Ngalé kwendima yakhona evamile yokuvikela imikhiqizo, ukupakishwa manje sekuyikhanvasi yokusungula nokusungula izinto.
Emhlabeni ohlale uvela lapho ukusimama, ukusebenza kahle, kanye nentandokazi yabathengi ibumba izimboni, umkhakha wokupakisha uzithola usempambanweni wemigwaqo ohehayo.
Njengabasebenzi bokupakisha, nihamba phambili kulolu shintsho olujabulisayo.
Ikusasa lomkhakha wokupakisha liyindawo eguquguqukayo egcwele izinto ezintsha, ubuchwepheshe obukhaliphile, kanye nemiklamo egxile kubathengi. Ake sihlole ukuthi yini esilindele kulo mkhakha omangalisayo.
Ukuqamba okusha: ukwenza imboni yokupakisha ibe luhlaza
Ushintsho lokuqala olukhulu lwekusasa lemboni yokupakisha ukuzibophezela okungaguquki ekusimameni. Njengoba ukukhathazeka kwemvelo kuqhubeka nokukhuphuka, ochwepheshe bokupakisha baya ngokuya begxila ekudaleni izixazululo ezilungele imvelo.
Enye inkambiso ebalulekile ukwakhiwa kwezinto ezingabolikala, njengamapulasitiki asezitshalweni kanye nokupakishwa kwamakhowe, okuthembisa ukuvala indawo yamapulasitiki endabuko asekelwe ku-petroleum.
Lezi zinto azigcini nje ukunciphisa umthelela wemvelo kodwa futhi zibhekelela isidingo esikhulayo sabathengi sezinketho ezisimeme.
Ngaphezu kwalokho, izinkampani zitshala imali kubuchwepheshe bokubuyisela kabusha obuthuthukile, njengokugaywa kabusha kwamakhemikhali, okungahle kuhlukanise amapulasitiki abe yizingxenye zawo zangempela ukuze ziphinde zisetshenziswe.
Imiklamo yokupakisha eqhubekayo, efana nokupakishwa okuncane kanye nemiklamo ehlangene, inciphisa ukungcola futhi ikhuthaze ukwazi kwemvelo.
Ukupakishwa okuhlakaniphile: ukukhuphuka kokuhlangenwe nakho okusebenzisanayo
Ikusasa lezinto ezintsha zokupakisha lihlelelwe ukuthi lihlakaniphe futhi lihlanganyele kakhulu embonini yonkana. Ukuqamba okusha okufana namakhodi e-QR, omaka be-RFID, kanye nezinhlelo zokusebenza ze-augmented reality (AR) kuguqula ukupakisha kube ithuluzi lokuheha abathengi.
Cabanga ngezwe lapho ukuskena ikhodi ye-QR emaphaketheni omkhiqizo kunikeza amakhasimende ngokushesha ulwazi oluningiliziwe mayelana nemvelaphi yomkhiqizo, izithako, kanye nemibono yeresiphi.
I-Tetra Pak kanye ne-Appetite Creative muva nje bahlanganyele ekufakweni okuhlakaniphile okunikeza ulwazi oluxhumene olususelwe kuhlelo lokusebenza lwewebhu oluzuzwa ngekhodi ye-QR eku-pack.
Ukupakishwa okuhlakaniphile kwenza amabhrendi akhe ukuxhumana okuqinile nabathengi, okugqugquzela ukwethembana nokwethembeka.
Ukwengeza, ubuchwepheshe be-AR buvumela abathengi ukuthi "bazame ngaphambi kokuthenga." Ngokuskena ukupakishwa komkhiqizo ngama-smartphone abo, amakhasimende angabona ngeso lengqondo ukuthi ifenisha ingena kanjani egumbini labo lokuhlala noma ukuthi ipheya lezicathulo lihambisana kanjani nempahla yabo.
Lo muzwa wokuthenga ogxilile ushintsha indlela abathengi abaxhumana ngayo nemikhiqizo futhi benze izinqumo zokuthenga.
Ukwenza ngokwezifiso nokwenza kube ngokwakho: ukupakishwa njengekhanvasi
Ngokuzayo, ukupakisha ngeke kube mayelana nokuvikela imikhiqizo kuphela kodwa futhi nokuxoxa indaba eyingqayizivele nokudala okuhlangenwe nakho okukhumbulekayo. Ukwenza ngendlela oyifisayo nokwenza kube ngokwakho kuzodlala indima ebalulekile ekufezeni lokhu.
Imikhiqizo yamukela ubuchwepheshe bokuphrinta bedijithali obubenza bakwazi ukukhiqiza izikhathi ezimfushane zokupakisha ezenziwe ngokwezifiso kakhulu. Lokhu kuzivumela ukuthi ziqondise amasegimenti abathengi abathile futhi zidale ukupakishwa kwe-edishini elinganiselwe ngezikhathi ezikhethekile noma ukusebenzisana.
Ukupakishwa komuntu siqu kukhuthaza umuzwa wokukhethekile kanye nokuxhumana nomkhiqizo, okuwenza ithuluzi lokuthengisa elibalulekile.
Sengiphetha, ikusasa lemboni yokupakisha liwuhambo olujabulisayo lokusimama, ubuchwepheshe obukhaliphile, kanye nobuciko bokuxoxa izindaba ngokupakisha okungokwezifiso.
Ochwepheshe bokupakisha banethuba lokuhola lolu shintsho, bakha imboni engagcini ngokuvikela imikhiqizo kodwa futhi enothisa ulwazi lwabathengi.
Yamukela lezi zinguquko, futhi ikusasa lokuqanjwa kabusha kwemboni yokupakisha lizoba uhambo olunempilo noluzuzisayo.
Umthombo ovela Isango Lokupakisha
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-packaging-gateway.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
