Iphethe imikhiqizo engaphezu kwezigidi ezingu-12, i-Amazon ingenye yezimakethe eziku-inthanethi ezinkulu kakhulu emhlabeni, enezitolo eziningi ezihlinzeka ngezinto ezihlukene ngezinhlobonhlobo eziningi. Kanjalo, ukukhomba ukuthi yimuphi umkhiqizo ozokwenza ibhizinisi lakho njengomthengisi we-Amazon ligqame kungaba nzima futhi kudle isikhathi.
Ngokujabulisayo, kunezindlela ezilula zokuthola imikhiqizo enenzuzo ongayithengisa, futhi zisekelwa nemininingwane eqhutshwa idatha eqinisekisa ukuthi ukukhetha kwakho kukulungele impumelelo. Ngamathuluzi e-eCommerce afana ne-Threecolts, ungazulazula e-Amazon ngokushesha futhi uthole amandla okuthengisa omkhiqizo ngokuchofoza okumbalwa, ngaphandle kwesigaba sawo.
Lokhu kukusiza ukuthi ukhombe imikhiqizo engcono kakhulu ongayithengisa ngesikhathi esithile, okusiza ibhizinisi lakho ukuthi liphumelele minyaka yonke. Kulesi sihloko, sizofunda konke mayelana nemikhiqizo esincoma ukuthi abathengisi be-FBA bagxile kuyo kulo nyaka. Sizophinde sihlanganise nezinketho zokuthola usizo, amasu okumaketha nawokukhangisa, nolunye ulwazi olubalulekile okudingeka ukwazi ngaphambi kokuthengisa e-Amazon ngo-2023.
Imikhiqizo Engcono Kakhulu Ezothengiswa ku-Amazon FBA ngo-2023
Ngenkathi ucabangela amashifu esizini lapho ukhetha izinto ozozithengisa kuyindlela enhle yokushayela ukuthengisa, ungaphinde ugxile kuyo yonke imikhiqizo engaphelelwa isikhathi ukuze uhlale unenzuzo unyaka wonke.
Naba abathengisi abangaba khona ngo-2023 ngokususelwa kuhlu lwamanje lwabathengisi be-Amazon.
Okubalulekile Ukusebenza Ekhaya
Amaphesenti angu-2023 abantu baseMelika basebenza bekude kusukela ngo-XNUMX. Siza ukuthuthukisa ulwazi lwabo ngokunikeza lezi zidingo ezibalulekile zokusebenza usuka ekhaya:
- I-Laptop Imile
Izitendi zeLaptop ziphakathi kokudayiswa kakhulu kwe-Amazon emnyangweni Wezesekeli zeLaptop. Ziza ngobukhulu obuhlukahlukene kanye nezinto zokwakha. Ukwehluka okufanelekile kufanela amakhompyutha aphathekayo angu-10 kuye ku-15.6-intshi, kungakhathaliseki uhlobo lomkhiqizo.
Izitendi ze-laptop eziguquguqukayo nazo zithengiswa kahle ku-Amazon. Lokhu kungaba izinhlobonhlobo ezingcono njengoba kuvumela abasebenzisi ukuthi bamise umkhiqizo ngendlela ene-ergonomic kakhulu kubo, futhi iphatheka kalula.
- Ideski Elilungisekayo Lezindawo Zokusebenzela
Lo mkhiqizo uvumela abasebenzisi ukuthi balungiselele izindawo zabo zokusebenza. Ubude bedeski bungaphakanyiswa noma behliswe, okuvumela izisebenzi ezikude ukuthi zibe namadeski avamile nama. Nokho, ukuthengisa lo mkhiqizo kunobuhle nokubi.
Ideski elilungisekayo likhulu futhi liyasinda, lithinta izinkokhelo zakho ze-FBA. Kodwa-ke, njengoba ukugcinwa kwesitokwe kuthatha indawo eyengeziwe, kungase kube ukuhlakanipha ukuvumela ochwepheshe bakuphathe. Izikhungo zokugcwalisa zase-Amazon zinezindawo eziningi zokugcina lezi zinhlobo zemikhiqizo.
- I-MacBook Casing
Abasebenzisi abaningi beMacBook bathanda ukwenza ngokwezifiso amadivayisi abo, okwenza amacala eMacBook abe umkhiqizo odumile we-Amazon. Unganikeza isethi ephelele, ehlanganisa ikesi legobolondo, isivikelo sekhibhodi, ukuvikelwa kwesikrini, nesikhwama sesitoreji.
- Isikrini Sobumfihlo se-MacBooks
Izikrini zobumfihlo ziyisisetshenziswa esibalulekile sabasebenzi abakude abahlala ezitolo zekhofi, izindawo zokusebenzela, nanoma iyiphi enye indawo okwabelwana ngayo.
- I-Laptop Sleeve
Izisebenzi ezikude ohambweni zingathanda umkhono wekhompuyutha wekhwalithi enhle. Nikeza umkhiqizo ngemibala nosayizi abahlukahlukene ukuze uwudayisele amakhasimende amaningi.
- Igundane elingenantambo nekhibhodi
Le duo ivumela izindawo zokusebenza ezikude ukuthi zibe nokucushwa okuyinkimbinkimbi. Ungakwazi ukunikeza ikhibhodi ulwelwesi noma eyodwa mechanical; lokhu kwakamuva kuvame ukuba pricier kodwa kube ngokwezifiso kakhulu futhi kuhle kubathandi bekhibhodi. Uma uthengisa ikhibhodi yomshini, cabanga ukwengeza ama-keycaps kokuthengiswayo kwakho, njengoba futhi kungumkhiqizo othrendayo wango-2023.
- Amadivayisi Womsindo
Njengoba izisebenzi ezikude zivame ukuya kwizingcingo zevidiyo, zizozuza kumahedisethi namamakrofoni ekhwalithi enhle. Ama-earbud angenantambo nawo ayinketho yalabo abakhetha amadivayisi angasindi.
Izimpahla Zamakhishi Amancane
Ngezindlela zokupheka ze-TikTok ezithonya ukudla kwansuku zonke kwabathengi, izinto zikagesi ezithile zasekhishini sezithandwa kakhulu. Cabangela le mikhiqizo ephezulu yesitolo sakho se-Amazon FBA.
- Umoya Fryer
Ama-Air Fryers adlondlobele ekudumeni eminyakeni embalwa edlule njengoba abathengi beya ngokuya beqaphela impilo. Amabhrendi amaningi anikezela ngale nto ethengiswa kakhulu, ngakho-ke khetha eyodwa enokwethenjelwa kodwa elingana nesabelomali semakethe yakho oyiqondisayo.
- I-blender yomuntu siqu
Uma ufuna ukuthengisa okuthile okulula nokuncane, bheka izixube zomuntu siqu. Ashibhile futhi kulula ukuwasebenzisa kunezixube zendabuko ezisindayo kodwa ahlukahlukene.
- Umenzi Wekhofi Omncane
Lolu hlelo lokusebenza lungaqondiswa kubaqashi, abafundi basekolishi, kanye nabanikazi bezindlu ezincane abathanda ukwenza ikhofi labo.
- Ugesi Wobisi Kagesi
Lokhu okunye okumele ube nakho kubathandi bekhofi. Ilula futhi iphathwa ngesandla, okwenza ilungele amakhasimende anendawo encane yekhishi.
- I-Blender yokucwiliswa
I-blender yokucwilisa iyithuluzi elibalulekile labantu abenza ama-puree enziwe ekhaya, amasoso, namadiphu.
Ubuhle Nokunakekelwa Komuntu siqu
Abagqugquzeli bobuhle bayaqhubeka nokuqala izitayela ezintsha zobuhle, bekhuthaza abalandeli babo ukuthi bazame imikhiqizo yakamuva nama-hacks wobuhle. Ukunikeza ubuhle obulandelayo nezinto zokunakekela komuntu siqu kungakhuphula ithrafikhi yakho nokuthengisa.
- Mascara
I-mascara endala enhle ihlale iwusizo kulabo abangabazayo ukuthola izandiso ze-eyelashes. Imikhiqizo ye-mascara yesitolo sezidakamizwa iphakathi kwezinto ezithengiswa kakhulu e-Amazon esigabeni sobuhle nokunakekelwa komuntu siqu, ngakho-ke gxila kulabo abanokubuyekezwa okuhle.
- Amaqoqo e-Lash
Amaqoqo e-Lash angenye enye indlela yezandiso ze-eyelashi ezinamanani. Lezi izingcezu ezincane zemivimbo yamanga abantu abayisebenzisayo ukuze bagcizelele noma banwebe kuphela izingxenye ezithile ze-eyelashes zabo. Kulula ukuwasebenzisa kunenqwaba yamanga, echaza ukuthi kungani edume kangaka.
- Ama-Pimple Patches
Izinduna ziyi-hack yobuhle emangalisayo njengoba ungafaka izimonyo phezu kwazo, okukuvumela ukuthi ufihle ukungapheleli kwakho ngaphandle kokufihla okuningi.
- I-Hydrating Facial Serum
Amaserum obuso akhule ngokuduma ngenxa yodokotela besikhumba abathembekile nodokotela abahlinzayo bezimonyo abasabalalisa ulwazi lwe-skincare ezinkundleni zokuxhumana. Ama-Serum afaka amanzi esikhunjeni, avimbele ukuguga ngaphambi kwesikhathi.
- Ukunakekelwa Kwesikhumba Sokubeletha
Ubuhle nokuzinakekela komama manje sekujwayelekile, ngakho imikhiqizo yokunakekelwa kwesikhumba yabakhulelwe efana nokhilimu be-stretch mark namafutha apholile ibithengiswa kahle e-Amazon.
Ezemidlalo Nangaphandle
Kungakhathaliseki ukuthi ezemidlalo noma umsebenzi womzimba wenziwa ku-metaverse noma emhlabeni wangempela, kudla amandla amaningi, ngakho abadlali bazodinga izinto ezithile ezibalulekile ukuze bathuthukise injabulo yabo. Imikhiqizo engcono kakhulu ongayithengisa esigabeni sezemidlalo nangaphandle yilena:
- Amabhodlela Amanzi Angafakwa Ezemidlalo
Lolu hlobo lwebhodlela lamanzi manje selukhona yonke indawo, ngakho-ke sebenzisa lo mkhuba ngokuzakhela owakho uhlobo lwamabhodlela amanzi avalelwe noma ukuthengisa kabusha adumile.
- Ama-Dumbbells Wokuzivocavoca
Abantu abazivocavoca ekhaya bahlala befuna ama-dumbbell amahle. Nokho, qaphela ukuthi lona umkhiqizo osindayo, ngakho kuzoba nomthelela ezindlekweni zakho ze-FBA.
- Ama-roller Foam
Ukululama kubalulekile ngemuva kokusebenza. Ungathengisa ama-foam rollers ekhwalithi enhle futhi athengekayo ukuze ukhuthaze abantu abaningi ukuthi basebenzise amasu okubuyisela afanele ngemva kokuzivocavoca.
- Amaphakethe Eqhwa Asebenziseka Kabusha
Amaphakethe eqhwa ayizesekeli ezinhle kakhulu zabantu abenza imisebenzi yangaphandle noma ezemidlalo ngesikhathi sezulu esishisayo. Zingase futhi zibe nenzuzo ekulimaleni okupholisayo okuhlobene nezemidlalo.
- Ama-Pickleballs angaphandle
Ukuthengisa lo mkhiqizo kungathuthukisa ukukhula kwebhizinisi njengoba i-pickleball ingenye yezemidlalo ethrendayo ngo-2023.
- Ukupholisa Amathawula
Lesi esinye isisetshenziswa esihle sabantu abangaphandle nabasubathi.
- Izihlalo ze-Outdoor Collapsible Rocker
Ungakhomba abakhempa, abahlali be-RV, kanye nabathandi bohambo lomgwaqo ngalo mkhiqizo.
Amasudi Okugeza Nezingubo Zasehlobo
Amasudi okugeza ayizingubo zokungcebeleka ezingadumile nje ehlobo—zidumile unyaka wonke. Abathengisi abakhulu abangaba khona kulesi sigaba bahlanganisa:
- Ama-Bikini Bottoms anokhalo oluphezulu
Lolu hlobo lwezingubo zokubhukuda lukhethwa ngabesifazane abaqaphela izisu zabo futhi abafuna ukumbozwa okwengeziwe.
- I-Solid Color One-Piece Swimsuits
Lesi sakudala esingaphelelwa isikhathi sizohlala sidingeka.
- Izikhindi Zokubhukuda Ezinokhalo Oluphezulu
Lena enye inketho yabesifazane abafuna ukumbozwa kwesisu okwengeziwe kanye nenkohliso yesibalo esincane.
- Izingubo Zokubhukuda ezineziqephu ezimbili eziphezulu
Ukuthengisa isethi ephelele kusiza abathengi ukuthi bonge isikhathi besesha izingcezu ze-swimsuit efanayo.
- Izingubo Zokumboza Ehlobo
Ama-Coverups angeke agqokwe kuphela ogwini kodwa noma yikuphi ngengubo efanele. Unganikela ngezinto ezahlukahlukene, njengokotini, anezikhala, noma ukukhilosha.
- Izingubo zasolwandle ezinezinkinobho phansi
Izingubo zasolwandle ezinenkinobho nazo zingagqokwa noma nini nanoma kuphi.
- Izikhindi Zebhodi Lokubhukuda
Lesi esinye isiqeshana esingapheli samadoda.
- Amahembe aseHawaii
Lezi zingcezu zezingubo zinezindwangu ezingasindi nemiklamo ehlukahlukene, okuzenza zibe izingubo zakudala zamadoda athanda ukuya olwandle.
- Amabhulukwe eChino
Amabhulukwe e-Chino alungele amadoda afuna ukubukeka esitayela futhi ekhululekile ngesikhathi sezulu esifudumele.
- Amahembe Elineni
Ilineni elilula nelomoya lihle futhi kumadoda afuna ukuhlala ekhululekile ngesitayela.
I-Decor Yasekhaya kanye Nezinto Ezibalulekile
Ukulungiswa Kwekhaya le-DIY kanye nokulungiswa kwegumbi kuvame ukuvela ku-TikTok. Khuthaza amakhasimende akho ukuthi andise izikhala zawo ngokunikela ngale mihlobiso yasekhaya nemikhiqizo ebalulekile.
- Phonsa Izinsika
Ukubeka imicamelo yokujikijela kumasofa ngokushesha kwenza isikhala sibe sihle futhi sithandeke.
- Bathroom Rugs
Omata begumbi lokugezela bayathandeka ngobuhle futhi bayasebenza. Hamba ezintweni ezifana ne-microfiber noma i-memory foam ukuze uziwashe kalula.
- I-Shower Curtain Hod Ekhishwayo
Lo mkhiqizo awubizi, kulula ukuwufaka nokuwususa, futhi ulungele abaqashi.
- I-Artificial Greenery
Uhlaza Lokwenziwa lufanele abanikazi bezindlu abafuna izakhi eziphilayo ezindaweni zabo kodwa abangenaso isithupha esiluhlaza. Cabanga ngezimbali, izitshalo ezifakwe embizeni, izitshalo ezinamanzi nezimbali.
- Uhlaka Lwesithombe Amasethi
Amasethi ozimele wesithombe asezingeni eliphezulu nenhle enza imihlobiso yasekhaya emihle nencane.
- I-Blackout Window Shades
Kulabo abadinga ukulala okwengeziwe njalo ekuseni noma abasebenza ishifu yasebusuku, amafasitela amnyama enza iqhinga lokubasiza ukuba balale ngisho nalapho ilanga liphuma.
Amabhuku
Izincwadi zihlala ziyimithombo yokuzijabulisa ethandwayo kwabaningi. Asikhulumi nge-e-books futhi; amathani ezincwadi ezibonakalayo asakwenza kube sohlwini lwe-Amazon's Best Sellers Rank (BSR).
Ukuthengisa izincwadi kungaba inzuzo enkulu ngenxa yemali engaba yinzuzo enkulu. Ungakwazi uku-oda izincwadi ngobuningi ngedola ngayinye futhi uthengise amakhophi ku-Amazon kuze kufike ku-1000% yenani lazo lesamba esikhulu.
Bheka lezi zinhlobo zezincwadi ukuze ulenze libe likhulu njengomthengisi wezincwadi wase-Amazon:
- Romance
Izincwadi zababhali bothando abadumile abafana noCasey McQuiston, u-Ali Hazelwood, uTessa Bailey, noChristina Lauren zingaba nabafundi abathutheleka esitolo sakho.
- I-Sci-fi/Fantasy
Amanoveli amaningi amnandi asanda kuthrenda ku-TikTok. Bheka imisebenzi yababhali abathengisa kakhulu njengoRebecca Yarros, Leigh Bardugo, TJ Klune, kanye no-VE Schwab ukuze uthole umbono walokho abafundi abakufunayo.
- Okwakudala
Okwakudala okungaphelelwa yisikhathi ka-Jane Austen, u-George Owell, u-Agatha Christie, nabanye azohlala edingeka.
- Izincwadi Zezingane
Okwakudala kwezingane njengo-Harry Potter noPercy Jackson ahlala ethengiswa ezitolo zenyama, ngakho ukukunikeza esitolo sakho se-Amazon nakho kungathuthukisa ukuthengisa kwakho.
Amathiphu Okuthola Imibono Yomkhiqizo ka-2023
Ngaphandle kokuphequlula Uhlu Lwabathengisa Kakhulu be-Amazon noma imikhiqizo ethrendayo, ungasebenzisa futhi amasu alandelayo ukuze wakhe umbono womkhiqizo ohluke kakhulu kodwa oqinile.
Khomba ezinye izindlela ezincintisana kancane
Akudingekile ukuthi uthengise imikhiqizo efanayo ngqo ebusa uhlu lwabathengisi kakhulu ngalesi sikhathi. Usengawasebenzisa amathrendi ngokubheka imikhiqizo edumile kodwa engancintisani kangako. Hlola ukubuyekezwa kwekhasimende ukuze unqume ukuthi ingabe eminye imikhiqizo eyezigaba ezifanayo nalezi ezibalwe ngenhla inokuncintisana okuphansi. Inani elincane lokubuyekezwa okuhle livame ukuphakamisa ukuncintisana okuphansi, okukunikeza ithuba lokuthi uthengise umkhiqizo ngokufakwa kuhlu okuthuthukisiwe, izithombe, kanye nokumaketha kukonke.
Gada ukuthengisa kanye namanye ama-metrics abalulekile
I-Amazon Seller Central inikeza amathuluzi okulandelela ukuthengisa namanye amamethrikhi. Ideshibhodi Yomkhiqizo ikuvumela ukuthi ubuke impilo ye-akhawunti yakho, imibiko yokuthengisa, amamethrikhi okusebenza, nezinye izibalo ezibalulekile. Ungalanda futhi I-Amazon Seller Health Guide, enikeza amathiphu amahle okuba umthengisi ophumelelayo we-Amazon.
Ngaphandle kwamathuluzi omdabu wase-Amazon, ungasebenzisa izixazululo ze-eCommerce zenkampani yangaphandle ukuze uqaphe ukubuyekezwa, ukubuyisela, kanye nemibuzo yamakhasimende. Lawa mamethrikhi angakusiza ukuthi unqume ukuthi amakhasimende afunani futhi angajabule ngakho.
Cabangela lawa mathuluzi:
- Itholakala Ngama-Threecolts
Lesi sixazululo se-Threecolts sine-suite yokusekelwa eqinile ehlanganisa ngaphandle komthungo ne-Amazon nezinye izimakethe eziku-inthanethi ezisunguliwe. Iphinde ixhume nezinkundla zokuthumela imiyalezo njenge-Slack, Messenger, ne-WhatsApp.
Ukusebenzisa i-Onsite ebhizinisini lakho le-Amazon kukuvumela ukuthi udale ikhasi lokubikezela losekelo lapho unganikeza khona izinsiza ezinjengama-FAQs, imihlahlandlela yabasebenzisi, kanye namavidiyo wendlela yokwenza. Ungakwazi futhi ukuxhumana ngqo namakhasimende akho ekhasini lama-oda we-Amazon.
Ezinye izinzuzo ze-Onsite zibandakanya ukufinyelela kulwazi lwe-oda ngamathikithi okusekela, ukuthuthukisa ukwethembeka kwakho ngekhasi lokufika elizinikele lokusekela, kanye nokuqinisekisa ukubhaliswa kuHlelo Lokusekela Umkhiqizo we-Amazon. Uma unesitolo ezimakethe eziku-inthanethi eziningi, i-Onsite ingahlanganisa wonke amathikithi akho okusekela ebhokisini lokungenayo elilodwa futhi imise ukuhlanganisa okunamandla namathuluzi wokuzenzakalela ezitolo zakho. I-Onsite ingakwazi nokwenza ngendlela oyifisayo izixazululo zayo kunoma yiziphi izidingo zakho zokusekela.
- I-Jungle Scout
I-Jungle Scout inikeza izixazululo zocwaningo lomkhiqizo nokuphatha isitolo sakho se-Amazon. Ungakwazi ukulandelela izinto ezithrendayo kunoma yisiphi isigaba nge-Category Trends, isici socwaningo lomkhiqizo we-Jungle Scout. Ihlaziya ukusebenza kwezigaba zezinto ezahlukahlukene isebenzisa idatha yomlando, ikusiza ukuthi ubone ukuthi yimuphi umkhiqizo ongawuthengisa ngesikhathi esithile.
Ungahlola futhi Isizindalwazi Somkhiqizo, esiphethe imininingwane ebalulekile mayelana nemikhiqizo ye-Amazon engaphezu kwezigidi ezingama-475. Leli thuluzi lingakusiza uthuthukise imibono yomkhiqizo ngokusekelwe esidingweni sento, ukuncintisana, izilinganiso, ukubuyekezwa, nokuningi. Ungabona ukuthi amakhasimende azizwa kanjani ngomkhiqizo othile ukuze unqume kangcono ukuthi uyinto ezothengiswa kahle yini.
- IHelium 10
I-Helium10 wuhlelo lwesoftware yomthengisi wase-Amazon olunamathuluzi ocwaningo lomkhiqizo, ama-analytics nokubika, ukumaketha, nokuningi.
I-Xray, elinye lamathuluzi okucwaninga umkhiqizo we-Helium 10, ikhiqiza imininingwane esibalweni sokubuyekezwa komkhiqizo, ukuthengiswa okulinganiselwe, imali engenayo, izinga lokuthengisa kakhulu, kanye nezinkokhelo ze-FBA, ikusiza ukuthi ulinganise inzuzo yawo esikhathini esithile noma isizini ethile.
Ungasebenzisa futhi Umsizi Womthengisi, isofthiwe yempendulo ye-Helium 10 ye-Amazon, ukulandelela ukubuyekezwa kwemikhiqizo yakho. Ikuvumela ukuthi umeme abathengi kalula ukuthi babuyekeze imikhiqizo yakho, okuhlanganisa amakhasimende athenge into ezinsukwini ezine kuya kwezingu-30 emuva.
- I-Amazon Product Opportunity Finder
I-Amazon inikeza ithuluzi lokuqapha ukubuyekezwa kwamakhasimende nokuziphatha kokuthenga. Isitholi Sethuba Lomkhiqizo sikhiqiza imibiko yezibalo yemikhiqizo edumile kuzo zonke izimakethe ze-niche, ehlanganisa izilinganiso, isizini, izinsuku zokuqalisa, ivolumu yosesho, ukukhula, nokuningi.
Naka Okusha Okukhishiwe
Hlala ubukele imikhiqizo emisha ngekhasi le-Amazon's Hot New Releases. Gada ukuthi lezi zinhlinzeko ezintsha zisebenza kanjani futhi uhlole ukuthi ingabe enye yazo ingeyinto ongayithengisa.
Thatha Ugqozi Oluvela Kwamanye Amabhizinisi Aphumelelayo
Kuningi ongakufunda emabhizinisini asezisungule ngempumelelo endaweni yesikhulumi. Noma ngabe yini ocabanga ukuyithengisa, yenza ukuskena ngokuncintisana kwalawa mabhizinisi amakhulu futhi ubone ukuthi amasu awo, ukufakwa kuhlu, nokukhetha kungakwazi ukukuqondisa kanjani.
Ukwenza Umbono Wakho Womkhiqizo
Uma ekugcineni usucabange umkhiqizo onenzuzo ozowuthengisa ngo-2023, qinisekisa inqubo eshelelayo ngalawa macebiso.
Umthombo Imikhiqizo Yakho
Unezinketho eziningi zokuthola imikhiqizo yakho, kuye ngokuthi iyiphi into onqume ukuyithengisa. Isibonelo, uma ufuna ukuthengisa kabusha umkhiqizo osuvele ukhona, ungaphequlula uhla lwemibhalo lwe-inthanethi noma uhlu ukuze uthole umphakeli ofanelana nezicaciso zakho nesabelomali.
Uma ufuna ukwakha umkhiqizo kusukela ekuqaleni, i-Amazon Handmade ingaba uhlelo olulungele wena. Le nkundla iqondiswe kuma-artisan athengisa izinto ezenziwe ngesandla. Ungaqala ngamaqoqo amancane omkhiqizo wakho owenziwe ngezandla ukuze ugcine imisebenzi yakho ilawuleka. Inzuzo eyodwa ebalulekile yokudala umkhiqizo kusukela ekuqaleni ikhwalithi yawo ecatshangelwayo ephezulu kanye namandla okugqama, okukuvumela ukuthi uwafake intengo ngenani eliphakeme kakhulu.
Enye inketho i-dropshipping, imodeli yebhizinisi yalabo abangafuni ukugcina noma yikuphi ukusungula. Uma ikhasimende lifaka i-oda, uthenga into kumthengisi wenkampani yangaphandle obese eyithumela ngqo ekhasimendeni. Ngamanye amazwi, wenza njengomuntu ophakathi phakathi kwekhasimende nomthengisi. Le modeli yebhizinisi ikuvumela ukuthi unikeze ukukhethwa okukhulu kwemikhiqizo ngaphandle kokuthenga isitoko nokukhokha izimali ze-FBA.
I-Print-on-demand (i-POD) ingenye imodeli yebhizinisi eyongayo. Kulokhu, uphrinta kuphela imiklamo emikhiqizweni uma ikhasimende liyi-oda. I-POD yenza umqondo omkhulu uma udala imiklamo yangokwezifiso engasetshenziswa ezintweni ezinjengemicamelo, amahembe, nezincwadi zokubhalela.
Okokugcina, uma kusebenza embonweni wakho womkhiqizo, cabanga ukusebenzisana nomkhiqizi kumasayithi afana ne-Cooig ne-Thomasnet. Thola izingcaphuno kubakhiqizi abaningi futhi u-ode amasampula ambalwa ukuze uhlole ikhwalithi yemikhiqizo yabo. Uma usuthole umkhiqizi okulungele, cabanga ukuba nomhlinzeki oyisipele ukuze ugcine uhlu lwakho lwamagama lugcwele uma kukhona okungahambi kahle ngomkhiqizi wakho oyinhloko.
Lungiselela Uhlu Lomkhiqizo
Lungiselela uhlu lwakho uma usulungele ukudayisa ukuze uthuthukise ukusesheka. Qiniseka ukuthi awuguquguquki uma wenza lezi zingxenye zohlu lomkhiqizo:
- Amagama angukhiye
- Isihloko somkhiqizo
- Izithombe Yomkhiqizo
- Product Incazelo
- Inani
- Izici ezibalulekile (kumaphoyinti ezinhlamvu)
- Amagama angukhiye wokusesha ngemuva
Ukulungiselela uhlu lwakho kusiza imikhiqizo yakho ukuthi ibonakale kakhudlwana kumakhasimende asebenzayo e-Amazon ayizigidi ezingama-300.
Sebenzisa i-Amazon eCommerce Support
Ukusekelwa kwe-eCommerce kwe-Amazon kunikeza amathuluzi azo zonke izidingo zakho zokusebenza, njengokucutshungulwa kokukhokha, ukuqoqa impendulo yamakhasimende, ukukhushulwa okusebenzayo, namakhasi omkhiqizo wokuhlola i-A/B.
Landelela ukusebenza komkhiqizo wakho usebenzisa Ideshibhodi Yebhrendi futhi ugade uhlu lwe-BSR ukuze uhlale unolwazi mayelana nemikhiqizo ethrendayo. Uma usebenzisa amathuluzi e-eCommerce enkampani yangaphandle, ungakwazi ukuqapha ibhizinisi lakho ulapho futhi uhlanganyele namakhasimende akho endaweni eyodwa.
Ukuthengisa Imikhiqizo Yakho ye-Amazon FBA
Ungamaketha imikhiqizo yakho ye-Amazon FBA ngezindlela ezahlukahlukene.
Imikhiqizo Exhasiwe
Imikhiqizo exhasiwe yizikhangiso ze-cost-per-click (CPC) ezithuthukisa uhlu lomkhiqizo ku-Amazon ngokubonisa umkhiqizo wakho kumakhasimende akho afanelekile. Kuyabiza futhi ngoba ukhokha kuphela uma ikhasimende lichofoza esikhangisweni.
Imikhiqizo exhasiwe
Uma usebenzisa ibhrendi yakho, Imikhiqizo Exhasiwe ingakhomba abangaba amakhasimende ngezikhangiso ezivela emiphumeleni yosesho efanelekile ye-Amazon. Futhi kuyizikhangiso ze-CPC ezikukhokhisa imali kuphela uma amakhasimende echofoza kuzo. Nokho, izikhangiso zama-Sponsored Brands zifaka phakathi isihloko, ilogo, nemikhiqizo efika kwemithathu phezulu ekhasini lemiphumela yosesho, okukuvumela ukuba ube namathuba engeziwe wokugqama futhi ukhiqize intshisekelo.
Izidili zombani namakhuphoni
Idili Lokukhanyisa iphromoshini ezwela isikhathi esetshenziswa emikhiqizweni esekhasini le-Amazon's Today's Deals. Ungazibona futhi phakathi noSuku Olukhulu, olunikeza amadili ngokukhethekile kumalungu e-Prime. Ukudala Izipesheli Zombani kungaqhuba ukuthengisa ngokuvusa umuzwa wokuphuthuma, ngenxa yemvelo yakhona ezwela isikhathi.
Social Media Marketing
Uma izithameli zakho ezihlosiwe zisebenzisa njalo inkundla yezokuxhumana, ukumaketha umkhiqizo wakho eziteshini ezithandwayo zomphakathi kungasiza ekukhuliseni ukuqwashisa ngomkhiqizo nokuthengisa. Dala okuqukethwe okukhanga izethameli zakho ukuze uqhubele ukusebenzelana nesitolo sakho se-Amazon. Ungakwazi futhi ukucabangela ukumaketha kwe-influencer ukuze uthephe ukulandela kwabo okumisiwe ezinkundleni zakho ezikhethiwe zenkundla yezokuxhumana.
Amaphutha Okufanele Uwagweme Lapho Ukhetha Umkhiqizo we-Amazon FBA
Ngaphambi kokuvala, ake sidlule phezu kwezingozi ongazigwema lapho ukhetha umkhiqizo ongawuthengisa ku-Amazon FBA. Nakuba kubalulekile ukwazi izinqubo ezingcono kakhulu zokusetha ibhizinisi lakho ukuze liphumelele, ukugwema lezi zingibe ezingaba khona kungenza umuzwa wakho wokuthengisa ube lula.
Impahla Ebolayo
Izimpahla ezibolayo zingase zonakale ngesikhathi somkhumbi, ziveze ubungozi obuthile. Kuphephe kakhudlwana ukukhetha imikhiqizo engenakho ukuphila okufushane kweshelufu futhi engagcina ikhwalithi yayo kusukela ekutholweni kuya ekulethweni, ngisho noma ukuthunyelwa kuye kwalibaziseka ngenxa yezizathu ezingalawuleki.
Izimpahla Zemali Yenzuzo Ephansi
Imikhiqizo enemali ephansi yenzuzo ayifanele ukudayiswa ngoba ukunyusa amanani akwenzeki. Amakhasimende angase awagweme uma enenani eliphakeme kunesilinganiso, okushiya uhlu lwakho lwamagama lugcwele kakhulu. Leli phutha lingakubiza ngesitoreji nezindleko zokususa ezingadingekile.
Imikhiqizo Enzima noma Enkulu
Izinto ezisindayo nezinkulu zinzima futhi ziyabiza ukuzithumela. Bangase futhi bathole izimali zokugcina ze-FBA ezibizayo ngenxa yesikhala abangase basithathe.
Imikhiqizo Encintisana Kakhulu
Ukuthengisa kuphela imikhiqizo encintisana kakhulu, ikakhulukazi njengomthengisi omusha, kungaba nomthelela omubi ekuseshekeni kohlu lwakho. Abathengisi abaningi abaziwayo nabaziwayo cishe bazofinyelela phezulu emiphumeleni yosesho, okunganciphisa kakhulu amathuba okufakwa kuhlu kwakho okubonwa.
Izinto Eziyinkimbinkimbi noma Ezogesi
Ngaphandle kwalapho ungumthengisi onesipiliyoni onolwazi kakhulu ngalezi zinhlobo zezinto, zigweme futhi ugxile emikhiqizweni okulula ukuyiphatha uma kwenzeka amakhasimende angaba khona ebuza ngazo. Ukukhubazeka kwezinto eziyinkimbinkimbi noma izinto zikagesi kungase kubangele izinkinga ongakwazi ukuzilungisa, noma ngisho nezindleko ezengeziwe.
Imikhiqizo Enelungelo Lobunikazi noma Enophawu Lokuhweba
Ungathengisa kuphela umkhiqizo onelungelo lobunikazi noma onophawu lokuhweba uma ungowakho noma ungumthengisi oqinisekisiwe.
Imikhiqizo Ekhawulelwe
Nakuba ungathola ukugunyazwa kwemikhiqizo ekhawulelwe noma izigaba, ukukugwema ngokuphelele kongela isikhathi esiningi, umzamo, nemali ekupheleni kosuku.
Iba Umthengisi Ohamba phambili we-Amazon FBA ngo-2023
Unyaka ka-2023 wethula i-Amazon njengendawo echumayo ngamathuba ebhizinisi. Isizinda samakhasimende esikhulu semakethe eku-inthanethi sibheke imikhiqizo eshisa kakhulu. Sebenzisa amandla amathrendi nezimfuno zalo nyaka ngokuhlanganisa imikhiqizo yakho nazo.
Ukuhambisana namathrendi kungasiza ukuletha ukunaka esitolo sakho, kwakhe ukwethembeka kwamakhasimende, futhi kulethe ukuguqulwa okwengeziwe. I-Amazon FBA iwuhlelo oluhle kakhulu lwabanikazi bamabhizinisi, noma ngabe ungusomabhizinisi wesizini, i-artian, noma umklami. Iphatha ngobuhlakani yonke imisebenzi yakho ehlobene ne-inventory kanye nesevisi yamakhasimende, ikuvumela ukuthi ugxile ekuthuthukiseni ukukhula komuntu siqu nebhizinisi ngo-2023 nangale kwalokho.
Umthombo ovela Amathole amathathu
Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Threecolts ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
