Ikhaya » Izindaba zakamuva » I-US E-Commerce Weekly Update (Aug 21-28): I-Amazon Ilungisa Amalebula Azimele, i-TikTok ukuze Iqede Isici 'sesitolo sangaphambili'
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I-US E-Commerce Weekly Update (Aug 21-28): I-Amazon Ilungisa Amalebula Azimele, i-TikTok ukuze Iqede Isici 'sesitolo sangaphambili'

I-Amazon inciphisa amalebula ayimfihlo, ivula amathuba ama-SMEs

Oguqukweni olukhulu, i-Amazon yehlise kakhulu emuva amalebula ayo ayimfihlo, yasusa ngokuphelele izinhlobo zayo zezingubo ezingama-27 kwezingama-30, okuhlanganisa iLark & ​​Ro, Daily Ritual, kanye neGoodthreads. UMat Taddy, iphini likamongameli we-Amazon Private Brands, esitatimendeni uthe inkampani ibheke ukuqeda eminye imikhiqizo yasendlini ngemuva kokunquma ukuthi ayihambisani namakhasimende. Futhi lokhu kuncipha kungase kuhloswe ukunciphisa izingcindezi ze-antitrust ku-Amazon.

I-Amazon tweaks search ukukhulisa abathengisi abasha

I-Amazon ibuyekeze ikhasi layo lokusesha ukuze ibonise izilinganiso zenkanyezi yomkhiqizo ngaphambi kokubala kokubuyekezwa. Lokhu kuzuzisa izinto ezintsha ngezilinganiso eziphezulu kodwa izibuyekezo ezimbalwa. Nokho, kunciphisa unqenqema lwemikhiqizo esunguliwe ngempendulo eyengeziwe. Ngenkathi ikhwalithi yokushayela, ingase futhi iphazamise ukubusa kwabathengisi abaphezulu.

I-Amazon inyusa imali yomthengisi, okubangela ukukhathazeka

Kusukela ngomhlaka-1 Okthoba, i-Amazon izokhokhisa imali engu-2% (ubuncane buka-$0.25) kubathengisi abasebenzisa uhlelo lwayo lwe-Seller Fulfilled Prime (SFP) ukuphatha ukuthunyelwa kwabo. Ngenkathi i-SFP inika amandla ukuboniswa kwebheji le-Prime, izinkokhelo ezintsha zizocindezela amamajini kubathengisi ababambe iqhaza. Abanye bangase bakhethe ukunyusa amanani ukuze balondoloze inzuzo njengoba izindleko zikhuphuka.

Izinkokhelo ze-FBA zesizini ephakeme kakhulu zikhuphuke nge-Amazon

I-Amazon izonyusa ukugcwaliseka kwayo ngezimali ze-Amazon zabathengisi kusukela ngo-Okthoba 15 kuya kuJanuwari 14 ukukhokhela ukuthengiswa kwamaholide okuphezulu. I-Amazon ithi amanani ayo asengama-30% ngaphansi kwamanye ama-3PLs futhi icaphuna izinkokhiso zesizini ezifanayo ngabathwali abakhulu.

I-TikTok US yokuqeda isici esithi 'Storefront', igxile ekuthengeni ngaphakathi nohlelo

I-TikTok izomisa imodeli yayo ye-ecommerce ethi 'Storefront' e-US ekupheleni kuka-Agasti. Lokhu okwamanje kuvumela izixhumanisi zomkhiqizo ku-Shopify nabanye abathengisi bezinkampani zangaphandle. Ngemuva koshintsho, ukuthengiselana kwangaphandle nezixhumanisi ngeke kuvunyelwe - ukuqondisa ukuthengisa ngeplatifomu ye-TikTok.

I-Temu ifinyelela abasebenzisi abangu-100M phakathi kokukhathazeka kwekhwalithi

Nge-Statista, iTemu manje inabasebenzisi base-US abasebenzayo abangaphezu kwezigidi eziyi-100 - isuka ezigidini eziyisi-6 ngo-Okthoba odlule. Ukukhula kwenyuse amavolumu okwenziwa njalo ngenyanga. Kodwa-ke, izikhalo eziningi mayelana nezinto mbumbulu kanye nekhwalithi yomkhiqizo ziletha izinselele uTemu okumele azinqobe.

Shopify ozakwethu ne-True Fit ukuze bathuthukise ukuthengiswa kwemfashini ku-inthanethi

AbakwaShopify bamemezele ukuhlanganiswa nenjini yezincomo ye-True Fit's AI-powered sizing okuhloswe ngayo ukukhulisa amanani okuguqulwa kanye nokunciphisa imbuyiselo ye-ecommerce yemfashini. Isebenzisa idatha yayo enkulu yokulingana, i-True Fit isiza ukufanisa amakhasimende anezingubo ezifanele nosayizi bezicathulo. Ubambiswano luhlinzeka ngesilingo samahhala sezinsuku eziyi-7 ukukhuthaza ukusetshenziswa.

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