Akukho ukungabaza ngakho: ukumaketha bekulokhu kuyimboni eshintsha njalo nethuthukayo. Futhi eminyakeni yakamuva, njengoba ubuchwepheshe buye bavela, ubunkimbinkimbi bebhokisi lamathuluzi labamakethi bushintshile ukuze bakhe imikhankaso eqhubekayo eqondiwe, eqondene nawe kanye neyesikali. Kungushintsho olungayeki; eyodwa ezoshesha kuphela ngenxa yesivinini i-Artificial Intelligence ejwayela ngaso.
Ngakho-ke abathengisi bangayisebenzisa kanjani i-AI ukuguqula imiphumela yabo? Singayisebenzisa kanjani i-AI ukuze sisekele ukuqonda, sishayele idizayini esheshayo nesebenza kahle kakhudlwana, ukukala ukudalwa kokuqukethwe kanye nokuvumelana nezimo kanye nokukhulisa ukwenziwa kwezinqumo? Futhi ukumaketha kwe-AI kwenza kanjani amagagasi kakade?
Hlanganyela nathi ochungechungeni lwethu olusha lwamabhulogi njengoba sihlola izindawo ezibalulekile lapho thina njengemboni singasebenzisa khona i-AI ukuze sisekele ukuqonda, sishayele idizayini esheshayo nesebenza kahle kakhulu, sikale ukudalwa kokuqukethwe nokuzivumelanisa nezimo, futhi sikhulise ukwenziwa kwezinqumo.
Kuyini ukumaketha kwe-AI?
I-AI imele “Artificial Intelligence”, okusho amandla emishini noma isoftware ukwenza imisebenzi ngokuvamile edinga ubuhlakani bomuntu, njengokubona, ukucabanga, ukufunda, nokuxazulula izinkinga. I-AI inezinhlelo zokusebenza eziningi esezivele zikumakethe womkhiqizo futhi kulindeleke ukuthi ibambe iqhaza elibaluleke kakhulu ekubumbeni ikusasa layo.
Ukumaketha kwe-AI kuyinqubo yokusebenzisa izindlela namathuluzi e-AI, njengamamodeli edatha, ukufunda ngomshini nokulalela komphakathi ukuze kukhiqizwe ukuqonda okungathuthukisa ukusetshenziswa kwemali, ukwenza okuqukethwe ngokwezifiso nokwenza uhambo lwamakhasimende lube ngelakho ngesivinini.
Yebo, kuningi okungaziwa ngekusasa le-AI maqondana nobumfihlo bedatha, ukuchema nokungenzeleli, impahla yobuhlakani, ukungaguquguquki komkhiqizo, ukulawulwa kwekhwalithi, ukuphepha, ukubeka izinto obala kanye ne-symbiosis yabantu. Kodwa-ke, amandla e-AI okuguqula indlela amabhrendi nama-ejensi asondela ngayo ekukhangiseni ngokunika amandla amasu omuntu siqu, aqhutshwa yidatha angahlangabezana kangcono nezidingo, ulwazi lwabasebenzisi kanye nokuthandwayo kwamakhasimende ngamanye angeke kushaywe indiva.
Ungayisebenzisa kanjani i-AI ekukhangiseni
Nazi izindlela ezine zokumaketha kwe-AI esezivele zishintsha imboni yethu futhi kukhulisa i-ROI yemikhankaso.
1. Imininingwane Ejulile Yabathengi
Ukuziphatha kwabathengi kuhlala kushintsha ngokuphathelene nalokho abakuthandayo, imikhuba kanye nezibopho zomphakathi. I-AI ingasetshenziswa njengethuluzi lokuhlaziya idatha ukuze kuhlaziywe ngokushesha inani elibalulekile ledatha ngokusekelwe ekubalweni kwabantu, ukuziphatha ku-inthanethi namathrendi. Olunye uhlobo lwalokhu ukuhlaziya imizwa nokulalela komphakathi: ngokusesha ngezibuyekezo, izingxoxo zenkundla yezokuxhumana kanye nempendulo ukwethula imizwa yamakhasimende nemizwa mayelana nomkhiqizo, umkhiqizo wabo nesithunzi sabo.
Umbiko ka-Gartner ulinganisela ukuthi ngo-2025 amaphesenti angu-60 ama-CMO azothembela ku-AI ukuze athuthukise ulwazi lwamakhasimende futhi asebenzise i-AI ukuze enze imikhankaso ibe ngcono futhi enze imilayezo ibe ngeyakho. Ngokusebenzisa i-AI ngale ndlela, imisebenzi yokumaketha ingacubungula lolu lwazi futhi yenze izinqumo zamasu asheshayo mayelana namathuba nezindaba zokudala ukuxhumana okuyiqiniso nokungokomzwelo nabathengi abaqondiwe. Imibono eqagelayo ingase futhi izuzwe ngokusebenzisa idatha yomlando ukulindela amathrendi nezidingo zesikhathi esizayo ezinikeza abakhangisi umkhawulo wokuncintisana kuyilapho kuvunyelwa amaqembu ukuthi ayise imikhiqizo yawo eziteshini zedijithali nezinkundla ngokushesha kunezindlela ezivamile.
Isibikezelo sethu: Idatha, izincomo kanye nemizwa izoqhubeka inembe kakhulu futhi ibe yiqiniso ezinhlanganweni njengoba kusetshenziswa i-AI.
2. Yonga Isikhathi
Enye yezinselelo ezinkulu ezibhekene nemisebenzi yokumaketha umjaho wokumaketha. Ngokushesha lapho ungathola khona imikhiqizo namasevisi wakho ezithamelini zakho, kuba ngcono. Ngokufanayo, ukusebenza ngendlela ethambile kuyinhloso evamile yenhlangano.
I-AI iletha inqwaba yezinzuzo zokuzenzakalela kubakhangisi; isici esisodwa esihlobene nomqondisi wukuzenzakalela komsebenzi okuphindaphindayo. Ukuzenzakalela komsebenzi kungase kubangele ukudalwa kokuqukethwe ukuhlela imikhankaso, kanye nokuqopha idatha okungathatha amahora amaningi ukuze kumiswe mathupha futhi kuhunyushelwe ezenzweni eziphusile kanye nemininingwane.
Ngokuhlola lapho okuzenzakalelayo kungakha khona ukusebenza kahle kwesikhathi phakathi kwezinqubo zokumaketha nokudala, izindima zabakhangisi manje zingakhululwa ukuze kwenziwe imisebenzi encike emizamweni ephezulu yokwenza kube ngokwakho kanye nokushintsha amahora amaningi okuphatha abe emifushane yokulawula ikhwalithi. Amafemu manje angakwazi ukunikela isikhathi esengeziwe ukuze adale imilayezo eyiqiniso neyobuntu nezindlela futhi enze imisebenzi ephindaphindwayo, ehlobene nokuphatha.
Ngokukhethekile, sivamise ukubona imikhiqizo nama-ejensi esebenzisa amathuluzi okuzenzakalela athembele kumadokhumenti ayinhloko esifanekiso angashadiswa ngefayela ledatha elihlukile ukuze ashayele kanye nezinqubo zokujwayela. Nakuba lezi zinhlobo zezixazululo ziqhuba ukusebenza kahle phezu kwemizamo eyenziwa ngesandla, ukusetha izifanekiso kungase kube yinkimbinkimbi ngokweqile futhi isidingo samafayela edatha ahlelwe kahle nanembile sibaluleke kakhulu empumelelweni. Nge-AI, siyakwazi ukushayela inqubo yokujwayela ngaphandle kwesidingo sezifanekiso eziyinhloko futhi kunethuba lokuqeqesha amamodeli e-AI emithonjeni yedatha engakhiwe kancane. Ukumane utshele injini ye-AI ukuthi idale izinguqulo zezimakethe ezahlukene kanye nokuvuselela ulimi, amaphuzu amanani kanye nemiyalezo sekuvele kuwumsebenzi we-AI ofakazelwe.
Ukuthuthuka okusheshayo ku-AI kusho ukuthi sesivele siyisebenzisela imibono ye-turbo-charge, ilethe imiqondo yokudala ekuphileni ngokushesha kunangaphambili. Ukwaziswa: Imodeli ekhangayo enezinwele ezivunguza emoyeni, isithombe esihle, i-canon, i-ultra realistic
3. Dala Okuqukethwe
Imisebenzi yokumaketha yendabuko ibaluleke kakhulu indlela eyiqiniso neyenziwe samuntu yokuxhumana namakhasimende. Amathuluzi e-AI anekhono lokuhlaziya ubukhona benhlangano ku-inthanethi ukuze balingise imilayezo nesitayela ngokuqondile ngaphandle kwesidingo sokuba abakopishi bachithe amahora ngephimbo yezwi nemihlahlandlela yesitayela. Ngempela, umbiko we-Deloitte uthole ukuthi i-70% yezinkampani ezisebenzisa i-AI njengamanje ezinqubweni zabo zokudala zikholelwa ukuthi ithuthukise ikhwalithi nesivinini somsebenzi wabo. Akushiwo, lezi zindima ziphelelwa yisikhathi; I-AI incike ekutheni idatha inembe futhi iqondaniswe.
Ngokufanayo, i-AI inomthelela omkhulu emaqenjini e-transcreation. Ukusebenza emhlabeni jikelele kuletha inselele yezinselelo ezihlobene nokuhlukaniswa kwamakhasimende emhlabeni jikelele mayelana nokuhumusha, ukwenziwa kwasendaweni kanye nokwehluka kwamasiko. Ngokusebenzisa idatha ye-AI, izinkampani zingashefa isikhathi esiningi esihlobene nezidingo zokuhumusha okuqukethwe futhi ziqinisekise ukuthi ukulethwa kuvumelana nezintandokazi namasiko emakethe. Kwa-SGK, sesivele sibona i-AI iyinsizakalo eyinhloko yokubhala ngokubhala kanye nokwelulekwa kokwenza le nqubo ibe buthakathaka.
Silindele ukusetshenziswa kwe-AI ekudaleni okuqukethwe kanye nezigaba zemibono yokuklama ukuze sidale, sikhanyise futhi sikhulise ubuhlakani bomuntu - isikhathi sokushayela kanye nokusebenza kahle kwezindleko. Ngokusebenzisa i-AI kulezi zindawo, amafemu angakha ubufakazi bemiqondo kanye namabhodi emizwa phakathi nendaba yamahora, enze iziphakamiso ezibukelwayo ngaphandle kokucela isikhathi esengeziwe nesabelomali emaqenjini ahlakaniphile.
“Sijabulile ukwethula isizukulwane esilandelayo sobuciko esihlinzekwa ngalobu buchwepheshe obuvela ngokushesha. Sibona amathuba okuthuthukisa ukumaketha kwethu nge-AI esezingeni eliphezulu, kanye nokuhlola izindlela zokuthuthukisa ukusebenza kwebhizinisi kanye namakhono ethu” Coca-Cola, CEO.
4. Ukwenza Izinqumo Okuqhutshwa Yidatha YeDrayivu
Ukugcizelelwa ekusebenziseni idatha ukwenza utshalomali olungcono nezinqumo zamasu ziya ngokuya zidlanga futhi zibalulekile kuma-CMO kanye nabanye abaphathi bezinga le-C-suite. Ngempela, ngo-2020, i-AI yomhlaba wonke emakethe yokuphathwa kokutshalwa kwezimali yayilinganiselwa ku-$1.8 billion futhi kulindeleke ukuthi ifinyelele ku-$10.3 billion ngo-2026 ngokusho kombiko we-MarketsandMarkets.
I-AI iyisango lenani elikhulu ledatha yomlando uma kuziwa ezindleleni eziphumelelayo zokumaketha, iziteshi kanye nedatha yabathengi. Izinhlangano zingasebenzisa amasu okuhlola e-AI kuya ku-A/B esikalini - cabanga ukuhlola kwe-A/Z, okuvumela ukuthumela imiyalezo nokuklama ukuthi zikwazi ukukhetha indlela ethuthukisiwe ukuze zixhumane kangcono nemakethe yazo eqondiwe ngokusekelwe emiphumeleni eqoqiwe. Ngokufanayo, ukusebenzisa i-AI ukuze kuhlanganiswe futhi kuqoqwe imininingwane ekuhlolweni okuhlukanisayo, ukuqonda kwabathengi namathrendi emakethe ukuze ukwazi ukusekela izinqumo zokutshalwa kwezimali ukubikezela kangcono nokubikezela i-ROI. Lona umsebenzi okhanga kakhulu we-AI wama-CFO kanye nabaphathi bezinga lebhodi ukwakha ukwethembana nokwabela izimali ezinhlelweni zebhizinisi zesikhathi esizayo.
Ukwenza izinto ezintsha ukuze kusetshenziswe isisekelo samakhasimende ethu
Ushintsho lungenye yezinto eziqinisekile empilweni. Kwa-SGK sikholelwa ukuthi i-AI izohlala lapha futhi silindele ushintsho olukhulu ezindleleni noma ukusebenzela izinhlangano eziningi, hhayi nje ngaphakathi kwemisebenzi yokumaketha. Ngokulinganayo kuzoba nomzamo omkhulu maqondana nokushintsha imisebenzi yokuphatha kanye nezinhlelo zokuthi i-AI isetshenziswe ngempumelelo, yamukelwe futhi ibe ithuluzi elisetshenziselwa ukuzuza emathubeni okuxoxwe ngawo kulesi siqeshana.
Yebo, iveza ubungozi bayo obuhlobene nomthetho wendawo, wesifunda kanye nowomhlaba kanye nokulimala kwesithunzi okungaba khona okuvela olwazini oluchemile noma olunombono ongajwayelekile. Kungenzeka kakhulu ukuthi ukwethulwa kwe-AI emisebenzini yebhizinisi kuzoholela ezihlokweni zemisebenzi neminyango ebingekho eminyakeni emi-5 edlule. Lezi zindima zizoba semqoka ekusebenzeni kwayo ngempumelelo nasekusetshenzisweni kwamafemu. Ukutshalwa kwezimali emandleni agxile kumuntu kanye nokuphathwa koshintsho kungase kube inselele enkulu kumabhrendi nama-ejensi ngokufanayo. Ifa le-SGK lisekusunguleni izinto ezintsha ukuze sikhonze kangcono isisekelo samakhasimende ethu ngakho-ke sijatshuliswa amathuba esiwanikezayo amandla okufunda umshini we-AI abheke phambili njengoba sisebenzela ukuqinisekisa ukuthi okuqukethwe kwamakhasimende ethu kunikeza umthelela omkhulu kanye nenani kumthengi.
Isoftware ye-AI yasetshenziswa ukusiza ukusheshisa ukubhalwa kokuqala kwalesi sihloko. Yabe isicijwa, yalolongwa futhi yaphiliswa ngamandla omqondo womuntu.
Mayelana noRosie Tobyn
I-Rosie iyisengezo esisha kakhulu eqenjini lezeluleki le-SGK laseYurophu, eletha ulwazi lwezeluleko lwebhizinisi kanye namakhono okuthengisa ngokubonisana. U-Rosie uneziqu eziqashelwayo zokuqeqeshwa kochwepheshe kuyo yonke i-Change Management, Business Analysis kanye Nokuphathwa Kwephrojekthi. Ngaphambi kokujoyina i-SGK, u-Rosie usebenze ezinhlelweni ezimbalwa ezihlanganisa ukusetshenziswa kobuchwepheshe, ukuthuthukisa amakhono angaphakathi, nokuphatha ukukhishwa kokuqeqeshwa. U-Rosie ukushisekela ukusebenza ngokubambisana, ukubekela inselele okujwayelekile futhi ebeka phambili amanani agxile kumakhasimende. Ngesikhathi sakhe sokuphumula, u-Rosie uthanda ukupheka ukudla okuphefumulelwe kwase-Asia nokuphuma ngaphandle, ahlole amapaki nezindawo ezikhangayo zase-London.
Umthombo ovela I-SSI
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-sgkinc.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
