I-Pilates iyindlela edumile yokuthi abathanda ukufaneleka basebenze ngokulingana kwabo sekukonke kanye nokuvumelana nezimo endaweni epholile efana neyoga. Ngokunyakaza okuhlukahlukene kwama-pilates, abantu bayakwazi ukuba nokuzivocavoca umzimba okuhlukahlukene kungakhathaliseki izinga labo lamakhono, okuyikhona okwenza ama-pilates abe inketho yokuzivocavoca ethandwayo kokubili ekhaya nasejimini.
Ama-Pilates angenziwa ngaphandle kwezesekeli, kodwa kunenqwaba yezesekeli ze-pilates ezingasiza ngokunyakaza okuhlukahlukene noma ukukhiqiza izinga eliphezulu lobunzima kwabahamba ejimini abathuthuke kakhulu.
Qhubeka ufunda ukuze ufunde kabanzi mayelana nemakethe yomhlaba wonke yezisekeli ze-pilates futhi uthole izesekeli ze-pilates ezihamba phambili esitokweni ngo-2024.
Okuqukethwe
Inani lemakethe yomhlaba wonke lemishini ye-pilates
Izesekeli ezithandwa kakhulu ze-pilates
Isiphetho
Inani lemakethe yomhlaba wonke lemishini ye-pilates
Eminyakeni yamuva abathengi abaningi baye baqala ukuthatha isikhathi esimisweni sabo esimatasa ukuze banikele isikhathi esengeziwe sokuvivinya umzimba. I-Pilates iwumsebenzi owodwa emkhakheni wokufaneleka obone ukukhula okukhulu ngokuya kwabahlanganyeli njengoba abathengi beqaphela kakhulu ukubaluleka kokufaka uhlobo oluthile lokuzivivinya ohlelweni lwabo lwansuku zonke. Le misebenzi akumele ibe nzima kakhulu, yingakho imisebenzi efana nama-pilates kanye yoga kokubili izinketho ezikahle zawo wonke amazinga abathanda ukufaneleka.
Kusukela ngo-2022, inani lemakethe yomhlaba wonke lemishini ye-pilates lafinyelela ku-USD 116.8 million. Ngo-2023 lelo nani kulindeleke ukuthi likhule lifinyelele okungenani USD 281.6 wezigidi ngezinga lokukhula lonyaka elihlanganisiwe (CAGR) lika-9.2%.
Izesekeli ezithandwa kakhulu ze-pilates
Izesekeli ze-Pilates zivame ukushintshashintsha kakhulu futhi zisebenzela ukuthuthukisa ukujima ngokunikeza ukwesekwa okwengeziwe noma ukumelana lapho kudingeka. Angasetshenziswa abantu bawo wonke amazinga wamakhono okwenza ukujima kwe-pilates kuhlanganyele futhi kuphumelele. Lezi zesekeli ngokuvamile zilula kakhulu ngokuklama kodwa ukuguquguquka kwazo okuzenza zidume kakhulu phakathi kwabathengi.
Ngokusho kwe-Google Ads, "izinsiza ze-pilates" zinesilinganiso sevolumu yokusesha yanyanga zonke engu-1900. Phakathi kukaJuni noNovemba ukusesha kwahlala kuzinzile ku-1900 nokusesha okuningi okuza ngoJanuwari ngo-3600.
Ngokubheka ngokukhethekile izinhlobo ezahlukene zezinsiza ze-pilates ezidume kakhulu phakathi kwabathengi, Izikhangiso ze-Google kuveza ukuthi "ama-pilates mats", "pilates balls", "pilates balls", kanye "nama-pilates rings" konke kunosesho lwanyanga zonke oluyi-27100 ngokwesilinganiso "nama-pilates bands" futhi iyisengezo esidumile ekusesheni okungu-6600. Qhubeka ufunda ukuze ufunde kabanzi mayelana nezici ezibalulekile zalezi zisekeli ze-pilates.
Ama-Pilates mats
Ama-Pilates mats yakhelwe ukuhlinzeka ngokugcina nokusekela amalunga namaphoyinti okucindezela phakathi nokuzivocavoca, ngakho-ke avamise ukujiya kune-avareji ye-yoga mat. Izinto ezisetshenziswa yigwebu ezinobukhulu obuphezulu zamata ziwuhlinzeka ngokuphila isikhathi eside futhi indawo engasheleli iyenza ifaneleke ukusetshenziswa ngesikhathi sokunyakaza kwama-pilates oketshezi lapho kubalulekile ukuba nenkundla eqinile okumele ume kuyo. Abathengi bazoqaphela ukuthi ama-pilates mats nawo made kunama-yoga mats ukuze ukunyakaza komzimba okugcwele kungenziwa nokuthi ama-mats awakwazi ukumelana nephunga ukuvimbela amagciwane akhule phezulu.
Izikhangiso ze-Google zibonisa ukuthi esikhathini esiyizinyanga eziyisi-6, phakathi kukaJuni noNovemba 2023, ukusesha “kwama-pilates mats” kwahlala kuzinzile ekusesheni okungu-27100 nokusesha okuningi okuza ngoFebhuwari ku-33100.
Amabhola e-Pilates
Amabhola ePilates, aziwa nangokuthi amabhola okuzivocavoca, yizinsiza ezidumile zama-pilates ongazisebenzisa ngesikhathi sokujima kubathengi bawo wonke amazinga wokufaneleka. Zenzelwe ukuhlinzeka ngosekelo kanye nokwengeza inselele eyengeziwe emsebenzini owenziwayo. Amabhola e-Pilates atholakala ngobukhulu obukhulu futhi enziwe ngezinto ezihlala njalo ezivimbela amabhola ekuqhumeni lapho isisindo somzimba esigcwele sisetshenziswa kuwo.
Kubalulekile ukuthi amabhola e-pilates abe nendawo ebhaliwe ukuze abasebenzisi bakwazi ukugcina ukubamba kwabo ngenkathi benza izivivinyo nokuthi abasebenzisi bakwazi ukulungisa ukuqina kwamabhola ukuze bashintshe ileveli yobunzima bokuzivocavoca ngakunye uma kudingeka.
Izikhangiso ze-Google zibonisa ukuthi esikhathini esiyizinyanga eziyisi-6, phakathi kukaJuni noNovemba 2023, ukusesha “kwamabhola e-pilates” kukhuphuke ngo-18% ngokusesha okuningi okuza phakathi kukaFebhuwari no-April kanye naphakathi kukaSepthemba noNovemba ngo-27100.
I-Pilates iyakhala
Enye yezinsiza ezinhle kakhulu ze-pilates kokubili ukusetshenziswa kwekhaya ne-gym yi- pilates indandatho. Amaringi e-Pilates enziwe ngezinto eziguqukayo ezifana nerabha eqinile enesembozo sangaphandle esiklanywe ngokunethezeka engqondweni. Asetshenziswa kakhulu kuma-pilates ekwenzeni izivivinyo eziningi ezibandakanya ukuqeqeshwa kwamandla, ukwelula, ukuhlukaniswa kwemisipha, ngisho nokuqeqeshwa okuyisisekelo nokuzinza okuyikhona okubenza babe insiza ye-pilates eguquguqukayo ukuze wonke umuntu ayisebenzise.
Amazinga okumelana nama-pilates rings angalungiswa ngokungeza ukucindezela emasongweni ukuze abasebenzisi babe nokulawula okugcwele kokuthi bafuna ukubandakanya kangakanani imisipha yabo. Ubukhulu obuncane bezindandatho bubenza baphatheke ngendlela emangalisayo ngakho-ke akuvamile ukuthi abathengi balethe amasongo abo kumakilasi e-pilates.
Izikhangiso ze-Google zibonisa ukuthi esikhathini esiyizinyanga eziyisi-6, phakathi kukaJuni noNovemba 2023, ukusesha “kwamabhendi e-pilates” kwahlala kuzinzile ekusesheni okungu-27100 ngokusesha okuningi okuza ngoFebhuwari ngo-40500.
Amaqembu e-Pilates
Amabhendi wokuphikisa, owaziwa nangokuthi ama-pilates bands, adumile futhi angabizi ama-pilates izesekeli ongazisebenzisa. Amabhendi e-Pilates eza ngamaleveli ahlukahlukene wokumelana okuvumela abasebenzisi ukuthi balungise izinga lobunzima bokuzivocavoca ngendlela ababona kufanele. Abasebenzisi bayakwazi ukukhomba amaqembu emisipha ahlukene ngenkathi besebenzisa la mabhande futhi basebenze ekuguquguqukeni kwawo wonke ngokuwasebenzisa ukuze balule noma ngokwengeza ukumelana nohlu lwabo lokunyakaza.
I-Pilates ayigcini nje ngokuzelula, futhi abasebenzisi bayakujabulela ukusebenzisa amabhendi e-pilates ukuze basebenze emisipha yabo eyinhloko kanye nokuqinisa izingalo nemilenze yabo ngaphandle kwesidingo sama-barbell asindayo noma imishini yesisindo. Lawa mabhendi anikezela ngendlela enomthelela ophansi kubathengi bawo wonke amakhono ukuze basebenze ezindaweni eziyinkinga zomzimba ezinengozi ephansi yokulimala.
Izikhangiso ze-Google zibonisa ukuthi esikhathini esiyizinyanga eziyisi-6, phakathi kukaJuni noNovemba 2023, ukusesha “kwamabhendi e-pilates” kwahlala kuzinzile ekusesheni okungu-6600 ngokusesha okuningi okuza ngoFebhuwari, Ephreli, nango-Agasti ngo-8100.
Isiphetho
Izinsiza ezihamba phambili ze-pilates zabathandi bokufaneleka kokubili kulula ukuzisebenzisa futhi zinikeza abasebenzisi ukuguquguquka lapho benza izivivinyo ezihlukene. Ibhola le-pilates, indandatho, i-mat, nebhendi konke kungasetshenziswa ngabaqalayo kanye nabahlanganyeli be-pilates abathuthuke kakhulu ekunyakazeni okuhlukahlukene okuyikhona okubenza badume kakhulu. Njengoba abathengi beba nesithakazelo esikhulu empilweni yabo yonke, inani labantu ababamba iqhaza kuma-pilates liyakhula futhi isidingo sezinsiza ze-pilates ukusiza abantu ekusebenzeni kwabo futhi sikhiqize ukumelana okwengeziwe ngesikhathi sokunyakaza okuthile.
