Ikhalenda lokuqukethwe kwebhulogi, elaziwa nangokuthi ikhalenda lokuhlela, liyithuluzi lokuhlela elisetshenziswa ama-blogger, abadali bokuqukethwe, namathimba okukhangisa ukuze bahlele futhi bahlele okuthunyelwe kwabo kwebhulogi kusenesikhathi. Kuyasiza ukuqinisekisa indlela engaguquguquki nehlelekile yokudala okuqukethwe nokushicilelwa.
Uma uzizwa ukhungathekile uma kuziwa ekudaleni okuqukethwe, ukuthuthukisa ukuhamba komsebenzi kokuqukethwe nokushicilela okuqukethwe ngesikhathi, ungakwazi nakanjani ukuzuza ekhalendeni lokuqukethwe kwebhulogi lebhizinisi lakho. Kodwa, ngaphambi kokuthi singene endleleni yokudala ikhalenda yokuqukethwe kwebhulogi, sizoqale sikhulume ngokuthi kungani uhlelo lokuthumela ibhulogi olungaguquki luyingxenye ebalulekile yesu lakho lokumaketha.
Okuqukethwe
Kungani ibhulogi yebhizinisi ibalulekile
Kungani ukuthunyelwa kwebhulogi okungaguquki kubalulekile
Odinga ukukwazi ngaphambi kokudala ikhalenda lokuqukethwe
Indlela yokudala ikhalenda yokuqukethwe kwebhulogi
Izinyathelo ezilandelayo
Kungani ibhulogi yebhizinisi ibalulekile
Ibhulogi yebhizinisi inikeza izinzuzo eziningi futhi ibalulekile esu lokumaketha lebhizinisi lakho. Ithuthukisa kakhulu imizamo yakho ye-SEO ngokwandisa amakhasi akho anenkomba futhi ikhulise ubukhona bakho ku-inthanethi.
Ngokwenza okuqukethwe okufundisayo nokukhangayo, kuhileleka ngenkuthalo, kufundise, futhi kuhehe abangaba abaholayo. Ngesikhathi esifanayo, ibeka ibhizinisi lakho njengegunya emkhakheni wakho, isungula ubuchwepheshe futhi ikhulise ukwethembana phakathi kwababukeli bakho.
Ngaphezu kwalokho, ibhulogi yakho isebenza njengenkundla yokubonisa imikhiqizo namasevisi akho, ikhuthaza ukuxhumana okujulile namakhasimende akho. Inamandla okuveza imiphumela ehlala isikhathi eside ngokuqukethwe kwayo okuhlala kuluhlaza, okuyenza ibe yimpahla ebalulekile esu lakho lokumaketha.
Empeleni, ibhulogi yebhizinisi iyithuluzi elisebenza ngezindlela eziningi elingagcini nje ngokuqinisa ukuqashelwa komkhiqizo wakho kodwa futhi liqhubekisela phambili ukugcwala kwewebhusayithi, ekugcineni libe negalelo empumelelweni yebhizinisi lakho iyonke.
Kungani ukuthunyelwa kwebhulogi okungaguquki kubalulekile
Ukugcina uhlelo lokuthumela ibhulogi olungaguquki akuwona nje umkhuba omuhle; yingxenye ebalulekile yobukhona bakho bedijithali. Lokhu kungenxa yokuthi ukubhuloga njalo:
- Ithuthukisa i-SEO: Izinjini zokusesha zithanda okuqukethwe okusha, okufanele. Okuthunyelwe okujwayelekile kwebhulogi kubonisa ezinjinini zokusesha ukuthi isayithi lakho liyasebenza futhi lifanelwe yizinga eliphezulu. Ngokuqhubeka ushicilela okuqukethwe okubalulekile, ukhulisa amathuba akho okutholwa izithameli eziningi.
- Ibandakanya izethameli zakho: Ukuvumelana kubalulekile ekwakheni abafundi abazinikele. Uma izethameli zakho zazi ukuthi zikulindele nini okuqukethwe okusha, maningi amathuba okuthi ziqhubeke nokubuya ukuze zithole okwengeziwe. Lokhu kuhlanganyela kungaholela emazingeni aphezulu okuguqulwa kanye nokwakhiwa komphakathi okubaluleke kakhulu eduze komkhiqizo wakho.
- Isungula igunya nokwethenjwa: Ngokuhamba kwesikhathi, isimiso sokuthumela esingaguquki singakubeka njengesiphathimandla ku-niche yakho. Lapho ubonisa ukuzibophezela kwakho nolwazi ngokuqukethwe okuvamile, okuyikhwalithi, ukwethembeka kwakho kuya phezulu. Lesi siphathimandla esisanda kutholwa singashintsha abafundi abavamile babe abalandeli namakhasimende athembekile. Futhi, ukungaguquguquki ekuthumeleni kuqinisekisa izithameli zakho ukuthi uthembekile. Kubonisa ukuthi uzinikele ekunikezeni inani, okubuye kwakha ukwethembana okungahumushela ekukhuleni kwebhizinisi.
- Kuholela ekukhuleni kwesikhathi eside: Isu lokubhuloga elingaguquki lidala ingobo yomlando ehlala iluhlaza yokuqukethwe eqhubeka nokudonsa kuthrafikhi isikhathi eside ngemva kokushicilelwa kokuqala. Kuyimpahla enamandla yokukhula okuqhubekayo kanye nokulandelana okuqhubekayo kwemikhondo emisha.
- Ivumela ukuzivumelanisa nezimo kanye nempendulo: Ukungaguquguquki kukuvumela ukuthi uqoqe idatha ebalulekile kanye nempendulo evela kuzithameli zakho. Lokhu kuqonda kukusiza ukuthi uqonde okuthandwa ngabafundi bakho, okukuvumela ukuthi wenze ngcono isu lakho lokuqukethwe ukuze uthole umthelela omkhulu.
Ikhalenda lokuqukethwe lisiza kanjani ngokuvumelana
Ngezinsuku ezithile zokuthunyelwe kwebhulogi ngakunye, ikhalenda lokuqukethwe likusiza ukuthi unamathele kushejuli yokuthumela, ekwenza ukwazi ukuphatha isikhathi sakho ngempumelelo. Ungakwazi ukwaba isikhathi socwaningo, ukubhala, ukuhlela, neminye imisebenzi, ukunciphisa ingcindezi nokuqinisekisa okuqukethwe kwekhwalithi ephezulu.
Ngokuhlela okuqukethwe kusenesikhathi, ungaqinisekisa izinhlobonhlobo zezihloko nezinhlobo zokuqukethwe. Lokhu kuhlukahluka kugcina ibhulogi yakho iyintsha futhi iheha, inakekela izithakazelo zababukeli abaningi.
Ikhalenda lokuqukethwe lingaphinda lifake izinhlelo zokuphromotha okuqukethwe, njengokwabelana kwenkundla yezokuxhumana kanye nezincwadi zezindaba ze-imeyili, ukuze uqinisekise ukuthi okuthunyelwe kwakho kwebhulogi akudaliwe kuphela kodwa futhi kusakazwa ngempumelelo kubabukeli ababanzi.
Odinga ukukwazi ngaphambi kokudala ikhalenda lokuqukethwe
Ngaphambi kokwakha ikhalenda lakho lokuqukethwe, kubalulekile ukucabangela izinhlobo ezahlukene zokuqukethwe ofuna ukukuthumela ukuze uqinisekise ukuhlukahluka okuthile.
Nazi izitayela ezimbalwa zamabhulogi ongawathumela (yize ezinye zingase zingasebenzi ebhizinisini lakho):
- Imihlahlandlela yokwenziwa kanjani kanye nezifundo: Nikeza imiyalelo yesinyathelo ngesinyathelo ekufezeni umsebenzi othile noma ukuxazulula inkinga ehlobene nomkhakha wakho noma imikhiqizo/amasevisi.
- I-Listicles: Dala uhlu lwamathiphu, izinsiza, noma amathuluzi ahambisana nezithameli zakho oziqondisayo. Isibonelo, "Amathuluzi Okukhiqiza angu-10 aphezulu Osomabhizinisi."
- Izibonelo nezindaba zempumelelo: Yabelana ngezibonelo zangempela zendlela umkhiqizo noma isevisi yakho esiza ngayo ikhasimende ukuthi lifinyelele imigomo yalo noma lixazulule inkinga. Gqamisa izinselele okubhekenwe nazo, izixazululo ezisetshenzisiwe, kanye nemiphumela emihle.
- Ubuholi bemicabango kanye nemibono yemboni: Yabelana ngobuchule bakho kanye nemininingwane mayelana nezitayela zomkhakha, imikhuba ehamba phambili, nezihloko ezivelayo. Zimise njengegunya elithenjiwe emkhakheni wakho.
Indlela yokudala ikhalenda yokuqukethwe kwebhulogi
Nansi inkomba yesinyathelo ngesinyathelo yokwakha ikhalenda lokuqukethwe kwebhulogi:
Isinyathelo 1: Chaza izinhloso zakho nezinjongo zakho
Nquma izinjongo eziyinhloko zebhulogi yakho, njengokwandisa ithrafikhi yewebhusayithi, ukukhiqiza umkhondo, noma igunya lokwakha umkhiqizo. Ikhalenda lakho lokuqukethwe kufanele lihambisane nale migomo.
Kubalulekile futhi ukuqonda okuthakaselayo izithameli zakho ozihlosile, izidingo, kanye nezintandokazi ukuze ulungise okuqukethwe kwakho ukubhekana nezinhlungu zazo futhi unikeze inani.
Isinyathelo sesi-2: Khetha amathuluzi alungile
Khetha ithuluzi noma inkundla ukuze udale futhi uphathe ikhalenda lakho lokuqukethwe. Ungasebenzisa isofthiwe yesipredishithi (isb, i-Excel noma i-Google AmaSpredishithi), amathuluzi okuphatha iphrojekthi (isb, i-Asana noma i-Trello), noma amathuluzi ekhalenda lokuhlela akhethekile.
Isinyathelo sesi-3: Xoxani ngemibono yokuqukethwe
Cabanga ngohlu lwamandla izihloko zokuthunyelwe kwebhulogi nemibono yokuqukethwe. Le mibono kufanele ihambisane nemigomo yakho futhi ihambisane nezithameli zakho ezihlosiwe.
Bese, yenza ucwaningo lwegama elingukhiye ukuze uhlonze amagama angukhiye afanelekile nemisho yokuthunyelwe kwebhulogi ngakunye. Lapha, kufanele ucabange ngamagama angukhiye afaneleka kakhulu ongathanda ukuwabeka ezingeni lawo ahlotshaniswa ne-niche yebhizinisi lakho kanye nohlobo lokuqukethwe ongakudala okuzodala imiphumela yesikhathi eside - okuqukethwe okuhlala kuluhlaza. Okuqukethwe kwe-evergreen kungukuqukethwe okuhlala kubalulekile futhi kubalulekile ezithamelini zakho isikhathi eside. Lokhu kuvame ukuba yizindlela zokwenza, okokufundisa, nezimpendulo zemibuzo ejwayelekile yamakhasimende.
Khumbula thuthukisa okuqukethwe kwakho ezinjinini zokusesha ukuthuthukisa ukubonakala.
Isinyathelo sesi-4: Nquma imvamisa yokuthumela
Nquma ukuthi uzowashicilela kangaki amaposi ebhulogi. Amafrikhwensi ajwayelekile afaka nyanga zonke, masonto onke, izikhathi ezimbalwa ngeviki, noma nsuku zonke.
Ukuvama kokuthunyelwa kwebhulogi kumabhizinisi kungahluka ngokusekelwe ezicini eziningana, okuhlanganisa imboni, izinsiza ezitholakalayo, kanye nemigomo ethile yebhulogi. Ungase ufune ukuqala ngokushicilela okungajwayelekile ukuze uqiniseke ukuthi ungafinyelela imigomo yakho futhi wandise imvamisa njengoba usungula ukugeleza komsebenzi okuhle.
Umkhangisi wedijithali owaziwayo u-Neil Patel uphakamisa ukuthi, kumabhulogi amasha, ukuthumela Izikhathi ezi-2-3 ngesonto iyisiqalo esihle. Noma kunjalo, i-Orbit Media yonyaka inhlolovo yokubhuloga iveze ukuthi isilinganiso sobude bokuthunyelwe kwebhulogi senyukile eminyakeni edlule, futhi ama-blogger amaningi achitha amahora ambalwa kokuthunyelwe okukodwa. Lokhu kungase kuthinte imvamisa yokuthumela, njengoba ukujula okwengeziwe, okuqukethwe kwekhwalithi ephezulu kungase kuthathe isikhathi eside ukudalwa, futhi ikhwalithi ihlale ibaluleke kakhulu kunobuningi.
Isinyathelo sesi-5: Dala isifanekiso sekhalenda lokuqukethwe
Dala isifanekiso sekhalenda lokuqukethwe esinamakholomu amadethi okushicilelwa, izihloko zokuthunyelwe, amagama angukhiye, izabelo zababhali, namashaneli okunyusa (isb., inkundla yezokuxhumana, i-imeyili).
Kunezindlela eziningi ezahlukene ongamisa ngazo isifanekiso sekhalenda lokuqukethwe uma uzakhela esakho. I-Hubspot ineseluleko esihle kakhulu ukusetha isifanekiso ku-Google AmaSpredishithi futhi isifanekiso sekhalenda ungalanda. I-SEMRush futhi inethempulethi elandekayo yamahhala. Zizwe ukhululekile ukuzisebenzisa futhi uzivumelanise lezi ukuze zihambisane nezidingo zakho.
Isinyathelo sesi-8: Hlela izinsuku zokushicilela
Hlela izinsuku zokushicilela zokuthunyelwe kwebhulogi yakho ekhalendeni lakho lokuqukethwe. Zisakaze ngokulinganayo ukuze ugcine ukungaguquguquki.
Bese, yabela izihloko ezithile noma imibono yokuqukethwe ngosuku ngalunye lokushicilela futhi uqinisekise ukuthi unengxube elinganayo yezinhlobo zokuqukethwe nezihloko.
Izinyathelo ezilandelayo
Uma usunekhalenda lokuqukethwe, kufanele usungule inqubo eqenjini lakho ukuze uqinisekise ukuthi okuqukethwe kuyadalwa, kuyahlelwa, kushicilelwe futhi kuthuthukiswe ngokuvumelana neshejuli.
Kuye ngosayizi weqembu lakho kanye nohlobo lwesifanekiso osisebenzisayo ekhalendeni lakho lokuqukethwe, ungase ufune ukwakha le migqa yesikhathi ekhalendeni lakho. Isibonelo, ukuqinisekisa ukuthi okuqukethwe kudalwe umlobi emasontweni amabili ngaphambi kosuku lokushicilela ukuze aqinisekise ukuthi kunesikhathi sokubuyekezwa, ukuhlelwa nokulungiselelwa ukushicilelwa.
Ungafaka futhi ukuthi yiziphi izinkundla zokuxhumana ozophromotha okuqukethwe kuzo ukuze abakopishi bakho bakwazi ukulungiselela ikhophi futhi abaklami bezithombe/abathwebuli bezithombe bakwazi ukulungisa izithombe noma amavidiyo.
Isinyathelo sokugcina sihlala siqapha impumelelo nokwenza izinguquko. Njengoba uthuthukisa ukugeleza komsebenzi, kungase kudingeke ulungise ikhalenda lakho lokuqukethwe ukuze lisebenzele iqembu lakho ngempumelelo kakhulu.
