Emhlabeni lapho umugqa phakathi kwemfashini nokusebenza ufiphala kakhulu usuku ngalunye oludlulayo, imboni yezicathulo imi phambili ekuguqukeni kwenguquko. Ingqikithi yalolu shintsho Matt jones, osijoyine kusiqephu sakamuva se-B2B Breakthrough Podcast. Okwavela kwakungaphezu kwendaba yomkhiqizo; bekuwumlando omayelana nothando, isiko kanye nomoya wosomabhizinisi.
Okuqukethwe
Ubani uMat Jones?
Ukuvuselela ukunakekelwa kwamateku
Ukuvuma ngekhanda kuma-90s
Ngaphandle kwezentengiselwano zebhizinisi
Indaba yempumelelo ye-Cooig
Ukubhebhethekisa iphupho
Ubani uMat Jones?
UMatt ungumsunguli we Isilwane Esidala, uhlobo olusha lokunakekelwa kwezicathulo olunikeza abathanda amateki ngemikhiqizo ephumelelayo ukuze kugcinwe ubuhle bezicathulo. Wayengumamukeli we-2021 Cooig.com Manifest Grant, indaba yempumelelo evezwe ngesikhathi somcimbi wokuqala we-Cooig.com we-CoCreate ngoSepthemba odlule, futhi usanda kumenyezelwa njengomunye wama-2023 we-Southern California Job Creators Grant Finalists.
Ukuvuselela ukunakekelwa kwamateku
I-Crease Beast ayisona nje esinye isisekeli okufanele ube nakho emakethe yokunakekelwa kwezicathulo; kuwubufakazi bobuhlakani obutholakala ngaphandle kwesidingo. Uhambo lukaMatt lwaqala ngokugebenga okulula kwasebuntwaneni - ukugxusha amasokisi kumateku ukugwema lezo zikhisi ezisabekayo.
Lo mkhuba, ojwayelekile kwabaningi abathanda amateki, uguqukele ekuthuthukisweni kwesivikeli se-crease esisekelwe kugwebu esakhiwa u-Matt kanye nomsunguli wakhe. I-Crease Beast ilethe uguquko ekunakekelweni kwamateku, iqinisekisa ukuthi amateku amasha namadala athandwayo angakwazi ukunakekela ukubukeka kwawo okusha, okuhlanzekile.
Ukuvuma ngekhanda kuma-90s
Empeleni, i-Crease Beast iyincwadi yothando eya ku-hip-hop yama-90s nesiko lamateku. UMatt ubeka ngokucacile, “Leso isiphakamiso sethu senani – ukunikeza umkhiqizo ozogcina impilo yezicathulo zakho. Sibhekelela labo badlali be-hip-hop besikole sakudala abakhule ngesikhathi esifanayo nathi.”
Lo mkhiqizo uhlose ukuxhumana nalabo ababambe inkathi yegolide yama-90s eduze nezinhliziyo zabo, unikeza imikhiqizo engagcini nje ngokuthuthukisa ukubukeka kwamateku kodwa futhi igcina ubunikazi nesitayela esiyingqayizivele kumuntu ngamunye. Njengoba izintengo zamateki ziqhubeka nokukhuphuka, i-Creast Beast inikeza isixazululo esidingeka kakhulu sabashisekeli abafuna ukugcina izicathulo ezithandwayo zisesimweni esihle iminyaka.
Ngaphandle kwezentengiselwano zebhizinisi
Sikhuluma ngokwakha ubudlelwano obuqinile nabakhiqizi. Njengoba u-Matt abelana, ukuguqula lobu budlelwano bube ubudlelwano obusekelwe ekuhloniphaneni nasekubongeni kungavula amathuba angalindelekile. Ukusebenzelana nabo ngokwezinga labantu, ukubabonga, nokubonisa ukwazisa, ikakhulukazi ngezikhathi eziyinselele, kungaholela emathubeni angalindelekile, njengabakhiqizi abanikezela ukusebenza kumaphrojekthi engeziwe angaphezu kwemigomo yabo yokuqala.
Indaba yempumelelo ye-Cooig
“Ngibone imboni ithuthuka. Ngabona lokho amakhasimende ayekuthenga. Abantu bebethenga izinto zokuthuthukisa ukubukeka kwezicathulo zabo. Kunendawo encane kulo mkhakha omkhulu ethuthuka kancane kancane…futhi ngemikhiqizo efanele, ingathuthukisa le niche kubuhle.”
Lokho kufingqa ukuthi uMat waba kanjani yindaba yempumelelo ye-Cooig. Umlayezo wakhe ucacile - thatha amathuba futhi wamukele ukusungulwa. Njengosomabhizinisi, ungalindi ukuphelela. Yethula imibono yakho engaphelele emhlabeni, futhi ungase umangale ukwamukelwa okuhle nokusekelwa okutholayo.
Ukubhebhethekisa iphupho
Ufuna ukwakha ibhizinisi. Kodwa kunenkinga: imali.
Kosomabhizinisi abazabalaza nezinkinga zemali, uMatt unikeza isibani sethemba. Uveza amathuba ezibonelelo kanye namanethiwekhi okusekela atholakala kubanikazi bamabhizinisi abasathuthuka. Noma ngabe yizinsiza ezihlinzekwa yi-Chamber of Commerce noma izinkundla ezifana no-Hello Alice, kunenqwaba yemigwaqo evulekele labo abazimisele ukuyifuna.
UMat Jones noCrease Beast abagcini nje ukwakha umkhiqizo; benza ifa elihlanganisa izizukulwane ezedlule nezizayo zabathandi bamateku.
“Ukwethula umkhiqizo ongakaze ubonwe kulesi sikhala nokuthi wamukelwe - lokho kuwukuncoma kakhulu kithi ngoba, emakhanda ethu, kusebenzile. Lokho kwakwenelisa umuzwa kunanoma yini.”
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