Imboni yokufulela inokuncintisana kakhulu, nezinkampani eziningi ezibanga umkhondo namakhasimende angaba khona. Ukuze zikhule futhi ziphumelele kule mboni, izinkampani zokufulela kufanele zikwazi ukukhiqiza umkhondo oqhubekayo wabaqondisi abaqeqeshiwe. Kodwa-ke, lokhu kungaba inselele kubanikazi bamabhizinisi namaqembu athengisa okungenzeka awanaso isikhathi noma izinsiza zokugxila ekukhiqizeni okuholayo.
Kulokhu okuthunyelwe kwebhulogi, sizohlola izindlela ezingcono kakhulu zezinkampani zokufulela ukuze zikhiqize umkhondo futhi zikhulise amabhizinisi azo. Sizofaka amasu ahlukahlukene okuthengisa, womabili online futhi ungaxhunywanga, engasiza izinkampani ezifulelayo zifinyelele izethameli ezihlosiwe futhi ziguqule amakhasimende angaba amaklayenti anelisekile.
1. Thola ubukhona be-inthanethi
Esikhathini samanje sedijithali, ukuba khona okuqinile ku-inthanethi kubalulekile kunoma yiliphi ibhizinisi elifuna ukukhiqiza umkhondo futhi likhulise isisekelo samakhasimende abo. Ezinkampanini ezifulelayo, lokhu kusho ukudala iwebhusayithi nokuyilungiselela izinjini zokusesha. I-Search engine optimization (SEO) ingasiza iwebhusayithi yakho ukuthi ibeke phezulu emakhasini wemiphumela yenjini yokusesha (ama-SERPs), okwenza kube lula ngemikhondo engaba khona ukuthola izinsiza zakho zokufulela ku-inthanethi.
Ukwengeza, ukuba nephrofayela ye-Google Bhizinisi Lami (i-GMB) kungasiza ibhizinisi lakho ukuthi livele emiphumeleni yosesho yasendaweni lapho amakhasimende angaba khona esesha izinsiza zokufulela endaweni yawo. Amaphrofayili e-GMB nawo avumela amakhasimende ukuthi ahambe ukubuyekezwa okuku-inthanethi, engasiza ukwakha ukwethenjwa nokwethembeka ibhizinisi lakho lokufulela.
2. Ukukhangisa kokusesha ngokuchofoza ngakunye
Ukukhangisa kwe-Pay-per-click (PPC) kungaba yithuluzi elinamandla lezinkampani zokufulela ezifuna ukukhiqiza imikhondo ngokushesha. With a platform like Izikhangiso ze-Google, izinkampani zokufulela zingakha imikhankaso ehlosiwe ebonisa izikhangiso kubakhokheli abangaba khona abafuna ngenkuthalo izinsiza zokufulela ku-inthanethi. Ngokukhomba amagama angukhiye athile kanye nezibalo zabantu, izinkampani ezifulelayo zingaqinisekisa ukuthi izikhangiso zabo zifinyelela izethameli ezifanele.
3. Sebenzisa inkundla yezokuxhumana
Imithombo yezokuxhumana ingaba yithuluzi elinamandla lezinkampani zokufulela ezifuna ukufinyelela umkhondo ongaba khona futhi zihlanganyele namakhasimende amanje. Amapulatifomu afana ne-Facebook, Instagram, ne-Twitter angasetshenziswa ukukhombisa izinsiza zakho zokufulela, ukwabelana ngokuqukethwe okufundisayo, nokuxhumana namakhasimende ngokuphawula nemiyalezo eqondile.
Ukwengeza, ukusebenzisa imikhankaso yokukhangisa yenkundla yezokuxhumana kungasiza izinkampani ezifulelayo zifinyelele izethameli ezibanzi futhi zikhiqize imikhondo eminingi. Ukukhangisa kwenkundla yezokuxhumana kukuvumela ukuthi uqondise izibalo zabantu kanye nezinto ozithakaselayo, okwenza kube lula ukufinyelela abangaba abahola okungenzeka babe nentshisekelo ezinsizeni zakho zokufulela.
4. Faka imali ekukhangiseni okuqukethwe
Ukumaketha okuqukethwe kungaba yindlela ephumelela kakhulu yezinkampani zokufulela ukuze zikhiqize umkhondo futhi zizimise njengabaholi bezimboni. Ngokwenza okuqukethwe okufundisayo nokuhehayo okukhulumayo imibuzo evamile kanye nokukhathazeka okungenzeka ukuthi umkhondo ube nawo, izinkampani ezifulelayo zingakha ukwethembana nokwethembeka nezilaleli eziqondiswe kubo.
Amabhulogi, amavidiyo, kanye ne-infographics konke kuyizindlela ezisebenzayo zokumaketha kokuqukethwe izinkampani ezifulelayo ezingazisebenzisa ukukhiqiza umkhondo kanye fundisa abangaba amakhasimende mayelana nezinkonzo zabo zokufulela.
5. Khuthaza ukubuyekezwa okuhle
Izibuyekezo eziku-inthanethi zingaba nomthelela omkhulu esithunzini senkampani efulelayo kanye nekhono lokukhiqiza umkhondo. Ukukhuthaza amakhasimende anelisekile ukuthi ashiye izibuyekezo ezinhle ezinkundleni ezifana ne-Google ne-Yelp kungasiza ukwakha ukwethenjwa nokuthembeka ngabaholayo abangaba abacwaninga izinkampani zokufulela ku-inthanethi.
Ngaphezu kwalokho, ukuphendula ekubuyekezweni okungekuhle ngendlela efanele nangesikhathi kungasiza ukunciphisa noma yimuphi umthelela omubi esithunzini senkampani yakho yokufulela.
6. Gxila ezinhlelweni zokudlulisela
Izinhlelo zokudlulisela zingaba indlela ephumelela kakhulu yezinkampani zokufulela ukuze zikhiqize umkhondo futhi zikhulise isisekelo samakhasimende azo. Ngu ukukhuthaza amakhasimende amanje ukuze udlulisele abangani nomndeni ebhizinisini lakho lokufulela, ungangena kunethiwekhi enamandla yabaholayo okungenzeka ukuthi bathembele futhi benze ibhizinisi nenkampani yakho.
7. Imikhankaso yokumaketha nge-imeyili
Ukumaketha nge-imeyili kungaba yindlela ephumelelayo yokuthi izinkampani ezifulelayo zihlale ziseqophelweni eliphezulu ngemikhondo engaba khona kanye namakhasimende amanje. Ngokwenza imikhankaso ye-imeyili ehlosiwe ekhombisa izinsizakalo zakho zokufulela kanye nokukhushulwa, izinkampani zokufulela zingakhiqiza umkhondo futhi zikhulise ubudlelwano namakhasimende amanje.
8. Ezinye izinhlobo zokukhangisa ku-inthanethi
Ngokungeziwe ekukhangiseni kwe-PPC nokukhangisa kwenkundla yezokuxhumana, izinkampani ezifulelayo zingasebenzisa nezinye izinhlobo zokukhangisa ku-inthanethi ezifana nokubonisa izikhangiso, izikhangiso zokumaketha kabusha, nokukhangisa komdabu.
Lezi zindlela zokukhangisa zingasiza izinkampani ezifulelayo ukuthi zifinyelele umkhondo okungenzeka zingasesheli ngenkuthalo izinsiza zokufulela ku-inthanethi, kodwa ezingase zibe nentshisekelo yokufunda okwengeziwe ngebhizinisi lakho.
9. Lungiselela i-Google Maps
I-Google Maps iyithuluzi elinamandla lamabhizinisi endawo, kuhlanganise nezinkampani zokufulela. Ngokuqinisekisa ukuthi ibhizinisi lakho lokufulela lifakwe kuhlu futhi lithuthukiswe ku-Google Amamephu, ungakhuphula ukubonakala kwakho kwabangase babe ngabaphambili abafuna izinsiza zokufulela endaweni yangakini.
Ukwengeza, ukuba khona okuqinile ku-Google Amamephu kungasiza ukwakha ukwethenjwa nokuthembeka ngabaholayo okungenzeka abajwayele ibhizinisi lakho lokufulela.
10. Yakha uhlu lwama-imeyili
Ukwakha uhlu lwe-imeyili kungaba yindlela ephumelela kakhulu yezinkampani zokufulela ukuze zenze imikhondo yokulungisa uphahla futhi zithuthukise ubudlelwano namakhasimende amanje. Ngokunikeza okuqukethwe okubalulekile nokukhushulwa ngokushintshanisa amakheli e-imeyili, izinkampani ezifulelayo zingakha isizindalwazi esinamandla sabahola abangaba abanentshisekelo ezinsizeni zabo zokufulela.
Nakuba i-imeyili ingaletha imiphumela emihle, ungakhohlwa lokho imeyili eqondile ingaba namandla ngendlela emangalisayo futhi. Imikhankaso yemeyili eqondile ingenye yezindlela ezingcono kakhulu zokuthola amaklayenti amasha noma asebenzayo amanje. Akukhona nje okokuhlala, abafuleli bezentengiselwano futhi basebenzise lokhu njengendlela engabizi kakhulu yokufinyelela amaklayenti athengisayo.
Isiphetho
Ukukhiqiza imikhondo kubalulekile kunoma yibaphi osonkontileka abafulelayo abafuna ukukhula futhi baphumelele embonini enokuncintisana kakhulu. Ngokusebenzisa amasu ahlukene okumaketha njengokukhangisa kosesho, ukumaketha okuqukethwe, nezinhlelo zokudlulisela, izinkampani ezifulelayo zingafinyelela izethameli eziqondiswe kubo futhi ziguqule imikhondo engaba amakhasimende anelisekile.
Kubalulekile ukukhumbula ukuthi kukhona ayikho indlela yokulinganisa eyodwa ukuhola isizukulwane embonini yokufulela. Inkampani ngayinye efulelayo izodinga ukuthuthukisa isu lokumaketha elenziwe ngokwezifiso elihambisana nezinhloso zabo zebhizinisi ezihlukile kanye nezilaleli eziqondiwe.
Kodwa-ke, ngokusungula ubukhona obuqinile be-inthanethi, ukukhuthaza ukubuyekezwa okuhle, nokusebenzisa iziteshi ezahlukahlukene zokumaketha, izinkampani zokufulela zingakhiqiza ukugeleza okuqhubekayo kwabahola abaqeqeshiwe futhi bakhulise amabhizinisi abo. Ngemizamo efanele yokumaketha kanye neqembu elizinikele lokuthengisa, noma iyiphi inkampani yokufulela ingaphumelela embonini yokufulela futhi ibe umhlinzeki othembekile wezinsizakalo zokuphahla eziphezulu.
Umthombo ovela velocityppc.com
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