Ukubhuloga kungaphezu nje kokuqamba amagama nokwabelana ngemibono; imayelana nokwakha ukuxhumana, ukuvusa izingxoxo, nokudala umphakathi ophilayo ku-inthanethi. Ngakho, impumelelo yebhulogi yakho ayilinganiswa kuphela ngezinombolo zethrafikhi kodwa ngezinga lokuzibandakanya elikhiqizayo. Phela, linani inani lebhulogi uma ingahlangani nabafundi bayo, ibashukumise ukuba bahlanganyele, futhi ibakhuthaze ukuthi babuye ukuze bathole okwengeziwe?
Esimeni sedijithali, lapho ukunakwa kufushane, futhi ukuncintisana kushubile, ukubamba nokugcina okuthakaselayo izethameli zakho kuwumsebenzi oyinselele kodwa obalulekile. Lapha, sixoxa ngokuthi kuyini ukubandakanyeka kwebhulogi nokuthi kuthinta kanjani izinga lewebhusayithi yakho, futhi sinikeza izindlela ezilula ukuzisebenzisa zokwandisa ukuzibandakanya kwebhulogi.
Okuqukethwe
Kuyini ukuzibandakanya kwebhulogi?
Kungani ukuzibandakanya kwebhulogi kubalulekile ku-SEO?
Kungani ukusebenzelana kubaluleke kakhulu kunethrafikhi entsha?
Ungazithola kuphi izibalo kubhulogi yakho
Izindlela ezi-6 zokwandisa ukuzibandakanya kwebhulogi
Isiphetho
Kuyini ukuzibandakanya kwebhulogi?
Lapho sibheka lwekucocisana kubhulogi, sikhuluma ngezinga lokusebenzelana nokubandakanyeka abafundi abanalo nokuqukethwe kwebhulogi nomphakathi wakho. Ukuzibandakanya kuhlanganisa izici ezimbalwa njengamazwana, okuthandwayo, nokwabelana kodwa futhi kuhlanganisa amanye amamethrikhi ahlobene nokusebenza kwebhogi njengesikhathi ekhasini kanye nezinga lokugxuma.
Sekukonke, ukuzibandakanya kubonisa ukuthi ibhulogi yakho ixhumana kahle kangakanani nezithameli zakho nokuthi ikubamba ngempumelelo kangakanani ukunaka kwazo. Ukusebenzelana kubalulekile ngoba kungaholela ekwandeni kwethrafikhi, izinga lenjini yokusesha elithuthukisiwe, abafundi abaqotho ngokwengeziwe, kanye nemiphumela engcono yebhizinisi.
Amabhulogi akhuthaza ukusebenzelana ngokuqukethwe okubalulekile, okufundisayo, nokuxoxisanayo avame ukuphumelela kakhulu ekufinyeleleni izinjongo zawo, kungakhathaliseki ukuthi ukwakha ukuqwashisa ngomkhiqizo, ukukhiqiza umkhondo, noma ukushayela ukuthengisa.
Kungani ukuzibandakanya kwebhulogi kubalulekile ku-SEO?
Izinjini zokusesha zihlose ukuklomelisa amawebhusayithi ahlinzeka ngokuqukethwe okubalulekile nokuhehayo, futhi ukusebenzelana kuyinkomba ecacile yokuthi izethameli zixhumana nebhulogi.
Kungani ukusebenzelana kubaluleke kakhulu kunethrafikhi entsha?
Ungase ucabange ukuthi ithrafikhi entsha nenani elikhulu labavakashi abahlukile kuwebhusayithi yakho kuhle. Nakuba lokhu kungalungile ngokwezobuchwepheshe, lesi akusona isithombe sonke. Ungacabanga ngokuzibandakanya kwebhulogi ngokumelene nethrafikhi entsha njengoba ubungenza ukugcinwa kwamakhasimende; kulula (futhi ishibhile) ukugcina amakhasimende akhona kunokuzuza amasha.
Isici esingeziwe yi-SEO. Ukuhlanganyela kuba nomthelela omuhle ku-SEO, okwandisa amathuba okuba abafundi abasha bavakashele ibhulogi yakho, kodwa okuphambene nakho kuyiqiniso. Uma abafundi befika kuwebhusayithi yakho futhi bengazibandakanyi, lokhu kungaba nomthelela omubi ku-SEO kanye nezinga lewebhusayithi yakho. Amamethrikhi afana nesikhathi esichithwe ekhasini kanye nesignali yesilinganiso sokugxuma esiya ku-Google sokuthi abantu abanandaba nokuqukethwe kwakho, okuthinta izinga.
Ungazithola kuphi izibalo kubhulogi yakho
Kunesigaba se-analytics kuplathifomu yakho yokubhuloga esizokunikeza ulwazi oluyisisekelo mayelana nokuthi bangaki abantu ababuke amabhulogi akho nokuthi babenesikhathi esingakanani ekhasini lakho. Ngezinye izikhathi zingase futhi zibonise amakhasi aphezulu kanye nolwazi oluthile mayelana nezibukeli zakho njengokuthi zitholakala kuphi. Ukuze uthole ukuhlaziya okubanzi, siphakamisa ukuthi usebenzise -Google Analytics.
Ngakho-ke, njengoba usuqonda okwengeziwe mayelana nokuzibandakanya, ake sikhulume ngokuthi ungakwandisa kanjani ukuhlanganyela kubhulogi lakho lebhizinisi.
Izindlela ezi-6 zokwandisa ukuzibandakanya kwebhulogi
#1 - Dala okuqukethwe kwekhwalithi ephezulu
Indlela ebaluleke kakhulu yokwenza abantu bahlanganyele nebhulogi yakho ukudala okuqukethwe okuyikhwalithi okuzokhanga izethameli zakho. Dala okuqukethwe okucwaningwe kahle, okufundisayo, nokuhehayo okunikeza inani kubafundi bakho. Qaphela ukuthi ingxenye enkulu yalokho okushiwo yikhwalithi ukuqinisekisa ukuthi okuqukethwe kwakho kuyanelisa inhloso yosesho, okusho ukuphendula umbuzo othize umfundi abewufuna.
Sebenzisa isitayela sokubhala esinobungane nesingenekayo ukuze uxhumane nabafundi bakho ngeleveli yomuntu siqu. Hlanganisa ukuxoxa kokuqukethwe kwakho ukuze ukwenze kuhlobane futhi kuhehe imizwa. Ungakwazi ngisho ukwabelana ngama-anecdotes noma izindaba ezixhumene nomlayezo wakho.
Ukwengeza, khuthaza ukuzibandakanya kwabafundi ngokubuza imibuzo ukuze ukhuthaze abafundi ukuthi babelane ngemicabango noma ulwazi lwabo ukuze kugqugquzelwe izingxoxo.
Ingabe ufuna ukufunda okwengeziwe ngokubhala okuqukethwe kwebhulogi okuyikhwalithi okuthuthukisa ukuthengiswa? Hlola le bhulogi.
#2 - Ungaguquguquki
Uhlelo lokubhuloga olungaguquki lukhulisa inani lamakhasi anezikhombo kuwebhusayithi yakho futhi lukhuthaza abafundi abanentshisekelo nababambe iqhaza ukuthi babuyele kuwebhusayithi yakho, ikakhulukazi uma ushicilela okuqukethwe kwekhwalithi ephezulu.
Mangaki amabhulogi okufanele uwathumele ngenyanga?
Ukuvama kokuthunyelwa kwebhulogi kumabhizinisi kungahluka ngokusekelwe ezicini eziningana, okuhlanganisa imboni, izinsiza ezitholakalayo, kanye nemigomo ethile yebhulogi.
Umkhangisi wedijithali owaziwayo u-Neil Patel uphakamisa ukuthi, kumabhulogi amasha, ukuthumela Izikhathi ezi-2-3 ngesonto iyisiqalo esihle. Noma kunjalo, i-Orbit Media yonyaka inhlolovo yokubhuloga kwembule ukuthi isilinganiso sobude bokuthunyelwe kwebhulogi senyukile phakathi neminyaka edlule, futhi ama-blogger amaningi achitha amahora ambalwa kokuthunyelwe okukodwa. Lokhu kungase kuthinte imvamisa yokuthunyelwa, njengoba ukujula okwengeziwe, okuqukethwe kwekhwalithi ephezulu kungase kuthathe isikhathi eside ukudalwa futhi ikhwalithi ihlala ibaluleke kakhulu kunobuningi.
Ungase udinge ukwenza ukuhlola ukuze ubone ukuthi iyiphi ishejuli yokushicilela ekusebenzela kangcono.
Uma ubambekile kokuthi yini ozobhala ngayo, hlola le bhulogi yokuthi ungayikhiqiza kanjani imibono emisha yebhulogi.
#3 - Sebenzisa ama-CTA asebenzayo
Ukubizelwa esenzweni (ama-CTA) atshela abafundi ukuthi benzeni ngokulandelayo ngemva kokufunda ibhulogi yakho. Ama-CTA asebenzayo akhulisa ukuzibandakanya ngokuqinisekisa ukuthi abafundi bakho bahlala kuwebhusayithi yakho.
Nansi eminye imibono ye-CTA yokugcina ukuzibandakanya kwabafundi:
- Bhalisela iphephandaba: Khuthaza abafundi ukuthi babhalisele incwadi yezindaba yebhulogi yakho ukuze uthole izibuyekezo ezivamile nokuqukethwe okukhethekile. Ababhalisile kungenzeka ukuthi bahlale bebambe iqhaza, futhi ungakwazi ukwabelana ngokuqukethwe okusha nokubalulekile ngokumaketha nge-imeyili.
- Funda okuthunyelwe okuhlobene: Phakamisa izindatshana noma okuthunyelwe abafundi abangase bakuthole kuthakasela. Lokhu kuzigcina kubhulogi yakho isikhathi eside futhi kukhuthaza ukuhlola.
- Comment and share: Cela abafundi ukuthi bashiye imibono futhi babelane ngemicabango yabo ngesihloko. Bakhuthaze ukuthi babelane ngokuthunyelwe ezinkundleni zokuxhumana ukuze banwebe ukufinyelela kwakho (qaphela: ungakwenza lokhu kube lula ngama-plug-in avumela ukwabelana ngokuqondile kusuka kubhulogi).
- Landa insiza: Nikeza ngezinsiza ezilandekayo, njengama-ebook, amaphepha amhlophe, noma izifanekiso, ukuze uthole ukubhaliswa kwe-imeyili. Lokhu kusiza ukwakha uhlu lwakho lwe-imeyili futhi kugcine abafundi bematasa nokuqukethwe kwakho.
- Nikeza izaphulelo noma amakhuphoni: Uma ibhulogi yakho ihlotshaniswa nomkhiqizo noma isevisi, nika abafundi izaphulelo noma amakhuphoni ukuze ukhuthaze ukuthenga.
- Thola izaziso: Vumela abafundi ukuthi bakhethe ukungena ukuze uthole izaziso zesiphequluli ukuze bathole izibuyekezo ezisheshayo mayelana nokuthunyelwe kwebhulogi entsha noma izimemezelo ezibalulekile.
Khumbula ukusebenzisa ama-CTA ahambisana nokuqukethwe kwakho nezintshisekelo zabafundi. Ukwengeza, i-A/B ihlola ama-CTA ahlukene ingakusiza ubone indlela ephumelela kakhulu yokugcina abafundi bematasa ngebhulogi yakho.
#4 - Phendula kumazwana
Ukuphendula amazwana kuyindlela enhle yokuxhumana nabafundi bakho futhi ukhuthaze umuzwa womphakathi. Kubonisa ukuthi uyayazisa imibono yabo futhi unesithakazelo emicabangweni nasemibono yabo, futhi izimpendulo ezicatshangelwayo nezifundisayo kumazwana zingabonisa ubuchwepheshe bakho ku-niche yebhulogi yakho. Iphinde ikuvumela ukuthi uphendule imibuzo yomfundi noma ulungise ukungaqondi kahle.
Lapho abafundi bebona ukuthi uyaphendula kumazwana, bangase bathambekele ekushiyeni awabo, okuholela ezingxoxweni ezengeziwe, imininingwane, nokuzibandakanya kubhulogi yakho.
Ukwengeza, amazwana angathuthukisa i-SEO ngokungeza okuqukethwe okusha kokuthunyelwe kwakho kwebhulogi, futhi izinjini zokusesha ziyaqaphela ukuthi izingxoxo ezisebenzayo kokuthunyelwe kwebhulogi ziwuphawu lokuqukethwe okubalulekile.
#5 - Yenza okuqukethwe kube lula ukufunda nokusebenzisa okubonwayo
Kulezi zinsuku, abafundi bavame ukuba nesikhathi esifushane sokunaka, ngakho-ke kubalulekile ukuqinisekisa ukuthi ibhulogi yakho ifundeka kalula ukuze ugcine abafundi bematasa futhi besekhasini. Ngokuvumelana ne I-Hubspot, u-73% wabafundi uyavuma ukuthi ubhala ngokushesha okuthunyelwe kubhulogi. Futhi ngokusho Imitha Yesayithi izibalo, umfundi ojwayelekile uchitha imizuzwana engama-96 efunda i-blog emaphakathi.
Amathiphu okwenza ibhulogi ifundeke kalula:
- Sebenzisa izihloko ezicacile nezihlokwana: Hlukanisa okuqukethwe kwakho kube izigaba ezinezihlokwana ezichazayo ukuze usize abafundi bakhombe ngokushesha izihloko abazithandayo.
- Amaphoyinti ezinhlamvu nohlu olunezinombolo: Sebenzisa amaphoyinti ezinhlamvu nohlu olunezinombolo ukwethula ulwazi ngamafuphi nangefomethi eskenwayo. Ukwengeza, izinhlu zenza kube lula kubafundi ukuthi babambe amaphuzu abalulekile.
- Izigaba Ezimfushane: Gcina izigaba zimfushane futhi zigxile. Amabhulokhi amade ombhalo angesabisa, ngakho-ke hlose imisho emi-2-3 endimeni ngayinye.
- Umbhalo ogqamile futhi omalukeke: Gcizelela amagama abalulekile noma imishwana usebenzisa umbhalo ogqamile noma omalukeke. Nokho, khetha futhi ugweme ukusebenzisa ngokweqile lezi zitayela.
- Vimba izingcaphuno: Sebenzisa izingcaphuno zebhulokhi ukuze ugqamise imininingwane ebalulekile noma izingcaphuno ezivela kochwepheshe.
- Ithebula lokuqukethwe elichofozekayo: Faka ithebula lokuqukethwe elichofozekayo ekuqaleni kwama-athikili amade ukuze uvumele abafundi ukuthi bagxumele ezigabeni abazithakaselayo kakhulu.
- Isifinyezo noma isigaba se-TL;DR: Cabangela ukwengeza “Isifinyezo” noma “Inde Kakhulu; “Angizange Ngifunde” ekuqaleni, enikeza amazwibela kafushane amaphuzu ayinhloko.
- Ukulungiselelwa kweselula: Qinisekisa ukuthi ibhulogi yakho iyasabela eselula, okwenza kube lula ukuyifunda kumadivayisi ahlukahlukene.
- Ukufometha okungaguquki: Gcina isitayela sokufometha esingashintshi kuyo yonke ibhulogi yakho. Ukungaguquguquki kwenza okuqukethwe kwakho kubikezelwe futhi kusebenziseke kalula.
Ngaphezu kokwenza ibhulogi ifundeke kalula, kubalulekile ukuhambisana nombhalo ngezithombe noma okunye okuqukethwe okusebenzisanayo. Izihloko ezinezithombe thola ukubukwa okungu-94%. kunalezo ezingenakho okubonwayo. Hlala uhlanganisa izithombe, kodwa lapho kungenzeka khona, faka amavidiyo, i-infographics, amagrafu, njll.
#6 - Thuthukisa izixhumanisi zangaphakathi
Izixhumanisi zangaphakathi zingaba yingxenye yesu lekhwalithi ye-CTA; noma kunjalo, kufanele futhi afakwe kwezinye izindawo zebhulogi yakho. Njengoba sishilo, amabhulogi kufanele abe mfushane futhi afundeke kalula, ngakho ukusebenzisa izixhumanisi zangaphakathi kwamanye amabhulogi kuyindlela enhle yokuchaza kabanzi ngokuqukethwe nokukhuthaza abafundi ukuthi bahlale kusayithi lakho.
Izixhumanisi zangaphakathi azizona nje izixhumanisi eziya kwamanye amabhulogi; ungaphinda uxhume emakhasini omkhiqizo afanelekile, Imibuzo Evame Ukubuzwa, kanye namakhasi othintana naye.
Izixhumanisi zangaphakathi ziyithuthukisa kanjani i-SEO?
- Ukucaca nokukhomba okuthuthukisiwe: Izixhumanisi zangaphakathi zisiza ama-bots enjini yokusesha ukuthola futhi akhombe okuqukethwe kwakho ngendlela ephumelela kakhudlwana.
- Ukusebenza kwegama elingukhiye: Uma usebenzisa umbhalo we-anchor ocebile ngegama elingukhiye kuzixhumanisi zangaphakathi, uqinisa ukuhlobana kokuqukethwe kwakho kumagama angukhiye athile ukuze usize ukuthuthukisa izinga lenjini yokusesha yebhulogi yakho.
- Ukugeleza kwegunya okuthuthukisiwe: Izixhumanisi zangaphakathi zisakaza igunya futhi zixhumanisa ukulingana kuyo yonke ibhulogi yakho. Uma uxhumanisa kusuka emakhasini anegunya eliphezulu kuya kwamanye amakhasi, kudlula inani le-SEO, liqinisa igunya eliphelele lebhulogi yakho.
- Ukuhambisana kwetimu: Ngokuxhuma okuqukethwe okuhlobene ngezixhumanisi zangaphakathi, ubonisa ezinjinini zokusesha ukubaluleka kwesihloko sebhulogi yakho.
- Amazinga okuchofoza athuthukisiwe (CTR): Izixhumanisi zangaphakathi zingaphinda zibe nomthelela kumazinga okuchofoza ngaphakathi kwesayithi lakho. Izixhumanisi zangaphakathi ezifanele zikhuthaza abafundi ukuthi bachofoze baye kwezinye izindatshana, okungaholela ku-CTR ephakeme kubhulogi yakho.
Isiphetho
Ukuzibandakanya kwebhulogi akusona nje izibalo, kuwubufakazi bekhono lebhulogi yakho lokuxhumana nezithameli zayo, lihehe isithakazelo sazo, nokugcina ukunaka kwazo, yingakho kubaluleke kangaka.
Manje njengoba usunokuqonda okujulile kokuthi ungathuthukisa kanjani ukusebenzelana, sekuyisikhathi sokubuyekeza futhi wenze izinguquko kumabhulogi akhona futhi usebenzise lawa maqhinga uma kuziwa kumabhulogi amasha.
