Imboni yobuhle yaseChina ube nempilo embi eminyakeni embalwa edlule. Ngenxa yokuvalwa okuqinile kobhubhane kanye nokungaqiniseki kwezomnotho, bambalwa abathengi abebetshala imali emikhiqizweni yobuhle. Kepha imboni yezimonyo eChina iyakhula.
Njengemakethe yezimonyo yesibili ngobukhulu emhlabeni wonke, akumangazi ukuthi izinkampani zezimonyo zaseShayina nezokunakekela abantu ziphethe imboni.
Kunezinkampani eziningi zobuhle nezokunakekela abantu eChina, kodwa ezinhlanu zihola isifunda. Izinkampani ziyahlukahluka kusukela kumikhiqizo yezimonyo zikanokusho kuye kuma-titans okunakekelwa komuntu siqu, ukukhulula imikhiqizo efana nezimonyo, ukunakekelwa kwesikhumba, izinto zokugeza, nokunakekelwa kwezinwele. Le mikhiqizo idala imikhiqizo emisha yobuso nomzimba.
Nazi ezinhlanu zemikhiqizo yezimonyo zase-China okufanele abathengisi bezitolo bazibeke eqhulwini nokuthi kungani ikusasa labo lithembisa.
Okuqukethwe
Uhlolojikelele lwemakethe yezimonyo eChina
5 eyenziwe e-China izimonyo brand okufanele ilandelwe
Thengisa imikhiqizo efanele
Isiphetho
Uhlolojikelele lwemakethe yezimonyo eChina
The Umkhakha wobuhle waseShayina nokunakekelwa komuntu siqu ibiza i-USD 59.06 billion. Futhi kusukela kwalolu bhubhane, ukuthengiswa kobuhle bekulokhu kukhuphuka-ikakhulukazi ngemikhiqizo eseChina.
Umkhakha wobuhle basekhaya waseChina ikhuphuka ngokushesha. Le mikhiqizo idlondlobala kokubili ezitolo zezitini nodaka nasekuthengisweni kwe-inthanethi futhi ithola ukuqashelwa emakethe yobuhle yamazwe ngamazwe.
Enye yezinto ezigqugquzela ukukhula kobuhle be-C emhlabeni jikelele i-powerhouse powerhouse sephora, enikeza ukwesekwa ezinkampanini ezihlukahlukene zezimonyo zaseShayina nokuzisiza zikhule emazweni omhlaba. I-Sephora yenza lokhu ngokugcizelela izici ezenza ubuhle be-C buhluke, njengesikhumba esikhazimulayo nombala ocebile.
Ngenxa yale mizamo, i-China inomncintiswano womhlaba wonke ngokumelene ne-APAC izitayela zobuhle, ikakhulukazi i-K-beauty (evela eSouth Korea) kanye nezindlu zamandla zobuhle zaseJapan. Ngo-2027, C-ubuhle izofinyelela ku-51% wemakethe yobuhle yamazwe ngamazwe.
Kunezizathu eziningi zokuthi kungani ubuhle be-C bubusa izindawo zobuhle zasekhaya nezamazwe ngamazwe. Imikhiqizo eminingi yobuhle be-C inobuhlakani obusha, isebenzisa ubuchwepheshe bamuva nje ukudala imikhiqizo yobuhle yekhwalithi ephezulu.
5 eyenziwe e-China izimonyo brand okufanele ilandelwe
Imikhiqizo emihlanu emikhulu yamaShayina okumele ilandelwe yi-Chando, WEI Beauty, Herboist, 5Yina, kanye nePechoin. Le mikhiqizo iheha imakethe yobuhle yaseChina. Ngenxa yalezi zinkampani, i-C-beauty kulindeleke ukuthi iqhudelane ne-K-beauty nemikhiqizo yezimonyo yaseJapane.
UChando
I-Chando iwuphawu olukhulu emkhakheni we-C-beauty. Inani lomkhiqizo we-Chando inyuke ngo-36% ngo-2023 futhi ithatha imakethe yamazwe ngamazwe. Njengamanje, imikhiqizo ye-Chando ithengiswa naseCanada, Malaysia nase-Indonesia. I-Chando yaziwa kakhulu ngemikhiqizo yayo eyingqayizivele kanye nophawu olunethezeka, oludonsa ukunaka kwabathandi bobuhle.
I-Chando yasungulwa ngo-2009. Umgomo wabo bekulokhu kuwukugqamisa ubuhle bemvelo, futhi yonke imikhiqizo yabo yenziwe ngezithako zemvelo.
WEI Ubuhle
I-WEI Beauty ingolunye uhlobo olusungule uhlelo lokulandela. Bahlanganisa imithi yasendulo yamaShayina nezitayela zobuhle zesimanje, njengezifihla-buso ezenziwe nge-lotus emhlophe.
Umsunguli we-WEI Beauty, u-Wei Young Brian, uthweswe iziqu zeTraditional Chinese Medicine. I-Wei isebenzisa amakhambi ekhwalithi ephezulu kakhulu, iwathola kubalimi ezindaweni ezikude zaseChina. Ukusuka lapha, bathatha amakhambi baye elebhu, lapho kwenzeka khona ukuqamba okusha kwangempela.
Osebenza ngezimboni
UHerborist ungomunye wemikhiqizo yakudala yaseShayina embonini yobuhle. Bakha ngo-1998 futhi benza imikhiqizo yabo ngemikhuba yasendulo yokunakekelwa kwesikhumba. Ngenxa yokwaziwa kwazo, ziyigama elikhulu ezimakethe zobuhle zasekhaya nezamazwe ngamazwe zaseChina.
Njengomkhiqizo wobuhle bezinga eliphezulu, abathandi be-skincare bangathola imikhiqizo ye-Herborist emhlabeni wonke. Baze banesitolo se-flagship e-Paris!
5 Yena
I-5Yina ingolunye uhlobo olwakhiwe abelaphi bendabuko baseShayina. Kepha okwenza le nkampani igqame ukuthi imikhiqizo yabo ye-skincare ithuthukisa kanjani impilo yakho yonke yomzimba. Isibonelo, i-Skullcap Root iyikhambi elivamile laseShayina lokwelapha kanye ne-antioxidant enamandla. Banemigqa yomkhiqizo emihlanu ehlukene, yonke egqugquzelwe izinkathi ezinhlanu zemithi yendabuko yamaShayina.
I-Pechoin
I-Pechoin ingelinye iphayona elikhulu embonini yobuhle yaseChina. Ziwuhlobo oludala kakhulu kulolu hlu-lwakhiwa ngo-1931, i-Pechoin iyigama eliyinhloko ku-C-Beauty nangale kwalokho. Kodwa-ke, umkhiqizo wehla ku-radar isikhathi esithile.
Nokho, muva nje, i-Pechoin ikhiqize kabusha futhi ithola ukugunyazwa ngabagqugquzeli bobuhle. Manje sebengena obala futhi, futhi yibona #1 Inkampani yaseShayina yokunakekela isikhumba. Imigqa yabo yonke yemikhiqizo yemvelo ithandwa kakhulu phakathi kwesizukulwane esisha, ihambisana namafilosofi esimanje obuhle.
Thengisa imikhiqizo efanele
Imikhiqizo yamazwe ngamazwe ingathola imikhiqizo yobuhle ye-premium ngamanani athengekayo. I-Skincare idume kakhulu ku-C-beauty, kodwa amabhrendi kufanele athole imikhiqizo esebenzayo kodwa yemvelo.
Njengoba imithi yamaShayina yasendulo ivame phakathi kwemikhiqizo yasekhaya, izinkampani zamazwe ngamazwe zingasebenzisa izithako ezinamandla ezifanayo. Isithako esifana ne-Matsu Kelp siqukethe amavithamini, amaminerali, nama-antioxidants. Lezi zithako zinenzuzo esikhumbeni futhi zithuthukisa impilo yomzimba jikelele.
Imikhiqizo ingaba umthombo amaski eshidi nge-kelp ukunikeza abathengi umthamo wamasonto onke wamavithamini namaminerali ukuvikela isikhumba sabo.
I-Ginseng ingesinye isithako esivamile esisetshenziswa emithini yendabuko yamaShayina. Lesi yisitshalo esinamandla esinezindawo zokulwa nokuvuvukala kanye ne-antioxidant. I-ginseng kuthiwa ithuthukisa ukubukeka kwezimpawu zokuguga, njengemibimbi namabala amnyama.
Abathengi bangasebenzisa amaseramu ifakwe i-ginseng njengendlela yokwelapha yokuguga nokuvimbela, kanye nomkhiqizo wokuvikela isikhumba okuvamile.
Isiphetho
Imboni yobuhle yaseShayina ikhula ngokushesha, ngesabelo semakethe yomhlaba wonke ebuhleni nasekunakekelweni komuntu siqu. Lokhu mkhuba kulindeleke ukuthi ikhule eminyakeni embalwa ezayo. Ezinye zemikhiqizo yobuhle ehamba phambili e-China i-Chando, i-WEI Beauty, i-Herbolist, i-5Yina, ne-Pechoin.
Ukuze imikhiqizo yamazwe ngamazwe ikwenze emakethe yaseChina, izinkampani kufanele ziqondise ku-Gen Z kanye nabathengi besifazane. Ukuzibandakanya nalokhu kukhula kwabantu ezinkundleni zokuxhumana kuyadingeka, futhi konke ukukhangisa nokukhangisa kufanele kubonise ukufakwa, ukuhlukahluka, kanye nobungane bemvelo.
Imikhiqizo yamazwe ngamazwe kufanele futhi yenze imikhiqizo ebhekelela imakethe yaseShayina, inika amandla imikhiqizo ngamakhambi okwelapha aseShayina asendulo anamandla.
Ukuze benze inzuzo embonini yobuhle yomhlaba wonke, amabhrendi kufanele azi amathrendi akamuva nezibikezelo. Qhubeka ufunda incwadi Baba Blog ukuhlala phezu kwakho konke okusha embonini yobuhle.
