweni yayo, iyenze ifinyelele izethameli eziningi ze-B2B.
Ikhiqiza ikhwalithi yokuhola
Ngokusebenzisa imininingwane eshayelwa yidatha, singasiza ukuchaza nokuqonda inani labantu eliqondiswe ku-B2B, okusisiza ukuthi sicwenge ikhwalithi yethu yokuhola. Izinkampani ezifana ne-Cooig.com zenza kube ngokwakho izinkundla zazo ngokusekelwe ezimbonini nasezindaweni zezwe ngokuhlaziywa kokuziphatha kwabasebenzisi kanye nomlando wokuthenga ukuze uthole ukuhola okuphumelelayo.
Njengoba amabhizinisi egxile ekukhiqizeni imininingwane eqhutshwa yidatha, kuba lula ukucacisa izibalo zabantu kanye nezinqubo ezihlobene nokuchaza inani labantu abaqondiwe kulo emakethe ye-B2B.
Ukuthuthukisa iminikelo yomkhiqizo
Imininingwane esekelwe kudatha ingaqondisa ukuthuthukiswa komkhiqizo ngokunquma izidingo zeklayenti kanye nezintandokazi ukuze kuthuthukiswe umkhiqizo ohlinzekwa yinkampani. I-Microsoft iyisibonelo sokuthi ukunyuka kwekhwalithi yomkhiqizo okusekelwa ulwazi lwemininingwane eqhutshwa yidatha kuholela kanjani ekwanelisekeni kwamakhasimende okukhuphukayo kanye nokuhambisana nezimakethe.
Ukumaketha komuntu siqu
Idatha inikeze amandla ukwenza ngendlela oyifisayo ekukhangiseni kwe-B2B, futhi imikhankaso yomuntu ngamunye nehlosiwe isiyenzeka. Ngakho-ke, le ndlela iqinisekisa ukuthi okuqukethwe namasu aklanywa ngokwezidingo eziyingqayizivele zeqembu eliqondiwe.
Ukudala okuqukethwe okuthakazelisayo
Ukusebenzisa ukuqonda okushayelwa yidatha ukuze udale ukwenza kube ngokwakho kwenza ukunikeza okuqukethwe okukhangayo kwababukeli be-B2B kwenzeke. Ukuqonda ukuziphatha kwabasebenzisi kwenza kube lula kumabhizinisi ukuhlanganisa okuqukethwe okubahehayo, okuholela ekubandakanyekeni okuphezulu komkhiqizo.
Inika amandla imikhankaso ephumelelayo
Ukuhlelwa komkhankaso nokwabiwa kwebhajethi kudinga idatha ezolandelwa amamethrikhi okusebenza angukhiye. Izinkampani zithole imiphumela emihle kakhulu emhlabeni wangempela ngamasu aqhutshwa yidatha. Ihlanganisa ukuhlaziya okunemininingwane, iseluleko esisebenzayo, kanye nezifundo zezindaba zeklayenti esigabeni ngasinye, okugcizelela izinzuzo ezingenakuphikwa zemininingwane egxile kudatha.
Isiphetho
Emhlabeni wokumaketha we-B2B oguquguqukayo, ukusebenzisa imininingwane eqhutshwa yidatha kuwushintsho lomdlalo. Idatha ibalulekile ekuhlonzeni nasekuphrofayilini izethameli zomuntu ezihlosiwe ukuze kuthuthukiswe ukuthengisa nokunikezwa kwemikhiqizo. Izindaba zempumelelo yangempela zabaholi bomkhakha zibonisa ukuthi amasu aqhutshwa yidatha angaletha ukubaluleka kwemakethe nokusebenza okuvelele.
