Ngenxa yokwanda kokuthandwa kokusakaza bukhoma, abantu abaningi bakhulisa ukuthengisa kwabo nge-Facebook Live. Ngokulungiselela okuncane nje, noma ubani angakwazi ukuqalisa futhi akhulise ukufinyeleleka komkhiqizo wabo. Lokhu okuthunyelwe kuzodingida ukungena nokuphuma kokuthengisa ku-Facebook Live. Sizofaka ezinye zezinto eziyisisekelo zohwebo olubukhoma, ngaphambi kokungena kumhlahlandlela ongasebenza wokuthi kwenziwa kanjani dayisa kuFacebook Live.
Okuqukethwe
Ukuthengisa bukhoma ku-Facebook: izisekelo
Uyithengisa kanjani imikhiqizo ku-Facebook Live
Amathiphu okuthengisa ku-Facebook Live
Itholakala kuphi imikhiqizo
Ukuthengisa bukhoma ku-Facebook: izisekelo
I-Facebook bekuyinkundla yezokuxhumana edumile iminyaka engaphezu kweshumi, kodwa ngeyakamuva ukwethulwa kwezici zokuthengisa bukhoma, manje inikeza osomabhizinisi amathuba engeziwe okwenza imali.
I-Facebook ikhishwe bukhoma ukuthengisa ngo-2021 njengethuluzi labathengisi nabathonya ukwenza imali ngokuthengisa imikhiqizo esizeni. Njengoba imakethe yokuthengisa bukhoma kulindeleke ukuthi ifaneleke US $ 35 billion e-United States kuphela ngo-2024, lesi sici sokusakaza sizoba usizo kubathengisi be-e-commerce abafuna ukungena esenzweni.
Uma ungayazi le threndi, ukuthengisa bukhoma, okwaziwa nangokuthi “ukuhweba bukhoma” noma “ukuthenga bukhoma,” kuyindlela yokuthengisa ehlanganisa ukuthengisa imikhiqizo ekusakazweni kwamavidiyo abukhoma. Inikeza indlela yokusebenzisana yokuxhumana namakhasimende angaba khona ngesikhathi sangempela.
I-Facebook Live isinesikhathi eside ikhona, kodwa ngenxa yokwethulwa kwesici sokuthengisa bukhoma, noma ngubani oneSitolo se-Facebook angathengisa imikhiqizo ekusakazweni kwakhe bukhoma.
Uyithengisa kanjani imikhiqizo ku-Facebook Live
Kulula ukuthengisa imikhiqizo ku-Facebook Live. Eqinisweni, ungaya bukhoma futhi uqale ukuthengisa ngezinyathelo ezimbalwa nje. Nazi izinyathelo zethu ezinhlanu zokuthi isebenza kanjani.
1. Misa isitolo sakho se-Facebook
Uma ungenayo, isinyathelo sokuqala ukusetha eyakho Isitolo se-Facebook. Lena iphrofayili ekhethekile ku-Facebook naku-Instagram esekela i-e-commerce ngqo kulezi zingosi zokuxhumana.
I-Facebook yenza lesi sinyathelo sibe lula. Okufanele ukwenze nje ukuya ku- Dala Isitolo Sakho ikhasi ku-Facebook, futhi uzotshelwa ngesinyathelo ngasinye. Kulula kakhulu uma usuvele unesitolo se-inthanethi esisethwe endaweni yemakethe ye-e-commerce.
Uma ibhizinisi lakho selivele lineSitolo, qinisekisa ukuthi i-akhawunti yakho ye-Facebook inokufinyelela komqondisi ekhasini lebhizinisi le-Facebook ukuze lingangeni kunoma yiziphi izinkinga zokufinyelela lapho kufika isikhathi sokusakaza.
2. Layisha imikhiqizo ku-Facebook Shop
Uma imikhiqizo yakho isilayishiwe, uzoyengeza kokuthi a uhlu lwadlalwayo lomkhiqizo. Lolu hlu lwadlalwayo luzoba yingxenye yokusakaza kwakho, okwenza ukwazi ukuthengisa nge-Facebook Live.
Ungasetha uhlu lwadlalwayo lomkhiqizo wakho ku-Facebook Umphathi Wezentengiso ideshibhodi. Njengokusetha isitolo, le nqubo ilula kakhulu njengoba i-Facebook ikuhambisa esinyathelweni ngasinye.
Sicela wazi ukuthi imikhiqizo kufanele ilayishwe okungenani izinsuku ezi-3 ngaphambi kwe-Facebook Live yakho.
I-3. Hamba bukhoma
Manje, sekuyisikhathi sokuba bukhoma. Kulula kakhulu ukuphatha ukusakazwa kokuthenga kwe-Facebook Live kukhompyutha yakho.
Iya ekhasini lakho le-Facebook bese uchofoza okuthi “Live” ngaphansi kwesigaba esithi “Dala”. Uma kuvela imenyu yokukhiqiza bukhoma, guqula okuthi “Vumela Ukuthengisa Bukhoma” kube “Vula” ngaphansi kwethebhu ethi “Ukuthengisa Bukhoma”.
Okulandelayo, zulazula kokuthi “Khetha Uhlu Lwadlalwayo"> “Khetha Uhlu Lwami Lwami” > “Londoloza.” Uzocelwa ukuthi uqambe ukusakaza kwakho, futhi uma usulungile, chofoza okuthi “Iba bukhoma.”
4. Faka imikhiqizo
Uma usubukhoma, ungakhangisa ngemikhiqizo yakho ekusakazweni ngokuchofoza “Isici” ngaphansi kwento ofuna ukuyiphromotha.
Ukuze ushintshele emkhiqizweni ohlukile, vele uchofoze okuthi “Misa Okufakiwe,” bese ukhetha omunye umkhiqizo ongathanda ukuwufaka.
5. Gcwalisa imiyalo
Ngemuva kokuthi i-Facebook Live yakho isiphelile, sekuyisikhathi sokugcwalisa ama-oda anoma yikuphi ukuthengisa okwenzile.
Abathengisi abaningi abasebenzisa ukuthengisa kwe-Facebook Live njengesandiso emabhizinisini abo akhona e-e-commerce kufanele bathole le nqubo ilula. Kodwa-ke, abathengisi abathengisa ku-Facebook kuphela kufanele benze uhlelo lokugcwalisa ama-oda ngesikhathi esifanele.
Amathiphu okuthengisa ku-Facebook Live
Ukuthengisa ku-Facebook Live kuqondile, kodwa kukhona amathiphu ambalwa nemikhuba emihle ongayisebenzisa ukuze wandise impumelelo yakho. Ake sizihlole.
Phambana ukuphromotha kwezinye izinkundla
Noma uzobe uthengisa ku-Facebook Live, kuwukuhlakanipha ukuphromotha ukusakaza kwakho bukhoma kuzithameli zakho ezinkundleni ezahlukene. Khangisa ukusakaza kwakho ku-Facebook Live kuvuliwe ezinye izinkundla zokuxhumana, iwebhusayithi yakho, blog izikhala, Futhi ukuqhuma kwe-imeyili.
Impumelelo yokuthengisa kwakho bukhoma izoncika ekutheni ngubani owaziyo ngakho kanye nokuqonda kwabo ukuthi kuzosebenza kanjani. Hlela ukuthengisa kwakho okungenani isonto kusengaphambili ku-Facebook ukuze amakhasimende akho abe nethuba lokufunda ngakho.
Funda izibalo
I-Facebook inikeza izibalo kanye nemininingwane ebalulekile ngezizathu ezimbalwa.
Okokuqala, le datha ingakusiza ukuthi unqume ukuthi uzoyibamba nini iseyili yakho. Hlola imininingwane yakho ye-Facebook ukuze ubone ukuthi yiluphi usuku nesikhathi amakhasimende akho okungenzeka abe seplatifomu ukuze athole isikhathi esifanele sokusakaza bukhoma.
Ukwengeza, ungabheka izibalo zakho ukuze ubone ukuthi ukusakazwa okuthile kusebenze kanjani. Lokhu kuzokusiza ukuthi ubone ukuthi izethameli zakho ezithandayo nezingazithandi. Ungabese ulungiselela ukusakaza bukhoma kwakho kwe-Facebook ngalolu lwazi engqondweni.
Ungadayisi kakhulu
Into eyodwa eyenza ukuthengiswa kwesitayela se-influencer ezinkundleni zokuxhumana kanye nokusakaza bukhoma kuphumelele imvelo yenqubo. Abathengisi benkundla yezokuxhumana abangaphromotha imikhiqizo yabo ngendlela ezwakala sengathi yemvelo bathambekele ekubeni ngcono ngokwemibandela yokuthengisa.
Isibonelo, uma uthengisa imikhiqizo yokwenza izimonyo, ungacabanga ukwenza okokufundisa ukuze uthole ukubukeka okuthile. Lokhu kungaba yindlela ejabulisayo yokubonisa izinto zakho, kuyilapho uheha isithakazelo ngokukunikeza okuqukethwe okunokuqonda.
Khululeka futhi ujabule
Esinye isici esiyingqayizivele sokuthengisa bukhoma ku-Facebook ukuthi kuhloswe ukuba kube yinto engavamile nengxoxo. Qiniseka ukuthi uphumule futhi ujabule ngokusakaza kwakho. Phela, izethameli zakho zizodla amandla owakhiphayo, ngakho-ke zama ukukugcina kupholile.
Ingxenye yalokho okwenza ukuthengisa ezinkundleni zokuxhumana kanye nokusakaza bukhoma kusebenze kahle ukuxhumana kwangempela phakathi komdayisi nezilaleli zakhe.
Khumbula ukuthi lo umcimbi wokuthenga obukhoma oqondene nawe futhi ingxenye enkulu yobumnandi ixhumana nawe. Isho izinto ezinjengokuthi, “Sawubona Helen, uzokuthanda lokhu,” noma “Sawubona Mary waseMaine, ngijabula kakhulu ngokuthi ulapha; yimuphi umbala kulawa macici owuthanda kakhulu?" Uzodala abalandeli abakhulu lapho izethameli zizizwa zibonwa.
Futhi, khuthaza ababukeli ukuthi bameme abangani babo ukuze bawenze umcimbi wokuthenga obukhoma osebenzisanayo.
Gwema ukuthengisa izinto ezingavunyelwe
Izinto ezimbalwa, njengezilwane eziphilayo, azivunyelwe ukuthengiswa ku-Facebook. Uma ufuna ukugcina amandla akho okuthenga bukhoma, kuwumqondo omuhle ukulandela lolu hlu eduze.
Ezinye zezinto ezinqatshelwe zihlanganisa:
- Izinto zabantu abadala/zocansi
- Izidakamizwa (incwadi kadokotela nezokungcebeleka), ugwayi, notshwala
- Imikhiqizo yezilwane
- Izikhali neziqhumane
- Neminye imidiya yedijithali namadivayisi
Bheka i-Facebook ikhasi lemithetho yezohwebo ukuze uthole uhlu oluphelele lwezinto ezingavunyelwe.
Itholakala kuphi imikhiqizo
Ukuthengisa imikhiqizo ku-Facebook Live kuyindlela yesimanje nentsha yokukhulisa ibhizinisi lakho lokudayisa. Ngokukhula okukhulu kwezohwebo bukhoma, nawe ungangenisa imali ngokuthengisa ku-Facebook Live.
Uma ungaqiniseki ukuthi ungayikhipha kuphi imikhiqizo yokusakaza kwakho, dlulela ku Cooig.com futhi uphequlule izigidi zemikhiqizo evela ezinkulungwaneni zabathengisi abathembekile abavela emhlabeni wonke.
Konke okwenziwa ku-Cooig.com kusekelwa i-Trade Assurance, uhlelo olukhethekile olwakhelwe ukuvikela abathengi nokuqinisekisa ukuthi i-oda ngalinye lilethwa njengoba kuthenjisiwe.
