I-Master Ecommerce SEO ngo-2023: Umhlahlandlela Wabaqalayo

Uma ufuna ukushayela amakhasimende amaningi angaba khona ukusuka kumiphumela yosesho uye esitolo sakho esiku-inthanethi, i-ecommerce SEO ingaba ithikithi nje.

Qhubeka ufunda ukuze ufunde ukuthi iyini i-ecommerce SEO, kungani ibalulekile, nokuthi ungayenza kanjani kahle.

Okuqukethwe
Iyini i-SEO ye-ecommerce?
Isahluko 1. I-SEO yobuchwepheshe
Isahluko 2. Ucwaningo lwamagama angukhiye
Isahluko 3. I-SEO esekhasini
Isahluko 4. Isakhiwo sokuxhumanisa
Isahluko 5. Ukuthengisa Ngokuqukethwe
Isahluko 6. Amathiphu we-SEO we-ecommerce athuthukisiwe
Amaphutha we-Ecommerce SEO okufanele uwagweme
Ikusasa le-ecommerce SEO

Iyini i-SEO ye-ecommerce?

I-Ecommerce SEO iyinqubo yokuthuthukisa isitolo esiku-inthanethi ukuze sithuthukise ukubonakala kwaso kanye namazinga ezinjini zokusesha ezifana ne-Google. Igxile kakhulu ekuthuthukiseni ukusebenza kwesigaba namakhasi omkhiqizo, njengoba lokhu kuvame ukuba yinzuzo kakhulu.

Ngokuvamile kuyindlela engabizi kakhulu yokufinyelela amakhasimende akho esikhundleni sokubiza amagama angukhiye okukhangisa abizayo.

Isahluko 1. I-SEO yobuchwepheshe

I-SEO yobuchwepheshe ingase ibonakale iyisiqalo esinzima kakhulu, kodwa ibalulekile kumasayithi e-ecommerce. Lokho kungenxa yezinkinga ezihlobene nokuzulazula okuhlangene, kodwa futhi kunezinto ezimbalwa okufanele uzikhumbule. Ake sidlule kuzo.

Vikela isayithi lakho nge-HTTPS

I-HTTPS iyiphrothokholi evikelekile yokudlulisa idatha phakathi kwamawebhusayithi nezivakashi. Ivimbela izigebengu ze-inthanethi ekuntshontsheni ulwazi olubucayi izivakashi ezivame ukwabelana ngalo nezitolo eziku-inthanethi, njengamagama azo, ikheli, nemininingwane yekhadi lesikweletu.

Kuphinde kube yisici esincane sezinga le-Google kusukela ngo-2014.

Uzokwazi uma isitolo sakho sisebenzisa i-HTTPS ngoba sizoba nesithonjana "sengidi" kubha yekheli ebukeka kanjena:

Amapulatifomu e-ecommerce adumile asebenzisa i-HTTPS, ngakho-ke akufanele kube ukukhathazeka kubantu abaningi. Kodwa uma kunjalo, qiniseka ukuthi uyayilungisa.

UKUFUNDA OKUFANELE

• Iyini i-HTTPS? Konke Odinga Ukukwazi

Yenza ukwakheka kwesayithi lakho kube lula ukuzulazula

Isakhiwo sesayithi yindlela amakhasi ewebhusayithi yakho ahlelwa futhi axhunywe ngayo. 

Izitolo eziningi ze-ecommerce zihlela amakhasi azo cishe kanje: 

Nazi izizathu ezimbili zokuthi kungani lesi sakhiwo sinengqondo:

1. Kulula ukuzulazula ngesakhiwo sakho sesayithi le-ecommerce - Izivakashi zingathola ezikufunayo ngokuchofoza okumbalwa nje.
2. Isiza i-Google nezinye izinjini zokusesha ukuthola amakhasi akho - I-Google "ingalandela" izixhumanisi zangaphakathi ukusuka ekhasini nekhasi.

Ukuthola ukwakheka kwesayithi lakho zisuka nje kusho ukuthi uzogwema ikhanda lokuklama kabusha isakhiwo sesayithi lakho ngokuhamba kwesikhathi. 

Uma kukhulunywa ngezixhumanisi zangaphakathi, kungcono ukukugcina kulula ukuqala ngakho. Ungasebenzisa imicibisholo emfanekisweni ongenhla njengesiqondiso sendlela yokuxhumanisa amakhasi akho.

Isibonelo, ikhasi lakho eliyisiqalo kufanele lixhumanise namakhasi esigaba sakho, okufanele axhumeke emakhasini esigatshana afanelekile, okumele axhumane nemikhiqizo efanele.

UKUFUNDA OKUFANELE

• Ukwakheka Kwewebhusayithi: Ungayakha Kanjani Isisekelo Sakho Se-SEO

Sebenzisa ukuzulazula okunezinhlangothi ngendlela efanele ukuze unikeze amakhasi akho ithuba elingcono kakhulu lokukleliswa kahle

Ukuzulazula okuhlangene kuvumela izivakashi ukuthi zihlunge imikhiqizo esesigabeni nasemakhasini esigatshana. 

Nansi indlela ebukeka ngayo: 

Ngaphandle kokusebenziseka kwayo ezivakashini, kungabangela izinkinga ezingathi sína ze-SEO kumawebhusayithi e-ecommerce ngoba izinhlanganisela zokuhlunga zivame ukudala ama-URL amasha anepharamitha.

Isibonelo, uma uhlungela ama-headphone asezindlebeni, kungase kudale i-URL efana nalena:

/headphones/?color=red&brand=sony&type=wired

Ngisho noma unezihlungi ezimbalwa kuphela, kungaba nezinkulungwane zezinhlanganisela. Lokho kusho izinkulungwane zama-URL amasha i-Google engagcina iwakhasa futhi ikwazi ukuwakhomba.

Lokho akukuhle ngoba kungakwazi: 

1. Yenza buthaka amandla amakhasi abalulekile okulinganisa - Izinhlanganisela zokuhlunga ngokuvamile zingaholela ekwakhiweni kwama-URL amaningi anokuqukethwe okufanayo. Ngaphandle uma i-Google ikubona lokhu (okungenzeki njalo), amasiginali wezinga azohlukaniswa phakathi kwamakhasi ayimpinda.
2. Vimbela i-Google ekucaciseni amakhasi abalulekile - I-Google izonikela kuphela ngezisetshenziswa ezinomkhawulo ekusesheni isayithi lakho. Uma kufanele igaqe umthwalo kadoti, ingase ingabi nazo izinsiza zokukhasa wonke amakhasi abalulekile. 

Kunezixazululo ezihlukahlukene zalezi zinkinga. Kwabaqalayo nabaphakathi, inketho elula ukwenza ama-URL anesici abe yi-canonicalise esigabeni sawo esiyinhloko noma isigatshana.

Amanye amapulatifomu e-ecommerce SEO enza lokhu ngaphandle kwebhokisi. Hlola ukuthi ingabe kunjalo ngesayithi lakho ngokufaka ibha yamathuluzi ye-SEO ye-Ahrefs, uvakashele ama-URL anezici ezimbalwa, futhi uhlole ithebhu ethi “Indexability”. Uma i-canonical URL ingenasici, kungenzeka ukuthi lokhu akuyona inkinga kusayithi lakho.

Nasi isibonelo salokhu ekusebenzeni:

UKUFUNDA OKUFANELE

• I-Faceted Navigation: Incazelo, Izibonelo & Nemikhuba Engcono Kakhulu ye-SEO

Isahluko 2. Ucwaningo lwegama elingukhiye lamawebhusayithi e-ecommerce

Ucwaningo lwamagama angukhiye lukusiza ukuthi uthole amagama angukhiye afanelekile futhi uqonde ukuthi abantu basesha kanjani okuthengisayo. Ungasebenzisa lolu lwazi ukwakha amakhasi esigaba, amakhasi esigaba esingaphansi namakhasi omkhiqizo kusayithi lakho le-ecommerce elibhekelela ukufunwa kokusesha. Ake sibheke ukuthi singakwenza kanjani lokhu.

Thola imibono yamagama angukhiye yamakhasi esigatshana anocwaningo lwamagama angukhiye

Amakhasi esigaba esingaphansi abonisa izinhlobo zemikhiqizo oyithengisayo esigabeni. 

Isibonelo, isigaba "sama-headphone" singase sibe nezigaba ezingezansi njengokuthi "izintambo" kanye "nokungenazintambo."

Cishe usuzazi ezinye izigaba ezinengqondo esitolo sakho. Kodwa njengoba abantu befuna ngezindlela eziningi, kuyasiza ukuthi i-SEO idale izigaba ezihambisana nalawo magama.

Nansi indlela yokuthola imibono yezigaba ezingezansi ku-Ahrefs' Keywords Explorer:

1. Faka amagama angukhiye ambalwa abanzi ahlobene nesigaba sakho
2. Yiya ku Imigomo yokufanisa umbiko
3. Bheka izinhlobo zezinto ozithengisayo

Nansi imibono embalwa yezigaba ezingaphansi "zama-headphones": 

Qaphela ukuthi lokhu akunjalo konke mayelana nemiqulu yosesho. Kufanele usebenzise ingqondo futhi ukhethe amagama anengqondo njengezigatshana. 

Isibonelo, i-“audio technica open ear headphones” ngeke ibe isigatshana esifanelekile ngoba icace kakhulu. Okufanayo kuyiqiniso "nge-bone conduction headphones" ngaphandle uma uthengisa ngaphezu kwamapheya ambalwa.

Nali ishidi lokukopela elisheshayo lokukhetha izigaba ezingezansi ze-SEO:

SIDENOTE. Ngokuvamile, akumele ukhethe ngaphezu kwezigaba ezimbalwa. Kwenza ukuzulazula kwakho kube kubi futhi kuhlanganiswe. Okuthathu kuye kwayi-10 kwanele ezitolo eziningi.

Phinda inqubo kwezinye izigaba.

Thola amagama angukhiye wamakhasi omkhiqizo ngocwaningo lwamagama angukhiye

Ucwaningo lwegama elingukhiye le-Ecommerce lemikhiqizo akuyona into ngempela uma uthengisa imikhiqizo enegama, njengoba abantu bezosesha imikhiqizo ngokwabo. 

Isibonelo, kunosesho lwanyanga zonke olulinganiselwa ku-622K e-US lwe-“airpods pro.”

Uma uthengisa lawa ma-headphone, ikhasi lakho lomkhiqizo selivele liqondise lelo gama elingukhiye.

Nokho, uma uthengisa imikhiqizo engenabhrendi noma imikhiqizo evela emagameni angaziwa, ungase ufune ukuthola futhi uqondise amagama achazayo abantu abawafunayo.

Isibonelo, ake sithi uthengisa ama-headphone ekati. Ngaphandle uma abantu befuna ngokukhethekile uhlobo noma imodeli, kungase kube ngcono ukukhomba igama elingukhiye elifanele abantu abalifunayo ngempela, njengokuthi “ama-headphone ekati.”

Isahluko 3. Hlola i-SEO esekhasini (Usebenzisa i-Google Search Console & Ahrefs)

Ukuthuthukisa injini yokusesha ekhasini kuyinqubo yokuthuthukisa okuqukethwe ekhasini lakho. Kuhlanganisa ukulungiselelwa kokuqukethwe okubonayo kanye nekhodi ngaphansi kwehood. Ake sidlule ezintweni ezimbalwa zokucatshangelwa kanye nokulungiselelwa kwamasayithi e-ecommerce.

Yonga isikhathi ngethegi yesihloko, incazelo ye-meta, nezifanekiso ze-H1

Izitolo eziningi ze-ecommerce zisebenzisa izifanekiso zamathegi azo ezihloko nezincazelo ze-meta.

Nasi isibonelo sesifanekiso sencazelo ye-meta.

Ukusebenzisa indlela yesifanekiso kunengqondo ngoba ukubhala ikhophi eyingqayizivele yezinkulungwane zamakhasi omkhiqizo nesigaba kuwumbono womuntu wokuzijabulisa. Ngeshwa, kungaholela ekhophini endala, eyimpinda engakuyengi ukuchofoza.

Ungakwazi ukuxazulula lokhu ngendlela exubile lapho usebenzisa khona izifanekiso zamakhasi amaningi kodwa ahlukile kulawo anethrafikhi yokusesha eminingi.

Nansi indlela yokuthola amakhasi anethrafikhi yosesho oluningi ku-Google Search Console (GSC):

1. Yiya ku Imiphumela yosesho umbiko
2. Khetha ithebhu "Amakhasi".

Uma ungayisebenzisi i-GSC, ungathola isilinganiso samahhala ku-Ahrefs' Site Audit nge-akhawunti ye-Ahrefs Webmaster Tools.

1. Khetha iphrojekthi yakho ku-Site Audit
2. Yiya ku Isihloli Sekhasi
3. Hlunga amakhasi angaphakathi
4. Hlunga ngethrafikhi yezinto eziphilayo ukusuka kokuphezulu kuye kokuphansi kakhulu

Kuma-H1, kulula—vele usebenzise isigaba noma igama lomkhiqizo. 

UKUFUNDA OKUFANELE

• Indlela Yokwenza I-Perfect SEO Title Tag
• Ibhalwa Kanjani Incazelo Ephelele Ye-Meta
• I-H1 Tag SEO Izindlela Ezinhle Kakhulu

Sebenzisa ama-URL alula nachazayo anobungani be-SEO

Nasi isifanekiso esilula esisebenzela isigaba nesigatshana samakhasi:

Isibonelo, nazi izigaba ezimbalwa nezigatshana zesitolo sethu somsindo ezilandela lesi sifanekiso:

Izinto ziba nzima kakhulu uma kukhulunywa ngemikhiqizo ngoba ukwakheka okusobala kuzoba yilesi: 

Nokho, njengoba imikhiqizo ivama ukuwela ezigabeni eziningi, lokhu kungaholela kokuqukethwe okuyimpinda. Ngamanye amazwi, umkhiqizo ofanayo uyatholakala kuma-URL ahlukahlukene. 

Isibonelo, ama-AirPods womabili ama-headphone angenantambo nangaphakathi ezindlebeni, ngakho-ke azogcina enama-URL amabili:

Ungakwazi ukuxazulula le nkinga ngokusebenzisa lesi sifanekiso sama-URL womkhiqizo:

UKUFUNDA OKUFANELE

• Ungawakha kanjani ama-URL e-SEO-Friendly

Sebenzisa ucwaningo lwamagama angukhiye ukuze ungeze izincazelo ezihlukile zomkhiqizo nezigaba ukuze usize izivakashi nezinjini zokusesha

Amakhasi omkhiqizo nesigaba ngokuvamile anokuqukethwe okuncane noma okungenakho. Lokho akukubi ngempela ekuthuthukiseni injini yokusesha, kodwa ukwengeza izincazelo ezihlukile ngocwaningo lwegama elingukhiye le-ecommerce kungasiza izinjini zokusesha nezivakashi ziqonde kangcono umkhiqizo wakho namakhasi esigaba.

Nawa amathiphu ambalwa okwenza lokhu:

• Zigcine zimfushane futhi zimnandi
• Qiniseka ukuthi ziyachaza futhi ziyasiza
• Yisho amagama angukhiye anomsila omude

Ukuze uthole ukuhluka okunomsila omude kanye nomqondofana, xhuma umkhiqizo oqhudelanayo noma ikhasi lesigaba segama elingukhiye olihlosile ku-Ahrefs' Site Explorer bese uhlola amazinga ayi-10 aphezulu Amagama angukhiye we-Organic umbiko. 

Isibonelo, nanka amagama angukhiye ambalwa aphawulekayo elinye lamakhasi aphezulu "ama-headphone angenantambo" eliphinde liwafake:

• bluetooth headphones
• wireless earphones
• bluetooth izindlebe 

Kuzoba lula futhi kungokwemvelo ukusho lawa magama encazelweni yekhasi. 

Isahluko 4. Isixhumanisi sokwakha amasayithi e-ecommerce

Ukwakhiwa kwesixhumanisi sezitolo ze-ecommerce kunzima ngoba ngokuvamile alikho inani lokuthi omunye umuntu axhumanise nomkhiqizo noma ikhasi lesigaba. Nokho, kunezindlela ezimbalwa ezizanyiwe nezivivinyiwe. Ungasebenzisa nezinye izindlela ukuze uthole izixhumanisi ekhasini lakho eliyisiqalo. Ake sibheke izindlela ezimbalwa zokwakha izixhumanisi ongazisebenzisa njengengxenye yesu lakho le-ecommerce SEO.

Sebenzisa indlela "yempendulo yomkhiqizo" ukuze ufakwe

Uma unemikhiqizo oyithengisayo kuphela, indlela "yempendulo yomkhiqizo" ingakusiza ukuthi ufakwe ohlwini lwemikhiqizo ehamba phambili kuleso sigaba. 

Nayi inqubo:

1. Thola uhlu oludumile lwemikhiqizo ehamba phambili
2. Nikeza umbhali ngomkhiqizo wakho ukuze uthole impendulo
3. Bacele ukuthi bakucabangele ukukufaka ohlwini lwabo (uma bewuthanda umkhiqizo)

Uma kubhekwa ukuthi ababhali abaningi bazoxhumanisa nemikhiqizo abayifakayo, lena indlela eqondile yokwakha izixhumanisi ngqo emakhasini omkhiqizo.

Ukuze uthole uhlu lwemikhiqizo ehamba phambili engasho eyakho, sesha i-Google best[product category] -brandname.

Noma, sebenzisa ukusesha okuthi “Esihlokweni” ku-Ahrefs' Content Explorer ukuze uthole into efanayo futhi uhlunge amakhasi anethrafikhi ukuze uthole uhlu oludumile.

Isibonelo, nalu uhlu lwezipikha ezihlakaniphile ezingcono kakhulu ezingasho noma yiziphi izikhulumi ze-Sonos:

Uma i-Sonos ifuna ukwakha izixhumanisi ezengeziwe kwelinye lamakhasi ayo omkhiqizo wezipikha ezihlakaniphile, inganikela ngokuthumela umkhiqizo kumbhali mahhala ukuze uthole impendulo. Uma umbhali eyithanda, i-Sonos ingabuza umbhali ukuthi bazocabanga ukuyiveza kokuthunyelwe kwabo.

Mangalela ukushiwo kwebhrendi okungaxhunyiwe kuzibuyekezo

Okukhulunywa ngakho okungaxhunyanisiwe kungukushiwo ku-inthanethi kwemikhiqizo noma umkhiqizo wakho ngaphandle kwesixhumanisi sesayithi lakho. 

Zingenzeka ngazo zonke izinhlobo zezizathu. Kodwa-ke, kuvame ukuba nzima ukuzishintsha zibe izixhumanisi ngoba akuvamile ukuba kube khona i-engeli ecacile noma ephoqelelayo. 

Isibonelo, nakhu okukhulunywe ngakho okungaxhunywanga kwe-Audio-Technica:

Ngeshwa, kulesi simo, ayikho i-engeli ye-pitch ephoqelelayo. Lokho kungenxa yokuthi okukhulunywa ngakho okungaxhunywanga kusihloko esimayelana neqembu elithengisa amagiya ukuze lixhase ngemfundo yomculo, futhi azikho izixhumanisi kwamanye amabhrendi ashiwo. 

Kodwa-ke, uma othile ebuyekeza umkhiqizo wakho futhi engaxhumani nawe, ukubacela ukuthi baxhumanise nekhasi lomkhiqizo elisemthethweni ukuze abafundi bafunde okwengeziwe ngomkhiqizo kuyi-engeli enengqondo futhi okungenani ephoqayo. 

Ungathola izibuyekezo ezingaxhunywanga nge-Ahrefs' Web Explorer, esesha inkomba yezigidigidi zamakhasi. Vele ufake lolu sesho: Intitle:[your brand] review -outlinkdomain:[yoursite.com] -site:[yoursite.com.

Isibonelo, uma ubufuna ukuthola izibuyekezo ezingaxhunywanga ze-Audio-Technica, ubungasesha lokhu: intitle:audio technica review -outlinkdomain:audio-technica.com -site:audio-technica.com.

Kube sekuyindaba nje yokubuyekeza amakhasi bese ubacela ukuthi bengeze isixhumanisi lapho kuzwakala khona. Noma ngabe ababuyekezi abambalwa kuphela abenza lokhu, lezo izixhumanisi ezimbalwa eziya kumakhasi womkhiqizo. 

Sebenzisa i-HARO ukuze uthole izixhumanisi ezinegunya eliphezulu esitolo sakho se-ecommerce

I-HARO (Siza Intatheli Iphume) iyisevisi exhumanisa izintatheli nama-blogger ngemithombo. 

Uma ubhalisa njengomthombo (mahhala), i-HARO ikuthumela ama-imeyili nsuku zonke anezicelo ezinjengalezi: 

Kulokhu, i-blogger ifuna izincomo zamahedfoni ehhovisi angcono kakhulu.

Uma sixhuma iwebhusayithi yabo (i-Welp Magazine) ku-Site Explorer, sibona ukuthi yi- Isilinganiso Sesizinda (DR) 59 indawo enenqwaba yethrafikhi yezinto eziphilayo. Ngakho-ke kufanelekile ukulandela isixhumanisi njengengxenye yesu lethu lokwakha isixhumanisi.

Okungcono nakakhulu, siyazi ukuthi i-blogger izoxhuma kulabo ababafakayo ngoba isicelo sabo sithi: 

Indaba ende kafushane, mhlawumbe singathola isixhumanisi kule sayithi ngokuthumela izincomo zethu kubhlogi kanye neminye imininingwane abayifunayo. 

SIDENOTE. Kusukela saqala ukushicilela le ndlela, i-HARO isinokuncintisana kakhulu, kodwa kusengenzeka ukuthola izixhumanisi ezisezingeni eliphezulu uma uphikelela.

Isahluko 5. Ukuthengisa okuqukethwe kwe-ecommerce

Ukubamba ukunaka kwezithameli zakho kubalulekile ku-ecommerce. Ngokwenza okuqukethwe okubalulekile, okuhlobene, nokuhehayo, ungathuthukisa ukubonakala kwesitolo sakho se-inthanethi, wakhe ubudlelwano bamakhasimende, futhi uthuthukise ukuguqulwa okwengeziwe.

Ake sicabangele izinto ezibalulekile ezimbalwa eziphezulu ekukhangiseni okuqukethwe kwamasayithi e-ecommerce.

Thola amagama angukhiye ophenyo lwezentengiso ozowaqondisa ngokuthunyelwe kwebhulogi

Amagama angukhiye ophenyo lwezentengiselwano amagama abantu abawaseshayo lapho benza ucwaningo ukuthi yini abangayithenga.

Isibonelo, uma useshela “ama-headphone ahamba phambili angenantambo” ku-Google, kungenzeka ukuthi usukulungele ukuthenga ama-headphone angenantambo.

Ukuhlonza ukusesha komkhiqizo “okungcono kakhulu” kuyindlela elula yokuqala ukuthola amagama angukhiye enhloso yokuhweba.

Indlela elula yokwenza lokhu iwukuba: 

• Faka igama lakho elingukhiye ku-Keyword Explorer.
• Faka i- Faka isihlungi esiqukethe igama elithi “okungcono kakhulu.”
• Faka isihlungi bese ushaya Bonisa imiphumela.

Singabona kulokhu kusesha okusheshayo ukuthi u-Ahrefs ukhombe amagama angukhiye angaphezu kuka-9,396 esingawasebenzisa.

Kanye namagama angukhiye "angcono kakhulu", ungathola futhi inhloso yokuthengisa emibuzweni. Isibonelo, uma ubungasesha ukuthi “asebenza kanjani ama-headphone akhansela umsindo,” kungenzeka ukuthi ungathanda ukuthenga ipheya.

Ku-Keyword Explorer, ungathola lezi zinhlobo zamagama angukhiye ku- Imibuzo ngemuva kokuthi uxhume igama lakho elingukhiye.

Nasi isibonelo esisheshayo segama elingukhiye lolwazi “lokukhansela umsindo wama-headphone.”

Khumbula ukubheka amagama angukhiye ahlobene nezinkinga imikhiqizo yakho esiza ukuzixazulula.

Isibonelo, amagama angukhiye anjengokuthi “indlela yokuhlanza ama-headphones” awasebenzi ngenxa yokuthi iseshi asikho emakethe yama-headphone amasha. Kodwa amagama angukhiye anjengokuthi “indlela yokulungisa ama-headphone aphukile” angase asebenze ngoba ama-headphone amaningi awalungiseki kalula—ngakho ipheya entsha ingaba yisixazululo esingcono kakhulu. 

Uma usuqonda i-psychology ngemuva kwamagama angukhiye enhloso yokuhweba, usulungele ukudala okuqukethwe okuholwa ngumkhiqizo kwesayithi lakho le-ecommerce njengengxenye yesu lakho le-SEO.

Dala okuqukethwe okuholwa ngumkhiqizo ukuze uhehe amakhasimende amaningi kusayithi lakho le-ecommerce

Okuqukethwe okuholwa ngumkhiqizo kusiza abafundi ukuxazulula izinkinga zabo besebenzisa imikhiqizo oyithengisayo. Ukudala lokhu okuqukethwe ngamagama angukhiye abantu abawaseshayo kungaheha amakhasimende amaningi angaba khona kusukela kumiphumela yenjini yokusesha ukuya kuwebhusayithi yakho ye-ecommerce.

Isibonelo, lokhu okuthunyelwe kwebhulogi mayelana nokulungisa ama-headphone asebenza endlebeni eyodwa kuphela athola ukuvakasha kokusesha kwanyanga zonke okungu-13.3K:

Ichaza ukuthi zilungiswa kanjani izinkinga ezijwayelekile ngaphambi kokuncoma ama-headphone amasha, ahlala isikhathi eside kubafundi abangakwazi ukwenza izinto zisebenze.

Kulokhu, isiza sincoma imikhiqizo ku-Amazon. Kodwa asikho isizathu sokuthi awukwazi ukuncoma futhi uxhume emakhasini wakho womkhiqizo kulezi zihloko.

UKUFUNDA OKUFANELE

• Okuqukethwe Okuholwa Ngomkhiqizo: Kuyini, Kungani Kusetshenziswa, nokuthi Ungaqala Kanjani 

Lungiselela izithombe zomkhiqizo wakho ukuze useshe ukuze uthole ukuchofoza okwengeziwe

I-Google Images iyinjini yokusesha yesibili ngobukhulu emhlabeni. Inesibopho sokungaphezu kuka-20% kwakho konke ukusesha ku-inthanethi.

Ngakho-ke lapho abangaba amakhasimende befuna imikhiqizo yakho, kungenzeka ukuthi bazophequlula kuyo ukuze bathole umkhiqizo abawufunayo.

Uma ufuna ukuvela phezulu emiphumeleni yosesho ye-Google Images, uzodinga ukuqala ngokuthuthukisa amakhasi omkhiqizo wesayithi lakho le-ecommerce kanye nezithombe ze-SEO.

Uyobe usudinga ukungeza igama lefayela elichazayo elihlukaniswe ngamakhonco. Zama ukugcina igama lakho lefayela lisezingeni futhi ukhumbule ukufaka amagama angukhiye abalulekile, njengesibonelo esingezansi:

Bese wengeza omunye umbhalo ochazayo esithombeni sakho. Umbhalo ohlukile ikhodi ebukeka kanjena:

<img alt="your alt text description goes here">

Ngakho, ngokwesibonelo, kulawa ma-headphone, umbhalo we-alt ungaba:

<img alt="Apple AirPods Max in silver">

Kufanele wenze umbhalo wakho we-alt ube mfushane ngangokunokwenzeka. Nasi isibonelo esivela ku-Apple, lapho umbhalo we-alt ufundeka kanje: “Ukubuka ngaphambili kwe-AirPods Max in Silver.” 

Nakuba izimiso zombhalo we-alt ziqondakala kalula, kulula ukukhohlwa ukuwengeza. Amawebhusayithi amaningi azoba nezithombe okungenani ezimbalwa ezinombhalo ongekho kuwo.

Indlela eshesha kakhulu, yamahhala yokuhlola isayithi lakho ukuthi awukho umbhalo ohlukile ukusebenzisa ithuluzi elifana namathuluzi we-Ahrefs Webmaster. 

Uma usuqalise ukucaca kwesayithi lakho usebenzisa ithuluzi, yiya ku Ukubuka konke ku-Site Audit ukuze ubone ukuthi azikho yini izinkinga. 

Nasi isibonelo sesayithi elinezithombe ezingu-2,712 ezinombhalo we-alt ongekho.

Ukuchofoza ku-"Alt text engekho" kukuyisa kuma-URL athintekile. Ungabe usu-oda uhlu ngokuchofoza ku-"Organic traffic" ukubeka phambili amakhasi asevele enza kahle ekusesheni. 

Uma ikhasi selivele linethrafikhi ephezulu yezinto eziphilayo, kungenzeka izithombe ezikulelo khasi zisebenze kahle kokuthi Izithombe ze-Google.

Uma usulungiselele izithombe zakho, ungakwazi ukuqapha ukuchofoza ezikutholayo ngokuchofoza “Ukusebenza” bese ukhetha uhlobo lokusesha njengokuthi “Isithombe.”

UKUFUNDA OKUFANELE

• I-SEO yesithombe: Amathiphu ayi-12 Asebenzayo (Okwengeziwe Kwethrafikhi Yezinto Eziphilayo)

Isahluko 6. Amathiphu we-SEO we-ecommerce athuthukisiwe

Konke okungenhla kuzokukhipha onyaweni olufanele nge-ecommerce SEO. Kodwa kunezinye izinto ongazenza ukuheha ithrafikhi yenjini yokusesha nokuthengisa. Ake sidlule kwezinye zazo.

Ama-URL ayingxenye yenkomba anesidingo sokusesha ukuze uthole ukuchofoza okwengeziwe

Abantu basesha imikhiqizo ngezindlela eziningi, ngakho-ke kungenzeka ukuthi uhlangabezane namagama ngesikhathi socwaningo lwamagama angukhiye angenzanga mqondo ezigabeni ezingezansi. Kodwa uma une-faceted navigation esitolo sakho, kungenzeka ukuthi usuvele unawo ama-URL anepharamitha aqondise eminingi yale migomo.

Isibonelo, kunosesho olulinganiselwa ku-150 lwanyanga zonke lwe-“jabra over ear headphones” e-US:

Uma uthengisa le mikhiqizo futhi uvumela izivakashi ukuthi zizihlunge usebenzisa ukuzulazula okunezinhlangothi, cishe zizogcina ziku-URL efana nalena:

/headphones?brand=jabra&design=over-ear

Njengoba izitolo eziningi ze-ecommerce zenza ama-URL ahlukene abe yi-canonicalised esigabeni esiyinhloko noma isigaba esingaphansi, le URL cishe ayinakho ukukhomba. Kodwa-ke, ungakulungisa lokho ngokushintsha i-canonical ibe ireferensi ngokwakho.

Uma wenza lokhu kuwo wonke ama-URL ahlukene anesidingo sokusesha, uvamise ukuheha ithrafikhi yosesho ngaphandle kokudala noma yikuphi okuqukethwe okusha.

Nali ishidi lokukopela elivela ku-Aleyda Solis ukukusiza ukuthi uthole ukuthi yimaphi okumele uwakhombe:

SIDENOTE. Amanye amapulatifomu e-ecommerce enza ukukhetha ama-URL anezinhlangothi kube lula kunamanye. Uma uhlela ukwenza lokhu futhi untula uchwepheshe bezobuchwepheshe, sincoma kakhulu ukuqasha Umxhumanisi we-SEO onolwazi nonjiniyela ukuze akusize.

ISU Uma ubona ukuthi abantu basesha izibaluli zomkhiqizo ongenazo izihlungi zazo, cabanga ukuzingeza. Isibonelo, kunokusesha okuningi kwama-headphone ahambisana namadivayisi ahlukahlukene: Ungakwazi ukwengeza kalula isethi yezihlungi "Ivumelana ne-" futhi ukhombe ama-URL anezinhlangothi ezifanele ukuze uhehe ithrafikhi yosesho kulawa magama.

Engeza umaka we-schema emakhasini omkhiqizo ukuze uwine amazwibela anothile

Imakhaphu ye-schema ikhodi esiza izinjini zokusesha ziqonde kangcono futhi zibonise amakhasi akho emakhasini emiphumela yenjini yokusesha (ama-SERP). Ukuyengeza emakhasini omkhiqizo kungabasiza ukuthi bawine amazwibela anothile njengalawa: 

Nakhu ukuthi i-schema markup ingabukeka kanjani ekhasini elithengisa i-AirPods Pro:

Itshela i-Google igama lomkhiqizo, uhlobo, intengo, isilinganiso sokubuyekeza, futhi uma ukustoko.

Kunenqwaba yamajeneretha e-schema markup amahhala afana naleli, ngakho-ke akudingeki ukuthi ubhale ikhodi ngesandla. Amanye amapulatifomu e-ecommerce nawo anenketho yokwengeza umaka we-schema owakhelwe ngaphakathi. 

UKUFUNDA OKUFANELE

• Iyini I-Schema Markup? Ungayisebenzisa kanjani ku-SEO

Xhuma ezigabeni ezingezansi ezibalulekile ukuze uzigqamise ezivakashini (kanye nezinjini zokusesha)

Ukuxhuma izigaba ezingaphansi ezibalulekile ezivela emakhasini esigaba sakho kubeka phambili izixhumanisi izivakashi okungenzeka zibe nentshisekelo kuzo. 

Lokhu kwenza kube lula kuzivakashi zesitolo sakho ukuthi zizulazule kuwebhusayithi yakho ye-ecommerce.

Nasi isibonelo lapho izigaba ezincanyana ezibalulekile zigqanyiswe khona eduze kwaphezulu kwekhasi lesigaba.

Lo mklamo uvumela izivakashi ukuthi zifinyelele izigaba ezifuna ukuzithola ngokushesha. Kuyasiza futhi kubasebenzisi beselula, njengoba kusho ukuthi akumele baphenye izinkulungwane zemikhiqizo.

Kungenzeka futhi ukuthi indawo yalezi zixhumanisi ingase ikhulise igunya lawa makhasi esigatshana, ngokuya ngemodeli ye-surfer enengqondo esungulwe kumalungelo obunikazi e-Google.

Nasi esinye isibonelo lapho omunye umthengisi exhume izigaba ezingaphansi ezidumile phezulu ekhasini lesigaba.

Gada izindaba ze-SEO zobuchwepheshe ukuze ugweme ukwehla kwethrafikhi okungalindelekile kuwebhusayithi yakho ye-ecommerce

Isisekelo esiqinile sobuchwepheshe sikusiza ukuthi ugweme izinkinga ezijwayelekile ezivame ukuhlupha izitolo ze-ecommerce. Kodwa i-SEO yobuchwepheshe akuyona into yesikhathi esisodwa. Izinkinga ezintsha zizovela ngokuhamba kwesikhathi.

Kungakho ukuqapha impilo yakho ye-SEO yobuchwepheshe kanye nezinkinga zokulungisa kumawebhusayithi e-ecommerce kufanele kube yingxenye yesu lakho le-ecommerce SEO. Ukuze wenze lokhu udinga amathuluzi we-SEO we-ecommerce angcono kakhulu.

Usebenzisa i-Site Audit nge-akhawunti ye-Ahrefs Webmaster Tools, ungakwenza lokhu mahhala. Iqapha izindaba ezijwayelekile ze-SEO eziyi-100+, okuhlanganisa nalezo ovame ukuzibona kumasayithi e-ecommerce, njengokuqukethwe okuyimpinda, izinkinga ze-canonicalization, namakhasi ezintandane.

Ungakwazi ukuhlela ukucaca kwansuku zonke, kweviki, noma kwanyanga zonke ukuze uhlale unolwazi lwezindaba.

Amaphutha we-Ecommerce SEO okufanele uwagweme

Nazi izibonelo ezimbalwa zezinkinga ezijwayelekile ezingathinta amawebhusayithi e-ecommerce futhi zilimaze amazinga.

• Akubandakanyi imvuthuluka yesinkwa - Izivakashi (kanye ne-Google) zithola imvuthuluka yesinkwa kumawebhusayithi e-ecommerce ewusizo.
• Ikhohlwa ukwengeza umaka we-schema - Ukwengeza i-schema kungakusiza uwine amazwibela anothile. 
• Ikhomba amakhasi ekhwalithi ephansi - Yenza inkomba izihlungi ze-ecommerce noma amakhasi okusesha angangezi noma yiliphi inani.
• Ukugxila igama elingukhiye - Ukusho ngokuphindaphindiwe amagama akho angukhiye kuwebhusayithi yakho.
• Ivimba amakhasi angukhiye ewebhusayithi yakho - Kwesinye isikhathi, noindex omaka noma iziqondiso zokuthi “Ungavumeli” ku-robots.txt zingangezwa ngephutha, okusho ukuthi amakhasi awabonisi ku-Google.
• Ukuba nesayithi enensa - Amakhasimende akho ngeke athande isayithi enensayo futhi ingaba nomthelela ekuguquleni uma ungasilungiseleli isivinini sesayithi, ikakhulukazi uma ephequlula isayithi lakho kudivayisi yeselula.

Ikusasa le-ecommerce SEO

Anginalo i-crystal ball engingabikezela ngayo ncamashi ukuthi ikusasa lizobukeka kanjani nge-ecommerce SEO, kodwa nansi imicabango.

Njengoba i-Google isiqala ukufaka i-AI ekhiqizayo kulwazi lwayo losesho, kungenzeka ukuthi ukusesha kanye ne-ecommerce SEO kuzoguqukela kokuhlangenwe nakho okuhlukile kulokho esinakho namuhla. 

Nasi isibonelo sokuthi ama-SERP abukeka kanjani namuhla uma usesha “ama-headphone e-bluetooth.”

Uma singayinaki imiphumela ethi "Abantu futhi bayabuza", amanye amakhasi esigaba avela ezitolo ze-ecommerce.

Manje bheka i-SERP yalolu sesho olufanayo ngaphansi kwe-Google's AI-powered Search Generative Experience:

Ngalo mphumela, i-Google ikhiqize ngempumelelo ikhasi layo lesigaba khona lapho kuSERP.

Uma lolu shintsho luba ngokoqobo, kungenzeka ukuthi ikusasa le-ecommerce SEO lingashintsha ukugxila kwalo ekuthuthukiseni amakhasi omkhiqizo.

U-Aleyda uphinde wakhuluma ngalezi zinguquko ezingaba khona kanye nezibikezelo zakhe ze-ecommerce SEO. 

Imicabango yokugcina

I-Ecommerce SEO ikude kakhulu nokuqondile. Ukuthola izisekelo zilungile kulula ngokwanele, kodwa ukulungiselela isidingo sosesho ngenkathi ugwema izinkinga zobuchwepheshe ezivamile ngokuvamile kuba nzima kakhulu kunalokho ocabanga ngakho. 

Nazi izinsiza ezimbalwa eziwusizo ukuze ufunde kabanzi ngalezo zinkinga:

• I-Faceted Navigation: Incazelo, Izibonelo & Nemikhuba Engcono Kakhulu ye-SEO
• I-Ecommerce Blogging: Izinyathelo Eziyisi-7 Zokukhulisa Ithrafikhi Yakho Nokuthengisa
• I-Ecommerce Marketing 101: Ungakukhuphula Kanjani Ukuthengisa
• Ungaliqala Kanjani Ibhizinisi Le-Ecommerce (Izinyathelo Eziyisi-9 Zempumelelo)

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.