Sifunde amaphrofayili e-Twitter we-SaaS ayi-100 ukuze sembule amathrendi aphezulu: Nakhu Esikutholile.

Yonke inkampani ku-Twitter inezici ezifanayo ezitholakalayo ukuze yenze iphrofayili evelele.

Nazi lezo zici:

Kepha zingaki izinkampani ze-SaaS ezizisebenzisayo zonke? Futhi ingabe bawasebenzisa kahle?

Ukuthola, sifunde amaphrofayili we-Twitter wezinkampani ze-100 ze-SaaS.

SIDENOTE. Nakhu uhlu oluphelele lwezinkampani uma ufuna ukwazi.

Ake siqale phezulu.

Okuqukethwe
Banner
Isithombe sephrofayela
Bio
Izixhumanisi ze-Bio
Isixhumanisi sephrofayela
I-tweet ephiniwe

Banner

U-37% wezinkampani ze-SaaS zifaka isitatimende senjongo yazo noma ulayini wethegi kusibhengezo sazo, okuyenza ibe inketho edume kakhulu.

Nasi isibonelo esihlanzeke kakhulu esivela Zapier:

Inketho elandelayo edume kakhulu (25%) ingumfanekiso onebhrendi, onjengalona ovela Asana:

Imifanekiso yomkhiqizo nayo iyinketho ethandwa kakhulu, kanti u-14% wezinkampani ze-SaaS ezikhethayo.

Nasi isibonelo esivela Ukubuka:

Lokhu kubonisa ukuthi izici zayo zokusebenzisana zisebenza kanjani ngaphandle kokuwela ogibeni lokubonisa izithombe-skrini eziminyene ze-UI engokoqobo.

Ngeshwa, ngenkathi lezi zinhlobo zezibhengezo zisebenza kahle kudeskithophu, azivamile ukuba zinhle kuselula.

Isibonelo, iningi lesibhengezo se-InVision lifiphazwe yi-notch kanye nezinto ze-UI ku-iPhone yami:

Ngisho nangaphandle kwe-obfuscation, umbhalo womkhiqizo mncane kakhulu futhi unzima ukufundeka. Le nkinga ikhuliswa ezinkampanini ze-SaaS ezisebenzisa i-UI yazo yomkhiqizo wangempela.

Case iphuzu, Linear:

Lezi yizinto esihlale siziqaphela lapho siklama izibhengezo zephrofayela yethu, njengoba ungabona esithombeni esingezansi:

Ngokuqondene nama-24% asele ezinkampani ze-SaaS, sibone konke kusuka, um, lutho...

… ezithombeni zesitoko esijwayelekile (serious, Airtable, kumayelana nani lokhu?)

… kubantu abanamarola ezinwele aseSwitzerland (ingabe le ndlela othwebula ngayo imakethe yeminyaka eyinkulungwane? *uthatha amanothi*):

SIDENOTE. Isibhengezo se-Mailchimp empeleni sisuka umkhankaso wesikhangiso somkhiqizo wayo.

Ngaphandle kwezibonelo ezipholile, eziyisicefe, kanye nezany, inkambiso eyodwa ethokozisayo engiyiqaphelile ukuthi izinkampani eziningi azigcini nje ngokubeka isibhengezo bese zisikhohlwa. Bayishintshanisa ukuze ihambisane nokukhishwa kwesici esisha, imicimbi, imiklomelo emisha yezimboni, okuqukethwe okusha, izikhundla ezivulekile zemisebenzi, njll.

Nazi izibonelo ezimbalwa:

Uma kubhekwa inani lokubuka kwephrofayili izinkampani ze-SaaS ezifana ne-Drift kanye ne-Webflow okungenzeka zithole, lokhu kunengqondo kakhulu.

Eqinisweni, lokhu kuyinto nathi esiyenzayo.

Nasi isibhengezo sethu esikhangisayo uhlu lwethu lwama-hacks e-Ahrefs:

IZINTO EZISEMQOKA + ISELULEKO ZETHU

• I-62% yezinkampani ifaka isitatimende senhloso, umugqa wethegi, noma umfanekiso onegama - Lezi zonke izinketho ezinhle zesibhengezo se-Twitter "esizenzakalelayo". Basiza ukuqinisa ubuwena bomkhiqizo futhi batshele abangaba abalandeli bakho ukuthi umayelana nani.
• I-14% yezinkampani ifaka imikhiqizo yazo - Kunengqondo ukushintsha isibhengezo sakho "esizenzakalelayo" ukuze lokhu kuhambisane nezimemezelo zomkhiqizo. Khumbula nje ukuwaklama ngama-UI eselula namanotshi engqondweni.
• Ama-24% ezinkampani afaka okunye - Kungcono kakhulu ukugwema izibhengezo ezi-zany nezingacacile ngaphandle uma ungumkhiqizo wasekhaya noma uzama ukuhlanganisa ubukhona bakho be-Twitter nomkhankaso wokukhangisa. Nokho, kunengqondo ukukhombisa izinto ezizwela isikhathi njengemicimbi ezayo, imiklomelo oyiwinile, izikhundla zemisebenzi, njll.

Isithombe sephrofayela

I-100% yezinkampani ze-SaaS zifaka uphawu lwazo (noma okunye okuhlukile) lapha.

Ukumangala okukhulu, akunjalo? Pho kungani ngizihlupha ngokuyikhuluma?

Impendulo iwukuthi ngifuna ukukudonsela ukunaka kwakho ngephutha elenziwa amanye amabhrendi, elizimisele ukusebenzisa uphawu lwawo oluphelele olusindayo.

Ungangizwa kabi. Akukho lutho olungalungile ngokufaka ilogo yakho egcwele uma “inobude obuvundlile” obufushane.

Thatha i-Wix, isibonelo:

Lokhu kusebenza kahle. Kulula ukuyifunda nokuyibona kudeskithophu kanye neselula—ngisho nasezithonjaneni ezincane zokuphakelayo:

Kodwa lokhu kusebenza kancane kumabhrendi anamalogo anobubanzi "obude obuvundlile."

Isibonelo, i-Talenox:

Lokhu cishe akunakwenzeka ukufunde kuselula futhi akubambi ukunaka kwakho kokuphakelayo:

Angikwazi ukuzibamba kodwa ngizwa isithonjana sisodwa singaba ngcono kakhulu ekubambeni ukunaka kwakho.

Nansi i-mockup:

Ngokuthakazelisayo, lesi isifundo esitholakala kokuhlangenwe nakho komuntu siqu. Sasivame ukuthi isithombe sethu sephrofayela sisethwe kulogo yethu "yobubanzi obugcwele", kodwa ngokushesha saqaphela iphutha lethu futhi sasishintsha saba yisithonjana esinebhrendi ngokwezifiso osibona namuhla:

IZINTO EZISEMQOKA + ISELULEKO ZETHU

• I-100% yezinkampani ze-SaaS zibeka isithombe sazo sephrofayela njengelogo yazo - Cishe nawe kufanele. Vele uqiniseke ukuthi usebenzisa isithonjana esivela kulogo yakho noma inguqulo emfushane uma inzima kakhulu.

Bio

Izinkampani eziningi (68%) zisebenzisa i-bio yazo ukuze zibonise ukuthi umkhiqizo noma isevisi yazo yenzani.

Nasi isibonelo esivela ku-Mailchimp:

Noma ubungazi lutho nge-Mailchimp ngaphambi kokuthola iphrofayili yayo ye-Twitter, ungagcina unombono omuhle ngokuthi ithengisani nge-bio yayo kuphela.

Kodwa kuthiwani ngabo bonke abanye?

Yebo, ama-28% ezinkampani ayisebenzisela ukusho umgomo wenkampani.

Nasi isibonelo sika-Asana:

Uma ungeyena ohlakaniphe kakhulu ngokuthi u-Asana uyini ngempela noma wenzani ngemva kwalokho, joyina iklabhu. Futhi lokhu akucacile uma kuqhathaniswa nabanye. Hlola ezinye izinketho ezise- Cialfo namaphethelo

Ngenhlanhla, u-4% wokugcina wezinkampani udala ubuciko obuthe xaxa. Babonakala begqamisa ukuthi yini ongayilindela ekulandeleni njenge-BrightLocal noma bakhethe indlela emsulwa yokuzijabulisa njengoShopify.

(Ngithanda indlela i-BrightLocal ephawula ngayo ukuthi “Ama-Tweets kaJenny.” Ngokuqinisekile ingeza ukuthinta komuntu siqu!)

IZINTO EZISEMQOKA + ISELULEKO ZETHU

• I-68% yezinkampani ichaza ukuthi umkhiqizo noma isevisi yabo yenzani - Lokhu kuwukubheja njalo okuphephile okusiza abangaba abalandeli baqonde ukuthi umayelana nani.
• Ama-28% ezinkampani asho umgomo wawo noma umugqa wethegi - Lokhu cishe akuyona inketho engcono kakhulu ngaphandle uma usuvele uyigama lasekhaya futhi kubaluleke kakhulu ukudlulisa “umlayezo” kunalokho okwenzayo.
• I-4% yezinkampani zisebenzisa i-bio yazo kwenye into - Ngingagwema i-zany "i-bios" ejabulisayo ngaphandle uma ungumuntu odumile. Awacacile futhi awasizi ezimweni eziningi. Mayelana nokutshela abangaba abalandeli ukuthi yini abangayilindela kuwe, lokho kunengqondo-ikakhulukazi uma uthumela izinto ezicacile kakhulu ku-Twitter njengezibuyekezo zomkhiqizo.
• Ukuthintwa komuntu siqu ku... ukuthinta okuhle - Cishe azikho izinhlobo ze-SaaS ezenza lokhu, kodwa ngicabanga ukuthi ukwengeza okuthi “Tweets by [igama]” kuyindlela enhle yokwenza uhlobo lwakho lube ngumuntu (kucatshangwa ukuthi ama-tweets empeleni abhalwa umuntu oyedwa).

Izixhumanisi ze-Bio

Izinkampani eziningi ze-SaaS (58.4%) azisebenzisi izixhumanisi ze-bio.

Nakhu esikushoyo ngezixhumanisi ze-bio, ngendlela:

Yilawo empeleni aku-bio (hhayi isixhumanisi esizinikezele “sewebhusayithi”).

Ngokuyisisekelo, noma iyiphi i-URL noma isibambo se-Twitter (isb., @ahrefs) oyisho ku-bio yakho ngokuzenzakalelayo siguqulwa sibe isixhumanisi.

Isibonelo, nakhu ngisetha umlando wami...

... kanye nomphumela:

Kodwa kulabo abazisebenzisayo, bazisebenziselani?

Nansi idatha:

SIDENOTE. Lokhu akuhlanganisi kufikela ku-100% ngoba ezinye izinkampani zifaka izixhumanisi eziningi.

I-60% yezinkampani ze-SaaS zifaka izixhumanisi zokusekela.

Lezi izixhumanisi zamaphrofayili e-Twitter azinikele (isb. @asksalesforce) ...

… amahabhu osekelo lwewebhusayithi

... noma kokubili:

U-19% wamabhrendi axhuma ekhasini lesimo noma iphrofayela:

Kuyathakazelisa ukuthi iningi lemikhiqizo eyenza lokhu ukuphathwa kwephrojekthi (Airtable, ngoMsombuluko, Miro, njll.) noma izinhlelo zokusebenza zomphakathi (Slack, Circle, njll.). Uma kubhekwa ukuthi kungaba nomthelela ongakanani osukwini lwakho uma lezi zinhlobo zamathuluzi zehla, lokho kwenza umqondo ophelele.

I-19% yemikhiqizo ixhumeka ekhasini labo eliyisiqalo:

(Ngokubheka ukuthi isixhumanisi sekhasi eliyisiqalo cishe sihlala siyimpinda ku- isixhumanisi sephrofayela, lokhu kubonakala kuwukumosha indawo kimi. Angiqiniseki ukuthi kungani kuvame kangaka.)

Futhi ama-26% okugcina emikhiqizo axhumeka kwenye indawo, njengekhasi lokubhalisa lencwadi yezindaba...

… amaphrofayili abo omphakathi kanye nemiphakathi

... noma ama-hashtag anophawu:

Ekuqaleni, bengicabanga ukuthi i-hashtag enegama iwukukhetha okungajwayelekile kohlobo oluncane. Nokho, empeleni kunengqondo, njengoba ngokuyisisekelo kuwukuphakela kwezindaba zempumelelo (ezinkulu nezincane) ezivela kumakhasimende athanda isofthiwe.

Nazi izibonelo ezimbalwa:

IZINTO EZISEMQOKA + ISELULEKO ZETHU

• I-58.4% yezinkampani azisebenzisi izixhumanisi ze-bio - Lokhu kuwukuchitha. Yonke inkampani inokuthile engayithuthukisa lapha.
• Ama-60% ezinkampani axhumanisa amakhasi noma amaphrofayili asekelayo - Njengoba kunikezwe ukuthi amakhasimende akhungathekile avame ukuya ku-Twitter ukukhononda ukuze uthole ukwesekwa, lokhu kubonakala kuwumzamo wokuhambisa ingxoxo endaweni ethile ibe sesidlangalaleni. Lokho kunengqondo, ikakhulukazi njengoba amakhasimende cishe azothola izimpendulo ezisheshayo kwenye indawo.
• I-19% yezinkampani ixhuma ekhasini lesimo - Lokhu kubonakala kuyindlela enhle yokunciphisa inani lezicelo zokusekela ngesikhathi sokuhamba.
• I-19% yezinkampani ixhuma ekhasini lazo eliyisiqalo - Lokhu kubonakala kuwukumosha isikhala, njengoba amaphrofayili amaningi anesixhumanisi sekhasi eliyisiqalo esigabeni sesixhumanisi sewebhusayithi.
• I-26% yezinkampani ixhuma kwenye indawo - Amakhasi okubhalisa e-Newsletter, imiphakathi, namakhasi emisebenzi konke okuyizinketho ezidumile ezinengqondo. Ngizohlala ngingenawo ama-hashtag anegama ngaphandle kwalapho uwakhangisa kwenye indawo. Uma kungenjalo, ngiyangabaza ukuthi bazothola ukuhlanganyela okuningi.

Isixhumanisi sephrofayela

Uyakholwa noma ungakholwa, u-7% wezinkampani awunaso isixhumanisi sephrofayela.

Kulabo abakwenzayo, u-95.7% uxhuma ekhasini labo eliyisiqalo.

Lokhu kunengqondo. Yindawo esobala ongaxhuma kuyo futhi mhlawumbe engcono kakhulu yokuqondisa abalandeli ukuze ufunde kabanzi ngomkhiqizo noma umkhiqizo wakho.

Iningi lama-4.3% asele axhuma ku-Linktree (noma enye enye indlela efanayo):

Le ndlela ibonakala ivame kakhulu "nabathonya" ngabanye, kodwa ngicabanga ukuthi ingasebenza kahle nasezinkampanini ze-SaaS.

I-Yotpo iyisibonelo esihle. Izixhumanisi zayo ze-Linktree ku:

1. Ikhasi lemisebenzi - Yenza umqondo. Uma uthanda uhlobo olwanele lokululandela ku-Twitter, kunethuba ongaba nentshisekelo yokulusebenzela.
2. Iposi lebhulogi - Ngokukhethekile, leyo echaza izinzuzo "zedatha yeqembu elingekho," okuyilokho umkhiqizo wayo osiza abanikazi bamabhizinisi ukuthi bayiqoqe.
3. Ikhasi lokufika - Lokhu kwenzelwa "uhlelo lwe-brand accelerator" (uhlelo lokusiza amabhizinisi amancane aphethwe ngabantu abamnyama ukuthi akhule).
4. isitatimende sephephandaba – Lokhu kukhuluma ngendlela eyenziwe ngayo Uhlu lwe-Forbes lwezinkampani zamafu ezizimele eziphezulu eziyi-100.
5. Isiqophi imidlalo - Ah ... safika lapho ekugcineni!

SIDENOTE. Ikhasi liphinde lixhumane nomkhankaso "wokuqoka owesifazane omangalisayo ku-ecommerce," kodwa yi-404.

IZINTO EZISEMQOKA + ISELULEKO ZETHU

• U-95.7% wezinkampani (uma zinesixhumanisi sephrofayela) zixhuma ekhasini lazo eliyisiqalo - Ngingancoma lokhu kuyo yonke inkampani ye-SaaS futhi. Kuyinketho eqinile futhi isiza abangaba abalandeli bafunde okwengeziwe ngalokho okwenzayo.
• I-4.3% ixhuma kwenye indawo - Ikakhulukazi ku-Linktree (noma efanayo). Lokhu kuyisinqumo esihle uma ufuna ukuthuthukisa izinto eziningi kubalandeli, njengokuvuleka kwemisebenzi nemiklomelo.

I-tweet ephiniwe

I-55% kuphela yezinkampani ze-SaaS ezisebenzisa isici se-tweet esiphiniwe.

Iningi lalabo abenzayo (60%) bafaka i-tweet ehlobene nomkhiqizo.

Nasi isibonelo esivela ku-Intercom:

Kuyathakazelisa ukuthi ngibone imikhiqizo eminingi isebenzisa amavidiyo kulokhu. Lokhu kunengqondo, njengoba ngempela ayikho indlela engcono yokubonisa isici somkhiqizo noma ukuchaza ukuthi isofthiwe yakho yenzani. Iphinde ikuvumela ukuthi ufake ulwazi oluthe xaxa ku-tweet yakho kunalokho ongakwazi ukukwenza ngezinhlamvu ezingama-280.

SIDENOTE. Umkhawulo wezinhlamvu ze-tweet kwababhalisile be-Twitter Blue ngokobuchwepheshe ngu-4,000. Nokho, a) akuwona wonke amabhrendi ane-Twitter Blue kanye b) izinhlamvu ezingu-4,000 ngokusobala ziphakathi kwamagama angu-571 nangu-1,000 ngokwesilinganiso—ubani engqondweni yakhe elungile ofuna ukufunda leyo khophi eningi ku-tweet yombhalo ongenalutho?

I-10.9% yemikhiqizo ifaka umcimbi, umncintiswano, inselele, noma inhlolovo.

Nasi isibonelo esivela ku-Litmus:

Ngokusobala, lawa akuwona nje "ukusetha bese ukhohlwa" ama-tweets aphiniwe. Uma umcimbi, inselele, umncintiswano, noma inhlolovo isiphelile, amabhrendi ayawashintsha enzela okunye.

Yini enye?

Okuthunyelwe kwebhulogi nochungechunge lwe-Twitter kuvamile, kanti u-5.5% no-3.6% wemikhiqizo ngokulandelanayo ibonisa lokhu kuma-tweets aphiniwe.

Nazi izibonelo ezimbalwa:

Njengoba kunikezwe ukuthi abasebenzisi be-Twitter cishe bakhetha okuqukethwe komdabu, cishe ungcono uma uguqula okuthunyelwe kwebhulogi ofuna ukukuphromotha lapha kube uchungechunge esikhundleni salokho. Ungakwazi njalo ukuphromotha okuthunyelwe kwebhulogi ekugcineni.

Yilokhu kanye esikwenzile ku-tweet yethu yamanje ephiniwe:

Lawa ma-hacks ayi-18 aqala impilo njengeposi lebhulogi. Kepha besazi ukuthi kungenzeka sithole ukuzibandakanya okwengeziwe ngokuwaguqula abe yintambo ye-Twitter.

Bese siphromotha i-newsletter yethu ekupheleni kochungechunge:

Ama-20% asele ezinkampani ze-SaaS afaka ezinye izinto, njengemiklomelo abayiwinile…

… izimemezelo zokukhiqiza kabusha

... namaphepha amhlophe:

Ngicabanga ukuthi konke lokhu kunengqondo-ngaphandle kwamaphepha amhlophe.

Ngisho noma uqondise amakhasimende ebhizinisi, angikwazi nje ukubona abantu abaningi bephequlula i-Twitter bese becabanga ukuthi “Oh, kuhle—iphepha elimhlophe! Ngizolanda khona manje!”

IZINTO EZISEMQOKA + ISELULEKO ZETHU

• U-45% wezinkampani awunawo ama-tweets aphiniwe – Ungabi omunye wabo. Ama-tweets aphiniwe ayindlela ewusizo yokugqamisa izibuyekezo zokungenisa, imikhankaso, nezinhlelo.
• I-60% yezinkampani inama-tweets aphiniwe ahlobene nomkhiqizo – Lokhu ukubheja okuphephile, kodwa ngicabanga ukuthi kungcono kakhulu ukusebenzisa ifomethi ehehayo njengevidiyo uma kungenzeka. Lokhu futhi kunweba inani lolwazi ongalufaka ku-tweet yakho ephiniwe lidlule umkhawulo wezinhlamvu ezingu-280.
• I-10.9% yezinkampani ifaka imicimbi, imiqhudelwano, izinselelo, noma izinhlolovo - Lokhu kunengqondo, njengoba ngokuvamile ufuna ukunaka kakhulu lezi zinhlobo zezenzakalo ngangokunokwenzeka esikhathini esilinganiselwe.
• I-5.5% yezinkampani ifaka okuthunyelwe kubhulogi - Ngingakugwema lokhu, njengoba ngicabanga ukuthi abasebenzisi abambalwa be-Twitter bafuna ukusebenzisa okuqukethwe endaweni yesikhulumi.
• I-3.6% yezinkampani ifaka imicu - Ngicabanga ukuthi miningi kakhulu imicu ku-Twitter, kodwa ngokusobala idumile ngakho... ngazini? Noma iyiphi indlela, lena enye indlela enhle yokwelula ngempumelelo umkhawulo wama-tweet wezinhlamvu ezingama-280.
• I-20% yezinkampani ifaka ezinye izinto - Imiklomelo, izimemezelo-ngokuyisisekelo noma yini abafuna ukudonsela ukunaka kuyo okwamanje. Ungazami nje ukuphoqa abasebenzisi ukuthi balande amaphepha amhlophe; Angicabangi ukuthi kukhona umuntu oku-Twitter ofuna lokho.

Imicabango yokugcina

Indlela oyimisa ngayo iphrofayela yenkampani yakho ye-Twitter incike embonweni ofuna ukuwenza kanye nezinto ofuna ukuziphromotha. Vele uqiniseke ukuthi usebenzisa zonke izici i-Twitter ekunika zona ukuze udale iphrofayela evelele.

Uma unesikhathi esifushane, nasi iseluleko sethu esingcono kakhulu sokwenza iphrofayela yakho isebenze ngokushesha:

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.