Njengoba imboni ye-mocktail iqhubeka nokudlondlobala, sekuyisikhathi sokuhlola ukukhula okumangalisayo, izibalo ezifanele, namathrendi avelayo akha lo mkhakha onamandla.
Kulokhu okuthunyelwe kwebhulogi, sizongena endaweni ethakazelisayo yama-mocktails, sikunikeze umbono obanzi wezibalo zokukhula komkhakha kanye namathrendi akamuva okufanele uhlale uwabhekile. Kungakhathaliseki ukuthi uyibhizinisi embonini yokwamukela izihambi, isikhungo esikhathalela impilo, noma ufuna nje ukungena emakethe ekhulayo yeziphuzo ezingezona utshwala, lo mhlahlandlela uyisango lakho lokuqonda isimo se-mocktail esichumayo.
Ubukhulu Bamanje Bemakethe kanye Nokukhula
Imakethe ye-mocktail ibona ukukhula okuqinile, okugqugquzelwa ukukhuphuka kokwazi kwezempilo phakathi kwabathengi. Emhlabeni wonke, abantu abaningi ngokwengeziwe bamukela umqondo wokuphila impilo enempilo futhi bahlole izinketho zeziphuzo eziphansi nezingezona utshwala. Nalu uhlu losayizi wemakethe wamanje we-mocktail kanye nezitayela zokukhula ngokwemibiko ye-Statista:
- Ngo-2023, imali engenayo etholakala emakethe Yeziphuzo Ezingezona Utshwala kulindeleke ukuthi ifinyelele inani elikhulu lama-US $ 1.45 trillion.
- Ngokwezibikezelo, imakethe kulindeleke ukuthi ibe nezinga lokukhula lonyaka lika-4.56% phakathi kuka-2023 no-2027 (CAGR 2023-2027).
- Ngo-2023, ingxenye enkulu kunazo zonke emakethe i-Soft Drinks, okucatshangwa ukuthi inenani lemakethe lama-US $ 0.85 trillion.
- I-United States ihamba phambili ekwenziweni kwemali engenayo emhlabeni wonke, kulindeleke ukuthi ifike ku-US$496.50 billion ngo-2023.
- Ngo-2023, imali engenayo yomuntu ngamunye ekhiqizwa maqondana nenani labantu eliphelele laya ku-$189.20.
- Ekupheleni kuka-2023, ukuthengiswa kwe-inthanethi kulindeleke ukuthi kunikele ngo-3.8% wesamba semali engenayo emakethe yeZiphuzo Ezingezona Utshwala.
- Ukusetshenziswa kwangaphandle kwekhaya, okuhlanganisa izikhungo ezinjengezindawo zokuphuzela utshwala nezindawo zokudlela, kulindeleke ukuthi kukhokhele u-40% wezindleko kanye no-10% wokusetshenziswa kwevolumu emakethe Yeziphuzo Ezingezona Utshwala ngo-2027.
- Umthamo wemakethe yeZiphuzo Ezingezona Utshwala kulindeleke ukuthi ufinyelele kumalitha ayizigidi eziyizinkulungwane ezingama-944.60 ngo-2027.
- Ngo-2024, imakethe yeZiphuzo Ezingezona Utshwala kulindeleke ukuthi ikhule ngo-2.3%.
- Ngo-2023, kulinganiselwa ukuthi umthamo ojwayelekile ngomuntu ngamunye emakethe yeZiphuzo Ezingezona Utshwala uzofinyelela kumalitha ayi-114.40.
Izintandokazi zabathengi kanye nezibalo zabantu
Uma kukhulunywa ngokuthandwa ngabathengi kanye nokubalwa kwabantu emhlabeni we-mocktails, ucwaningo olwenziwe yi-Veylinx luhlinzeka ngemininingwane ethokozisayo mayelana nezitayela eziguqukayo kanye nokuthandwa ngabathengi. Ukuqonda lezi zitayela kubalulekile kubadlali bemboni abafuna ukubhekelela izibalo zabantu abathile futhi basebenzise izintandokazi ezivelayo. Ake sihlole okunye okutholakele okubalulekile ocwaningweni, okusikhanyisela ngesidingo sabathengi, izibalo zeminyaka yobudala, kanye nezimo zengqondo ezishintshayo mayelana nokuphuza utshwala.
- Phakathi kwamaqembu obudala obuphakathi kuka-21-35 nangaphezulu kweminyaka engama-35, kunomehluko omkhulu ekufuneni ama-cocktails asemathinini angewona utshwala, iqembu langaphambili libonisa ukukhetha okuphezulu okungu-48%.
- Ukwethulwa kwe-CBD eziphuzweni kwandisa isidingo ngo-18% kubantu abaneminyaka engama-21-35.
- Inguqulo ethuthukisa isimo sengqondo yama-mocktails, efakwe ama-adaptogens emvelo nama-nootropics, ikhiqiza isidingo esiphezulu esingu-29% phakathi kwabantu abangaphezu kweminyaka engama-35, idlula inguqulo evamile engeyona eyotshwala.
- Abantu abake babamba iqhaza ku-Dry January ngaphambilini babonisa inzalo yokuthenga ephezulu engu-65% uma kuqhathaniswa nalabo abangakaze babambe iqhaza ekusungulweni ngaphambilini.
- NgoNovemba 2022, abantu baseMelika abangaphezu kuka-75% babike ukuthi bayeke ukuphuza utshwala ngokuzithandela okungenani inyanga eyodwa esikhathini esidlule.
- Cishe ingxenye (46%) yabaphuzayo bazama ukwehlisa izinga labo lokuphuza utshwala.
- Kulabo abazama ukunciphisa utshwala, u-52% ushintsha uphuzo oludakayo olungenalo utshwala.
- Ukwengeza, ama-75% abalulekile wabathengi ayeke ukuphuza utshwala okungenani inyanga.
- Isidingo sama-cocktails asemathinini angewona awotshwala sidlula isidingo sozakwabo abadakayo ngo-13%.
Ukuthonya Izinto Nezinselele Zemboni
Imboni ye-mocktail ayigcini nje ngokuchuma kodwa futhi ithuthuka ngesivinini esisheshayo. Ukuze siqonde kangcono izici ezithonya ukukhula kwayo nezinselele ebhekene nazo, siphendukela kudatha ebalulekile enikezwe i-Datassential. Kusukela ekukhuphukeni kokuthengiswa kweziphuzo kuya ekushintsheni okuthandwayo kwabathengi, lokhu okutholakele kusikhanyisela ngesimo esiguquguqukayo semboni ye-mocktail.
- Cishe u-50% wabasebenzi babike ukwenyuka kokuthengiswa kweziphuzo ngo-2022 okuqhutshwa ukwanda kwethrafikhi yezinyawo ngemuva kokuthi imingcele yobhubhane isusiwe.
- Cishe u-20% wabasebenzisi benze ukushintsha komkhiqizo okungenani kwesiphuzo esisodwa, ngokuyinhloko eqhutshwa izici ezifana nezintengo ezithuthukisiwe nokutholakala okuthuthukisiwe.
- Ngokusho kwedatha yezibalo, ukunambitheka kuhlala kuyisici esiholayo kubo bobabili abathengi nabaqhubi uma bekhetha isiphuzo esinganabo utshwala.
- Idatha yezibalo iveza ukuthi abathengi abangaphezu kwengxenye eyodwa kwezintathu, okuhlanganisa nohhafu wakwa-Gen Zers, balindele ngokulangazela ukunikezwa kwesikhathi esithile esilinganiselwe sesiphuzo (i-LTO) esivela endaweni yokudlela ethile unyaka ngamunye.
- Iziphuzo zesizini zikhanga kakhulu abesifazane, abangaphezu kuka-25% bezwakalisa ukuthambekela okuphezulu kokuzama isiphuzo esisha uma kuyinhlobonhlobo yesizini noma kuhlanganiswa ukunambitheka kwesizini.
- U-50% Weminyaka Eyinkulungwane uzwakalisa intshisekelo eziphuzweni ezifaka ama-flavour okuhlola njenge-yuzu, i-guava, ne-dragon fruit.
- Abathengi abangaphezu kuka-33% bakubona kubaluleke kakhulu ukuba nezinye izindlela zobisi olusekelwe ezitshalweni ezitholakalayo lapho kuthengwa iziphuzo ezingezona utshwala.
- Abasebenzi abangaphezu kuka-50% abanikeza iziphuzo zekhofi ezibandayo, okuhlanganisa neziphuzo zekhofi ezibandayo kanye neqhwa, babike ukwenyuka kokuthengiswa kwalesi sigaba.
- Ngokusho kwe-Datassential's MenuTrends, ukuba khona kwama-mocktails kumamenyu kube nokukhula okumangalisayo kwama-233% kule minyaka emine edlule.
Ikusasa Le-Mocktails
Sekukonke, le datha ikhombisa ngokusobala ukuthi imboni ye-mocktail ikhula ngamandla futhi inamandla amakhulu okunwetshwa okwengeziwe. Njengoba abathengi beqaphela kakhulu impilo, uphuzo oludakayo seluthathelwa indawo uhla olukhula njalo lwezinketho ezingezona ezotshwala.
Ukuduma kwama-mocktails kulindeleke ukuthi kunyuke njengoba eqhubeka ehlanganiswa namamenyu ezindawo zokudlela, imigoqo kanye nemibuthano yokuzijabulisa. Ngokuvela kwama-flavour amasha, izithako ezisebenzayo, nezindlela ezintsha zokukhiqiza, kusobala ukuthi imboni ye-mocktail izoqhubeka nokukhula ngokugxumela kanye nemingcele iminyaka eminingi ezayo.
Umthombo ovela I-Sociallyin
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