Ezimakethe zedijithali ezithuthuka ngokushesha, abathengisi be-B2B bahlala befuna amasu amasha okuthuthukisa ukufinyelela kwabo Kwezentengiso nokusebenza kahle. Indlela yokuguqula umdlalo evele njengesisekelo sempumelelo ukushicilelwa kwamakhathalogi aku-inthanethi. Njengozakwethu wokuhlanganiswa oziqhenyayo we-Publitas, siyawuqonda umthelela woguquko ongalethwa amakhathalogi aku-inthanethi ebhizinisini lakho. Le bhulogi izohlola izinkulungwane zezinzuzo zokwamukela leli su ledijithali, igxile ekululameni kokushicilela ngedijithali, ukusebenza kwamakhathalogi aguquguqukayo, ukusebenzisana kokushicilelwe, kanye nezinzuzo zabathengisi namakhasimende abo.
Ubulula be-Going Digital
Okokuqala nokubalulekile, uguquko ukusuka kukhathalogi yendabuko ukuya ku-inthanethi luqondile ngendlela emangalisayo. Ngamathuluzi afana ne-Publitas, inqubo yokwenza ikhathalogi yomkhiqizo wakho ibe yidijithali ayilula nje kuphela kodwa futhi iyasebenza. Ungakwazi ukuguqula ngokushesha amakhathalogi akhona e-PDF abe ukushicilelwa okuku-inthanethi okusebenzisanayo, ongakwazi ukukushicilela kuwebhusayithi yakho, inkundla yezokuxhumana, izinkundla eziphethwe futhi ushumeke kuma-imeyili nakuhlelo lwakho lokusebenza. Lokhu kuba lula ekushicileleni kusho ukuthi amabhizinisi anoma ibuphi usayizi angakwazi ukuzivumelanisa ngokushesha nalokhu kuguqukela kwedijithali ngaphandle kokudinga ubuchwepheshe obuningi noma izinsiza.
Amakhathalogi Anamandla: Ukubonisana Okusha Komkhiqizo
Umqondo wekhathalogi eguquguqukayo udlulela ngale kwenguqulo elula yedijithali yekhathalogi yephepha. Iwushicilelo olusebenza ngokugcwele olusebenza ngokuphakelayo komkhiqizo, okuvumela abathengisi be-B2B ukuthi babonise imikhiqizo yabo ngendlela ehehayo nenemininingwane. Ngokungafani nama-PDF amile, amakhathalogi aguqukayo angabuyekezwa ngesikhathi sangempela, aqinisekise ukuthi amakhasimende akho angakwazi ukufinyelela kumikhiqizo yakamuva, izintengo, namaphromoshini futhi awalokothi abone imikhiqizo engaphandle kwesitoko. Leli khono lokubuyekeza ngesikhathi sangempela libalulekile ekugcineni ulwazi lomkhiqizo olunembile nolwamanje, okuvamise ukuba yinselelo ezindaweni ze-B2B ezisheshayo.
Ukusebenzisana: Ukubandakanya Ababukeli Bakho
Esinye sezici eziphoqelela kakhulu zamakhathalogi aku-inthanethi ukusebenzisana kwawo. Izinkundla ezihamba phambili zikunikeza izici ezifana namavidiyo ashumekiwe, izixhumanisi zolwazi lomkhiqizo olwengeziwe, amafomu e-oda ashumekiwe, nokufakwa kwezinto ezisebenzisanayo ezifana nezigelekeqe, ama-GIF, nokugqwayiza. Leli zinga lokusebenzisana lenza ikhathalogi ihehe kakhudlwana futhi isiza ukudlulisa izici nezinzuzo zemikhiqizo yakho ngempumelelo kakhulu. Isibonelo, ukuboniswa kwevidiyo komkhiqizo kunganikeza ukuqonda okunembe kakhudlwana kunezithombe ezimile. Ucwaningo lutshela ukuthi u-89% wabantu bathi ukubuka ividiyo kubaqinisekise ukuthi bathenge umkhiqizo noma isevisi. Ama-elementi asebenzisanayo asiza futhi uhambo olushelelayo lwabathengisi, abangazulazula kalula kukhathalogi futhi benze izinqumo ezinolwazi ngokushesha.
Ukwenza lula okwenziwayo: Izixazululo Ezithuthukile Zokuphuma
Ingxenye ebalulekile yolwazi lwekhathalogi eku-inthanethi yabathengisi be-B2B ihlela inqubo yokuthenga ukuze kuqhutshekwe nemali engenayo eyengeziwe. Amakhathalogi esimanje edijithali anikezela ngezinketho zokuphuma ezithuthukile ezithuthukisa kakhulu ukusebenza kahle kanye nokuba lula kokubeka ama-oda. Izici ezifana namafomu oku-oda ahlanganisiwe, ukuphuma kwe-WhatsApp, nohlu lwezintandokazi zidlala indima ebalulekile.
Sibona izinhlangano ze-B2B zizuza kakhulu kumafomu oku-oda ahlanganisiwe. Ivumela abathengi ukuthi bafake ama-oda ngokuqondile kukhathalogi yedijithali njengoba bephequlula imikhiqizo. Lokhu kuhlanganiswa okungenamthungo kuqeda isidingo sokuthi amakhasimende ashintshe phakathi kwekhathalogi kanye nenkundla yoku-oda ehlukile, ngaleyo ndlela enze inqubo yokuthenga ibe lula. Lawa mafomu angenziwa ngendlela oyifisayo ukuze abonise izidingo ezithile kanye nezivumelwano zokuthenga ze-B2B, njengama-oda amaningi, amanani ahlukahlukene, nama-oda avelayo.
Lezi zithuthukisi zokukhokha kumakhathalogi aku-inthanethi zibhekelela amandla ahlukile wemisebenzi ye-B2B. Basiza ukuthenga ngendlela elula futhi bakhuthaze ukwethembeka kwamakhasimende ngokunikeza inqubo yokuthenga eklanyelwe nephumelelayo. Ukuhlanganisa lezi zici ze-checkout kukhathalogi yakho ye-inthanethi kusakaza ngempumelelo inqubo yokuthenga, okuthuthukisa ukwaneliseka kwamakhasimende sekukonke futhi kuqhubekisele phambili ukukhula kwebhizinisi.
Ukusebenzisa Idatha Nezibalo Zokusebenza Okuthuthukisiwe
Ukusebenzisa idatha nezibalo ekushicilelweni kwekhathalogi yedijithali kuwumgodi wegolide wokwenza izinqumo zamasu kanye nokwenza kahle. Lezi zibalo zinikeza imininingwane ejulile yokuthi amakhasimende asebenzisana kanjani nekhathalogi yakho. Ungakwazi ukulandelela amamethrikhi afana nokubukwa, amanani okuchofoza (CTR), nesikhathi esichithwa ekhasini ngalinye. Ukusebenzisa idatha nemininingwane ukuze uqonde ukuthi yini ethwebula intshisekelo yabathengi bakho kubaluleke kakhulu.
Ngokuhlaziya lawa mamethrikhi, abathengisi bangakwazi ukwenza ngcono ukubekwa kwemikhiqizo yabo, balungise amasu entengo, futhi balungise imikhankaso yokumaketha ukuze ihambisane nokuncamelayo kwamakhasimende. Isibonelo, inombolo ephezulu yokubuka kodwa i-CTR ephansi emakhasini athile ingase ibonise isidingo sokubizelwa esenzweni okuphoqelela kakhulu noma ukubuyekezwa kwentengo yomkhiqizo.
Ngaphezu kwalokho, le datha ingasetshenziswa ukuze kuthuthukiswe ukwakheka nokuqukethwe kwamakhathalogi akho. Ukuqonda ukuthi yiziphi izigaba noma imikhiqizo ebukwa kakhulu kukuvumela ukuthi ubeke izinto zenani eliphezulu ezikhundleni eziphezulu, okungenzeka kukhuphule ukusebenzelana nokuthengisa.
Ukwengeza, ukuhlanganisa lezi zibalo nezinhlelo ze-CRM kungathuthukisa ukwenza kube ngokwakho emizamweni yokumaketha. Ungadala imikhankaso yokumaketha eqondisiwe ngokuhlobanisa ukuziphatha kwamakhasimende kukhathalogi nedatha yawo yomlando, ukhuphule ukuhambisana nokusebenza kahle.
Izinzuzo Zabathengisi: Ukusebenza kahle nokufinyelela
Kubathengisi be-B2B, amakhathalogi aku-inthanethi anikeza izinzuzo ezimbalwa ezibonakalayo. Ukukhululeka kokusabalalisa kuyinzuzo enkulu. Ngokungafani namakhathalogi aphathekayo, adinga ukuphrinta nokuposa, amakhathalogi edijithali angabiwa ngokushesha nasemhlabeni jikelele ngesixhumanisi nje. Ukwengeza, ungashicilela kwenye yezinkundla eziningi ezihambisanayo. Lokhu kufinyelela komhlaba wonke kuvula izimakethe ezintsha namasegimenti wamakhasimende ebhizinisi lakho.
Izinzuzo Zabathengi: Isipiliyoni Esihlanganisiwe
Ngokombono womthengi, amakhathalogi aku-inthanethi ahlinzeka ngomuzwa ofanelane nawe futhi olula. Futhi kubathengisi, amakhasimende angafinyelela ikhathalogi yakho noma nini, noma kuphi, ngaphandle kokudinga isitoreji esiphathekayo. Imisebenzi yosesho phakathi kwamakhathalogi edijithali iphinde inike amandla abathengi ukuthi bathole ngqo lokho abakufunayo ngemizuzwana nje, ukuthuthuka okuphawulekayo ekuphequluleni amakhasi ekhathalogi ephathekayo noma ikhathalogi ye-PDF. Izinto ezisebenzisanayo zenza ukuzizwisa kokuthenga kuhehe kakhudlwana futhi zisize ekwenzeni izinqumo zokuthenga ezinolwazi.
Sengiphetha, ukushintshela kumakhathalogi aku-inthanethi kumele isinyathelo esibalulekile kubathengisi be-B2B enkathini yedijithali. Amabhizinisi angathuthukisa kakhulu ubukhona bawo bemakethe nokusebenza kahle ngokusebenzisa ubulula bokushicilela, amandla ezibuyekezo zesikhathi sangempela, ukusebenzisana kwezinkundla zedijithali, kanye nezinzuzo ezinkulu zabathengisi nabathengi. Ngokubambisana ne-Publitas, sijabule ukubona abathengisi abaningi be-B2B beqala lolu hambo lwedijithali, bevuna imivuzo yendlela entsha, egxile kumakhasimende ekukhangiseni umkhiqizo.
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