Ukuthatha okhiye
Ukwenza isu liphile kudinga ukuqonda ukubaluleka kwakho kokubili ukuhlela nokwenza.
Akuwona wonke umbono omuhle oqinisekisa impumelelo, futhi ukwenza okuqinile kubaluleke kakhulu kunokuhlela ngokucophelela.
Amasu asebenzayo adinga izinjongo ezicacile ezihambisana nezinjongo zebhizinisi kanye nokuqonda okujulile kokuguquguquka kwemakethe.
Abaholi bezemali bavame ukunikezwa umsebenzi wezinselelo ezinzima, kusukela ekuqhubekiseni ukukhula kwamapayipi kuya ekwandeni kwesidingo sezimakethe ezintsha. Ngesikhathi sami e-IBISWorld, ngihole ezinhlelweni eziningi njengePhini Likamongameli Wezentengiso kanye neNhloko Yezokusebenza YaseYurophu, ukuze ngizuze uhla lwemiphumela yebhizinisi. Esinye sezifundo ezinkulu engizifundile endleleni ukuthi ungaba nemibono emikhulu kakhulu yokukhula kokuthengisa, kodwa ngaphandle kwendlela yamasu yokuthatha isinyathelo ngomjikelezo wakho wokuphila ogcwele, ungase uzithole ubhekene namadili alahlekile kanye nemigomo egejiwe.
Kodwa-ke, indlela esuka embonweni iye esu elenziwe ngokugcwele ayiqondile njengokubeka umgomo noma ukusebenzisa ithuluzi elisha. Umbono ohlakaniphile awuqinisekisi impumelelo ngokuzenzakalelayo. Amasu anomthelela kakhulu aphumelele ngoba ahlanganisa ukuhlela ngokucophelela, ukwenza okuqinile nokuqapha njalo nokulungiswa.
Isigaba sokuqala: ukuhlela isu
Izigaba zokuqala zokuhlela zibalulekile ekuqinisekiseni ukuthi isu liyasebenza, lingokoqobo futhi liyalethwa, uma kubhekwa izinsiza ezikhona. Isu elilula nelingokoqobo elingenziwa ngempumelelo lihlula eliyinkimbinkimbi, elinezendlalelo eziningi elingalahleka ekulethweni kwalo. Sebenzisa lezi zinyathelo ezine ukugcina izigaba zakho zokuhlela zigxile futhi zikhiqiza:
1. Cabanga ngemakethe
Ukuqonda amandla emakethe kuyisinyathelo esibalulekile ekubumbeni isu lakho lokuthengisa. Cabangela umnotho, isimo sokuncintisana, amaklayenti kanye nesikhathi njengoba ushuna indlela yakho.
Idatha iyikhampasi eqondisa amaqembu okuthengisa ekuhlonzeni nasekuxazululeni izinkinga ezifanele kakhulu, kodwa ngokuvamile yiyona esiyivumelayo ukuthi ithathe indawo engemuva ngoba ubufakazi be-anecdotal benza indaba engcono. Zonke izinqumo, inkolelo-mbono kanye noshintsho oluhlongozwayo kufanele okungenani lusekelwe emaqinisweni kancane, hhayi nje umuzwa wamathumbu noma umuzwa. Ngokumba amamethrikhi namaphethini, abaholi bezentengiso bangathola imininingwane ebalulekile emakethe yabo kanye nokusebenza kahle kwezinqubo zamanje.
Kubalulekile futhi ukuhlola ukuthi izimo zomnotho zamanje kanye nezimakethe zithinta kanjani izidingo zamakhasimende akho kanye nokuncamelayo. Isikhathi sesu lakho sibalulekile - ngisho namasu angcono kakhulu angahluleka uma ungahambisani nomjikelezo olungile wokuthenga, noma uma wephuze kakhulu kugeyimu.
2. Ukunquma ngombono ongcono kakhulu
Ngemva kokumba idatha, kufanele kube nezinketho eziningi etafuleni, futhi isinyathelo sakho esilandelayo ukunquma ukuthi iyiphi (noma iyiphi inhlanganisela) ezoba isu elingcono kakhulu lebhizinisi lakho. Ukukhetha umbono ofanele akukhona nje ukukhetha lowo osuvele usha kakhulu. Kubandakanya ukucabangela izici eziningana, njengalezi:
- Amakhono eqembu
- Amakhono omuntu ngamunye
- Izabelo zabasebenzi
- Izidingo zesikhathi
- Ngaphambili nangezindleko
- Isakhiwo sebhizinisi
Lezi zinhlelo cishe zizowelela kwezinye izingxenye zebhizinisi, ngakho-ke isinqumo asikwazi ukwenziwa sodwa. Kubalulekile ukuthi ubandakanye ababambiqhaza abalungile futhi ucabange ngokucophelela ukuthi idatha, izinhloso noma izinsiza zingahluka kanjani kuyo yonke iminyango. Nakuba ababambiqhaza bengase babe nezinto eziza kuqala ezingqubuzanayo, umbono ongcono kakhulu ngokuvamile yilowo onikeza indlela ecace kakhulu eya empumelelweni yebhizinisi lilonke. Kufanele isebenze futhi isebenze kubo bonke abathintekayo.
3. Ukuchaza izinjongo nemiphumela ecacile
Ukucaca ezinjongweni zakho kanye nezinjongo kubalulekile ekugcineni ukuqondanisa kulo lonke ibhizinisi, ikakhulukazi lapho ababambiqhaza bengase babe nemibono ehlukene mayelana nendlela. Imiphumela oyichazayo kufanele ibe negalelo ngqo futhi ihambisane nezinjongo zebhizinisi ezinkulu zenhlangano. Kubalulekile ukwenza isiqiniseko sokuthi ugxile ku- ini kulesi sigaba, hhayi Kanjani. Izinjongo ezicacile kufanele zimelele isimo sokugcina, esicatshangwayo esivela esu elisetshenziswe ngempumelelo; zinikeza umuzwa wesiqondiso, inhloso kanye nempumelelo ukuze wonke umuntu ohilelekile abe ngemuva. Uzoba nesikhathi esiningi sokuchaza izinyathelo eziqondile, ezilinganisekayo ezidingekayo ukuze ufeze lezi zinhloso uma wonke umuntu esewazi umgomo omkhulu osebenzela ukuwufinyelela.
4. Ukubekela inselele isu
Ukuthola imibono eyengeziwe kubuholi kanye nababambiqhaza abafanelekile yindlela eyodwa yokusiza inselele isu lakho; abanye bangasiza ekuboneni izikhala ezingaba khona futhi bacabange ukulungisa okuzokwenza ngcono umphumela. Kodwa-ke, kubalulekile futhi ukuthi uthathe isikhathi sokuhlola ngokucophelela umsebenzi wakho futhi uphonsele inselelo isu olisizile ukulenza:
- Ingabe uye wasusa ezinye izinketho ngenxa yezizathu ezifanele?
- Iyini isifiso sebhizinisi soshintsho, futhi ingabe unazo izinsiza ezifanele zokuphatha izinguquko ngempumelelo?
- Ingabe leli su liyahambisana nombono wesikhathi eside wenkampani?
- Ingabe izingcuphe ezingaba khona nezithiyo sezihlonziwe futhi zihlelelwe?
- Ingabe lukhona uhlelo lwezimo eziphuthumayo uma kungenzeka isu lingakhiqizi imiphumela elindelekile?
Khuthaza ingxoxo evulekile futhi wamukele impendulo evela kubo bonke ababambiqhaza abahililekile. Lokhu kungasiza ekuhlonzeni noma yimaphi amaphutha okungenzeka kuhlelo futhi kuvumele ukulungiswa okudingekayo ngaphambi kokuqaliswa.
Izifundo ezifundiwe: ukulinganisa umdlandla nokugwema izinto ezicatshangwayo
Ukulinganisa Umdlandla Ngokugxila Ebuholini
Njengabaholi abaningi bezentengiselwano, ekuqaleni ngafaka indima yami ku-IBISWorld ngigcwele umdlandla kanye nesifiso sokwenza umthelela ngokushesha. Ezinsukwini zami zokuqala njengoMphathi Wezokuthengisa, ngangifisa ukufaka isandla futhi ngichichima imibono yokuthuthukisa esekelwe ezimpumelelweni zami zokuthengisa. Kodwa-ke, lapho ngizama ukwethula ukuthuthukiswa okumbalwa ngesikhathi esisodwa, ngephutha ngahlambulula ukuphumelela kwesu ngalinye. Ukwethula izinhlelo eziningi ezintsha ngasikhathi sinye kungakhungathekisa ngisho nabathengisi abakhethekile, okuholela ekugxilweni okuhlukene kanye nokuziphendulela okungacacile.
Lokhu okuhlangenwe nakho kwangifundisa ukubaluleka kwendlela elinganiselayo, lapho intshiseko yokuthuthuka ibhekwa njengokulinganisela nokugxila ekubumbaneni nasekuhleleni kweqembu. Indlela yamasu nenhlanganyelo kuphela enganika amaqembu amandla futhi azuze impumelelo esimeme.
Ukugwema izingibe zokuqagela okungafanele
Kulolu hambo lobuholi, ngafunda ukubaluleka okubalulekile kokuphonsela inselelo imibono yami. Kulula ukuwela ogibeni lokuzethemba ngokweqile, lapho impumelelo yangaphambilini nokuchema komuntu siqu kuhlanekezela umbono wethu. Lokhu kungaholela ekwenzeni amasu asekelwe ezisekelweni ezintengantengayo, njengokuthatha imiphumela ngaphandle kokucabangela umongo, ukulinganisa izibalo namathrendi esikhundleni sokuncika kudatha noma ukuziba izimo zemakethe zamanje. Ukuze ugweme lezi zingibe, kubalulekile ukuhlakulela isiko lokukhuthala. Ngaphambi kokuthi uzivumele ubambeke embonweni, vivinya ngokuqinile ukusebenza kwawo ngokubhoboza izimbobo, ubuze idatha futhi unikeze impendulo ehlukahlukene. Ukukhula kobungcweti kuvela ekubeni nekhono, ukuvuleleka ekubeni nephutha nokushintsha inkambo. Ekugcineni, ukubeka idatha kuqala, ukucabanga okujulile kanye nokuthobeka kancane kuzovula indlela yempumelelo ngale kwemikhawulo yokuqagela.
Isigaba sesibili: ukwenza isu
Lapho kwethulwa umkhankaso wamasu, ukuhlela ngokucophelela kubalulekile ngokungangabazeki, njengoba kuyikhono lokuhumusha isu libe yisenzo esinquma impumelelo ekugcineni. Uhlelo olwenziwa kahle kodwa olungaphelele luyohlala ludlula uhlelo olungenasici olungaqalwa kahle. Ukwenza uhlelo kudinga ukugxila okungantengantengi, hhayi nje ekusetshenzisweni kokuqala, kodwa ekulethweni okungaguquguquki, ukulinganisa okuqhubekayo kanye nokuzibandakanya okusebenzayo kwabasebenzi kuyo yonke inqubo.
1. Ukuchaza izilinganiso ezicacile
Impumelelo kufanele ichazwe ngokucacile mayelana nokokufaka kanye nemiphumela. Lezi zilinganiso kufanele zibe ngokoqobo futhi, lapho kungenzeka, zihambisane nezinyathelo zomlando zobuningi. Banikeza umbono ocacile wokuthi impumelelo ibukeka kanjani futhi basize ukulandelela inqubekelaphambili ngempumelelo.
Kubalulekile ukuchaza kokubili amamethrikhi esikhathi esifushane nawesikhathi eside, kanye nezinyathelo ezibalulekile endleleni. Ngokuhlola inqubekelaphambili ngokuhamba kwesikhathi, ungakwazi ukubona izindawo ezidinga ukuthuthukiswa futhi wenze izinguquko ezidingekayo. Khumbula ukusungula indlela enembile nesobala yokulandelela ukulinganisa kwakho ngakunye okufanele.
2. Ukubandakanya nokukhuthaza iqembu lakho
Isu lokuthengisa eliyimpumelelo alikona nje uhlelo oluhle; futhi imayelana nokuba nabantu abafanelekile abazoyifeza. Lokhu akubandakanyi nje indawo yakho yokuthengisa, kodwa abaholi ebhizinisini abangasiza ngokuqeqesha, ukuziphendulela kanye noshintsho lokuphatha. Izinguquko eziguquguqukayo cishe zihlala zihlangabezana nokuphikiswa okuthile; ukuze wenze kube lula ukuphatha ushintsho ezinhlelweni ezinkulu, kufanele wenze ithimba lakho libandakanyeke kusenesikhathi. Ukuziveza embonweni kanye nemiphumela ecatshangelwayo kuzoholela ekuthengeni okungcono futhi kuzigcine zigqugquzelekile emiphumeleni oyifisayo, kunokwamukela izibopho eziphathiswe zona. Bandakanya iqembu lakho, chaza izindima ezicacile, zinikeze amandla futhi uqinisekise ukuthi wonke umuntu uyayiqonda indima yakhe ekwenzeni isu libe yimpumelelo.
3. Ukusungula imigqa yokuxhumana ecacile
Ukuxhumana kudlala indima ebalulekile ekuqaliseni isu nakuwo wonke ukuqaliswa kwalo. Kusukela phezulu kuya kumabhuzu aphansi, ukuxhumana kufanele kube obala futhi kubili. Ithimba lakho kufanele lixhumane ngokushesha futhi lisungule izindlela eziqinile zokuthola impendulo.
Lokhu kuvumela ukuthathwa kwezinqumo ngempumelelo futhi kugcina wonke umuntu enolwazi ngenqubekelaphambili yesu. Khumbula, isiko lokuxhumana elivulekile likhuthaza ukwethembana nokusebenzisana phakathi kweqembu, okuholela ekwenzeni ngempumelelo kakhudlwana.
Ukuxhumana okungekuhle ngaphakathi kwenqubo yokuthengisa kungaholela emigomweni engaqondile, kumoshwe izinsiza kanye namathuba aphuthelwe. Idala ukungqubuzana enqubweni yokusebenzisa isu, okungagcina kube nomthelela omkhulu emiphumeleni yakho.
4. Ukulinganisa impumelelo
Kala njalo, ubuyekeze futhi ulungise isu lakho lapho kunesidingo. Lokhu kukuvumela ukuthi ulandelele inqubekelaphambili yakho ekufezeni izinjongo zakho futhi wenze izinguquko ukuze uqinisekise ukuthi usendleleni efanele yokuzuza imiphumela oyifunayo.
Ukuze uhlale ugugile esu lakho lokuthengisa, khumbula ukuthi impumelelo iyithagethi ehambayo. Qhubeka ubuyekeza futhi ulungiselele ukubhekana nezinselele ngempumelelo futhi uqhubekisele ibhizinisi lakho phambili. Uma usufinyelele imigomo yakho, setha emisha noma zungeza ukuze uthinte izindawo ezihlukene zemiphumela yebhizinisi lakho.
Khumbula, ukuze uphumelele, kufanele uqale wehluleke. Linganisa futhi uhlaziye izici zesu lakho ezingazange ziveze imiphumela yokufunda nokukhula.
Izifundo ezifundiwe: ukuxhumana, ukusebenzelana kanye nezinjongo ezilinganisekayo zokwenziwa kwamasu angenasici
Ukuxhumana nokuzibandakanya ukuze kusetshenziswe okungenasici
Ngemva kokubuyekezwa okuphelele kwamazinga amaklayenti amasha kanye namazinga okugcinwa kwamakhasimende akhona, ahlukaniswa yizimboni nezimboni ezincane, sihlonze iphethini ecacile. Amasegimenti athile angaphansi kwamakhasimende abonise isidingo esiqine kakhulu somkhiqizo wethu, okuholela ekwamukelweni okusheshayo nokugcinwa kwesikhathi eside. Lokhu kuqondana kufane kahle nezinjongo zethu eziyinhloko zebhizinisi, njengoba sibeka phambili kokubili isevisi yamakhasimende nokugcinwa kwamakhasimende.
Lokhu kwasisiza ukuthi sichaze iphrofayili yethu yekhasimende efanelekile (ICP) yesifunda futhi sinqume ukuthi yiziphi izingxenye zemakethe yaseYurophu okufanele sizibeke eqhulwini nokuthi singanciphisa kuphi ukugxila kwethu. Kodwa-ke, senze iphutha elibalulekile ngokunganaki ukusebenzelana ngokugcwele nenkampani yethu yokuthengisa ngesikhathi sokushintsha kwamasu. Abathengisi bethu bakhe amapayipi abo ngenkuthalo kwezinye zezindawo eziqondile ebesifuna ukuzigqamisa ukuze sivune labo abanezinzuzo eziphakeme ngokubonakalayo. Naphezu kwesivuno esiphansi sala mapayipi akhona, umzamo omkhulu wawusuvele utshaliwe ekuthuthukisweni kwawo. Ngeshwa, isizathu sokushintshwa kwamasu asizange sivezwe ngokucacile, okuholele ekudilizweni abanye beqembu lapho sisebenzisa indlela entsha, eqondile. Nakuba leli qhinga ligcine liphumelele kakhulu, ukushoda kokuqala kokuthengwa kwezisebenzi nokuzibandakanya kwaphazamisa umfutho wokuqala wesinyathelo futhi kwabeka engcupheni impumelelo yaso yonke.
Amasu ayimpumelelo angeke aqaliswe ngawodwana futhi kubalulekile ukushintsha ukuphathwa endaweni yonke. Ukubandakanya abasebenzi, ababambiqhaza kanye namakhasimende imbala ngokuxhumana okucacile, izinqumo ezihlanganyelwe kanye nempendulo eqhubekayo kubalulekile. Ngaphandle kokusekelwa ngamaqembu ahililekile, indlela eya empumelelweni ingagcwala izinselele zokugqugquzela, ukuxhumana kanye nokuqaliswa.
Ukubeka imigomo elinganisekayo yempumelelo yokusebenza
Amasu esiwasebenzise ngempumelelo enkulu wonke anento efanayo efanayo: imigomo echazwe ngokucacile, elinganisekayo ohambweni oluya kumpokophelo echazwe kahle.
Kuleli qophelo, uhlelo lwethu lwama-akhawunti amasu, oluchaze kabusha indlela yethu yokukhomba amaklayenti anenani eliphezulu, lwenziwe kahle. Siqale ngokuchaza "impumelelo" ye-akhawunti ngayinye, sincike kulokho esikufunde emijikelezweni yokuthengisa edlule kumadili amakhulu. Lokhu kwakuhilela ukuchaza ukusebenzelana kwamanje nezinyathelo ezilandelayo ngezinhlelo zesenzo sezinsuku ezingama-30-60-90 kanye nokubeka umgomo wokugcina ochazwe kahle. Ukuze silandelele inqubekelaphambili, sisungule okulindelekile ekwenziweni kwemephu ye-akhawunti, ukukhiqizwa kwamapayipi, ukuthuthukiswa kwe-akhawunti nemibandela yokufaneleka, okuhlanganisa ubuncane benani le-akhawunti. Lokhu kusivumele ukuthi silinganise lonke uhambo lokuthengisa ku-akhawunti yesu ngalinye.
Ilungu ngalinye leqembu laliqonda ukuthi yini ababeziphendulela ngayo lapho besebenza ku-akhawunti yamasu, futhi lokho esikulindele kwahlala kungenakunyakaziswa. Siklomelise amalungu eqembu ngokuthola imiphumela ngale nqubo, futhi salungisa lapho ama-akhawunti ayengaphathwa ngendlela efanele. Sizibekele umgomo osobala wokuzuza u-50% wemali engenayo yase-Europe evela kulawa ma-akhawunti, ngezinyathelo ezibalulekile ezicacile, ezilinganisekayo kanye nendawo yokuzivumelanisa nezimo. Ukungena njalo, kumazinga omuntu ngamunye kanye nabaholi, kuqinisekise ukuthi wonke umuntu uyaliqonda igalelo lakhe lomuntu ngamunye ku-akhawunti ngayinye futhi wanikela kulo lonke isu. Lokhu kubeka izinto obala kwanika abantu amandla kuwo wonke amazinga futhi kwakhuthaza indawo yokusebenzisana.
Ngokuhumusha izinto ezibalulekile zamasu ezibanzi zibe izinjongo ezithile, ezingalinganiseka zesigaba ngasinye sohambo lokuthengisa, siqinisekise ukuthi wonke umuntu uqondaniswe ekuzuzeni umphumela oyifunayo. Ekugcineni, seqe umgomo wethu wokuqala wemali engenayo ngaphezu kuka-10%, okwakuwumphumela omuhle ebhizinisini, kanye nempumelelo egujwayo kubantu abahililekile. Iqiniso lokuthi ithimba lethu labadayisi liwugubhe lo mphumela, ngisho nangemva kwesiqalo esingesihle kwabanye, lisebenza njengobufakazi bendima edlalwa amagoli alinganisekayo kunoma iyiphi iqhingasu.
Imicabango yokugcina
Nakuba ukuhlela ngokucophelela kwakha ipulani, ukwenza okungenasici kunquma umthelela wangempela wesu. Umzamo ongaguquguquki, ukulinganisa okuqhubekayo nokubamba iqhaza okusebenzayo kukhuthaza uhambo. Nokho, ukwenza ngempumelelo kuncike ekulawuleni ushintsho olusebenzayo. Ukuxhumana okucacile, ukusebenzelana kweqembu kanye nemigomo elinganisekayo kubalulekile. Ngokubeka phambili lezi zakhi, ukukhuthaza ukubambisana nokubeka izinjongo ezicacile, izinhlangano zingaguqula izinhlelo zokuvelela zibe amaqiniso anomthelela, zivule indlela yempumelelo esimeme.
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