Imboni yokunakekelwa kwezinwele ihlala ithuthuka. Njengoba abathengi beqaphela kakhulu impilo yezinwele zabo nokubukeka kwabo, amabhizinisi kufanele ahlale enolwazi lwakamuva namathrendi akamuva ukuze aqhubeke encintisana.
Kusukela kuzithako zemvelo kuya ekukhishweni kwesikhumba esikhunjeni, kunezindlela ezimbalwa ezibalulekile amabhizinisi okufanele azinake ukuze ahlangabezane nezidingo eziguqukayo zamakhasimende awo.
Kulesi sihloko, sizohlola izitayela ezinhlanu njengamanje ezakha imboni yokunakekelwa kwezinwele futhi sixoxe ngokuthi kungani amabhizinisi kufanele aqaphele lezi zindlela.
Okuqukethwe
Imakethe yomhlaba wonke yokunakekelwa kwezinwele
Izitayela ezi-5 zokunakekelwa kwezinwele ezidumile zango-2023
Ukungena ebhodini ngezitayela zokunakekelwa kwezinwele
Imakethe yomhlaba wonke yokunakekelwa kwezinwele
Imakethe yomhlaba wonke yamanje ifanelekile US$91.23bn. Imakethe kulindeleke ukuthi ikhule minyaka yonke ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-3.03% ukusuka ngo-2023 kuya ku-2027.
Uma kuqhathaniswa nomhlaba wonke, imali engenayo eningi yenziwa e-United States (US$13,440.00m ngo-2023) ilandelwa yi-Japan ne-China.
Njengoba imboni yobuhle ichuma, ukunakekelwa kwezinwele kuhlala kubalulekile, lapho abathengi bekhombisa intshisekelo ekhulayo emikhiqizweni yokunakekelwa kwezinwele yemvelo, esimeme, kanye neyenzelwe umuntu uqobo.
Lokhu kushintsha kokuthandwa ngabathengi kubangele izitayela ezinhlanu ezinkulu okufanele zibukwe embonini yokunakekelwa kwezinwele, okuhlanganisa imikhiqizo yemvelo nemvelo, izithako ezisekelwe ezitshalweni, ukwenza ngokwezifiso, ukusimama, kanye nedijithali.
Njengoba amabhizinisi ebheke ukwenza imali kulawa mathrendi asafufusa, kufanele ahlale eqaphile futhi ahlale enolwazi lwakamuva ngezinto ezintsha zakamuva nezimfuno zabathengi ukuze aqhubeke encintisana kule makethe ethuthuka ngokushesha.
Izitayela ezi-5 zokunakekelwa kwezinwele ezidumile zango-2023
Ngo-2023, imboni yokunakekelwa kwezinwele iyasuka ekudaleni izinwele ezithile futhi ibheke ekukhuthazeni impilo yezinwele iyonke. Abathengi bakhathazeke kakhulu kunangaphambili ngokugcina izinwele ezinempilo, eziqinile, ezicwebezelayo.
Izithako zemvelo
Ukunakekelwa kwezinwele zemvelo kanye nemvelo imikhiqizo iye yazuza i-traction ebalulekile eminyakeni yamuva futhi ngesizathu esihle.
Abathengi baya ngokuya beqaphela ingozi engase ibangelwe amakhemikhali anokhahlo nezithako zokwenziwa ezinweleni zabo nasempilweni iyonke. Ngakolunye uhlangothi, imikhiqizo yokunakekelwa kwezinwele zemvelo yenziwa ngezithako ezisekelwe esitshalweni ezithambile futhi ezinomsoco ezinweleni nasekhanda.
Azinawo amakhemikhali ayingozi njengama-sulfate, ama-parabens, nama-silicone, angakhumula izinwele amafutha emvelo futhi adale umonakalo.
Imikhiqizo yokunakekelwa kwezinwele zemvelo ingaba ngezindlela eziningi, kuhlanganise ama-shampoos, abakhumuzi, uwoyela wezinwele, Futhi imikhiqizo yesitayela.
Njengoba abathengi beqaphela kakhulu umthelela wabo wezempilo kanye nemvelo, amabhizinisi kufanele azivumelanise nezimo futhi anikeze ngemikhiqizo yokunakekelwa kwezinwele zemvelo ukuhlangabezana nalezi zidingo.
Ukuvikelwa nokulungisa
Imikhiqizo yokuvikela nokulungisa izinwele iye yanda kakhulu njengoba abathengi befuna ukuvimbela nokulungisa umonakalo odalwe izingcindezi zemvelo, isitayela sokushisa, nokwelashwa ngamakhemikhali.
Le mikhiqizo iqinisa izinwele kusuka ngaphakathi nangaphandle, ilungisa umonakalo, futhi ivimbele ukuphuka esikhathini esizayo. Ezinye izithako ezidumile ekuvikeleni izinwele kanye nemikhiqizo yokulungisa zihlanganisa yi-keratin, i-biotin, nama-amino acid, aqinisa izinwele futhi athuthukise ukunwebeka kwawo.
Imikhiqizo ekulesi sigaba ingathatha izinhlobo eziningi, okuhlanganisa ama-leave-in conditioners, buso bezinwele, Futhi amaseramu.
Njengoba abathengi beqaphela kakhulu umonakalo obangelwa imisebenzi yansuku zonke futhi befuna ukugcina izinwele ezibukeka zinempilo, amabhizinisi kufanele aphendule ngokunikeza imikhiqizo ehlangabezana nalezi zidingo eziguqukayo.
Ukukhula kwezinwele
Le mikhiqizo ivuselela ukugeleza kwegazi ekhanda, ikhuthaze ukukhula kwezinwele ezinempilo, futhi ivimbele ukuqothuka kwezinwele.
Ezinye izithako ezidumile ezitholakala emikhiqizweni yokukhulisa izinwele zifaka i-biotin, i-caffeine, namafutha e-castor, ondla izimpande zezinwele futhi akhuthaze ukukhula kwezinwele.
Imikhiqizo ekulesi sigaba ingathatha izinhlobo eziningi, okuhlanganisa ama-shampoos, abakhumuzi, buso bezinwele, Futhi amaseramu.
Ukwamukela ukuthungwa kwezinwele zemvelo
Abathengi baya ngokuya beqhela ezinweleni ezingezona ezemvelo ezidinga isitayela sokushisa ngokweqile futhi bakhethe ukubukeka kwemvelo okwengeziwe, okunganakekeli kahle okwamukela ukuthungwa kwezinwele zabo zemvelo.
Lo mkhuba ukhulise isidingo semikhiqizo yokunakekelwa kwezinwele ezithuthukisa futhi zigcine izinhlobo zezinwele zemvelo.
Abathengi bafuna imikhiqizo ekhuthaza impilo yezinwele futhi enciphisa isidingo samathuluzi okushisa alimazayo.
Lokhu kuye kwanda isidingo semikhiqizo ebhekelela izinhlobo zezinwele ezigoqekile, ezinama-curly, ne-kinky, ezidinga ukunakekelwa nokunakwa okukhethekile.
Imikhiqizo ekulesi sigaba ingase ihlanganise ama-leave-in conditioners, ama-curl-enhancing creams, Futhi amafutha ezisebenza ukuchaza nokuthuthukisa ama-curls namakhoyili emvelo.
Ukukhishwa kwesikhumba esikhunjeni
Izinwele ezinempilo ziqala nge-scalp enempilo, futhi njengoba abathengi beqaphela leli qiniso, isidingo se imikhiqizo ye-scalp exfoliation lenyukile.
Ukukhishwa kwesikhumba esikhunjeni kususa amangqamuzana esikhumba afile, ukunqwabelana, namafutha amaningi ekhanda ukuze kuthuthukiswe ukukhula kwezinwele okunempilo.
Ukukhipha isikhumba sekhanda nakho kukhuthaza ukugeleza kwegazi ekhanda, kusize ukukhula kwezinwele. Imikhiqizo ekulesi sigaba ingabandakanya ama-scalp scrubs equkethe izinhlayiya ezikhiphayo ezifana noshukela noma usawoti kanye namabhulashi ekhanda ahlikihla ngobumnene futhi akhiphe isikhumba sekhanda.
Eminye imikhiqizo ye-scalp exfoliation futhi iqukethe amafutha esihlahla setiye noma i-salicylic acid, ehlanza futhi ihlanza isikhumba.
Ukungena ebhodini ngezitayela zokunakekelwa kwezinwele
Imboni yokunakekelwa kwezinwele ithuthuka ngokushesha, futhi amabhizinisi kufanele ahambisane namathrendi akamuva ukuze aqhubeke nokuncintisana.
Njengoba abathengi beya ngokuya beqaphela zabo impilo yezinwele nokubukeka, bafuna imikhiqizo ehlangabezana nezidingo zabo ezithuthukayo.
Kusukela ezithakweni zemvelo kuya ekukhishweni kwesikhumba esikhunjeni, kunezindlela ezimbalwa ezibalulekile okumele amabhizinisi asembonini yokunakekelwa kwezinwele azinake.
Ngokuphendula kulawa mathrendi nokunikeza imikhiqizo emisha ehlangabezana nezidingo ezihlukile zabathengi, amabhizinisi angakwazi ukuzehlukanisa emakethe eqhudelanayo futhi angene ekukhuleni kwamakhasimende.
