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Kungani Izimpawu Zomphakathi Zibalulekile ku-SEO (Akuyona Isici Sezinga)

Izimpawu zomphakathi zingawo wonke amamethrikhi okuzibandakanya (isb, inombolo yokuthandwa, ukwabelana, noma amazwana) okuqukethwe kwakho okuthola ezinkundleni zokuxhumana. Ngokuvamile zikhombisa ukuthi kubonakala futhi kuhilela kanjani okuqukethwe kwakho ezinkundleni zokuxhumana, okwenza kube inkomba enhle yempumelelo yakho yokusabalalisa okuqukethwe.

Uma usunesikhashana uku-SEO noma usuvele wenze ucwaningo oluthile, kungenzeka ukuthi uhlangabezane nezimangalo zokuthi amasiginali omphakathi ayingxenye yezinga le-SEO. Lokho akulona iqiniso, okungenani ngokwezitatimende eziningi ezivela kubakhulumeli be-Google.

Kodwa noma ngabe i-Google ingazinaki izimpawu zomphakathi kuma-algorithms ayo asezingeni, kusenengqondo ukuqhubeka nokuzithuthukisa. Eqinisweni, amabhizinisi amaningi angathuthukisa kakhulu i-SEO yawo ngokufaka umzamo owengeziwe ekusabalaliseni kokuqukethwe kwenkundla yezokuxhumana.

Ufuna ukwenza umqondo othe xaxa ngakho futhi ufunde ukuthi ungawathuthukisa kanjani amasiginali wakho wokuxhumana nomphakathi ukuze usize i-SEO yakho? Qhubeka ufunda.

Okuqukethwe
Izimpawu zomphakathi aziyona into yezinga le-SEO
Izimpawu zokuxhumana eziqinile zingayithuthukisa kanjani i-SEO yakho noma kunjalo
Amathiphu amahlanu abalulekile wokuhlanganisa imizamo yakho ye-SEO kanye nenkundla yezokuxhumana

Izimpawu zomphakathi aziyona into yezinga le-SEO

Kufanele siqale sixoxe ngezizathu zokuthi kungani amasignali omphakathi engeyona into esezingeni. Kunjalo, eziqonde kakhulu izimangalo ezinjengalesi ezivela ku-John Mueller, ummeli wokusesha we-Google:

Noma kuyividiyo endala vele, iyisitatimende esiqonde kakhulu mayelana nezimpawu zomphakathi kanye ne-SEO engingayithola kubakhulumeli be-Google. Kube nezinye izimangalo eziningi ezisho okufanayo kusukela ngaleso sikhathi.

Manje, nakhu engikuthathayo kokuthi kungani amasiginali omphakathi engenzi mqondo njengento esezingeni.

Okokuqala, inkundla yezokuxhumana igcwele ugaxekile nama-akhawunti mbumbulu. Ungathenga abalandeli abangenamkhawulo, ukuthandwa, njll., ngamasenti. I-Google kufanele iwahlonze kanjani amasiginali omphakathi avela kuma-akhawunti wangempela lapho izinkundla zokuxhumana ngokwazo zilwa nokuhlunga nokuvimbela bonke logaxekile?

Bese kuba nendima yama-algorithms ezinkundla zokuxhumana. Okuqukethwe okuningi okuhle kuyafihlwa ngaphandle kokubonakala okuphansi, kuyilapho okuqukethwe okubi okuningi kuthola ukudonseka. Uma uphatha i-akhawunti enkulu noma ukhulisa okuthunyelwe kwakho kwenkundla yezokuxhumana, uthola inzuzo engahlangene nokuqukethwe uqobo.

Sekushiwo lokho, okuthunyelwe okuvame ukuduma ezinkundleni zokuxhumana ngokuvamile akwenziwa ukuthi kubekwe ezingeni ekusesheni, futhi ngokuphambene nalokho. Ungakwazi yini ukubona izindatshana "eziyisicefe, kodwa ezidingekayo" ezifana nalezi zithola ukuthandwa okuningi, ukwabelana, namazwana?

I-athikili ye-IMC njengesibonelo sokuqukethwe "okuyisicefe, kodwa okudingekayo".

Nami ngokufanayo. Angicabangi ukwabelana ngalokhu ngendlela ezovimba abantu abaningi ekuskroleni okuphakelayo kwabo futhi bazibandakanye nokuthunyelwe. Uma ngizizwa kanjalo njengombhali, abanye kufanele bakhulunywe ngisho nangokwengeziwe ekwabelaneni ngalokho.

Kodwa iqondise amagama angukhiye anesidingo esiqinile sosesho namazinga awo. Iletha lokho abantu abakufunayo abafuna ukufunda ngakho.

Ngakolunye uhlangothi, enye yama-tweets ami athandwa kakhulu kwakuyizinto abantu abaningi abangazazi ngezinga lokugxuma; Ngiphinde ngaxhuma ku-athikili ekugcineni kochungechunge:

I-tweet yokuqala evela ochungechungeni olungenhla ithole izimpawu ezinhle zokuxhumana nabantu, kodwa ngisho neyokugcina equkethe isixhumanisi sokuthunyelwe ngokwayo ibingeyimbi kakhulu:

Izibalo ze-tweet yokugcina ochungechungeni

Kodwa i-athikili ayizange ibekwe kahle ku-Google:

Izilinganiso zamagama angukhiye we-athikili eqondise amagama angukhiye "wezinga lokugxuma".
Isithombe-skrini sithathwe ku- Amagama angukhiye we-Organic bika ku-Ahrefs' I-Site Explorer.

Khumbula ukuthi noma ngingathola ezinye izibonelo eziningi ezifana nalezi, ngeke kufakazele noma iyiphi imbangela ngoba sibheka okuguquguqukayo okukodwa. Kunamakhulu, uma kungenjalo izinkulungwane, eziguquguqukayo ezibandakanyeka kuzo zombili izinjini zokusesha kanye nama-algorithms wezinga lemithombo yezokuxhumana.

Iphuzu liwukuthi akukho ukunqwabelana okukhulu ezicini ezenza okuqukethwe kudume ezinkundleni zokuxhumana nasezinjinini zokusesha, ngakho-ke ngeke kuze kube nengqondo ukucabangela ukuqondisa amazinga abo.

Izimpawu zokuxhumana eziqinile zingayithuthukisa kanjani i-SEO yakho noma kunjalo

Ukusatshalaliswa kokuqukethwe kuyisithende sika-Achilles samaqembu amaningi okuthengisa. Bachitha isikhathi esiningi ekudaleni okuqukethwe okuhle, kodwa ngokuvamile akukho okuningi abakwenzayo ngemva kokukushicilela.

Inkundla yezokuxhumana (ephilayo nekhokhelwayo) iyisiteshi esibalulekile ongasisebenzisa ekuhlanganiseni kwakho kokusabalalisa okuqukethwe. Kungakho ukuthuthukisa amasiginali wakho wokuxhumana nabantu kungathuthukisa i-SEO yakho futhi.

Inkundla yezokuxhumana iyingxenye ye-SEO yakho kanye nama-flywheels okuthengisa okuqukethwe

I-Rand Fishkin yaduma igama elithi “ukumaketha kweflash” njengesethi yemizamo yokuthengisa eqhubekayo nephindaphindwayo eqinisanayo, eyenza umthelela owengeziwe ngomzamo omncane ngemva kokuphindaphinda ngakunye.

Nansi i-SEO ka-Rand kanye nomdwebo we-flywheel wokuqukethwe ukwenza izinto zicace:

Okuqukethwe kanye ne-SEO flywheel

Lokhu kungabuye kubhekwe njenge-a umphumela we-snowball kumongo wamaqhinga wokumaketha.

Ungabona ukuthi ukusatshalaliswa kokuqukethwe kuthatha lonke uhlangothi lwesobunxele lomdwebo. Inkundla yezokuxhumana iyingxenye ebalulekile yalokho, futhi izimpawu zokuxhumana ezinamandla zibonisa impumelelo kulokhu.

Kalula nje, uma ugxila ezinkundleni zokuxhumana ku-flywheel, uzobhekana nokungqubuzana okuningi.

Inkomba yokuba negunya ku-niche yakho

Enye yezingxenye zemodeli ye-flywheel yilena: "Khulisa igunya lakho ukuze uthole isikhundla kangcono ezinjinini zokusesha."

Yize lokhu kuwumbono owenziwe lula futhi ukuba yisiphathimandla kungaba okukodwa kokuhlukahluka okuhilelekile ukuze kubekwe kahle, ngokuqinisekile kuyisici ebesilokhu sikhula ngokubaluleka eminyakeni yamuva nje.

Ukugunyazwa kumelela enye yama-akhronimi ku Umqondo we-Google we-EEAT esetshenziselwa ukuhlola nokulungisa amasistimu okusesha e-Google. Ezinye izinhlamvu zimelela ubuchwepheshe, isipiliyoni, nokwethembeka.

Imihlahlandlela Yokuhlola Ikhwalithi Yosesho lwe-Google khuluma izikhathi eziningi ezinkundleni zokuxhumana. Kunengqondo ukuthi into i-Google edinga ukuyinaka mayelana nokuhlola i-EEAT yabantu nemikhiqizo.

Nakhu okuhle okuthathwe komunye wochwepheshe abahlonishwa kakhulu kulo mkhakha, uMarie Haynes:

Manje cabanga ngama-akhawunti owalandelayo ezinkundleni zokuxhumana ukuze ufunde ngezinto. Cishe zikhombisa eziningi, uma kungezona zonke, izingxenye ze-EEAT. Yilokho okufanele uhlose ukukufeza ngomkhiqizo wakho ezinkundleni zokuxhumana (nakwenye indawo) futhi.

Uzothola inzuzo yokuhlanganisa amasiginali wakho wokuxhumana nabantu futhi uvame ukubizwa ngokuthi isisetshenziswa sokuya. Singasho ngokungenamahloni ukuthi sinegunya elinjalo embonini ye-SEO. Lowo mphumela uhumusheka ekutholeni ngokuzenzakalelayo izixhumanisi kuzo zonke izingcezu zethu ezintsha zokuqukethwe, isibonelo:

Ukuthola izixhumanisi ngokuzenzakalelayo lapho ushicilela
Isithombe-skrini sithathwe ku- BackLinks bika ku-Ahrefs' I-Site Explorer.

Lesi sibonelo sathola iningi lokubonga kwethrafikhi kumbhali, uPatrick Stox, ukwabelana ngalokho ku-Twitter yakhe:

UPatrick ngokwakhe ungomunye wabaphathi abakhulu be-SEO, futhi iqiniso lokuthi wabelane ngesenzo esishisayo esivuse izingxoxo ngokuqinisekile asizile. Kodwa sibona imiphumela efanayo ekutholweni kwe-backlink yokuqala kulo lonke ibhodi.

Yiqiniso, ngezinye izikhathi izixhumanisi ngokuvamile azinanzuzo, njengoba iningi lazo livela kubahlanganisi bokuqukethwe namawebhusayithi ogaxekile. Kodwa sivame ukukubona kuvezwa ezindabeni zemboni, njengoba kuboniswe ngenhla ngeyodwa yezingcezu zethu zakamuva.

Ukuxhumana okuqinile nethrafikhi ye-Discover

I-Google Discover iyisiphakeli seselula esikhiqizwa ngokuzenzakalela futhi esenziwe ngokwezifiso kakhulu ngokusekelwe kumsebenzi wakho we-inthanethi. Ibonisa ulwazi nezindaba mayelana nezihloko ozithandayo, njenge-SEO, ukuthwebula izithombe, noma ukuhamba.

Isibonelo sesiphakeli se-Google Discover

Ngiyazi abantu abaningi abangazi ukuthi lokhu okuphakelayo kukhona kumadivayisi abo eselula, kodwa futhi ngiyazi amabhizinisi ashayela iningi lethrafikhi yawo ephilayo ngalokhu okuphakelayo (njengezindaba namawebhusayithi asindayo sokuqukethwe).

Ngisho nebhulogi ye-B2B SaaS efana neyethu ingathola inqwaba yethrafikhi kuyo:

Ukusebenza kwe-Google Discover kwebhulogi ye-B2B SaaS

I-Discover ikakhulukazi iyibhokisi elimnyama okunzima ukulilungiselela. Kodwa okunye okuguquguqukayo okuhlobene kakhulu nokusebenza kwe-Discover yi-buzz ekhiqizwa ngokusatshalaliswa kokuqukethwe kwakho.

I-Google ibonakala icindezela izingcezu zokuqukethwe ezithandwa kakhulu ezinkundleni zokuxhumana ziye phezulu kokuphakelayo kwayo kwe-Discover. Izimpawu zomphakathi ezinamandla zingahumushela ekusebenzeni okuhle kwe-Discover.

Amathiphu amahlanu abalulekile wokuhlanganisa imizamo yakho ye-SEO kanye nenkundla yezokuxhumana

Manje kufanele kucace ukuthi udinga i-SEO eqinile kanye nomdlalo wezokuxhumana wezenhlalo uma ufuna ukusebenza okuhle kakhulu kusuka ekukhangiseni kokuqukethwe kwakho.

Leli shadi libonisa ukuthi uqala kanjani ukushayela ithrafikhi ngemizamo yakho yokusabalalisa okuqukethwe kamuva ehumushela kuthrafikhi engenzi lutho, ephilayo:

Ithrafikhi esuka ekusabalaliseni okuqukethwe ehumushela kuthrafikhi engavamile, ephilayo evela ezinjinini zokusesha

Sinakho konke umhlahlandlela wokusabalalisa okuqukethwe, futhi kunezinsiza eziningi ezinhle zokufunda ukumaketha kwezokuxhumana. Ngalesi sizathu, sizodlula kuphela amathiphu abaluleke kakhulu ekuhlanganiseni inkundla yakho yezokuxhumana kanye nemizamo ye-SEO.

Sesivele sinesisekelo sokuthi ukwakha umkhiqizo wakho negunya ezinkundleni zokuxhumana nakho kungazuzisa i-SEO yakho. I-Google iyakwazi buyisana umbhali kanye nezimpawu zomkhiqizo emithonjeni eminingi, kuhlanganise nenkundla yezokuxhumana.

Ukwenza umsebenzi ube lula ku-Google, kunezinto ezimbili eziyisisekelo okufanele uzenze.

Eyokuqala ixhumanisa iwebhusayithi yakho namaphrofayili akho enkundla yezokuxhumana. Iwebhusayithi yakho kungenzeka ukuthi isivele iqukethe izixhumanisi zamaphrofayili wakho wokuxhumana nomphakathi, futhi amaphrofayili wakho wokuxhumana nabantu angahle axhume kuwebhusayithi yakho. Kepha kunendlela yokuqinisa lokhu kuxhumana emehlweni e-Google—i-schema markup efanayo ne-schema.

Imakhaphu ye-schema ikhodi esiza izinjini zokusesha ukuthi ziqonde okuqukethwe kwakho futhi zikumele kangcono emiphumeleni yosesho. Kunezindlela ezingenakubalwa zokumaka okuqukethwe kwakho. Kodwa enye yezimpawu eziyisisekelo okufanele uzilungiselele isekhasini elichaza inkampani yakho, ngokuvamile ikhasi lakho eliyisiqalo noma ikhasi elithi Mayelana.

Nansi isiqephu sendlela ebukeka ngayo Ikhasi le-Ahrefs' Mayelana:

sameAs schema isibonelo

Ingxenye egqanyisiwe iyafana nempahla ekhomba amanye amakhasi enkampani ye-Ahrefs abalulekile, okuhlanganisa namaphrofayili enkundla yezokuxhumana.

Lesi ngesinye sezakhiwo eziyisisekelo ze-schema. Izindaba ezinhle ukuthi noma iyiphi i-CMS eqinile, yesimanje yenza kube lula ukungeza lokhu emakhasini akho. Kodwa i-schema, ngokuvamile, iyisihloko esiyinkimbinkimbi, ngakho-ke ngiphakamisa ukuthi uhlole esami Umhlahlandlela we-schema wabaqalayo ngaphambi kokuthi uqale ukumaka amakhasi akho.

Isici sesibili esibalulekile ukuvumelanisa inkampani yakho nolwazi lomkhiqizo kulawa makhasi abalulekile. Indlela ochaza ngayo inkampani yakho nemikhiqizo kuwebhusayithi yakho kufanele ifane nezincazelo kwenye indawo. Lokhu kubalulekile ekwakheni ibhizinisi lakho Igrafu Yolwazi ye-Google, isihloko esifaneleka kakhulu kodwa futhi esiyinkimbinkimbi kakhulu ukuthi ungangena kuso lapha.

Eqinisweni, akuyona into engaphezu kokukopisha-unamathisele ikhasi lakho elithi Mayelana ukuze lilingane namanye amakhasi enkampani yakho, njengekhasi le-LinkedIn lika-Ahrefs:

Ahrefs LinkedIn ikhasi lokubuka iphrofayili

Okokugcina, lokhu kungaholela kwenye inzuzo ye-SEO: ukuba nemiphumela yosesho eminingi kuma-SERP anophawu:

Amaphrofayili enkundla yezokuxhumana kumaSERPs

Isixhumanisi sokuyenga yinoma yikuphi okuqukethwe okuklanyelwe ngokuyinhloko ukuheha ama-backlink. Futhi qagelani? Okuqukethwe okunjalo futhi kungcono kakhulu ekukhiqizeni i-buzz ezinkundleni zokuxhumana nakwezinye izindawo.

Lokho kungenxa yokuthi uma othile ethola okuthile okuthakazelisa kakhulu noma okubalulekile angaxhuma kukho, singacabanga futhi ukuthi bangathanda ukuhlanganyela nalokho ezinkundleni zokuxhumana.

Uma sibheka amakhasi ethu axhunywe kakhulu kubhulogi yethu…

Okuhle kakhulu ngombiko wezixhumanisi
Isithombe-skrini esivela ku- Okuhamba phambili ngezixhumanisi bika ku-Ahrefs' I-Site Explorer.

… sizothola ukuthi amakhasi ayi-8 kwayi-10 ngenhla nawo aphakathi kwalawo okwabelwana ngawo kakhulu ezinkundleni zokuxhumana:

Umbiko wokuqukethwe okuphezulu
Isithombe-skrini sithathwe ku- Okuqukethwe okuphezulu bika ku-Ahrefs' I-Site Explorer.

Akudingeki ukusho ukuthi amaningi alawa makhasi nawo ashayela ithrafikhi ebalulekile ye-organic. Lolu uhlobo lokuqukethwe okunzima kakhulu ukukusebenzisa kahle kusukela ekuqaleni kuze kube sekugcineni, kodwa kufanelekile kuzo zonke izinhlangothi.

Ukusabalalisa okuqukethwe okufanele kuyisihluthulelo ukuze lokhu okuqukethwe kuphumelele. Udinga ukungena ngaphakathi, ikakhulukazi lezo zingcezu ezingaqondile noma yiliphi igama elingukhiye futhi zenzelwe ukuheha izixhumanisi nokudala i-buzz. Injalo indaba yethu izifundo zamazwibela afakiwe kuzo zombili izithombe-skrini ezingenhla.

3. Xhumana nabantu okhuluma ngokuqukethwe kwabo

Ukudala okuqukethwe okuhle ngokuvamile akwenzeki ngaphandle kokubhekisela kweminye imithombo enegunya nefanelekile. Ukwengeza izixhumanisi ezifanele kokuqukethwe kwakho kungenye futhi isignali ye-EEAT.

Kodwa ukuxhuma kwamanye amawebhusayithi kunezinzuzo ezengeziwe. Kuyisimemo sokuvula ingxoxo futhi uthole okuthile kolunye uhlangothi njengembuyiselo—njengokubacela ukuthi bakusize ngokusabalalisa okuqukethwe.

Thatha enye yezihloko zami zakamuva mayelana international link building, Ngokwesibonelo. Ngiyibhale ngokubambisana nabanye ochwepheshe abane be-SEO ababezimisele ngokuyisabalalisa kumanethiwekhi abo:

Abanikeli be-athikili ye-Ahrefs

Noma lokhu kuyinto ongeke ukwenze ezingxenyeni eziningi zokuqukethwe, ngisebenzise lesi sihloko njengekesi elihlala liluhlaza kakhulu futhi. Lokho kubalula izinsiza zabanye abangazi ngakho ngesikhathi sokubhala nokushicilela:

Inhlolovo yabaduni begunya esixhumanisa nabo

Ngifinyelele kuMark, obhale inhlolovo, futhi ubefisa ukwabelana ngendatshana yami ngokuphakelayo kwe-Authority Hacker:

Abaduni begunya babelana ngesihloko sami ku-Twitter

Lokhu kungenxa yenzuzo yawo wonke umuntu. Ngifake inhlolovo kaMark kakhulu ukuze athole ithrafikhi yokudlulisela ebalulekile kusixhumanisi futhi futhi njalo-yanda isixhumanisi sokulingana, uma ngabe isihloko sami siqhubeka nokuheha ama-backlink.

Ungakwazi futhi ukumaka ama-akhawunti omphakathi wemithombo ekhonjiwe, kodwa lokho ngeke kuguqule kanye nokufinyelela okuqondile.

Leli qhinga livame ukusetshenziselwa izixhumanisi zokwakha, futhi yaziwa ngokuthi i-ego baiting.

4. Phinda wenze inhloso yokuqukethwe kwakho kwezinye iziteshi nezisetshenziswa

Yonke inkundla yezokuxhumana oyisebenzisayo ukuze wabelane ngokuqukethwe kwakho—njengebhulogi yakho, i-Twitter, i-LinkedIn, i-Instagram, noma incwadi yezindaba—idinga izinhlobo ezithile zokuqukethwe namafomethi.

Kunemicu ku-Twitter, ama-carousels ezithombe ku-LinkedIn, axhuma kubhulogi yakho kuvidiyo emfushane ku-Instagram, uyiqambe igama. Okusebenzela ukuthola imiphumela emihle kwenye indlela akusebenzi kwenye. Kungase kungenzeki ngisho nokuyifometha ngaleyo ndlela.

Sesikushilo lokho, into ebaluleke kakhulu lapha ukwenza umsebenzi wawo wonke umuntu ube lula ukusebenzisa okuqukethwe kwakho okukhona kulokho okusebenzisa kwenye indawo. Sengivele ngilubonisile uchungechunge lwami mayelana nezinga lokugxuma, obekuyizingcaphuno nje zendatshana yami. Umphathi wethu wenkundla yezokuxhumana, Rebecca Liew, wenza lokhu njalo ku-akhawunti yethu esemthethweni:

Lokhu kuphakathi kwamafomethi wokuqukethwe angcono kakhulu asisebenzela kahle ku-Twitter. Reb wabhala okuthunyelwe ukungena ujule endleleni yethu ye-Twitter uma ufuna ukufunda okwengeziwe.

Kepha okuthunyelwe kwethu ku-LinkedIn, okuyindawo yethu yesibili ebaluleke kakhulu yezenhlalo ngemuva kwe-Twitter, ngokwemvelo kubukeka kuhlukile:

Okuthunyelwe kwethu ku-LinkedIn

Kusenokufana okuningi kunokwehluka, ngakho izici ezimbili eziyinhloko abafana ngazo yilezi:

  • Aqanjwe kabusha kusuka kubhulogi yethu nokuqukethwe kwevidiyo.
  • Aziqukethe izixhumanisi kokuthunyelwe okuyinhloko.

Ngiyazi, kade sikhuluma ngamasignali okuxhumana nomphakathi kakhulukazi ahlobene nokuthunyelwe kwenkundla yezokuxhumana okuqukethe izixhumanisi kokuqukethwe kwakho. Kodwa okuqukethwe komdabu ngokuvamile kusebenza kangcono kunokuthunyelwe okuqukethe isixhumanisi sewebhusayithi yakho. Kunengqondo, njengoba izinkundla zokuxhumana zithola imali eningi ngokugcina abasebenzisi bazo benabo isikhathi eside.

Sekushiwo lokho, usakhulisa umkhiqizo wakho kanye ne-EEAT noma ngabe awuxhumani. Sisangeza izixhumanisi kokuthunyelwe kwethu komphakathi, kodwa akulona uhlobo oluyinhloko lokuqukethwe esikuthumela ezinkundleni zokuxhumana.

Ngakho ukhiye we-tl;dr wempumelelo lapha uwukusebenzisa lokho osuvele unakho futhi ukusebenzise ngezindlela ezihlukene kuzo zonke izinkundla eziningi ngamafomethi ahlukahlukene. Okunye kwakho kuzogcina kunamathele, futhi uzofunda okuningi endleleni.

5. Vumela ochwepheshe baphathe inkundla yezokuxhumana (futhi bakhulise ubudlelwano obuhle nabo)

Okokugcina, kubalulekile ukuveza ukuthi angiyena uchwepheshe wezokuxhumana nokuthi amanye ama-SEO amaningi (noma abakhangisi bebonke) abanjalo.

Ngenze inqwaba yemikhankaso yenkundla yezokuxhumana ephumelelayo nekhokhelwayo, kodwa ulwazi lwami luncane uma luqhathaniswa nongoti bezokuxhumana. Ngize ngizizwe ngimubi ezinkundleni zokuxhumana kwesinye isikhathi.

Akusizi neze ukuthi izinkampani eziningi zibheke ama-unicorn angochwepheshe eziteshini eziningi. Kodwa angikakahlangani nomuntu onguchwepheshe eziteshini ezintathu noma ngaphezulu zokumaketha. Abakwazi ukuba nakho konke.

Isiphakamiso sami siwukuthi uma ungenaye uchwepheshe wenkundla yezokuxhumana eqenjini lakho, kufanele okungenani ucabange ukuqasha umxhumanisi ukuze akusize wenze izinto zihambe ngendlela.

Kodwa uma usunakho lokhu okumboziwe noma ukhiphela i-ejensi lokho, vele uqiniseke ukuthi awubashiyi ngaphandle kwengxoxo. I-SEO iwumkhakha wemikhakha eminingi, futhi udinga ukusekelwa ezinye iziteshi neminyango ukuze uzuze ngokugcwele kuyo.

Phela, bangasebenzisa ulwazi lwakho nedatha futhi.

Imicabango yokugcina

Kulungile, nginethiphu elilodwa elengeziwe lokusonga izinto. Yinto izinkampani eziningi ezihlulekayo kuyo.

Ungayeki ngokusabalalisa okuqukethwe kwakho noma nini lapho ukhipha ucezu olusha lokuqukethwe. Noma esimweni esibi nakakhulu, uma kuwusuku olulandelayo futhi usuvele uthumele okuthunyelwe okuwukuphela kwesibopho sezokuxhumana.

Kuhle ngokuphelele futhi kuyafiseleka ukuthumela izinto ezifanayo noma ezifanayo ezinkundleni zokuxhumana kaningi phakathi nesikhathi esiphusile. Abantu abayibona ngesikhathi esisodwa ababoni ngaso sonke isikhathi futhi, ngisho noma beyibona, mancane amathuba okuba bakukhumbule lokho.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.

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