Ezweni elicwila ngendlela evamile, abantu ababukelayo babheke izinto eziphula isikhunta, eziletha ukuduma, futhi mhlawumbe ngisho nokuwisa imihlathi embalwa. Ubuhle abuseyona nje into ebonakalayo - imayelana nalezo zikhathi ezikwenza uhambe, "Ima, ini?" Ngakho-ke, ake singene kulezo zinhlansi ezihamba ngaphezu kwezisekelo futhi sengeze izinongo ezingathi sína kwansuku zonke. Lezi zikhathi ezidlulayo zithembisa ukuletha ukuqhuma okuncane kwemizwelo ecebile, ephakamisa kokubili inhlalakahle ngokomzimba nangokwengqondo.
Ngokuphawulekayo, ucwaningo lugcizelela lokhu kulangazelela ukujula, ngo-61% wabaphenduli bazwakalisa isifiso sokuthi imikhiqizo ivuse imizwa ejulile, kuyilapho u-63% efuna ukuzizwisa ngezinzwa eziningi. Phakathi kwalokhu kufunwa kokwaneliseka okuphezulu, abathengi baphishekela izikhathi ezivuselelayo nezikhuthazayo, kusukela ezenzweni zansuku zonke kuya esicongweni sokunethezeka okukhulu. Le bhulogi iklanyelwe ngokucophelela abathengisi abahlose ukuhlinzeka izethameli eziqaphelayo eziphethe ukunethezeka okuhlonishwayo, ezijabulela ukukhanga okukhangayo kobuhle obucwebezelayo. Isebenza njengesibani, ekhanyisa ukwethulwa kweminikelo ephoqelelayo kulaba bathengisi, ihlinzeka ngemininingwane ebalulekile kanye nezindlela zamasu ukuze ibambe ukunaka okungahlukanisiwe kwamakhasimende abo okuhlosiwe—abantu ngabanye abaphishekela wona kanye umfanekiso wokuzitika ngobuhle.
Okuqukethwe
Amathuluzi Obuhle Awubukhazikhazi Achaza Kabusha Ukuzinakekela
Ukwamukela Ukuzitika Okungenacala kanye Nemikhuba Ephikisana Nempilo
Ukunethezeka Okumnyama - Ubuhle Ngokuyinkimbinkimbi
Amathuluzi Obuhle Awubukhazikhazi Achaza Kabusha Ukuzinakekela
Esimeni esithuthukayo semboni yobuhle nendlela yokuphila, kuvela inkambiso ebonakalayo njengoba abathengi baya ngokuya bamukela isiko lokuzijabulisa ngamathuluzi obuhle aveza ukunethezeka okuthengekayo. Njengoba ebekwe njengotshalomali bobuhle bokugcina, lawa mathuluzi edlula ukusebenza nje, aba izingxenye ezibalulekile zendlela yokuzinakekela. Okukhangayo okuyinhloko kusezicini zazo zesici—azigcini nje ngokusebenziseka kabusha ngokungapheli, zibandakanya ukusimama nokusetshenziswa ngokuqaphela, kodwa futhi zibonakala njengezinto ezibukeka kahle, zengeza ukuthinta kobuhle emicikilishweni yansuku zonke. Lawa mathuluzi abhekwa njengangaphezu kwe-utilitarian; zisebenza njengama-artifact amahle avusa ugqozi, aguqule indlela yobuhle ibe okuhlangenwe nakho okuphelele nokujabulisayo. Njengoba abathengi befuna ukuzitotosa ngemikhiqizo efinyelelekayo kodwa ewubukhazikhazi, lo mkhuba ubonisa isifiso esijulile sokuzinakekela, ukuba nempilo enhle, kanye nokuthinta ukunethezeka kwansuku zonke.
Ukuphendula amashifu aguquguqukayo embonini yobuhle nendlela yokuphila, amabhrendi aya ngokuya ebeka phambili ulwazi lwabathengi. Lokhu kugxila kwamasu kuhambisana nethrendi ekhona yokuphathelene namathuluzi obuhle njengokunethezeka okufinyelelekayo. Ngaphandle kokusebenziseka nje, amabhrendi manje agcizelela ukwakhiwa kwamathuluzi abukekayo, asimeme, nasebenziseka kabusha, ahlose ukuphakamisa lezi zinto zibe yizinto eziyigugu ezifaka isandla emikhubeni yokuzinakekela ephelele. Lolu shintsho lwamasu lubonisa inkambiso ebanzi yemboni yokuletha ulwazi oluphelele nolokuzithokozisa, luqinisekisa ukuthi zonke izici zohambo lobuhle bomthengi azikhumbuleki nje kuphela kodwa futhi zanelisa ngokujulile. I-Tactile hedonism ithatha isiteji esimaphakathi njengoba amathuluzi wobuhle ahlanganisa kalula ukuthungwa nomsebenzi, akhulisa ukwaneliseka kubathengi be-Skintentional.
Isibonelo esiyisibonelo isikhwama sezimonyo sika-Fara Homidi sika-Pochette, esakhiwe ngobunono sisuka kwesinye isikhumba sikanokusho, sithambisa kancane kancane ngokusetshenziswa ngakunye. Esinye isenzakalo esiphawulekayo sibonakala ebhulashini lezimonyo laseSwitzerland elithi Sonia G., elembule ibhulashi lempushana eliphefumulelwe eMount Fuji kanye nesibambi sebhulashi elakhiwe ngesandla eJapane lisebenzisa ubuciko bendabuko be-yosegi kanye ne-kumiko yokwenza ukhuni. Lezi zibonelo zigcizelela ukuzibophezela kwemboni ekunikezeni imikhiqizo ehlanganisa ukusebenza, ubuhle, nokubaluleka kwamasiko ukuze uthole ulwazi oluthuthukisiwe lwabathengi.
Ukwamukela Ukuzitika Okungenacala kanye Nemikhuba Ephikisana Nempilo
Emkhakheni wokuzitika okungenacala kanye nemikhuba yokulwa nempilo enozwela, abathengi ababhekene namazinga aphezulu okutubeka bafuna induduzo yokwelapha enjabulweni yobuvila. Imikhuba emelene nobungqabavu, njengobuciko 'bokubola umbhede,' isilungele ukuthuthukiswa ngemikhiqizo yobuhle eklanyelwe ukuthuthukisa ukuphumula noma ukukhuthaza ukwanga 'kokungenzi lutho.' I-Care/of (US) iyisibonelo salokhu kuziphatha ngomkhankaso wayo wedijithali othi 'Yenza Okuncane, Uzizwe Kakhudlwana', ukhuthaza umphakathi wawo ukuthi wamukele umbono ongemuhle wesinqumo soNyaka Omusha.
Kulesi simo, isidingo semikhiqizo eletha okuningi ngomzamo omncane siba semqoka. I-Petitfee, umkhiqizo waseNingizimu Korea, wethula imaski yezandla nezinyawo ezimanzisa, ezigqokwa kalula ngesikhathi sokulala, okufaka ingqikithi yokuzinakekela okungenamsebenzi. Ngaphezu kwalokho, ukuhlanganiswa kokuhlangenwe nakho okunengqondo noma ukwelashwa okuhambisana nemikhiqizo kuzuza ukuvelela. I-Neom Organics (UK) yethula i-Wellbeing Pods, ethuthukisa 'imodi yokulala ephezulu kakhulu' ngomhlahlandlela wokuphefumula, ihlinzeka abathengi ngendlela ephelele neqondakalayo yokuzinakekela phakathi kwezimpilo zabo ezimatasatasa.
Ngokuqondana nale threndi, ukukhuphuka kokuziphatha okuhle okungahambisani nokuphila kahle kanye nesiyaluyalu kuba sobala, njengoba abathengi bezitika ngamabomu emikhubeni 'emibi' njengendlela engafanele yokwamukela isikhathi samanje. Amabhrendi angakwazi ukusekela le mikhuba ngokunikeza ukwakheka okuqinile okusiza ukululama, njengoba kubonakala ku-Youthforia's (US) Date Night Skin Tint Serum Foundation, udokotela wesikhumba ohlolelwe ukugqoka okuphephile ebusuku. Ukuze usebenze kule threndi ngempumelelo, imakethe izobona ukwanda kwemikhiqizo ekhuthaza ukunethezeka nokululama, ehlanganisa izici zokuzwa noma ukwakheka okucatshangelwayo. Abathengi bafuna indaba engenakwahlulela futhi esekelayo ehambisana nengqondo yabo ekhungathekile. I-Monster Code, ibhrendi yaseKorea, ikhuluma nalokhu ngamafutha ayo e-Copper Peptide Midnight Oil, eklanyelwe ngokukhethekile abasebenzisi abakhetha amasiko asebusuku kakhulu.
Ukunethezeka Okumnyama - Ubuhle Ngokuyinkimbinkimbi
Ezweni elihlala lishintsha lobuhle, kuvela inkambiso ekhangayo - "Induduzo Emnyama," inguquko ye-paradigm ezalwa kusukela kumathrendi e-Mindful Nihilism. Lo mkhuba uzulazula ukulandisa kobuhle uye ezindaweni ezingakabhalwa, ezihlanganisa amatimu anikeza umuzwa ongalindelekile wenduduzo. Njengoba umphakathi ukhathala ngenxa yokukhuthazwa okungapheli kwenjabulo, abathengi manje bafuna imikhiqizo yobuhle nemikhiqizo esebenza njengabambisene ekuhloleni nasekucubunguleni imizwelo eyinkimbinkimbi, ekhuthaza ukuqina kanye nokuzitholela ngokwabo. Ngaphakathi kwalo mkhuba, imikhiqizo evuselelayo isebenza njengemigudu yokucabangisisa ngokujulile, isebenzisa amakha angajwayelekile, amazwibela abophayo, kanye nobuhle be-surrealist. I-“Dark Comforts” icubungula ekuhlanganeni kwenjabulo nobuhlungu, ikhuthaza abathengi ukuthi bathole amahlamvu obuhle ebunkingeni bemizwa yabo. Kulesi sigaba, sihlolisisa izici ezibalulekile nemikhiqizo echaza le threndi, embula ukukhanga kobuhle obumnyama kanye nokuvukela izindinganiso zobuhle ezivamile.
Ukuze kusetshenziswe lo mkhuba ngempumelelo, ukufaka ama-aesthetics amnyama nezindikimba ze-surrealist kubaluleka ukuze kuhlakulele umuzwa wokuzenzela kanye nokuvukela ezindinganisweni zobuhle ezikhulayo ezingafinyeleleki. Lokhu kushintsha kobuhle kuthinta izimonyo zombala, njengoba kubonakala kuphalethi ye-Industrial Color Pigments ye-Isamaya Beauty. Le phalethi inempakatho enezinhlangothi ezintathu eziphefumulelwe nge-latex kanye nengxube ye-sooty kanye ne-cosmic eye pigments, ekhuthaza indlela ephikisana nokuphelela ekufakeni isicelo. Imikhiqizo evuselelayo iba yizisusa zokuzindla ngokujulile, ifaka iphunga elimnandi elenza i-goosebump ngamanothi anothile, okuhlanganisa iphunga lomzimba elingajwayelekile noma ama-oud ajulile, avusa inkanuko. “Intuthu” ka-Akro (UK) echazwa “njengephunga elimnandi,” ithola ugqozi enjabulweni eyingqayizivele ehambisana nokudonsa kukagwayi kokuqala.
Emkhakheni othi "Ukunethezeka Okumnyama," inguquko evela kumathrendi ethu e-Mindful Nihilism, ukulandisa kobuhle kuhlolisisa amatimu anikeza umuzwa ongalindelekile wenduduzo. Emphakathini okhathele ukukhuthazwa njalo kwenjabulo, abathengi manje sebedonseleka emikhiqizweni nemikhiqizo eyenza kube lula ukucutshungulwa kwemizwa eyinkimbinkimbi, ekhuthaza ukuqina nolwazi. I-Born to Stand Out, uhlobo lwe-K-fragrance lufaka isandla kulo mkhuba ngephunga lawo elithi "Isono & Nenjabulo", eligqugquzelwa umbono wokuthi "ukuthokoza kuyisono, futhi isono siyinjabulo." Leli phunga lihlanganisa ukuhlola kwemizwa eyinkimbinkimbi, linikeza umuzwa omnyama noduduzayo wephunga kulabo abafuna ukujula nokuhluka emikhubeni yabo yobuhle.
Isiphetho:
Kundawo yobuhle ehlala ishintsha, abathengi baphishekela ukuzitika ngemikhiqizo eyeqa ukusebenza nje, eguqulela ekubeni yizimpawu zokunethezeka okuthengekayo. Abathengisi bami ngomumo wokusizakala ngale threndi ngokukhetha ngekhono amaqoqo ahlanganisa ngaphandle komthungo ukusimama, ubuhle, nokubaluleka kwamasiko. I-crux ilele ekuphakamiseni uhambo lomthengi, kugcizelela i-tactile hedonism kanye nokufakwa kwamathuluzi abukekayo, asebenziseka kabusha. Abathengisi abaphefumulelwe kufanele bachaze kabusha iminikelo yabo yobuhle, beqaphela ukuthi idlula indawo yemikhiqizo nje; imayelana nokwenza okuhlangenwe nakho okugxilile. Ngokukhetha amaqoqo ahambisana nesidingo esikhulayo sokunethezeka okuthengekayo, ukusimama, nokunotha kwamasiko, abathengisi bangakha ukukhanga okuhlukile. Ukucatshangelwa kwezici ezithintekayo kuba okuhamba phambili, kuqinisekisa ukuthi umkhiqizo ngamunye unomthelela ekuthuthukiseni uhambo lomthengi. Ukwamukela okungalindelekile kanye nokufaka umuzwa wokuzitika kuwo wonke umzuzu omncane kuba yisisekelo. Lokhu kuveza ithuba elihle lokuthi abathengisi banganikezi nje kuphela imikhiqizo yobuhle kodwa baqale isipiliyoni esikhethiwe esijabulisa izifiso eziguqukayo zomthengi wesimanje.
