U-Temu noShein bahamba phambili ezinhlelweni eziningi zabathengi, beziqhayisa ngezigidi zokulandwa/abasebenzisi. Muva nje, UTemu ukleliswe ku-#1 esitolo sohlelo lokusebenza lwe-US iOS izinsuku ezingama-69 kwezingu-75, okufakazela ukuduma kohlelo lokusebenza.
Ngakolunye uhlangothi, uShein usengenye yezinkampani ezinkulu zemfashini eziku-inthanethi kuphela, ezikhiqize ngaphezulu US$30 billion ngo-2022 ngesilinganiso sabathengi abasebenzayo abayizigidi ezingama-74.7.
Nakuba lezi zinombolo zihlaba umxhwele, abathengisi kufanele bahlole ukukhetha kwabo ngaphambi kokunquma ukuthi iyiphi inkundla okufanele babeke phambili. Lesi sihloko sifaka ukubuyekezwa okuningiliziwe kwalezi zinhlelo zokusebenza ezimbili zokuthenga ezishisayo, okufaka phakathi yonke into kusukela ebangeni lomkhiqizo kanye nekhwalithi kuye kwintengo yokuthumela.
Okuqukethwe
Bayini uTemu noShein?
Imehluko emihlanu emikhulu phakathi kukaTemu noShein
Ukuvala
Bayini uTemu noShein?
I-Temu iyinkundla entsha ye-e-commerce ephethwe yi-PDD Holdings, iqembu lezentengiselwano lamazwe ngamazwe elasungula i-Pinduoduo—inkundla yezohwebo kwezenhlalo e-China. Yethulwe e-United States ngoSepthemba 2022 futhi yazuza ukukhula okukhulu ezinyangeni ezimbalwa zokuqala zokukhululwa kwayo.
Ngokuvumelana ne Imibiko ye-CNN, i-Temu bekuwuhlelo lokusebenza olulandwe kakhulu ngoFebhuwari 2023, ezinyangeni eziyisikhombisa nje ngemuva kokukhishwa kwayo. Lokhu kuduma okudabukisayo kungenxa yamanani ayo aphansi akhangayo kanye nezikhangiso eziningi zenkundla yezokuxhumana.
Ngakolunye uhlangothi, uShein uyisitolo se-inthanethi sobuhle nemfashini esithengisa izingubo zemfashini zabesifazane, amadoda nezingane. UChris Xu wasungula inkampani e-China ngo-2008, futhi iye yanda ukuze isebenzele amakhasimende ezifundeni ezingaphezu kuka-220 emhlabeni jikelele.
U-Shein futhi ungumkhiqizo wesihlanu wezingubo ezithandwa kakhulu phakathi kwentsha. Amakhathalogi ayo omkhiqizo ahlala eqabuleka abuyekezwa ngezinto ezintsha ezingama-500-2000 nsuku zonke!
Yiziphi izinzuzo zabo
UShein noTemu bathengeka kakhulu futhi banemfashini yakamuva. Aphinde avumele ukufinyelela okulula kunhlobonhlobo yemikhiqizo futhi avumele abathengi ukuthi bathenge izinto ngokunethezeka kwezindlu zabo.
Kodwa-ke, iTemu iyinkundla ye-e-commerce kunesitolo semfashini esiku-inthanethi njengoShein. I-Temu ineminye imikhiqizo engagqoki njengezinto zikagesi, izingxenye zezimoto, nokunye, kuyilapho u-Shein esebenza ngokukhethekile ngezingubo zokugqoka kuphela.
Ngaphezu kwalokho, ngaphezu kwezintengo zabo eziphansi, i-Temu inikeza izinto zamahhala kubasebenzisi ukuze bathuthukise uhlelo lwabo lokusebenza futhi benze umndeni nabangane babhalise. Leli su lidala isiphithiphithi sabasebenzisi abasha njengoba abantu abaningi bekhangwa yinkundla yaleli thuba.
Noma kunjalo, uShein unezitolo ze-pop-up zamakhasimende afisa ukuzama izingubo ngaphambi kokuthenga noma kubantu abafuna isipiliyoni sokuthenga ngokomzimba. Ngakolunye uhlangothi, iTemu iyindawo yemakethe eku-inthanethi engenazo izitolo ezibonakalayo.
Imehluko emihlanu emikhulu phakathi kukaTemu noShein
Ukuhlukahluka komkhiqizo
Mayelana nezimpahla zokugqoka nezinsiza, uShein ngokungangabazeki uyamdlula uTemu ngempahla yakhe ebuyekezwa njalo. Inkundla ihlezi ihambisana nemfashini yakamuva futhi inikeza izigidi zabasebenzisi uhla olubanzi lwezingubo zangaphandle, phezulu, ezansi, izingubo zokubhukuda, izicathulo, izikhwama, nobucwebe.
Nokho, iTemu inenzuzo isiyonke njengoba inemikhiqizo kwezinye izigaba, njengezinto zikagesi zasendlini, izinto zikagesi, izinsimbi zomculo, ngisho nempahla yezilwane ezifuywayo. Ngakho-ke, ngokusekelwe ezinhlobonhlobo zomkhiqizo, uTemu uphakamisa ishadi.
Amamodeli wokukhiqiza nowokuhlinzeka
UShein uthengisa emazweni angaphezu kuka-220. Bathengisa imikhiqizo enegama ekhiqizwe izinkampani zezinkampani zangaphandle, iningi labo liphakela bona kuphela. Umhlaba wabo ukuthengiswa kwezinto kuhlanganisa abahlinzeki bezinto ezibonakalayo, abakhiqizi, nabathengisi bezitolo.
Ngokuphambene, iTemu iyindawo yemakethe yezinkampani zangaphandle lapho abaningi amabhizinisi amancane xhuma kumakhasimende abo ngeplatifomu. Ngaphezu kwalokho, iwebhusayithi ayithengisi izimpahla ezinophawu. Kunalokho, abakhiqizi abahlukene bangakhangisa kalula futhi badayisele izimpahla zabo kubathengi.
Ikhwalithi yomkhiqizo
Izingcezu zokugqoka zikaShein zingezekhwalithi ehloniphekile ngentengo ezithengiswayo. Noma kunjalo, abanye bangase baphikise ngokuthi ikhwalithi yomkhiqizo wabo ingafaniswa nezitolo zemfashini ezisheshayo njenge-Forever 21.
Naphezu kwamanani abo aphansi, izingubo zikaTemu zinezinga eliphezulu kunelikaShein. Ngaphezu kwalokho, amakhasimende atuse ukuthi izingubo zawo ziqinile kangakanani uma ziqhathaniswa nekaShein, bethi izingubo zihlala amasizini amaningi ngaphandle kokugqashuka kwemithungo noma imibala efiphele.
Bheka izibonelo ezimbalwa ngezansi:
Ukuhambisa nokuhambisa
I-Temu ne-Shein zinikeza izinhlobo ezimbili zokuthutha: ukuthunyelwa okujwayelekile nokucacile.
Ukuthunyelwa okujwayelekile kubiza u-US$3.99 ku-Shein ngaphandle kwemali yokuthumela kuma-oda angaphezu kuka-US$29, kuyilapho i-Temu inokuthunyelwa kwamahhala okujwayelekile cishe kuwo wonke ama-oda. Isikhathi esilinganiselwe sokuthumela siyizinsuku eziyi-11-13 kuShein kanye ne-7-15 eTemu.
Ukuthunyelwa kwe-Express kubiza u-US$ 12.90 futhi kumahhala kuma-oda angaphezu kuka-US$ 129 kuzo zombili izinkundla. Isikhathi sokuthumela yizinsuku ze-8-9 ku-Shein. Futhi, iyahlukahluka ngokuya nge-oda eliku-Temu.
Kubalulekile ukuqaphela ukuthi okwamanje, uTemu uthumela ama-oda e-United States naseCanada kuphela, kuyilapho u-Shein ethumela kumakhasimende emhlabeni jikelele.
Inqubomgomo yokubuyisela nokushintshanisa
Imikhiqizo ye-Shein kumele imakwe ukuze ibuyiselwe phakathi kwezinsuku ezingama-35 kusukela ekuthengweni. Izinto kufanele zingasetshenziswa futhi zibe sesimweni sazo sangempela, futhi izinto ezithile ezifana nezingubo zokubhukuda, izingubo zangaphansi, imikhiqizo yezilwane ezifuywayo, amasudi omzimba, ubucwebe, izinsiza, nezimonyo azikwazi ukubuyiselwa noma kushintshwe. Izipho nazo azibuyiseleki futhi azishintsheki.
Amakhasimende kumele axhumane noShein ngaphambi kokubuyisela imikhiqizo futhi anesibopho sokubuyiselwa budedengu kwemikhiqizo engeyona yakwaShein. Uma iphakheji elibuyisiwe selitholakele ngempumelelo, u-Shein uzokhipha imbuyiselo zingakapheli izinsuku eziyisikhombisa (izimali zokuqala zokuthumela azibuyi).
Kwa-Temu, ukuthunyelwa kokubuyisela kumahhala futhi kufanele kwenziwe phakathi kwezinsuku ezingu-90 kusukela ngedethi yokuthenga. Futhi, imikhiqizo kufanele imakwe ngeposi phakathi kwezinsuku eziyi-14 zesicelo sokubuyisela; kungenjalo, ayivumelekile.
Abathengi bangabuyisela Izinto zisuka ku-oda elifanayo ngezikhathi ezihlukene inqobo nje uma kungakapheli izinsuku ezingama-90. Izimbuyiselo ezilandelayo zibiza imali yokuthumela engu-$7.99, ezodonswa ekubuyiselweni kwemali. Kuye ngesikhungo sezimali somthengi, ukubuyiselwa kwemali kungathatha izinsuku ezingu-5-14. Ezinye izinqubo zokubuyisela imali zingathatha izinsuku ezingafika kwezingu-30 ukuze zifakwe ku-akhawunti yokukhokha yokuqala.
Ukuvala
Nakuba uTemu enezinhlobonhlobo zomkhiqizo nezingcezu zekhwalithi ephezulu futhi ngokuvamile eshibhile, uShein uhola imboni yezemfashini ngezingubo zabo ezihlala zikhona ezithandwayo ngamanani aphusile. Ngaphezu kwalokho, ukuba khona kwabo emhlabeni jikelele, izitolo ezibonakalayo zesikhashana, kanye nomklamo omuhle wokusetshenziswa kubonwa kubanika umkhawulo ngaphezu kweTemu enamandla.
Ekugcineni, ukukhetha kokugcina kuncike endaweni yomthengi, ukukhetha komuntu siqu, nokuthi imiphi imikhiqizo umthengisi afuna ukuyithengisa.
