Eminyakeni yakamuva, ama-podcasts aba uhlobo oluya ngokuya ludumile lokuzijabulisa nemfundo kubakhangisi. Kungakhathaliseki ukuthi ufuna ukuhlala unolwazi lwakamuva ngamathrendi akamuva, uthole imininingwane kochwepheshe bomkhakha, noma ufunde okuthile okusha, maningi ama-podcast amahle lapha ukuze abakhangisi bawahlole.
Amaphodikhasti abakhangisi
1. Wonke Umuntu Uyabazonda Abakhangisi noLouis Greener
Le podcast esezingeni eliphansi nesebenzayo inikezelwe ekusizeni abakhangisi ukuthi bafunde ukugqama esixukwini. UGrenier ugxile kukho kokubili izimiso zokumaketha nezengqondo ukuze abelane ngemibono nezibonelo zamabhizinisi agqame kubaqhudelani bawo. Uxoxisana nochwepheshe abaphambili kuzo zonke izinto zokumaketha nokufaka uphawu.
Wonke Umuntu Uyazonda Abakhangisi akuyona i-podcast kagogo wakho nokho. UGrenier uyahlekisa futhi usho njengoba enjalo. Umugqa wethegi we-podcast uthi “Funda ukumela u-f*ck out,” ngakho-ke uma kuyisitayela sakho leso, lena i-podcast engcono kakhulu kuwe.
2. Performance Marketing Insiders with Chris Mechanic
Lena i-podcast ehamba phambili yabakhangisi abafuna izeluleko ezisheshayo, ezingenangqondo, nokho eziwusizo zokumaketha nsuku zonke. Le podcast ibivame ukuqanjwa ngokuthi i-3-Minute Marketing Podcast, kodwa manje okuqukethwe kwayo sekuphakathi kwamaminithi angu-7. Isashesha ngokwanele ukulalela ohambeni lwakho lwasekuseni noma ngenkathi uphuza ikhofi lakho lokuqala losuku.
Umsingathi, uChris Mechanic, ugxile ekukhuleni nasekukhangiseni kokusebenza. Ukhuluma nabanye babaholi abahamba phambili abakhula embonini, njengabachwepheshe bezentengiso abavela e-Amazon nasePoshmark. Noma iziqephu zimfushane kakhulu kunamanye ama-podcast, uzohamba nolwazi olubambekayo olulingana nalo.
3. Isikole Sokumaketha noChris Mechanic
Lena i-podcast ehamba phambili yabakhangisi abafuna izeluleko ezisheshayo, ezingenangqondo, nokho eziwusizo zokumaketha nsuku zonke. Le podcast ibivame ukuqanjwa ngokuthi i-3-Minute Marketing Podcast, kodwa manje okuqukethwe kwayo sekuphakathi kwamaminithi angu-7. Isashesha ngokwanele ukulalela ohambeni lwakho lwasekuseni noma ngenkathi uphuza ikhofi lakho lokuqala losuku.
Umsingathi, uChris Mechanic, ugxile ekukhuleni nasekukhangiseni kokusebenza. Ukhuluma nabanye babaholi abahamba phambili abakhula embonini, njengabachwepheshe bezentengiso abavela e-Amazon nasePoshmark. Noma iziqephu zimfushane kakhulu kunamanye ama-podcast, uzohamba nolwazi olubambekayo olulingana nalo.
4. I-Perpetual Traffic ne-Kasim Alam kanye no-Ralph Burns
I-Kasim Aslam kanye no-Ralph Burns basingatha enye yamaphodikasti ahamba phambili kubakhangisi, ngethemba lokuthi iwebhusayithi yakho izohlala inethrafikhi engapheli. Okuqukethwe kugxile ekwabelaneni ngamasu namaqhinga akamuva ebhizinisi lakho elidala, ukuguqulwa, nokuthengisa. Iziqephu zixoxa ngamasu omgwaqo okhokhelwayo, njengenkundla yezokuxhumana, i-Google AdWords, nezinye izinkundla zedijithali.
Babhekana nayo yonke into kusukela ezinkundleni zokuxhumana, kuya kumafaneli okuthengisa, kuya ezindabeni zemboni, konke ngenhloso yokwenza ngcono ukutholwa kwakho kanye nokwenza imali engenayo esimeme kakhudlwana. Baxoxisana nabanikazi bamabhizinisi ukuze baxoxe ngokuthi osomabhizinisi bazinqoba kanjani izithiyo eziningi nezithiyo zokukhangisa nokumaketha kwedijithali.
5. I-Social Media Marketing Podcast no-Michael Stelzner
I-Social Media Marketing Podcast ayimangalisi nje mayelana nemithombo yezokuxhumana, nakuba lokho kugxilwe kukho. UMichael Stelzner ukhuluma nabaholi kwezokumaketha ezimbonini eziningi. Lezi ziqephu zinde kancane, cishe imizuzu engama-45, kodwa akukho nesesibili esimoshekayo. Uma ulalela i-podcast, uzwa intshisekelo ka-Stelzner yokufunda konke angakwenza kubavakashi bakhe, okusho ukuthi nawe ungakwenza!
Enye yezingxenye ezihamba phambili zale podcast ukugxila kukaStelzner ekumaketheni kwemithombo yezokuxhumana. Imidiya ekhokhelwayo kuxoxwa ngayo, kodwa isikhathi esiningi ku-podcast sichithwa sibheka amasu ezinto eziphilayo, okuyinto enhle kakhulu kulabo abangenayo isabelomali esikhulu sokumaketha, yingakho yenze uhlu lwethu lwama-podcasts angcono kakhulu abadayisi.
6. Marketing Over Coffee noChristopher Penn kanye noJohn Wall
I-Marketing Over Coffee iyi-podcast yamasonto onke edingida amasu amasha okuthengisa namasu endabuko. Lo mbono wokumaketha ophelele usiza ukunikeza abalaleli imfundo ephelele yokumaketha. Isiqephu ngasinye sicishe sibe yimizuzu engama-20 ubude futhi singena ngokujulile kuwo wonke amathiphu namasu "emikhankaso engaxhunyiwe ku-inthanethi yesikole esidala" nemikhankaso yokumaketha yedijithali. I-Marketing Over Coffee ingenye yama-podcasts kuphela angena kumasu okumaketha okungewona awedijithali. Uma ungathanda ukufunda okwengeziwe mayelana nokukhulisa ibhizinisi lakho ungaxhunyiwe ku-inthanethi, le podcast ingeyakho.
Isizathu sokuthi ingomunye wabathengisi be-podcast abahamba phambili ukuthi kuxoxiswe nabanye abaholi abamangalisayo eminyakeni edlule, okubandakanya uMike Volpe, uCMO weHubspot noMarcus Nelson, umqondisi wezokuxhumana we-Salesforce.
7. Umdlalo omude ka-Omniscient Digital
I-Long Game igxile kumasu empumelelo yesikhathi eside amabhizinisi. Izihloko zabo zixoxa ngamasu okuthengisa ngezinga elikhulu ukukusiza ukuthi udale futhi usebenzise isu eliqinile, lesikhathi eside elizokhulisa ukukhula kwakho.
Isiqephu ngasinye sithatha cishe ihora futhi singena sijule esihlokweni esikhethiwe. Le podcast ayiwona nje amathiphu namacebo asheshayo. Kunalokho, Ithimba LeDigital Omniscient, Allie Decker, David Ky Khim, kanye no-Alex Birkett, baxoxa ngamasu aphelele, esikhathi eside, naqinisekisiwe azosiza ukushayela impumelelo.
8. Akucabangeki noJay Acunzo
U-Jay Acunzo uphethe le podcast ukuze athole eminye imibono “engajwayelekile neqabulayo” emhlabeni webhizinisi. Esikhundleni sokugxila ezenzweni ezingcono kakhulu, wabelana ngezindaba zabantu abaqhamuke nezixazululo zokudala futhi babheke ngalé kwalokho okwakwenziwe esikhathini esidlule.
Uxoxisana nabaphathi bakwaDisney, Patreon, kanye nabasunguli beDeath Wish Coffee neYoga no-Adriene. Bonke abantu ababengamaphayona ensimini yabo futhi abalalelanga okwakwenziwe ngaphambili. Lena i-podcast engcono kakhulu yabakhangisi abafuna izixazululo zokudala kanye nokwakha eyabo indlela eya empumelelweni.
9. I-Social Pros Podcast no-Anna Hrach noDaniel Lemin
I-Social Pros Podcast ihlukile ngoba izivakashi zonke zingabantu ababambe iqhaza lokumaketha ezinkundleni zokuxhumana esikhathini esidlule. Baxoxa ngamasu kanye nemininingwane evela emhlabeni wamanje wezokuxhumana kodwa futhi bathatha isikhathi sokuxoxa ngezitayela emkhakheni kanye nemibono emisha yemboni. Le podcast eyazo zonke izinto zokumaketha kwezokuxhumana!
10. I-Copyblogger FM no-Ethan Brooks no-Tim Stoddart
I-Copyblogger ihlanganisa zonke izinto zokumaketha okuqukethwe. Baxoxa ngamathrendi embonini nezinqubo ezihamba phambili futhi babelane ngamathiphu asebenzayo namaqhinga abakhangisi bokuqukethwe. Izihloko zifaka amasu okukhula, amathiphu engqondo, i-SEO, amasu okuqukethwe, amathiphu wokukopisha, nokunye okuningi.
I-Copyblogger Podcast iphuma isonto ngalinye futhi isingatha ochwepheshe abahamba phambili bezentengiso isonto ngalinye. Iziqephu ziba yihora isonto ngalinye! Isibuyekezo esisodwa kuma-Apple Podcasts sithi umbukiso "Ikhodi yokukopela." Bathe bekufanele ngabe bonge imali yabo yasekolishi futhi bavele balalele i-podcast ukuze babe ngumkhangisi omkhulu wokuqukethwe!
11. Ngaphakathi kwe-Intercom nge-Intercom
I-Inside Intercom Podcast ngayinye ibude bemizuzu eyi-15-30, futhi iphuma masonto onke. Iziqephu zihlanganisa yonke into kusukela ekuqaleni kokumaketha, ukuya ekukhangiseni umkhiqizo, kuya ekudizayineni. Ngaphakathi kwe-Intercom akuyona i-podcast ongayifaka ngemuva ngenkathi usebenza kwezinye izinto. Zihlanganisa izihloko eziyinkimbinkimbi ezidinga ukunakwa ngokuphelele ngabalaleli abaningi.
Baxoxisana nabaholi bezimboni abanjengo-Stripe's Chief Revenue Officer futhi banezingxoxo mayelana nobudlelwane kanye nendima yamabhizinisi ekumeleleni umphakathi wabo. Ngaphakathi kwe-Intercom iyi-podcast ehamba phambili yabakhangisi abafuna izihloko ezahlukahlukene.
12. I-Hashtag iyiqiniso no-Sara Tasker
I-Hashtag Authentic ibizwa ngokufanelekile. Umphathi wayo, u-Sara Tasker, udingida isu lokumaketha kanye nezamabhizinisi ngokusebenzisa lens yobuqiniso. Uthi i-podcast ngeyabaphuphi, abenzi, osomabhizinisi nabaqambi abafuna ukukhulisa izethameli zabo eziku-inthanethi ngaphandle kokuthengisa imiphefumulo yabo.
Izihloko zifaka ukukopisha, inkundla yezokuxhumana, okuqukethwe, isu lokumaketha kwedijithali, nezingxoxo ezimayelana nomcabango, ukuziphatha kwebhizinisi, nezinye izihloko ezibalulekile. Le podcast ingaba yinhle kubakhangisi bamabhizinisi amancane namakhulu ngokufanayo. Bonke abathengisi bazozuza ngokufunda ukukhulisa ibhizinisi labo ngaphandle, njengoba kusho u-Tasker, “ukuchitha imali ebolekiwe” ku-Facebook Ads. Funda amathrendi namasu amasha kuyilapho ugcina iqiniso kuwena.
13. Marketing Made Easy Podcast with Amy Porterfield
Umsingathi, u-Amy Porterfield, wabelana ngezimfihlo zakhe ezinkulu zokumaketha futhi unxenxa abanye ochwepheshe ku-podcast yakhe ukuze abenze babelane ngezabo. Umgomo wakhe uwukwenza yonke into eku-podcast isebenze ngokushesha ukuze wenze inzuzo enkulu.
Kwezinye iziqephu, uveza amasu esinyathelo ngesinyathelo yena kanye nezihambeli zakhe abawathatha ukuze bafinyelele imigomo yabo, kanti kwezinye, abelana ngamathiphu abalulekile omqondo wochwepheshe bokuthengisa. Ubuye axoxe ngezinto ezithrendayo nezindlela ezihamba phambili ngendlela ekwenza uzizwe sengathi ukhuluma nomngane, umngane ovele abe uchwepheshe wezokumaketha.
14. Call to Action by Unbounce
I-Call to Action ingenye ye-podcast ehluke kakhulu (kodwa ehamba phambili) yabakhangisi. Yabelana “ngezindaba ezimangalisayo zempumelelo yokumaketha ku-inthanethi” kubantu abenza impumelelo yenzeke. Bese bechaza kabanzi mayelana namasu kanye nokwethulwa. Isiqephu ngasinye sihlinzeka ngezinto eziphezulu namaqhinga abawaziyo ukuthi ayasebenza, ngoba bake basebenza ngaphambilini.
Uhlelo luphuma njalo ngoLwesithathu futhi luthatha cishe ihora lonke. Izihloko zifaka amaqhinga namasu okumaketha okudijithali ahlukahlukene afana nokwenza ngcono izinga lokuguqulwa, ukuhlola kwe-A/B, ukubhala ngokukopisha, ukuthuthukisa ikhasi lokubikezela, nokuningi!
15. Yonke into iyamaketha noCorey Haines
Yonke into i-Marketing ihlanganisa zonke izinto ukumaketha ngendlela ehlukile yokubuka. Umsingathi, u-Corey Haines, umema abaholi nochwepheshe abavela emkhakheni wezokumaketha nabantu abangasoze bazibheka njengabakhangisi. U-Corey usiza izilaleli zakhe ukuba zicabange ngaphandle kwebhokisi ngokulalela izindaba zempumelelo ezivela kubantu abadale amathuba ayingqayizivele okumaketha, ngokunokwenzeka ngaphandle kokwazi ukuthi ababekwenza kwakuwukumaketha.
Yize uzophinde uzwe ngochwepheshe bezentengiso, "Yonke into Iyamaketha" ingelinye lamaphodikasti ahamba phambili abakhangisi, futhi kufanele likuvule amehlo ukuze uthole imibono emisha nezindlela zokucabanga ngemboni yokumaketha.
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