I-Amazon iyindawo yemakethe enkulu kunazo zonke emhlabeni, enezigidi zabathengi abavakashela iwebhusayithi nsuku zonke. Lokhu kuyenza ibe enye yezinkundla ezifunwa kakhulu amabhizinisi nemikhiqizo yokumaketha imikhiqizo yabo kubabukeli abaningi. Ngokudabukisayo, lokhu futhi kusho ukuthi kuheha abathengisi abakhohlisayo abangadala umonakalo emakethe.
Lesi sihloko sizofaka konke amabhizinisi asemthethweni adinga ukukwazi mayelana nabathengisi bemikhiqizo ye-Amazon abangagunyaziwe, kusukela kobani nokuthi benzani, kuya kumphumela wabo kubathengisi bangempela. Futhi okubaluleke kakhulu, izogqamisa amasu abalulekile okuvimbela abathengisi abangagunyaziwe ukuthi babangele ukulahlekelwa, futhi bonakalise isithunzi sabathengisi bangempela.
Okuqukethwe
Obani abathengisi abangagunyaziwe e-Amazon?
Benzani abathengisi abangagunyaziwe?
Imiphi imiphumela abanayo abathengisi abangagunyaziwe kumabhrendi asemthethweni?
Amathiphu okusiza ukumisa abathengisi abangagunyaziwe e-Amazon
Amazwi wokugcina
Obani abathengisi abangagunyaziwe e-Amazon?
Abathengisi bemikhiqizo ye-Amazon abangagunyaziwe bangabathengisi bezinkampani zangaphandle noma abasabalalisi abathengisa imikhiqizo evela kumkhiqizo ngaphandle kwemvume yomkhiqizo. Kungaba abantu ngabanye noma izinkampani ezithengisa imikhiqizo evuselelwe kabusha, engumgunyathi noma emakethe empunga ngaphandle kwamalungelo asemthethweni noma amalayisense avela kubakhiqizi bokuqala.
Laba bathengisi bavame ukuthola le mikhiqizo ngokungemthetho ngabasabalalisi abangagunyaziwe noma abakhiqizi bomgunyathi, okungase kuthinte abathengisi abathenga i-wholesale kubasabalalisi abasemthethweni. Laba bathengisi abangagunyaziwe bavame ukuncintisana nabo noma badlulise imikhiqizo yabo mbumbulu njengeyangempela ekhasini lemininingwane yomkhiqizo we-Amazon.
Benzani abathengisi abangagunyaziwe?
Ukudala uhlu lwemikhiqizo engelona iqiniso
Abathengisi abangagunyaziwe bavamise ukudala uhlu lwemikhiqizo engelona iqiniso besebenzisa amagama afanayo, izithombe, nezincazelo zemikhiqizo zangempela. Bangase basebenzise ukubuyekezwa kwamakhasimende mbumbulu ukuthuthukisa izilinganiso zemikhiqizo yabo futhi bakhulise ukubonakala kwabo endaweni yemakethe.
Ngokumangalisayo, laba bathengisi abangekho emthethweni bangase banamathisele amanani aphansi ohlwini lwabo ukuze bahehe abathengi abangaqaphile, ngaleyo ndlela baphambuke imali engenayo emabhizinisini asemthethweni.
Sebenzisa amagama mbumbulu noma uqalise ama-akhawunti abathengisi abaningi
Abathengisi bomkhiqizo ongekho emthethweni bangase basebenzise amagama omgunyathi futhi basebenzise ama-akhawunti ahlukene abathengisi ukuze bathengise imikhiqizo ngqo noma benze uhlu lwemikhiqizo oluhlukene olunama-akhawunti amaningi.
Benza lokhu ukuze bagweme ukutholwa i-algorithm ye-Amazon, engase imise ama-akhawunti abo. Leli qhinga lephula i-ToS ye-Amazon futhi lijeziswa ngokunqanyulwa kwe-akhawunti noma ukumiswa.
Thengisa imikhiqizo yomgunyathi
Yize kungebona bonke abadayisi abangagunyaziwe abathengisa izinto ezingamanga, iningi liyakwenza. Le mikhiqizo ivamise ukubukeka ifana nemikhiqizo yangempela kodwa inekhwalithi encane, engase ibangele ubungozi bezempilo nokuphepha kubathengi. Ngalesi sizathu, kuwukwephula amalungelo empahla yobuhlakani yabanikazi bamabhizinisi abasemthethweni.
Imikhiqizo yomgunyathi ingalimaza nesithunzi somkhiqizo futhi ibangele ukulahlekelwa kwezimali.
Sebenzisa i-algorithm ye-Amazon
I-algorithm ye-Amazon ihlelelwe ukukhuthaza imikhiqizo enezinga eliphezulu nokubuyekezwa okuhle kwamakhasimende. Abathengisi bomkhiqizo we-Amazon abangagunyaziwe bavame ukukhohlisa i-algorithm ngokukhulisa izilinganiso zabo nezibuyekezo zabo. Bangase bazuze lokhu ngokunikeza imiklomelo kumakhasimende ukuze bathole izibuyekezo ezinhle noma basebenzise ukubuyekezwa okungelona iqiniso. Leli qhinga liyakhohlisa futhi lingalimaza amabhizinisi angempela.
Imiphi imiphumela abanayo abathengisi abangagunyaziwe kumabhrendi asemthethweni?
Amamajini aphansi nokuthengiswa okulahlekile
Njengoba abathengisi abangagunyaziwe ngokuvamile bethengisa imikhiqizo ngamanani aphansi, amakhasimende angase athenge kuyo esikhundleni sokuthenga kubanikazi bangempela bomkhiqizo. Idala ukuncintisana kwentengo futhi inciphise amamaki enzuzo, ukunciphisa imali engenayo yabanikazi bomkhiqizo abasemthethweni.
Izimpi zamanani njalo
Ukuba khona kwabathengisi bemikhiqizo abangagunyaziwe e-Amazon kungadala izimpi zamanani endaweni yesikhulumi. Ngoba ngokuvamile bathengisa imikhiqizo yomkhiqizo ngaphansi kwezintengo zokudayisa, abathengisi abangagunyaziwe babukela phansi inani elincane elikhangisiwe (MAP)
Ukwethenjwa okuphansi okuvela kumakhasimende
Abathengisi abangekho emthethweni bavame ukumaketha imikhiqizo esezingeni eliphansi noma efana nemikhiqizo eyiqiniso. Ngenxa yemikhiqizo yomgunyathi ethengiswa yilaba bathengisi abangaqinisekisiwe, amabhrendi angalahlekelwa ukwethenjwa kwamakhasimende, okuholela ekuthengisweni okuphansi kanye nokuncipha kwemali engenayo.
Ngaphezu kwalokho, laba bathengisi bakhathalela kuphela ukwenza imali, ngakho-ke bangase balethe isevisi yamakhasimende empofu futhi baxoshe abathengi emkhiqizweni othile ngenxa yempendulo engemihle.
Ubudlelwano obonakele nabathengisi abagunyaziwe
Abathengisi bemikhiqizo ye-Amazon abangagunyaziwe bangaba inselele ukuyibona ngenxa yobuqili babo, okubangela abanikazi bomkhiqizo namakhasimende ukuba basole nabathengisi abagunyaziwe.
Ukwengeza, abathengisi abagunyaziwe bangase bazizwe bekhohliswe abathengisi abangagunyaziwe, okungadala ukungezwani futhi kulimaze inethiwekhi yokusabalalisa yomkhiqizo, ekugcineni kuphumele ekulahlekelweni kokuthengisa.
Amathiphu okusiza ukumisa abathengisi abangagunyaziwe e-Amazon
Bukela uhlu eduze
Enye yezindlela zokubamba abathengisi abangagunyaziwe ukulingisa kwabo uhlu lwemikhiqizo. Ngakho-ke, amabhizinisi kufanele abhekisise uhlu lwemikhiqizo yawo ngokuhlola njalo amathrendi entengo futhi afune ama-copycats ukufakwa kwawo kuhlu kwemikhiqizo kufana.
I-Helium 10 iyithuluzi elilodwa abathengisi base-Amazon abangalisebenzisa ukuze babuke uhlu lwabo. Ihlinzeka ngayo yonke into kusukela ocwaningweni lwamagama angukhiye kuya ekufakweni kahle ohlwini-kanye ne-tracker yokufakwa kuhlu ukuze ubuke ukusebenza kwesikhathi.
Enye i-AMZ Tracker, ithuluzi elisiza abathengisi be-Amazon balandelele ukusebenza kohlu lwabo, okuhlanganisa ukuthengisa, izinga, nezibuyekezo.
Sebenzisa ukubhaliswa komkhiqizo we-Amazon
Irejista yomkhiqizo we-Amazon wuhlelo olusiza amabhizinisi nabanikazi bomkhiqizo ukuthi bavikele impahla yabo yengqondo nokuphatha ukuba khona kwabo ku-inthanethi endaweni yemakethe. Amabhrendi anezimpawu zokuhweba noma amalungelo okushicilela emikhiqizweni yawo angabhalisa ohlelweni ukuze afinyelele amathuluzi anamandla okuhlonza abathengisi abangagunyaziwe nokuvikela igama lebhrendi yabo. Isibonelo, uhlelo luvumela abanikazi bomkhiqizo ukuthi babheke futhi basuse ukufakwa kuhlu okuphula amalungelo abo empahla yobuhlakani.
Ngaphezu kwalokho, lolu hlelo luwusizo kumabhrendi anemikhiqizo yenani eliphezulu, njengoba ukubhaliswa kunemihlahlandlela eqinile yokulawula amalungelo okufinyelela. Isibonelo, bavumela umdayisi oyedwa kuphela ogunyaziwe nge-akhawunti ngayinye, okuvumela amabhizinisi ukuthi abone ukuthi othengisa umkhiqizo okwesibili ugunyazwe yibona yini (umkhiqizo). Baphinde banikeze amabhrendi ukulawula phezu kokufakwa kuhlu okungagunyaziwe ukuze kuliwe nezinkinga ngaphambi kokuba zibe zimbi nakakhulu.
Yenza ukuhlolwa kokuthenga
Ukuhlolwa kokuthenga kubandakanya ukuthenga izimpahla kubathengisi abagunyaziwe ukuze kuqinisekiswe ikhwalithi yazo. Uma imikhiqizo ingeyekhwalithi ephansi, amabhrendi angathatha izinyathelo ezidingekayo ukuze asuse abathengisi endaweni yesikhulumi.
Ukufakazela ukuthi umthengisi ongagunyaziwe uthengisa into engelona iqiniso noma eyi-off-off kuwumnyakazo oqinile. Kodwa-ke, izimo eziningi zidinga ukuthi imikhiqizo ibonise ukuthi umkhiqizo womthengisi ongagunyaziwe awufani nowabo ngaphambi kokuthi asuse ukufakwa kuhlu. Kuyenzeka futhi ukuthi amabhizinisi afakazele ukuthi othengisa umkhiqizo okwesibili usebenzisa imikhiqizo yawo ngokungemthetho ngeNombolo Yokuhlonza Okujwayelekile ye-Amazon (ASIN) ngokuthenga kokuhlola.
Dala inqubomgomo eqinile ye-MAP (Inani Elincane Elikhangisiwe).
Inqubomgomo yenani elincane elikhangisiwe isu amabhizinisi angalisebenzisa ukusetha inani elincane lentengo ukuze abathengisi bakwazi ukukhangisa imikhiqizo. Ukwenza lokhu kuzoqinisekisa ukuthi izindleko zithengiswa ngendlela efanele futhi kungavimbela abathengisi abangagunyaziwe ukuthi badale izimpi zamanani ngokucekela phansi abathengisi abasemthethweni.
Ukufeza lokhu, amabhrendi angasebenzisa isofthiwe yokuqapha ye-MAP ukuze aqinisekise ukuthi abathengisi bawo banamathela kunqubomgomo yabo ye-MAP. Ixwayisa uhlobo lwanoma yikuphi ukwephulwa. Ngakho, kuyasiza ukuqinisekisa abathengisi ku ukuthengiswa kwezinto futhi uthole abadayisi abangagunyaziwe. Futhi kwenza ukuphatha kokusabalalisa kube lula futhi kugcina amandla entengo ngaphansi kolawulo lwabo.
Nasi isibonelo senqubomgomo Yenani Elincane Elikhangisiwe (MAP):
Inqubomgomo Yentengo Ekhangisiwe Encane
Le nqubomgomo isebenza kubo bonke abathengisi be-Amazon abathengisa imikhiqizo engaphansi Kwenani Elincane Elikhangisiwe (MAP). I-MAP iyinani eliphansi kakhulu abathengisi abangakhangisa ngalo imikhiqizo yabo ethengiswayo.
Injongo
Injongo yenqubomgomo ukuvikela amanani ebhrendi yethu nokuqinisekisa ukuthi imikhiqizo yethu ithengiswa ngentengo efanelekile. Ngokudinga ukuthi abathengisi bakhangise imikhiqizo yethu ngenani eliphansi, singasiza ekuvimbeleni ukuguguleka kwentengo futhi siqinisekise ukuthi amakhasimende ethu athola inani elihle lemali yawo.
Policy
Abathengisi abephula le nqubomgomo bangase babe ngaphansi kwezijeziso ezilandelayo:
- Ukumiswa kwe-akhawunti yabo yomthengisi we-Amazon
- Ukubuyiselwa kwanoma iyiphi inzuzo eyenziwe ngokuthengisa imikhiqizo yethu ngaphansi kwe-MAP
- Isenzo sezomthetho
Ngaphandle
Kukhona okuhlukile okumbalwa kule nqubomgomo. Isibonelo, abathengisi bavunyelwe ukukhangisa imikhiqizo yethu ngaphansi kwe-MAP uma:
- Inikeza indali noma iphromoshini
- Ukuthengisa imikhiqizo yethu njengengxenye yenqwaba
- Ukuthengisa imikhiqizo yethu kukhasimende lebhizinisi elithenga ngobuningi
Ukuphoqelela
Sizosebenzisa le nqubomgomo ngokuqapha ukufakwa kuhlu kwethu nangokwenza ucwaningo lwamabhuku ngezikhathi ezithile. Uma sithola umthengisi ephula le nqubomgomo, sizothatha izinyathelo ezifanele.
Imibuzo
Uma unemibuzo mayelana nale nqubomgomo, sicela usithinte.
Qaphela: Lesi siqephu siyisibonelo nje senqubomgomo ye-MAP. Imigomo ethile yenqubomgomo ingase yehluke kuye ngebhizinisi nemikhiqizo abayithengisayo.
Faka isicelo se-Project Zero
I-Project Zero ingolunye uhlelo oludalelwe ukusiza amabhrendi namabhizinisi ukuthola nokususa imikhiqizo mbumbulu endaweni yemakethe yase-Amazon. Uhlelo lunezinqubo zokubuyekeza mathupha namathuluzi azenzakalelayo amabhrendi angawasebenzisa ukuze athole futhi asuse ukufakwa kuhlu kwemikhiqizo yomgunyathi kusetshenziswa amaphuzu edatha angukhiye.
Iphinde ivumele amabhrendi ukuthi engeze amakhodi omkhiqizo ahlukile esebenzisa isevisi yokuzikhethela, evimbela abathengisi abangagunyaziwe ukuthi bafinyelele amakhasimende kumayunithi amayunithi.
Sebenzisa inkundla yokuvikela umkhiqizo ezenzakalelayo
Lezi zinkundla zisebenzisa ama-algorithms okufunda ukulandelela ukufakwa kuhlu kwemikhiqizo, ukuthola abathengisi abangagunyaziwe, nokuthatha izinyathelo ezibalulekile zokubasusa e-Amazon. Isofthiwe isebenza ngo-24/7, ivumela amabhrendi ukuthi akhombe futhi alawule noma iyiphi inkinga ephakamayo ngokushesha kunokuba afune mathupha noma ahlangabezane nezimo ezinjalo.
Izinkundla ezizenzakalelayo zokuvikela umkhiqizo zinhle kakhulu kumabhizinisi njengoba zonga isikhathi nezisetshenziswa ngenkathi zivikela isithunzi somkhiqizo.
Inketho engcono kakhulu yale njongo i-Amazon Brand Registry. Iwuhlelo lwamahhala olunikeza amabhrendi ukulawula okwengeziwe ohlwini lwawo lwe-Amazon. Imikhiqizo engaphansi kwalolu hlelo ingavimbela abathengisi abangagunyaziwe ekusebenziseni izimpawu zabo zokuthengisa, basuse imikhiqizo yomgunyathi, futhi bathole ukwesekwa kwamakhasimende okubalulekile ku-Amazon.
Kungenjalo, amabhizinisi angakhetha i-Intellectual Property Accelerator, uhlelo olusiza izinkampani ukuthi zithole amalungelo empahla yengqondo eziwadingayo ukuze zivikele amabhizinisi abo e-Amazon. Inikeza ithimba lochwepheshe elikwazi ukusiza amabhrendi ngayo yonke into kusukela ekubhaliseni uphawu lokuhweba kuya ezimangalweni zokwephulwa kwelungelo lobunikazi.
Amazwi wokugcina
Abathengisi bemikhiqizo ye-Amazon abangagunyaziwe babeka izinsongo ezinkulu kubanikazi bomkhiqizo abasemthethweni e-Amazon. Ngaphandle nje kokunciphisa izilinganiso zenzuzo kanye nokweba amakhasimende emabhizinisini asemthethweni, laba bantu noma izinkampani zingadala amahlazo emakethe ngenxa yokuziphatha kwabo okungenasimilo.
Ekugcineni, ukulwa nabathengisi abangagunyaziwe kudinga ukuqapha nokuzinikela okuqhubekayo. Ngokusebenzisa amasu angenhla, imikhiqizo ingathola futhi isuse abathengisi abangagunyaziwe, ivikele impahla yabo yengqondo nesithombe, igweme ukulahlekelwa ukuthengiswa, futhi ivikele amandla abo ebhizinisi.
