I-E-commerce iyaqhubeka nokuzibonakalisa njengesiteshi esivelele sokudayisa. Ngokusho kokuqagela okuvela Isitatimende, imali engenayo yokudayisa nge-inthanethi izodlula I-USD 8 trillion ngo-2026, okubonisa ukukhula okuqhubekayo kwesidingo sokuthenga ku-inthanethi eminyakeni yakamuva. Kodwa-ke, ukwanda kwe-e-commerce kube nomthelela ekwandiseni amazinga emfucuza njengoba izinto zokupakisha zinqwabelana.
Abathengi abaningi baye baqaphela imiphumela ekhulayo yemvelo yokupakishwa kokulethwa ngokusebenzisa izindaba ezibikiwe ezifana ne I-Great Pacific Garbage Patch. Yize benentshisekelo ekusizeni ukuthenga ku-inthanethi, amanye amakhasimende aseqalile ukucabangela imithelela yemithamo yokupakishwa edingekayo ukuze kusekelwe i-e-commerce futhi manje athambekele ekwesekeni amabhrendi abonisa ukuzibophezela okuqinile ekuzinzeni.
Kungenzeka ukuthi uyazibuza-ke, ukuthi iyini i-e-commerce esimeme, futhi ingasetshenziswa kanjani ukukhulisa impumelelo yebhizinisi lakho? Ngesidingo esikhulayo sokubhekana nalokhu kukhathazeka, le ndatshana izofaka konke okufanele amabhizinisi akwazi mayelana nezinqubo eziqhubekayo zebhizinisi, kanye nokuhlinzeka ngamasu ayisikhombisa esimeme we-e-commerce.
Okuqukethwe
Yini i-e-commerce eqhubekayo?
Izinzuzo zezinqubo ezizinzile zebhizinisi lakho
Amasu aphezulu ayi-7 esimeme e-commerce
Ukulinganisa nokulandelela
Isiphetho
Yini i-e-commerce eqhubekayo?
I-e-commerce eqhubekayo isho ukusebenzisa ibhizinisi eliku-inthanethi ngendlela eqaphela imvelo futhi ebhekelela umphakathi. Ibonakala kakhulu ngokuncishiswa kwemfucuza, kusetshenziswa ukupakishwa okugaywe kabusha nokugaywa kabusha, nokuthengisa imikhiqizo eco-friendly.
I-e-commerce eqhubekayo idlondlobala emhlabeni jikelele, njengoba kufakazelwa ukuthengiswa okunqwabelanayo kuka-2022 kuvalwa ngo- I-USD 13.06 billion. Ochwepheshe balindele ukuthi lesi sibalo sikhuphuke ngesilinganiso sokukhula konyaka esihlanganisiwe (CAGR) esingu-15.38%, sifinyelele ku-USD 40.75 billion ngo-2030.
Umbiko we-Market Digits uveza ukuthi ukuguquguquka kokuthandwa ngabathengi kumabhizinisi abeka phambili ukusimama kubambe iqhaza elikhulu ekuthonyeni amasu nezinqubo zamabhizinisi e-e-commerce emhlabeni jikelele. Uma sibheka phambili, abathengisi bangase badinge ukubeka phambili izixazululo ezisimeme ukuze banelise ukukhetha okushintshayo kwabathengi abaqotho.
Izinzuzo zezinqubo ezizinzile zebhizinisi lakho
1. Ukonga izindleko
Enye yezinzuzo ze-e-commerce esimeme ukuthi yonga imali yebhizinisi lakho. Ukusebenzisa amandla amancane, amanzi, nezinto zokwakha kunciphisa izindleko zokusebenzisa nokuhlinzeka. Ngaphezu kwalokho, ukusebenzisa imikhuba efana nokucisha izibani nezinto zikagesi uma zingasetshenziswa, ukunciphisa udoti, kanye nezinto zokugaya kabusha kusiza ekunciphiseni izindleko zakho ngokuhamba kwesikhathi.
2. Izibonelelo zentela
Enye indlela ibhizinisi lakho elizuza ngayo ezinkambisweni ezisimeme ingokukhuthaza kukahulumeni. Ohulumeni abaningi banikeza ikhefu lentela, izaphulelo, noma izikweletu zamabhizinisi asebenzisa izinguquko ezivumelana nemvelo njengamandla avuselelekayo, izinhlelo zokunciphisa imfucuza, nokuningi.
Isibonelo, uhulumeni wase-US uhlinzeka ngamakhredithi entela yemoto ehlanzekile afika kuye I-USD 7500 ngemoto ngayinye ezinkampanini ezithenga imoto kagesi. Izinkampani nazo zithola ukudonswa kwentela ka I-USD 1.88 ngonyawo lwesikwele ngasinye ngokwenza izinguquko ezonga amandla njengokukhanyisa ne-HVAC ezakhiweni zabo. Lezi zikhuthazo zingangeza ukonga okukhulu kwenkampani yakho.
3. Inzuzo yokuncintisana
Amabhizinisi esimeme akhanga kakhulu kubathengi banamuhla. Eqinisweni, u-81% wabathengi bancamele ukuthenga kubathengisi abasimeme, njengoba kubikwe i-Recycling Lives, inkampani egaya kabusha yase-United Kingdom. Ukugqamisa imikhuba yakho eluhlaza kunamandla okukuhlukanisa emqhudelwaneni wakho, kwakhe ukwethembeka komkhiqizo, nokuheha amakhasimende amasha aqaphela imvelo.
4. Ukukhiqiza okwandisiwe
Lapho abasebenzi besebenza ehhovisi elinokukhanya kwemvelo, uhlaza, kanye nezinga lomoya elihle, ukukhiqiza kuba ngcono. An Isifundo se-Exeter University bathole ukuthi abasebenzi bebekhiqiza ngo-15% uma besebenza ehhovisi “eliluhlaza” kunasezindaweni ezijwayelekile zamahhovisi. Izenzo ezisimeme ezifana nokuthuthukisa amasistimu e-HVAC, kusetshenziswa opende abaphansi be-VOC kanye nefenisha, nokuletha izitshalo kuboniswe ukuthuthukisa ukugxila, ubuciko, kanye nekhwalithi yomsebenzi.
5. Yandisa amanani ebhizinisi
Ukufaka izinqubo ezigcina imvelo ebhizinisini lakho kuba nomthelela omuhle ezimisweni zebhizinisi lakho. Eyakho amanani ebhizinisi ayakhuphuka njengoba uheha abathengi abaqaphela kakhulu futhi ukhulisa ukwethembeka kwamakhasimende akho akhona.
Enye indlela yokwenza okuningi ngesisekelo samakhasimende akho amasha ukukhuphula amanani akho, njenge 70% yabantu bazimisele ukukhokha ngaphezulu ukuze basekele inkampani eco-friendly. Ngaphezu kwalokho, abathengi ocwaningweni baveze ukuthi bazokhokha u-5% ngaphezulu ngomkhiqizo oluhlaza ofanelana namazinga okusebenza wendlela engeyona eluhlaza.
6. Ubufakazi besikhathi esizayo
Imithetho yokungcoliswa kwemvelo, imfucuza, kanye nesisi esiphumayo ukwanda emhlabeni jikelele. Amazwe afana neKenya, iFrance, iRwanda, iMorocco, kanye Amanye amazwe ayi-127 e-UN baye bavala amapulasitiki asetshenziswa kanye, abephula umthetho bethola izinhlawulo ezinzima.
Ngokwamukela izinqubo ezisimeme, uqinisekisa ukuthi ibhizinisi lakho lilungiselwe imithethonqubo eyengeziwe engase iqale ukusebenza phansi komgwaqo. Futhi mancane amathuba okuthi uthole izinkokhelo zokungathobeli ngokuzayo.
Amasu aphezulu ayi-7 esimeme e-commerce
1. Nikeza ngemikhumbi eco-friendly
Ukunikeza isevisi yokulethwa kwe-eco-friendly kumakhasimende akho kuyindlela enhle yokuba inkampani esimeme. Ukusebenzisa amasu afana ukuthunyelwa kwempahla ezingase zigaywe kabusha esikhundleni sokulahlwa noma amaphrinta akhethekile angadingi uyinki angasiza ekunciphiseni imfucuza egcina isendaweni yokulahla imfucumfucu. Izinkampani ezifana I-FedEx, UPS, kanye I-USPS bamukele izinhlelo lapho ungathola khona ama-invoyisi nezinto ku-inthanethi esikhundleni se-imeyili, ukulondoloza amaphepha.
I-Amazon iphinde yangena esenzweni sokuhlinzeka ngemikhumbi esimeme. Ngo-2021, baphinde ba-oda Amaloli egesi yemvelo angama-700, angcono kunamaloli asebenza ngodizili akhipha umoya omncane. Nabo bayala 100,000 amaveni kagesi kusuka e-Rivian ukulethwa kwasendaweni okufushane. Imizamo efana nalena ingasiza ekunciphiseni ukuthi ingakanani ikhabhoni ekhishwa inkampani yakho.
2. Nikeza amaphakheji e-eco-friendly
Ngokungeziwe ekuthumeleni ngendlela eco-friendly, unganciphisa imfucuza ngokusebenzisa ukupakishwa kwe-eco-friendly kwemikhiqizo yakho. Imikhiqizo yokupakisha eqhubekayo zihlanganisa izinto ezifana nephepha nekhadibhodi ezilahla ukusetshenziswa kwezinto ezingaboli njengepulasitiki negwebu.
Ukunikeza amaphakheji angaboli kusiza ukufaka isandla kuchungechunge lwakho lokuhlinzeka oluqhubekayo futhi kukhulisa ukuduma kwemikhiqizo yakho phakathi kwamakhasimende akhetha izitolo eziku-inthanethi ezinobungani nemvelo. Yingakho i-Amazon UK wayeka ukupakisha ama-oda ezikhwameni zepulasitiki ezisetshenziswa kanye.
Ukusebenzisa usayizi wokupakisha ofanelekile nakho kusiza ngemizamo yakho yokusimama. Amabhokisi amakhulu athatha indawo eyengeziwe, futhi asebenzisa a ibhokisi lokupakisha elifanelekile kunciphisa ukumosheka kwezinto ezingasetshenziswa ukupakisha okunye ukudiliva. Ngokwesibonelo, Puma Isikhwama Esincane Esihlakaniphile inomklamo omncane wokupakisha ongcono endaweni ezungezile uma kuqhathaniswa nezikhwama zayo zokupakisha ezinosayizi omkhulu wangaphambilini namabhokisi.
3. Umthombo wemikhiqizo esimeme futhi enesimilo
Elinye isu elisimeme le-e-commerce ngokuthengisa imikhiqizo eyenziwe ngezinto ezigaywe kabusha, ezithuthukisiwe, noma zezinto eziphilayo. Ungathola izinto zokusetshenziswa emabhizinisini anabanikazi abambalwa, abanikazi besifazane, nawasendaweni.
Lokhu kuqinisekisa ukuthi wenza ubambiswano lwesikhathi eside nabahlinzeki bezokuziphatha abahlinzeka ngemikhiqizo esimeme yebhizinisi lakho.
Ngokwesibonelo, Izinkampani like UDkt Bronner bamukele ukusimama ngokuthengisa insipho eco-friendly kanye nemikhiqizo yokunakekelwa komuntu siqu. Inkampani ithola izithako zayo nezinye izinto zokusetshenziswa kubalimi bendawo nabahlinzeki bempahla, okusize ukudala nokugcina ubudlelwano obunempilo nabo.
4. Zama ukuhwebelana kabusha
Ukuhwebelana kabusha noma ukuthengisa kabusha imikhiqizo esetshenzisiwe kuyindlela yokuba inkampani esimeme ye-e-commerce. Futhi okubizwa nge-reverse commerce, leli su liya ngokuduma, ikakhulukazi ku- fashion imboni. Njengomnikazi webhizinisi ungasetha uhlelo lapho amakhasimende akho engathengisa kabusha imikhiqizo yawo esetshenzisiwe kunokuba uyilahle futhi igcine isendaweni yokulahla imfucumfucu.
Lululemon, kaLevi, Futhi I-H & M. ziyizibonelo zemikhiqizo emikhulu yemfashini evumela amakhasimende ukuthi ashintshisane ngokwangempela izingubo zamasekeni ezitolo zabo. Izinkampani zibe sezizama ukuphinda zisebenzise kabusha noma zigaye kabusha imikhiqizo ukuvala iluphu, ochwepheshe abayibiza ngemodeli yebhizinisi eyindilinga.
5. Ukuphishekela amahhovisi eco-friendly
Uma unendlu yokugcina izimpahla, imboni, noma ihhovisi, ngaphezu kokusebenza kwebhizinisi lakho eliku-inthanethi, ungaqala ukusebenzisa imikhuba eco-friendly kulezo zindawo.
Lezi zinqubo zihlanganisa ukusebenzisa izinto zikagesi ezihlakaniphile, ukukhanyisa ukonga amandla, nokuqeqesha abasebenzi bakho ukucisha izibani nezinto zokusebenza lapho bengazisebenzisi. Ungakwazi futhi ukuqhamuka ne- kabusha uhlelo olunciphisa amanzi ehhovisi.
I-Aurora Solar ihlanganisa ubuchwepheshe bekhompuyutha yamafu nokusebenza kahle kwamandla ukuze kuthuthukiswe izixazululo ezisiza ukunciphisa ukukhishwa kwekhabhoni kuyilapho kwanelisa izidingo zeklayenti layo.
6. Phatha ukubuyiselwa komkhiqizo
Ukunciphisa izimbuyiselo kuyindlela esebenzayo yokuba nobungani bemvelo njengomthengisi we-inthanethi. Ngaso sonke isikhathi lapho ikhasimende lithumela okuthile emuva, into ithuthwa ngezindlela zombili, okuphinda kabili umthelela emhlabeni.
Ngokusekelwe ezinombolweni, ukubuyisela kwakukhuphuke ngo-2021, lapho 16% kwama-oda abuyiselwe, ukweqa okukhulu kusuka ku-10% ngo-2020.
Ungasiza ukwehlisa ukubuyisela ngokunikeza amakhasimende akho ulwazi olucacile lomkhiqizo. Qinisekisa ukuthi ufaka isithombe esifanele, incazelo enemininingwane, namashadi osayizi ukuze abantu bazi ukuthi bathengani.
Uma abathengi beqonda ngokugcwele lokho abakuthengayo, kuzovela izimo ezimbalwa zembuyiselo yomkhiqizo. Izimbuyiselo ezincane kusho ukuthunyelwa okuncane emuva naphambili, okulungele imvelo. Kuwukuwina, lapho usiza abathengi bakho ukuthi bathenga into efanele zisuka nje.
7. Maketha imizamo yakho yokusimama
Ukutshela amakhasimende akho ukuthi uwumkhiqizo osimeme kuyindlela yokubonisa umhlaba ukuthi uqaphela imvelo. Ungakwazi ukumaketha imizamo yakho yokusimama ngokuthunyelwe kwezokuxhumana, amabhulogi ewebhusayithi, namavidiyo.
I-Starbucks iyisibonelo somkhiqizo osimeme omakethe ukusetshenziswa kwayo izinkomishi ezingaphinde zisebenze ukunciphisa udoti ewukhiqizayo ebhizinisini layo lekhofi elishisayo. Iphinde yakhangisa yayo ukusetshenziswa kwamandla elanga nomoya ezakhiweni zayo ezingu-9000+ kulo lonke elase-United States nase-Canada, ezinciphise ukusetshenziswa kwayo kwamandla.
Ukulinganisa nokulandelela
Ukuze ubone ukuthi izinqubo zakho ezizinzile ze-e-commerce zilithinta kanjani ibhizinisi lakho, udinga ukuqala ukulinganisa nokubika ngakho izinkomba zokusebenza kokhiye (ama-KPI). Amanye amamethrikhi okufanele uwalandele ahlanganisa okulandelayo;
1. I-Carbon footprint
Bala isamba sokukhishwa kwekhabhoni kusuka ekusebenzeni kwakho, ukuthumela, kanye nemijikelezo yokuphila yomkhiqizo ukuze ulandelele umkhondo wakho wekhabhoni. Ungabese usetha okuhlosiwe kokunciphisa futhi ubheke izindlela zokunciphisa i-carbon footprint yakho ngokuhamba kwesikhathi ngokusebenzisa amandla avuselelekayo, ukupakisha esimeme, kanye nezinketho zokuthumela eco-friendly. Ngaphezu kwalokho, bika ukuqhubeka kwakho kubabambiqhaza nakumakhasimende.
2. Imfucuza
Gada eduze ukuthi ingakanani imfucuza ekhiqizwa yibhizinisi lakho futhi usebenzise uhlelo lokunciphisa imfucuza. Bheka imfucuza ephuma emaphaketheni, ekuthunyelweni, ekudleni (uma kukhona), kanye nokusebenza kwamahhovisi okuvamile. Lokhu kuzokusiza ekubekeni imigomo yokuphambukisa imfucuza ukuze wehlise imfucuza yokulahla imfucumfucu futhi ukhuphule izindlela zokugaywa kabusha. Yazisa amakhasimende akho nabatshalizimali mayelana nezinhloso zakho nempumelelo yokunciphisa imfucuza.
3. Ukusetshenziswa kukadoti
Uma ukusebenza kwakho nezinsiza kusebenzisa inani elikhulu lamanzi, linganisa inani eliphelele lamanzi owasebenzisayo bese ubeka imigomo yokunciphisa ukusebenzisa kwakho ngokuhamba kwesikhathi. Cabangela izinto ezigeleza kancane, izinhlelo zokugaywa kabusha kwamanzi, kanye nemfundo yabasebenzi. Khumbula ukushicilela imigomo yakho yokuphatha amanzi futhi ubike ngenqubekelaphambili yakho minyaka yonke.
I-4. Izitifiketi
Ukuphishekela izitifiketi ezihlonishwayo zokusimama kuyindlela enhle yokulinganisa nokuqinisekisa ukuqhubeka kwakho. Izitifiketi ezifana Ubuholi ku-Energy and Environmental Design (LEED), ISO 14000, ICarbon Trust, Ukuhweba Okungenzeleli, Futhi B Corp. zidinga ukubikwa kokulinganisa kanye nokuqinisekiswa kokusimama kokusebenza kwakho. Ukuthola nokufeza lezi zitifiketi kubonisa ukuzibophezela kwakho okuqhubekayo kukho izinqubo zebhizinisi ezizinzile.
Isiphetho
Lesi sihloko sinikeza izindlela ezilula zokukhokhisa ibhizinisi lakho kakhulu ngezinqubo ezisimeme ze-e-commerce. Ukunciphisa imfucuza, ukuthuthukisa uchungechunge lwakho lokuhlinzeka, nokuxhumana namakhasimende akho kanye nomphakathi kukhulisa umgomo wakho njengoba wenza ingxenye yakho Yemvelo Yomama.
Lonke ushintsho lwenza umehluko. Khetha indawo eyodwa, sebenzisa isinyathelo esisha, ubone ukuthi sihamba kanjani, futhi wakhe kusukela lapho. Ngaphambi kokuthi wazi, ukusimama kuzolukwa kwindwangu yebhizinisi lakho. Ngesikhathi esifanayo, ungaqala ukuthola imikhiqizo eco-friendly, esimeme namuhla kusuka Cooig.com.
