I-Amazon: Yembula Izinhlelo ZoLwesihlanu Olumnyama nokuningi
I-Black Friday schedule imenyezelwe: I-Amazon idalule izinsuku zayo zokunyuswa kweBlack Friday. Amasayithi ase-US nase-Canada azosebenzisa amaphromoshini kusukela ngoNovemba 17 kuya kuNovemba 27. Amanye amasayithi ase-Europe, okuhlanganisa i-UK, i-Germany, i-France, i-Italy, i-Spain, i-Netherlands, i-Sweden, i-Poland, ne-Belgium, izolandela ishejuli efanayo. Kwezinye izingosi zomhlaba wonke, ukukhushulwa kweTurkey kuzoqala ngoNovemba 13 kuya kuNovemba 27, okwaseJapan kusuka ngoNovemba 24 kuya kuDisemba 1, okwase-Australia kusuka ngoNovemba 20 kuya kuDisemba 3, kwaseSingapore kusuka ngoNovemba 24 kuya kuNovemba 27, okwaseBrazil kusuka ngoNovemba 6 kuya kuNovemba 27, kwaseMexico kusuka ngoNovemba 23 kuya kuNovemba 27. Izinsuku zokuphromotha zeMiddle East kanye ne-India ese-UAE kumenyezelwe.
Izikhangiso eziza kuvidiyo ephambili: Kusukela ekuqaleni kuka-2024, i-Amazon izokwethula izikhangiso ku-Prime Video emazweni ahlukahlukene. Inketho entsha engenazo izikhangiso izotholakala kumalungu e-US Prime ngenani elingeziwe elingu-$2.99 ngenyanga, nezintengo zezinye izifunda zizomenyezelwa kamuva.
I-TikTok: Ukuqinisa ubukhona be-e-commerce base-US
Ukuqashwa kwabantu abaningi e-settle: I-TikTok kubikwa ukuthi imatasatasa e-Seattle, ihlela ukwengeza izikhundla ezingama-350 ukuze iqhudelane ne-Amazon. Lokhu kwanda kuzoletha inani labasebenzi bakwaTikTok esifundeni libe ngaphezu kwenkulungwane. Le nkampani futhi ihlinzeka ngamaphakheji okuthutha abasebenzi abazimisele ukuthuthela eSeattle, nezinzuzo ezihlanganisa izibonelelo zezindlu kanye nezindiza zanyanga zonke eziya ekhaya.
Ithula umthethonqubo wokuqukethwe we-AIGC: I-TikTok isebenzise ukulawulwa okuphelele kwe-AIGC (Okuqukethwe Okukhiqiziwe kwe-AI) endaweni yayo. Isici esisha sivumela abadali ukuthi bamake okuqukethwe okukhiqizwa i-AI, okunikeza ukubonakala kwababukeli. Ukwehluleka ukudalula ukusetshenziswa kwamathuluzi e-AI kungase kubangele ukususwa kokuqukethwe.
I-Walmart: Ukukhula kwezimakethe nokukhushulwa
Imakethe yezinkampani zangaphandle iphinda kabili: Imakethe yezinkampani zangaphandle ye-Walmart iphindeke kabili ngosayizi ezinyangeni eziyi-18 ezedlule, nabathengisi abasebenzayo badlule ku-100,000. Inkundla inikeza imikhiqizo engaphezu kwezigidi ezingu-400, i-95% yayo evela kubathengisi bezinkampani zangaphandle, ethembisa ukukhula kokuthengisa okuqhubekayo kwe-Walmart.
Kwenziwa amaphromoshini ekwindla: Ngemva kwesimemezelo se-Amazon sokukhushulwa kuka-Okthoba, i-Walmart, kanye ne-Target kanye ne-Best Buy, yethule isethi yayo yamaphromoshini ekwindla, okuphawula ukuqala kwesizini yokuthengisa ngamaholide.
Abanye abathengisi: Ukuthengisa nokuthuthuka kwezobuchwepheshe
Abathengisi basekhaya abaphezulu abangama-25 base-US: I-Amazon ibamba u-15% wesamba esithengisiwe phakathi kwezitolo eziphezulu ezingama-25 zase-US, ngokunyuka ngo-12.5% ekuthengisweni kwefenisha, okokulala, nokuhlobisa ikhaya. I-Costco ithole ukukhula okukhulu kakhulu, okuthengisiwe kwafinyelela ku-$4.5 billion, ukukhuphuka ngo-18.4% kunonyaka odlule. Iziteshi ze-Direct-to-Consumer (DTC) zazithengiswe kakhulu, izitolo zefenisha zendabuko ziphethe u-16.3% wokuthengisiwe.
I-Wayfair yethula izici ze-AR: I-Wayfair yethule isici esisha se-Augmented Reality (AR), "Buka ku-Room 3D", enguqulweni yayo yakamuva yohlelo lokusebenza. Lesi sici sivumela abasebenzisi ukuthi babone ngeso lengqondo imikhiqizo endaweni yabo ngaphambi kokuthenga. Inkampani futhi isebenzisa ubuchwepheshe bokufunda komshini ukuze inikeze imiphumela yosesho enembe kakhudlwana esekelwe kuzici zomkhiqizo, esiza ekutholweni komkhiqizo nasekuthuthukisweni kwekhathalogi.
Izinyathelo zokuthengisa zasekwindla ngabathengisi abakhulu: Emzamweni wokuzuza imali ngesizini yekwindla ephithizelayo, izinkundla ezimbalwa ezivelele ze-e-commerce zase-US zimemezele imicimbi ekhethekile yokukhangisa ehlelelwe u-Okthoba. Lesi sinyathelo silandela isimemezelo se-Amazon sesibili “Izinsuku Ezinkulu Zedili Enkulu” ezihlelelwe u-Okthoba 10-11. Ukuphendula, i-Walmart, Target, kanye ne-Best Buy baveze izindlela zabo zokuthengisa ezilandelanayo, zonke zihambisana nomugqa wesikhathi womcimbi we-Amazon. Ngokukhethekile, i-“Walmart Deals – Holiday Kickoff” ye-Walmart izokwenzeka kusukela ngo-Okthoba 9 kuya ku-Okthoba 12, ihlanganisa izinkulungwane zezipho zamaholide emikhakheni ehlukahlukene ehlanganisa izinto zikagesi, ikhaya, imfashini namathoyizi. Iphromoshini ethi “Iviki Lombuthano” yethagethi, eqala ngo-Okthoba 1 kuya ku-Okthoba 7, inikeza izaphulelo ezingafika ku-40% kubathengi ababhalise ohlelweni lobulungu be-“Target Circle”. Ukwengeza, i-Best Buy izokwethula igagasi layo lokuqala lamaphromoshini amaholide ngo-Okthoba 1, azohlala inyanga yonke, kanye nezaphulelo ezikhethekile ezitholakala ku-Plus kanye namalungu Engqikithi yohlelo lobulungu lwaminyaka yonke lwe-Totaltech.
