Isikhathi samaholide sinikeza amabhizinisi ithuba elihle lokuthi ahehe izethameli zawo futhi ashiye umbono ohlala njalo. Imisebenzi kanye nolwazi ngalesi sikhathi kuvame ukuthuthukisa imisebenzi yezomnotho futhi kwenyuse ukuthengisa. Isibonelo, i-National Retail Federation yabikezela ukuthi abathengi base-US bachithe cishe US $ 960.4 billion ngamaholide ka-2022. I-eMarketer iphinde ilinganisele ukuthi leli nani lizokhuphuka libe US $1.3 trillion ngamaholide ka-2023. Lokhu kwanda kokuthengiswayo kukhulisa kakhulu isidingo sokupakishwa kukaKhisimusi.
Amabhizinisi angasebenzisa leli thuba ngokuqonda ukuthi ukupakishwa kukaKhisimusi kungaphezu kokugoqa okuyisivikelo. Idlulisela isitatimende esingasiza ukuthuthukisa ukuqashelwa komkhiqizo nokwakha ukwethembeka kwamakhasimende. Lapha, sethula imininingwane yokusiza amabhizinisi abe ngumpetha wobuciko bokupakisha okunomthelela ukuheha abathengi bakaKhisimusi.
Okuqukethwe
Uhlolojikelele lwemakethe yokupakisha kaKhisimusi
Izinhlobo zokupakishwa kukaKhisimusi okufanele zicatshangelwe
Amathiphu okufanele uwacabangele lapho ukhetha amaphakheji kaKhisimusi
Isiphetho
Uhlolojikelele lwemakethe yokupakisha kaKhisimusi
Iholide likaKhisimusi likhulisa ukuthengisa njengoba abathengi bethenga imihlobiso kaKhisimusi, izipho, nezingubo zemikhosi futhi bazitike ngezibiliboco zesizini. Lezi zinqubo zandisa umsebenzi wezomnotho. Ngenxa yalokhu, ukuthengiswa kwezitolo zenkathi yamaholide ka-2023 kulindeleke ukuthi kukhiqize US $29.693 trillion futhi izoqhubeka nokukhula ku-CAGR ka-5.5%, ifinyelele ku-US $ 34.895 trillion ngo-2027. Ukuthengiswa kwe-e-commerce okudayisa kuzobiza ama-US $ 5.784 trillion, okukhula ngesilinganiso esingu-8.9%.
Lokhu kwanda kokuthengiswa kwamaholide kuzokhuphula isidingo sezinto zokupakisha zikaKhisimusi kanye nemikhiqizo, okuholela ekukhuleni okuphawulekayo kwemakethe. Isibonelo, i-Future Market Insights ilinganisela ukuthi imakethe yokupakisha izipho yakhiwe US $ 24.032 billion ngo-2022 futhi kulindeleke ukuthi ifinyelele e-US $36.965 billion ngo-2032. Lezi zinombolo zibonisa ukukhula kwemakethe okungaba khona kanye namathuba amabhizinisi asemkhakheni wokupakisha.
Izinto ezidala ukukhula
Ziningi izinto ezithuthukisa ukukhula kwemakethe yokupakisha kaKhisimusi, okuhlanganisa:
- Isiko lokuphana izipho zamaholide
- Ukukhula okusheshayo kwamapulatifomu e-e-commerce
- Izindali zomhlaba wonke zesizini nezesikhathi esilinganiselwe ezinamaphakheji kaKhisimuzi angokwezifiso
- Umthelela wenkundla yezokuxhumana, lapho ukwabelana nge-inthanethi kokuhlangenwe nakho kwemikhosi ye-unboxing, kudala isidingo esikhulayo esiholela ekuthengisweni okwengeziwe
Izinhlobo zokupakishwa kukaKhisimusi okufanele zicatshangelwe
Amabhizinisi angakwazi ukusizakala ngezinhlobo ezahlukene zokupakishwa kukaKhisimusi ukuze ahlinzekele izidingo zabathengi nezintandokazi ezahlukene. Ukunikeza izinhlobonhlobo zezinketho kusiza ukwenza izipho nokuphatha kube yimikhosi kakhudlwana futhi kukhumbuleke ngesikhathi seholide. Ngezansi uhlu lwezinhlobo ezahlukene zokupakisha okufanele zicatshangelwe:
Izikhwama zesipho sikaKhisimusi
Imakethe yokupakisha yezipho yomhlaba wonke yaziswa njengenani US $ 22.5 billion ngo-2022 futhi kulindeleke ukuthi ikhule ku-CAGR ka-3.9% phakathi kuka-2023-2028, ifinyelele ku-US $ 28.3 billion. Izikhwama zezipho zenza ingxenye enkulu yaleli xabiso lemakethe ngenxa yohlu olubanzi lokusebenziseka kwazo nekhono lokuthwala izipho eziningi nokuzivikela emonakalweni. Izikhwama zesipho ezinetimu kaKhisimusi ziza ngemibala nezitayela ezahlukene ukuze zibhekelele izigaba ezahlukene zamakhasimende. Alula futhi ukuwafaka uphawu, ngaleyo ndlela anike amandla ukwenza kube ngokwakho nokwenza ngokwezifiso, futhi alula futhi asebenziseka kabusha.
Amabhokisi esipho sikaKhisimusi
Imakethe yamabhokisi ezipho yomhlaba wonke ilinganiselwa ukuthi izokhiqiza US $ 2.018 billion ngo-2023 futhi kulindeleke ukuthi ifinyelele e-US $3.753 billion ngo-2033, ikhule ku-CAGR ka-6.4%. Amabhokisi ezipho zidumile phakathi nenkathi yamaholide phakathi kwamakhasimende abheke ukupha yonke into kusukela ekudleni neziphuzo kuya kubucwebe, ukunakekelwa komuntu siqu nezimonyo, amathoyizi, nemishini kagesi. Ngaphezu kwalokho, zivame ukwakhiwa ngekhadibhodi noma ezinye izinto, okuzenza ziqine futhi zilungele ukunikeza izivalo zokuzivikela nezokuhlobisa izipho zikaKhisimusi.
Iribhoni neminsalo
Amaribhoni neminsalo ziqhayise ngokuthandwa okungantengantengi kanye nesidingo, ikakhulukazi ngamaholide kaKhisimusi. Isibonelo, Izikhangiso ze-Google zibonisa ukuthi ukusesha kwanyanga zonke kwegama elingukhiye elithi "amaribhoni kaKhisimusi neminsalo" kunyuke kusuka ku-5% kuya ku-48% ngamaholide ka-2022. Amaribhoni neminsalo kusebenza njengenkomba ebonakalayo yesizini yamaholide, okubonisa ukuthi okulele ngaphansi akuyona nje into kodwa kuyisenzo sothando, ukubonga, noma umgubho.
Iphepha lokugoqa izipho
Imakethe yephepha lezipho yomhlaba wonke kulindeleke ukuthi ifinyelele inani lemakethe le US $ 4.486 billion ngo-2023 kanye ne-US $ 6.645 billion ngo-2033, ikhula ku-CAGR ka-2-3%. Ama-akhawunti wephepha lokugoqa izipho cishe i-29% yemakethe yomhlaba wonke yokupakisha izipho. Lesi sidingo esikhulu singenxa yokuqhubeka nokukhanga kwabo kobuhle namasiko.
Abathengi bakaKhisimusi basebenzisa iphepha lokugoqa ukugoqa izipho ngesembozo sokuhlobisa nesinemibala. Leli phepha livame ukuza ngamaphethini ahlukahlukene, imibala, kanye nokuqedwa futhi lingagcwaliswa ngamaribhoni, iminsalo, namathegi ukuze uthole ukugqama okwengeziwe.
Ukupakishwa kwekhalenda ye-Advent
Ukupakishwa kwekhalenda le-Advent kungeza ukusonteka ekufakweni okujwayelekile, okuvumela umamukeli ukuthi abale phansi izinsuku eziholela kuKhisimusi. Imvelo yesikhathi esikhawulelwe ye amakhalenda okufika ikhuthaza ukuthengwa kusenesikhathi, ikhuphula imali engenayo ngesikhathi samaholide, futhi idale ukusebenzelana okubandakanyayo phakathi kwamabhizinisi namakhasimende.
Amalebula kanye namathegi okupakisha kaKhisimusi
Ukwenza kube ngokwakho kanye nenani lomzwelo elihlotshaniswa nokupakishwa kukaKhisimusi amalebula namathegi nomthelela ekufuneni kwabo okukhulu emhlabeni jikelele ngesikhathi samaholidi. Isibonelo, imakethe yamalebula yomhlaba wonke kulindeleke ukuthi ikhiqize US $ 41.75 billion ngo-2023 futhi ifinyelele ku-US $ 67.36 billion ekupheleni kuka-2033, ikhula ku-CAGR ka-4.9%. Amalebula okupakisha kaKhisimusi anegalelo ekukhuleni kwemakethe ngenxa yokwanda kokuthengiswa kwamaholide kanye nesiko lokuphana elihlobene. Ngaphezu kwalokho, abathengi abaningi babona amalebula okupakisha kaKhisimusi njengendlela yokuguqula ukupakisha okujwayelekile kube ikhanvasi yokwenza kube ngokwakho kanye nokucabanga okwengeziwe.
Amathiphu okufanele uwacabangele lapho ukhetha amaphakheji kaKhisimusi
Amabhizinisi angazuza kakhulu ngokukhetha amaphakheji afanele kaKhisimusi. Isibonelo, ukukhetha amadizayini okupakisha ahambisana nesithombe sebhrendi yawo futhi ahambisane nezethameli eziqondiwe kungakhuphula ukuzibandakanya kwamakhasimende nokuthengisa. Nokho, kunezinto ezihlukahlukene okufanele bazinake, kuhlanganise:
1) Ukwenza ngokwezifiso ukupakishwa kukaKhisimusi
Amabhrendi abheke ukuthuthukisa ubukhona bawo eholidini kufanele acabangele izinketho zokwenza ngokwezifiso ezihambisana nabathengi futhi ahambisane nobunikazi bemikhiqizo yabo. Ukupakishwa okwenziwe ngendlela oyifisayo kwenza amabhizinisi akwazi ukukhombisa ubuhle obuhlukile bomkhiqizo wabo, imibala kanye nelogo. Ngakho-ke, bangase futhi bafune ukuhlanganisa ukuphrinta ngokwezifiso, amalebula, noma izimo zebhokisi ezihlukile nokupakishwa kwazo, okungathuthukisa inani elibonwa ikhasimende.
2) Ukuhlanganisa ukuxoxa indaba
Ukupakishwa kukaKhisimusi okuhlanganisa ukuxoxa indaba kuvumela amabhizinisi ukuthi ahlanganyele futhi ahehe abathengi. Isibonelo, ukuhlanganisa izinto zokuxoxa indaba, njengezithombe, ihluzo, noma umbhalo oxoxa izindaba ngamaholide kaKhisimusi, uhlobo, noma umkhiqizo, ekwakhiweni kwephakheji kudala umuzwa okhumbuleka kakhudlwana. Ngaphezu kwalokho, ukusebenzisa ukuxoxa indaba kuvuselela imizwa, kuvuse ilukuluku, futhi kwakha ukuxhumana okujulile komkhiqizo nekhasimende.
3) Ukunikeza i-edishini elinganiselwe emaphaketheni
Ukufakwa kwe-edishini elinganiselwe kuthinta ukuheha kokukhethekile. Kwakha umuzwa wokuphuthuma kanye nesasasa phakathi kwamakhasimende, ukuwakhuthaza ukuthi athenge ngokushesha. Ngaphezu kwalokho, ukupakishwa kwe-edishini ekhawulelwe kungashintsha isiko lesipho seholide libe yinto ekhethekile ene-twist eqoqekayo.
4) Ukusebenzisa izinto zokwakha nemiklamo eco-friendly
Abathengi banamuhla bayayikhathalela imvelo futhi bafuna imikhiqizo yokupakisha evumelana nemvelo. Isibonelo, isidingo sokupakishwa kwe-eco-friendly kulindeleke ukuthi sithuthukise imakethe yokupakisha izipho ngu-15%. Amabhizinisi angacabangela ukunikeza izinketho zokupakisha zikaKhisimusi ezilungele imvelo ezihlanganisa izinto ezibolayo, ezigaywa kabusha, noma ezivundisiwe.
5) Ukwengeza isitembu se-foil
Ukugxiviza kwe-foil kuyindlela ye-premium eyengeza ukuthinta kokunethezeka nobuhle ephaketheni lebhokisi likaKhisimusi. Kubandakanya ukusebenzisa i-metallic noma i-foil ecwebezelayo kuma-elementi edizayini athile, ngaleyo ndlela kudaleke ukugqama okubukeka kahle nokokusebenza kokupakisha. Amabhizinisi angasebenzisa isitembu se-foil ukuze agqamise amaphethini ayinkimbinkimbi, amalogo, noma izithombe zemikhosi, ezengeza ukucwazimula okudonsa ukunaka nokudlulisa umuzwa wokunethezeka.
Isiphetho
Isikhathi samaholidi kaKhisimusi sihlotshaniswa nokwenyuka kokuthengisa njengoba abathengi bethenga imikhiqizo yokugubha imikhosi nezipho eziya emindenini nakubangane babo. Kanjalo, ukuthengisa okuphezulu kukhuphula isidingo semikhiqizo yokupakisha futhi kudale ithuba lokuthi amabhizinisi amukele ukupakishwa okunomthelela, okulungele imvelo okubasiza ukuba bavelele.
Kodwa-ke, ukusebenzisa leli thuba kudinga ukuthi le mikhiqizo inikeze izixazululo ezihlukahlukene zokupakisha ezibhekana nezintandokazi nezidingo zabathengi ezahlukene. Lokhu kungabandakanya izikhwama zesipho ezinetimu kaKhisimusi ezifunwa kakhulu namabhokisi, amaphepha okugoqa, amakhalenda okuza, amalebula namathegi, namaribhoni neminsalo. Ukuhlinzeka ngohlu olubanzi kangaka lwezixazululo zokupakisha kungasiza amakhasimende akhe izinkumbulo ezingasoze zalibaleka futhi akhuphule ukumaketha kwebhizinisi. Uma usemakethe yemikhiqizo yokupakisha edonsa amehlo futhi evusa inkanuko kaKhisimusi, qiniseka ukuthi upheqa izinkulungwane zemikhiqizo Cooig.com namuhla.
