Lo mbiko omusha usikhanyisela ngomkhondo wethemba lezindawo zokudayisa zamazwe amahlanu aseYurophu.
I-Forrester, inkampani yomhlaba wonke yocwaningo nezeluleko, ikhiphe umbiko wayo wakamuva obikezela umbono omuhle ngezimakethe zezitolo zamazwe amahlanu ase-Europe (i-France, iJalimane, i-Italy, iSpain, ne-UK).
Isibikezelo, esihlanganisa isikhathi sika-2023 kuya ku-2028, siphakamisa ukukhuphuka okuphawulekayo kokuthengisiwe okuphelele kusuka ku-€2.3tn (kusukela namuhla ku-$2.5tn) kuya ku-€2.7tn ngesilinganiso sokukhula esihlanganisiwe sonyaka esingu-2.9% (CAGR).
U-Forrester ukhomba ekuziphatheni kwabathengi bangemva kobhubhane, izinselelo ze-global supply chain, kanye nobuthakathaka bezomnotho njengezici ezibalulekile ezithonya indawo yokudayisa yase-Europe.
Naphezu kwalezi zinselelo, ukukhula kwezitolo ezingaxhunyiwe ku-inthanethi kudlule ukukhula kwezitolo eziku-inthanethi ngo-2022 futhi kuqhubeke kwaze kwaba ngu-2023.
Umbiko ugqamisa ukuthi ukwanda kokuthenga esitolo kubangelwe izici ezifana nokukhuphuka kwentengo yabathengi kanye nokuthuthuka kwezindawo zokudayisa.
Ukuthengisa okuku-inthanethi kukulungele ukuphinda kuboshwe
Kodwa-ke, abashayeli abayisisekelo bokuthengisa okuku-inthanethi njengokunikezwa kwemikhiqizo ehlukahlukene, ukutholakala kuka-24/7, kanye nentengo yokuncintisana, kuhlala kuqinile. I-Forrester ilindele ukuphindaphindeka ekukhuleni kokuthengiswa kwezitolo eziku-inthanethi kuye kumazinga angaphambi kobhubhane ngo-2024 nangale kwalokho.
Lo mbiko uphinde uveze ukukhula okubalulekile ekuthengisweni kwezitolo eziku-inthanethi ezihlanganisiwe emazweni amahlanu ase-Europe, okukhuphuka kusuka ku-€372bn ngo-2023 kuya ku-€579bn ngo-2028, okumelele i-CAGR yeminyaka emihlanu engu-9.2%.
Ukuthengiswa okuku-inthanethi kulindeleke ukuthi kuhlanganise u-22% wesamba sokuthengiswa kwezitolo kulezi zimakethe, kusuka ku-16% ngo-2023.
Izithombe ezinhle kakhulu zezwe elithile
Germany
- Ukuthengiswa okuphelele kwezitolo eJalimane kubikezelwa ukuthi kuzofinyelela ku-€680bn ngo-2028, okuphawula ukwenyuka kusuka ku-€585bn ngo-2023.
- Ukuthengiswa kwezitolo eziku-inthanethi kulindeleke ukuthi kumelele ama-22% okuthengiswa okuphelele kwezitolo ngo-2028, uma kuqhathaniswa ne-16% ngo-2023.
- Ukuthengiswa kwezitolo okungaxhunyiwe ku-inthanethi eJalimane kuzofinyelela ku-€527bn ngo-2028, kusuka ku-€490bn ngo-2023.
i-United Kingdom
- Isamba sokuthengiswa kwezitolo zase-UK kulindeleke ukuthi sifinyelele ku-£544bn ngo-2028, sisuka ku-£459bn ngo-2023.
- Ukungena kwezitolo eziku-inthanethi e-UK kuzokwenyukela ku-32% wesamba sokuthengiswa kwezitolo ngo-2028, sisuka ku-27% ngo-2023.
- Ukuthengiswa kwezitolo okungaxhunyiwe ku-inthanethi e-UK kuzofinyelela ku-£368bn ngo-2028, uma kuqhathaniswa no-£336bn ngo-2023.
France
- Ingqikithi yokuthengiswa kwezitolo eFrance kulindeleke ukuthi ifinyelele ku-€610bn ngo-2028, isuka ku-€521bn ngo-2023.
- Ukuthengiswa kwezitolo eziku-inthanethi eFrance kulindeleke ukuthi kumelele i-18% yokuthengiswa okuphelele kwezitolo ngo-2028, okukhuphuke kusuka ku-14% ngo-2023.
- Ukuthengiswa kwezitolo okungaxhunyiwe ku-inthanethi eFrance kuzofinyelela ku-€499bn ngo-2028, uma kuqhathaniswa nama-€448bn ngo-2023.
Umthombo ovela I-Retail Insight Network
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
