I-Cosmoprof Bologna 2023 iwumbukiso wohwebo wobuhle wamazwe ngamazwe omkhulu kunayo yonke emhlabeni, ohlanganisa ababukisi abangaphezu kuka-2,900 kanye nezivakashi ezingaphezu kuka-250,000 ezivela emhlabeni wonke.
Umcimbi uhlanganisa imibukiso emithathu yezohwebo ebonisa izitayela zakamuva, ubuchwepheshe obusha, nemikhiqizo emisha embonini yokupakisha, iphunga elimnandi, izimonyo, izinwele nesaluni yezinzipho.
Lokhu okuthunyelwe kwebhulogi kuzohlola izitayela ezinhlanu ezivelayo e-Cosmoprof Bologna 2023, kusukela ebuhleni kuya ebuhleni bezingane nangale kwalokho, futhi kudingidwe ukuthi amabhizinisi angawahlanganisa kanjani la mathrendi ukuze ahlale ngaphambi komncintiswano futhi ahlangabezane nezidingo eziguqukayo nokuthandwa ngabathengi.
Okuqukethwe
Ukubuka konke kwe-Cosmoprof Bologna 2023
5 izitayela ezivelayo
Indawo yokudlela yase-Cosmoprof Bologna
Ukubuka konke kwe-Cosmoprof Bologna 2023
Lo mbukiso, owenziwa minyaka yonke e-Bologna, e-Italy, unikeza ithuba eliyingqayizivele lokuthola imikhiqizo emisha nentsha, uxhumane nabaholi bemboni, futhi uhlale uphezu kwezitayela ezivelayo embonini yobuhle.
Kulo nyaka, ukusimama bekuyindikimba eyinhloko kuwo wonke umbukiso, namabhrendi amaningi abonisa ukuzibophezela kwawo ezenzweni ezivumelana nemvelo nezimiso zokuziphatha.
Lo mcimbi uhlanganisa imibukiso yohwebo emithathu ehlukene: I-Cosmopack, ekhombisa ubuchwepheshe obusha kanye nemikhiqizo emisha embonini yokupakisha, I-Cosmo Perfumery & Cosmetics, egxile kumakha nezimonyo, kanye ICosmo Hair & Nail & Isaluni yobuhle, ehlanganisa yonke into kusukela ekwenziweni kwesitayela sezinwele kuya ku-manicure kanye nokwelashwa kwe-spa.
Esinye sezizathu ezibaluleke kakhulu amabhizinisi okufanele azikhathalele mayelana nezitayela ezivelayo e-Cosmoprof Bologna 2023 ingoba zingaba namandla okulolonga ikusasa lomkhakha wobuhle.
Ngokuhlala phezu kwalawa mathrendi futhi uwahlanganise ekunikezeni ngemikhiqizo yawo namasu okumaketha, amabhizinisi angathola umkhawulo wokuncintisana futhi ahlangabezane kangcono nezidingo nokuthandwa kwabathengi.
5 izitayela ezivelayo
Ukunakekela ilanga
Umkhuba owodwa obekungenzeki ukuwuphuthelwa e-Cosmoprof Bologna 2023 kwakuwukugxila ekunakekeleni ilanga. Ngokukhathazeka okukhulayo ngokulimala kwesikhumba nomdlavuza, abathengi bafuna imikhiqizo ehlinzeka ngokuvikeleka kwelanga okuphumelelayo ngaphandle kokulimaza imvelo.
Amabhrendi kulo mcimbi akhombise izixazululo ezintsha zokunakekela ilanga ezisimeme futhi ezibhekelela okubanzi uhla lwezinhlobo zesikhumba. Ukumelana namanzi nokujuluka nakho kwakuyizici ezibalulekile, okwenza imikhiqizo yokunakekelwa kwelanga ibe nezinto ezihlukahlukene futhi isebenziseke emisebenzini yangaphandle.
Ibhrendi eyodwa, i-SeventyOne Percent, ize yethula isici esiyingqayizivele - umbala ogqanyisiwe obonisa lapho uhlelo lokusebenza okungenzeka luphuthelwe khona, oqinisekisa ukumbozwa okuphelele. Njengoba ukunakekelwa kwelanga kukhula, kuya ngokuya kuba semqoka kakhulu ukuthi imikhiqizo inikeze izixazululo ezihlosiwe zezinhlobo ezahlukene zesikhumba.
Lokhu kufaka phakathi imikhiqizo ehlukahlukene onganikezwa okukhethwa kukho okunamafutha, okuthandwa yizindunaisikhumba esomile, noma esizwelayo. Izindlela ezihlanganisiwe, njenge isikrini selanga epholisa futhi evuselela isikhumba, nayo ithola ukuthandwa.
Njengoba abathengi beqaphela kakhulu ukubaluleka ukuvikela ilanga, ukunakekelwa kwelanga kuwumkhuba okhona lapha ukuze uhlale.
Ubuhle obaziyo
Abathengi bafuna ukubonakala obala kwemikhiqizo yobuhle, besuka emagameni ajwayelekile afana nobuhle “obuhlanzekile” futhi esikhundleni salokho bafuna isitifiketi nobufakazi bokuthi imikhiqizo enempilo futhi eqhubekayo.
Izithako zemvelo nazo ziseqhulwini njengoba abathengi beqaphela kakhudlwana ingozi engaba khona ebangelwa amakhemikhali okwenziwa.
Amabhrendi emcimbini abonise ukuzibophezela kwawo ebuhleni obuqaphelayo ngokusebenzisa amaphakheji amasha kanye nezindlela zokukhiqiza. I-Danish brand BEAUHEI::T iqinisekise ukuthi ukukhiqizwa kwayo kokunakekelwa kwesikhumba kunamandla angu-100% omoya, kuyilapho i-Spanish brand Skin Sapiens ichaza ngokugcwele isithako ngasinye emaphaketheni ayo.
Njengokwazi ubuhle mkhuba iyaqhubeka nokuvela, kuya kuba semqoka kakhulu ukuthi imikhiqizo itshale kubuchwepheshe be-blockchain futhi ibeke amakhodi e-QR emaphaketheni ukuze uxhumane nabathengi kalula.
Ngokuhlinzeka ngokusobala okuphelele nobufakazi bokusimama, amabhrendi angakha ukwethembana kubathengi futhi azenzele njengabaholi ebuhleni obuqaphelayo.
Iziqephu namamaski
Umkhuba wamapheshana kanye imaski kwakungenakwenzeka ukuba kuphuthelwe ku-Cosmoprof Bologna 2023, nemikhiqizo ebonisa uhla olumangalisayo lwemikhiqizo emisha.
Lezi nezimagqabhagqabha futhi imaski ayisekho nje izesekeli zezimonyo; manje sebehlanganisa ngokuqondile izithako ze-skincare, balethe imiphumela ngokuphumelelayo.
Amamaski e-Eclectic Wellness anikeza izixazululo zobuvila zama-minimalist esikhumba, kuyilapho imikhiqizo efana ne-Hyunjin yase-Korea ihlinzeka ngeziqephu ze-hemp ezinozibuthe abalinganisayo okufanele zigqokwe usuku lonke.
Ngepheshi noma imaskhi etholakalayo kukho konke ukukhathazeka kwesikhumba, izinkampani zezimonyo emcimbini zihlole izigaba ezingaphandle kwe-skincare ukuze zisungule.
Amapheshana, ikakhulukazi, ahamba phambili ekusungulweni kuwo wonke isigaba semaski, njengoba angasetshenziswa ezindaweni okuhlosiwe ukuze alethe imiphumela ethile. Njengoba lo mkhuba uthuthuka, kuya ngokuya kubaluleke kakhulu ukuthi imikhiqizo inikeze ngemikhiqizo ehlukile neqanjiwe ehlangabezana nezidingo zabathengi besimanje.
Ubuhle bengane
Ubuhle bengane bekuyitimu enkulu e-Cosmoprof Bologna 2023, enemikhiqizo yobuhle bengane ye-indie ebeka izinga legolide lobuhle obuqhubekayo nobungokwemvelo.
Le mikhiqizo iyanikela ukwakheka okuzwelayo yakhelwe ukuthi isetshenziswe wumndeni wonke, inikeze inketho ephephile nemnene kubazali abafuna ukubeka kuqala impilo nempilo yezingane zabo.
I-Naïf, ibhrendi evela e-Netherlands, yadalwa Obaba ababili ababefuna ukuletha ukunakekelwa kwesikhumba okungokwemvelo nokusimeme okusebenzela izingane, izingane kanye nabantu abadala.
Njengoba lo mkhuba uthuthuka, kuya ngokuya kubaluleke kakhulu ukuthi imikhiqizo ivumele izingane ukuthi zihlole ukuziveza ngezindlela zazo zokunakekelwa kwesikhumba ngenkathi futhi ziqinisekisa ukuthi imikhiqizo iphephile, yemvelo, futhi iyasimama.
Ukunakekelwa okuseduze
Ukunakekelwa okuseduze kuwumkhuba okhulayo embonini yobuhle, futhi izinhlobo ziya ngokuya zigxila ekuthuthukiseni imikhiqizo yazo izindawo ezibucayi.
Amaphrojekthi aholwa ngochwepheshe abalulekile kule makethe, njengoba ekhombisa ulwazi futhi akhe ukwethembana kwabathengi.
Ekuqaleni iqhutshwa uGen Z othanda ucansi kanye nabathengi beminyaka eyinkulungwane, amabhrendi manje anweba ukugxila kwawo ukuze afake abesifazane ababhekene nokunqamuka kokuya esikhathini.
Ubuhle bokunqamuka kokuya esikhathini buyimakethe echumayo, futhi amabhrendi asondelana kakhulu futhi aqondise izinwele nezinhlobo ezithile zesikhumba.
Umkhiqizo owodwa oyingqayizivele kulesi sigaba yi-TRU HYAL 100's inner beauty stick kanye ukunakekelwa komuntu siqu, ewine Indondo ye-Cosmoprof esigabeni sokunakekelwa komuntu siqu nomzimba.
Njengoba lo mkhuba uqhubeka nokuvela, imikhiqizo ingangena enjabulweni ngenjongo futhi inike amandla abathengi ukuthi bazizwe beqiniseka futhi benethezekile emizimbeni yabo.
Indawo yokudlela yase-Cosmoprof Bologna
Njengoba imboni yobuhle iqhubeka nokuvela futhi isungula izinto ezintsha, ukuhlala phezu kwezitayela ezisafufusa nokuzifaka ekunikezelweni kwemikhiqizo namasu okumaketha kubalulekile ukuze amabhizinisi azuze umkhakha wokuncintisana.
Kusukela ekunakekelweni kwelanga okusimeme kanye nobuhle obaziyo kuya kumapeshi namamaski nobuhle bezingane, amathrendi asafufusa e-Cosmoprof Bologna 2023 anikeza amazwibela ekusasa lomkhakha.
Ngokuthatha isinyathelo kanye nokutshala imali kubuchwepheshe obusha kanye nezixazululo ezihlosiwe, amabhizinisi angakwazi ukuzibeka endaweni yokuphumelela emakethe ehlala ishintsha futhi ahlangabezane nesidingo esikhulayo sokuphila okunempilo nokuqhubekayo. imikhiqizo yobuhle.
