Njengoba umhlaba ululama kubhubhane lwe-Covid-19 futhi ubhekana nenqwaba yokungaqiniseki okusha, izimo zengqondo zabathengi mayelana nokupakishwa okusimeme ziba noshintsho olukhulu.
Ukuze uziqonde kangcono lezi zinguquko, inkampani yomhlaba wonke ebonisana nabaphathi iMcKinsey & Company yenze inhlolovo futhi yenza izingxoxo nabaphathi kulo lonke uchungechunge lwenani lokupakisha.
Ukubeka kuqala intengo, ikhwalithi, kanye nokusebenziseka kalula ngaphezu komthelela wendawo
Ucwaningo lwembula ukuthi, naphezu kokukhathazeka okukhulayo ngendawo ezungezile, abathengi base-US basabeka kuqala amanani, ikhwalithi, kanye nokunethezeka lapho benza izinqumo zokuthenga.
Umthelela wendawo uhlala ungenye yezinto ezisezingeni eliphansi kakhulu, kodwa lokhu kuyahluka kakhulu kuye ngeqembu leminyaka kanye nendawo. Abathengi abasebasha kanye nalabo abahlala ezindaweni zasemadolobheni babonise ukukhetha okuphezulu kokucabangela umthelela wemvelo wemikhiqizo ngaphambi kokuyithenga.
Noma kunjalo, kubathengi abaningi, ukungaqiniseki kwezomnotho, ikakhulukazi mayelana namanani aphezulu ezidingo, kuthatha indawo yokuqala ngaphezu kokukhathazeka kwemvelo.
Ukuhlanzeka, ukuphepha kokudla, kanye nezinto ezibalulekile zokupakisha zeshalofu
Uma kukhulunywa ngokupakishwa komkhiqizo, abathengi base-US bazisa inhlanzeko, ukuphepha kokudla, nempilo yeshelufu njengezici ezibaluleke kakhulu.
Ukungaqiniseki okulethwe ukuphazamiseka kwakamuva kuye kwakhulisa ukugxila kwabathengi kulezi zici. Ikakhulukazi, ukuphila kweshelufu sekuzuze ukubaluleka njengoba abathengi behlose ukunciphisa udoti nokunciphisa izindleko.
Ngakolunye uhlangothi, ukubukeka kwephakheji yomkhiqizo kwehlile ngokubaluleka. Lokhu kungenzeka kuthonywe ukuthambekela okwandayo kokuthenga ku-inthanethi.
Yize umthelela wemvelo uthathwa njengebalulekile ingxenye enkulu yabathengi, ukubaluleka kwawo kukonke kwehlile kusukela ngo-2020.
Ngokumangalisayo, umthelela wemvelo wemfucumfucu yasolwandle usuphenduke into ekhathaza kakhulu abathengi abakhathalela imvelo, udlula ezinye izici ezinjengokushintsha kwesimo sezulu nokugawulwa kwamahlathi.
Ukuqonda okulinganiselwe kwezinto zokupakisha ezisimeme
Ucwaningo lugqamise ukuthi abathengi base-US abanakho ukucaca ukuthi yiziphi izinhlobo zokupakisha ezisimama kakhulu.
Nakuba ukupakishwa okuvundisiwe nokusekelwe ezitshalweni kubhekwa njengokusimama kakhulu, kukhona ukuntuleka kokuvumelana kwezinye izinhlobo zokupakisha.
Ngaphezu kwalokho, abathengi abaningi abanakho ukuzethemba ekuhlonzeni okupakishwayo okugaywa kabusha, okubonisa isidingo semfundo engcono nolwazi mayelana nokusimama.
Ukuzimisela ukukhokha ngaphezulu ukuze kufakwe izinto ezisimeme
Cishe uhhafu wabathengi base-US bazwakalisa ukuzimisela ukukhokhela ukupakisha okusimeme, abanentshisekelo ephezulu kakhulu etholakala esithelweni esisha, imifino, neziphuzo.
Kodwa-ke, abathengi abaningi bazimisele kuphela ukukhokha i-premium encane yokupakisha okuluhlaza. Idlanzana kuphela labathengi elizimisele ukukhokha amaphrimiyamu aphezulu kakhulu.
Indlela eya empumelelweni ekufakweni okusimeme
Imiphumela yenhlolovo igcizelela isidingo sendlela eyimbudumbudu uma kuziwa ekufakweni okusimeme emakethe yase-US. Nakuba izingxenye ezingaphansi zabathengi zibonisa ukuzibophezela okuqinile ekuzinzeni, izintandokazi nezinto eziza kuqala ziyahlukahluka kuzo zonke izingxenye ezihlukene.
Abadlali bokupakisha badinga ukuqonda izidingo ezithile kanye nokuthandwayo kwamaqembu ahlukene abasebenzisi bokugcina ukuze bakhe isisombululo sokupakisha esihambisana namanani abo.
Asikho isixazululo sasemhlabeni wonke sokupakisha abadlali, futhi indlela yokulinganisa usayizi owodwa mancane amathuba okuthi iphumelele. Esikhundleni salokho, iqhinga elikhulayo nelihambisanayo elicabangela ukuziphatha kokuthenga kwabathengi, ukusetshenziswa komkhiqizo, kanye nezindlela zokulahla liyadingeka. Kubalulekile ukuthi izinkampani zibhekane nezinhlungu ezihlobene nokugaywa kabusha kanye nezinye izinqubo zokusimama ukuze zinikeze izixazululo zokupakisha ezihambisana nabathengi.
Ekugcineni, ucwaningo luveza ukuthi ukusimama kunamandla okuthuthukisa ukukhula kwemikhiqizo eneziqinisekiso ezicacile zemvelo. Izinkampani ezingakwazi ukuhlangabezana ngempumelelo nezimfuno zabathengi abakhathalela imvelo kungenzeka zidlulele izimbangi zazo.
Kodwa-ke, impumelelo emakethe yokupakisha esimeme idinga ukuqonda okujulile kokuthandwa ngabathengi kanye nendlela eguquguqukayo eguqukayo nezimo zengqondo eziguqukayo kanye namandla emakethe.
Njengoba umhlaba uzulazula phakathi kokungaqiniseki kwenkathi yangemva kobhubhane, ukusimama kuzoqhubeka nokuba yinto ebalulekile kubathengi.
Izinkampani ezamukela ukupakishwa okusimeme futhi ezijwayelana nezimo zengqondo eziguqukayo zabathengi zizozuza inzuzo yokuncintisana kule ngxenye yemakethe ebaluleke kakhulu.
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