Isizathu sokuduma kukaShopify akuyona neze imfihlakalo.
Kusukela ngosuku lokuqala, i-Shopify yazibeka njengenketho ye-ecommerce enobungani ye-SMB niche. Futhi baye benza konke okusemandleni ukuze bafakazele futhi babambelele kulesi sithembiso. Ubulula nesivinini uShopify angasiza ngakho umuntu ukuthi aqale uhambo lwakhe lwe-ecommerce kungesinye sezizathu ezenza abathengisi abaningi bakhethe Shopify njengenkundla.
I-Shopify ayigcini nje ngokuhlinzeka ngendlela engenankinga yokuthi abaqalayo baqale kalula, kodwa futhi inikeza ukukhula okulula nokungenamthungo ngaphakathi kwe-ecosystem yabo. Kusukela "kumhlaba sawubona" kuya ku-IPO - ngokwandisa kancane kancane inani lezinsizakalo nokubhaliselwe abakudingayo.
Ngisho nangemva kokwethula umkhiqizo wayo we-flagship Shopify Plus egxile emabhizinisini, i-B2B, kanye ne-wholesale, inkampani ayikayeki ukusunduza imingcele. Ngokungeziwe ekunikezeni abasebenzisi ngamathuluzi asezingeni eliphezulu kakhulu, i-Shopify ilokhu ibheka izindlela ezintsha zokwandisa i-ecosystem yayo nengqalasizinda.
I-Shopify ikwandisa ngokuhlelekile ubukhona bayo futhi ivulela amakhasimende ayo indlela yokuhlola amathuba amaningi futhi akhulise amakhono abo okuthengisa. Ngaleyo ndlela u-Shopify useqale ukunwebeka ezikhaleni eziminyene ze-inthanethi aka inkundla yezokuxhumana.
Okuqukethwe:
Shopify yamukela ezentengiselwano zomphakathi
Shopify inweba ukuhlanganiswa kwezentengiselwano zenhlalo
I-Shopify yenza kube lula kubathengisi ukuthi bangene kwezentengiselwano zomphakathi
Shopify yamukela ezentengiselwano zomphakathi
Emuva ngo-2021, imakethe yezentengiselwano yomhlaba wonke yayilinganiselwa ukuthi ibiza amaRandi ayizigidi eziyizinkulungwane ezingama-492; ngo-2025, lelo nani libikezelwa ukuthi lizocishe libe kathathu.
Futhi, njengoba isizukulwane esilandelayo esinezikhwama zemali ezithakaselwa kakhulu embonini i-Gen-Z - abomdabu bedijithali abangakwazi ukucabanga izimpilo zabo ngaphandle kwenkundla yezokuxhumana, abagqugquzeli, ukusakazwa bukhoma, nabo abakwazisa ukwenziwa komuntu siqu uma kukhulunywa nge-CX yabo - i-niche ikufanele ngokungangabazeki ukuyilwela.
U-Shopify uthathe isinyathelo. Njengoba isisekelo esiyinhloko senkampani siwukwenza inkundla yayo ibe lula ukuyisebenzisa ngangokunokwenzeka kubantu inhloso yabo eyinhloko ukuthengisa imikhiqizo kunokuthuthukisa ubuchwepheshe, okwakugxilwe kakhulu kuyo bekuwukubeka inkinobho yokuthenga yakwaShopify nomaphi lapho ingabekwa khona.
Okulandelayo yizizinda lapho u-Shopify ehlola khona amanzi:
- Ukuhweba kwezenhlalo
- Ukuthengiswa kwe-Influencer
- Ukuhweba okubukhoma / ukuthenga okubukhoma
- Ukuhweba kweTokengated / NFT
Shopify inweba ukuhlanganiswa kwezentengiselwano zenhlalo
Shopify & Tiktok
Ubuwazi ukuthi umcimbi owodwa wokuthenga we-Tiktok bukhoma ungaletha imali eningi yomkhiqizo kunesitolo se-flagship yezitini nodaka esontweni lonke?
U-Shopify ube nokusebenzisana ne-Tiktok okuholele ekwenziweni lula okubalulekile uma kukhulunywa ngokuthengisa imikhiqizo ngenkundla yezokuxhumana eyigciwane. Abasebenzisi be-TikTok manje bangenza okuqukethwe kwabo (amavidiyo) kube lula ukuthenga, bengeze izinkinobho ezenzeka ngokwezifiso.
Ngakolunye uhlangothi, ukukhuthaza izimpahla zabo nokwandisa isizinda samakhasimende abo, abathengisi bakwaShopify bangasetha indawo yesitolo ngandlela thize ku-TikTok, bengeze izinkinobho ezithi “Thenga Manje”, ikhathalogi yomkhiqizo, kanye nokuthi For You izikhangiso eziqondene nekhasi ziyingxenye yokuhlanganisa.
Womabili amasistimu avumela abasebenzisi ukuthi bavumelanise ulwazi lwesitoko nokuthengisa.
Ukuhlanganiswa kwasungulwa ukuze abathengisi bakwaShopify bathuthukise ukuthengisa kwabo ngokuthenga komphakathi kanye nenzuzo ngenani elikhulu labasebenzisi abasebenzayo iTikTok enabo.
Shopify & Meta (Facebook, Instagram)
Kusukela ngasekupheleni kuka-2022, i-Instagram, ephethwe yi-Meta, inabasebenzisi abasebenzayo abayizigidi eziyizinkulungwane ezi-2 emhlabeni wonke, kuyilapho i-Facebook inabasebenzisi abasebenzayo abangaba yizigidi eziyizinkulungwane ezingu-2.96 emhlabeni wonke kusukela ekuqaleni kuka-2023.
Okuyinani elimangalisayo labathengi abathi okungenani ngezinye izikhathi basebenzise imali yabo. Futhi, ngokusobala, Shopify ngenkinobho yabo yokuthenga kufanele ibe khona futhi.
Ukuxhuma isitoko sesitolo sakwaShopify ngephrofayili ye-Instagram kwenza kube lula ukuthenga nokuthengisa kubo bobabili abathengi kanye nama-instagramers.
I-Instagram ingasetshenziswa njengenjini yethrafikhi yesitolo sakwaShopify ngokufaka amathegi omkhiqizo ezithombeni nokwenza okuthunyelwe nezindaba zithengeke. Ngaphezu kwalokho, abathengisi abaku-inthanethi bangakwazi ukulandelela ithrafikhi yabo, ukuthengisa, nokunye okwengeziwe besebenzisa i-Shopify Analytics, futhi baqondise ukukhangisa kwabo kwe-Instagram kubantu abathile abanesici sababukeli bakwaShopify.
Njengebhonasi, i-Instagram manje ine-checkout yangaphakathi nohlelo, ukuze abasebenzisi bakwazi ukuthenga izinto ngaphandle kokushiya uhlelo lokusebenza. Ngokuhlanganisa i-Shop Pay, izitolo zingalula inqubo yokuthenga futhi zithuthukise ukuthengisa.
Izitolo eziku-Facebook, zona, zingase zenziwe zifane nezitolo zakwaShopify, eziphelele ngohlelo lokuphatha lokusungula olusekelwe eqoqweni olulula ulwazi lokuthenga kumsebenzisi wokugcina.
Ngakho-ke, amabhizinisi ahlala kwaShopify angaletha ulwazi lwabathengi be-omnichannel ngokuklama indawo yokuthenga ekhethekile efinyeleleka nge-Instagram ne-Facebook.
Shopify & Youtube
I-Youtube iwumabonakude omusha: u-57% wokubukwa ku-inthanethi manje usenziwa nge-YouTube.
Ama-Youtubers nama-vlogger abeka imithetho emisha yokusakaza. Ukuhweba bukhoma, ukuthenga bukhoma, ukumaketha okunethonya bekungeke kube yimfashini uma kungeyona ingxenyekazi eyodwa - i-YouTube.
I-Shopify ihlanganyele ne-YouTube ukuze ivumele abathengisi abaku-inthanethi ukuthi baphromothe imikhiqizo yabo ku-YouTube futhi bengeze omaka bemikhiqizo kumavidiyo ngaphandle kokushiya inkundla yokuhlela amavidiyo.
Abathengisi abasebenzisa i-Shopify bangavumelanisa isiteshi sabo se-YouTube ngokuzenzekelayo nanoma yiziphi izinguquko ezenziwe esitolo sabo sakwa-Shopify, okuhlanganisa amagama emikhiqizo emisha, izithombe, amanani, nokutholakala kwesitoko.
Imikhiqizo ingase idale izimo zokuthenga ngesikhathi sangempela ngokuphina noma ngokumaka imikhiqizo ekusakazweni kwayo bukhoma. Izibukeli zingenza ezinye izinto kuyilapho ividiyo iqhubeka idlala efasiteleni elincane.
Izibukeli ze-YouTube zingathenga imikhiqizo ngokuqondile ohlelweni lokusebenza ngokuchofoza omaka. Futhi, ukuhlanganiswa kwenza kube lula ukuqapha noma yiziphi iziteshi nazo zonke ezithengiswayo, kuhlanganisa nalezo eziku-YouTube, ngaphezu kwezinkomba zokusebenza zizonke.
Shopify & Google
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Naphezu kwezinselelo ze-Chat GPT ekubuseni kwe-Google njengedeski lolwazi elinamandla onke, lapho kungatholakala yonke into, abantu basafuna izinto nemikhiqizo nge-Google.
Ukuvumelanisa okuzenzakalelayo kwe-Shopify ne-Google Shopping kwenze kwaba lula kubathengisi abaku-inthanethi ukuthi imikhiqizo yabo iboniswe ezimakethe ze-Google. Lokhu kusho ukuthi abasebenzisi bakwaShopify bangenza izinguquko esitokweni sabo ngaphandle kokuhlupheka.
Ukukhangisa kuzo zonke izinkundla eziningi ze-Google, okuhlanganisa Usesho, Ukuthenga, Izithombe, Ilensi, ne-YouTube, kuvumela amabhizinisi ukuthi afinyelele abathengi kungakhathaliseki ukuthi bathenga kuphi imikhiqizo efana neyabo.
Ngaphezu kwalokho, i-Shopify yenza kube lula ngezinkampani ukuthi zenze izikhangiso, zilawule isabelomali, futhi zisebenzise amathuluzi ezishintshayo afana ne-Performance Max ukuze zizenzele wonke umsebenzi.
Ngokuhlanganisa i-Shopify ne-Google, izitolo eziku-inthanethi zingakhuphula amakhono azo okukhangisa ngokuningi futhi ziguqule labo abasanda kuphequlula babe abathengi.
Shopify & Twitter
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Ukubambisana kwa-Shopify ne-Twitter kuholele ekwakhiweni kweSitolo se-Twitter.
Abasebenzisi manje bangathenga izinto eziboniswe ku-Twitter kubathengisi ngokwabo. Umsebenzi uhlanganisa izinkinobho ezithi “Thenga ku-Twitter”, ithebhu yesitolo kumaphrofayili omthengisi, kanye nenkundla ye-Shopify ecommerce. Inhloso yaleli thuluzi elisha ukwenza lula inqubo yokuthenga ye-Twitter nokusiza amabhizinisi amaningi ukuthi axhumane nabathengi.
Besebenzisa uhlelo lokusebenza lwe-Twitter Shopping, abathengisi bangaxhumanisa ngqo nekhasi lomkhiqizo wakwaShopify kuma-tweets amayelana nezinto ezingathengwa. Futhi, u-Shopify kanye ne-Twitter bahlanganyele ukuze abathengisi bakwazi ukwandisa ukuthengisa ngokusebenzisa ithuluzi lokukhangisa le-Twitter ukuze bafinyelele amaqembu abahlosiwe futhi bathumele abantu emabhizinisini abo akwaShopify.
Shopify & Pinterest
Ukubambisana kwa-Shopify + Pinterest kwenze kwaba lula manje ukuthi amabhizinisi abelane ngekhathalogi yawo yemikhiqizo ku-Pinterest ngendlela yezikhonkwane zomkhiqizo ezithengekayo. Abasebenzisi be-Pinterest bazokwazi ukuphequlula futhi bathenge kubathengisi ngaphandle kokuthi bashiye inkundla.
Inani lezengezo ezisezingeni eliphezulu ebudlelwaneni zifaka ukufakwa komaka nokulandelelwa, ukubika ukuguqulwa, njll. Umthelela ukukhuphuka kwethrafikhi nemali engenayo, ukuqwashisa ngomkhiqizo okwengeziwe, kanye nolwazi lokuthenga olulula kakhudlwana kumakhasimende.
Shopify & NFT
Akusona isiteshi sokuthengisa esisobala kakhulu, i-NFT isinesikhathi eside ikhona, ijabulisa umcabango oshisayo wabathandi be-crypto.
I-Shopify manje ivumela amakhasimende ayo ukuthi asebenzise ezohwebo ezithengiswayo, "evula amandla omphakathi womkhiqizo wabo".
Ukuhambisana kukaShopify nezinhlelo zokusebenza zokusabalalisa ze-NFT (non-fungible token) kuvula indlela yokuthi amabhizinisi adlule noma iyiphi isofthiwe ephakathi noma amasevisi futhi athengise ama-NFT aqonde ngaphakathi kwesixhumi esibonakalayo sakwaShopify.
Ukuze uthole imvume yokuthengisa ama-NFT nge-Shopify Payments, abathengisi bangase bahlanganise omunye wozakwethu bohlelo lokusabalalisa le-NFT yakwaShopify esitolo sabo. Uma bedlula inqubo yokugunyaza yakwaShopify, abathengisi bangase babhale futhi bathengise ama-NFT abo ahlukile akhelwe kuma-blockchain adumile, okuhlanganisa i-Ethereum, iPolygon, iSolana, ne-Flow.
I-Shopify yenza kube lula kubathengisi ukuthi bangene kwezentengiselwano zomphakathi
I-Linkpop
Ukwenza kube lula kubathengisi ukuthi bangene kwezentengiselwano zomphakathi, i-Shopify ithuthukise i-Linkpop.
I-Linkpop kaShopify iyisixazululo esivumelana nezimo se-link-in-bio esivumela abathengisi ukuthi bamise ikhasi lokufika elithengekayo amakhasimende angafinyelela kulo ngezinhlelo zokusebenza zokuxhumana nabantu. Ngokufaka isixhumanisi ku-bio yabo esiqonda ngqo ekuphumeni kwa-Shopify, kusiza abathengisi ekwakheni indawo yangaphambili yesitolo esebenziseka kalula yemikhiqizo yabo.
Ngosizo lwamathuluzi ahlukahlukene e-Linkpop, ngemva kokudala ikhasi le-link-in-bio langokwezifiso, abathengisi abaku-inthanethi bangakwazi ukulandelela ithrafikhi yenkundla yezokuxhumana kanye nokuguqulwa.
Inhloso ye-Linkpop ukwenza lula ukuthengiswa okuqondile kanye nokwanda kwesisekelo samakhasimende ezinkampanini ngokusebenzisa ama-akhawunti azo enkundla yezokuxhumana. Abathengisi sebevele bayincoma njengesiteshi esiqondile nesithela izithelo zokukhangisa nokudayisa izimpahla zabo ku-inthanethi.
Shopify ukusebenzisana
Ngaphezu kwakho konke lobo budlelwano nezinkundla zokuxhumana eziphezulu, abakwaShopify bathole i-Dovetale - insizakalo yokuzingela abagqugquzeli.
Manje abathengisi abaku-inthanethi abasebenzisa i-Shopify bangasebenzisa ukukhangisa kwe-influencer ngejubane eligcwele. Imikhiqizo inamathuluzi anamandla okusesha, ukuhlaziya, kanye nokuhlukanisa abagqugquzeli namanxusa. Ngokulandelela okuzenzakalelayo, amathuluzi okubambisana, nomtapo wolwazi wokuqukethwe, inqubo yokusungula nokugcina imikhankaso yabathonya iba lula.
Kukhona futhi amathuluzi atholakalayo okuthola nokuxhumana nabantu abangaba abameli bomkhiqizo, kanye namathuluzi okuqapha ukuqhubeka kwabo nokubanika umvuzo. Ngaphezu kwalokho, uhlu lwamaphrofayili enkundla yezokuxhumana lungadalwa, luhlelwe, futhi kwabelwane ngalo nomaka ukusiza ukuhlukanisa kalula.
Futhi, kunikezwa inkundla enwebekayo yokuqoqa nokuhlaziya impendulo yamakhasimende.
Umthombo ovela Grinteq
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-grinteq.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
