I-Amazon iyinqolobane yamathuba kubathengi, abakhangisi, nabathengisi abasafufusa. Indawo yemakethe eku-inthanethi ihlinzeka nge-algorithm eyingqayizivele nesixhumi esibonakalayo sokumaketha esivumela amabhizinisi amaningi ukuthi ajabulele inzuzo eyengeziwe nokukhula ngokushesha.
Elinye lamathuba amaningi amabhizinisi angawasebenzisa ku-Amazon i-piggybacking. Nokho, Kuyindlela eyinkimbinkimbi engaveza nemiphumela engemihle.
Lesi sihloko sizoxoxa ngokuthi amabhizinisi angazuza kanjani ku-Amazon piggybacking noma ukuthi kufanele akugweme ngokuphelele.
Okuqukethwe
Iyini i-Amazon piggyback?
Ingabe i-Amazon piggybacking ayilungile ebhizinisini?
Izinto okufanele uzicabangele lapho usetha ukufakwa kuhlu kwe-piggyback
Indlela yokulungisa inkinga ye-piggybacking
Yini okufanele uyenze ngezinhlu eziduniwe?
Ukuhlanganisa
Iyini i-Amazon piggyback?
I-Amazon piggyback ibhekisela "kumthengisi owengeziwe." Empeleni, i-Amazon piggybacking iyenzeka lapho abanye abathengisi bezama ukuzuza emizamweni yomthengisi wangempela ngokusebenzisa uhlu lwabo ukwenza ukuthengisa.
Kodwa akugcini lapho. I-Amazon ibala laba “bathengisi abengeziwe” ngaphansi kwenketho ehlukile, ibahlukanisa nabanye abathengisi. Yize kungekho muntu oncoma i-Amazon piggybacking, ingasiza amabhizinisi ukuthi onge isikhathi nemali edingekayo ukusetha ukufakwa kuhlu okusha.
Into embi ingaba kanjani nezinzuzo ezinhle? Okokuqala, i-Amazon piggybacking inganikeza abathengisi amandla amaqhinga ngokubasiza baqonde isidingo esingaba khona somkhiqizo ngaphambi kokuzibandakanya ekuthengisweni kwangempela.
Ngenxa yalokho, abathengisi bangakwazi ukungena endaweni entsha ngokutshalwa kwezimali okuncane futhi baqonde ukuziphatha kokuthenga kwabathengi namaphethini ngomzamo omncane.
Nokho, kungase kuqhume nasebusweni babo. Nakuba i-piggybacking izwakala njengesu elinobuqili nelihlakaniphile, ubugebengu obuningi buyizungezile. Okokuqala, ukuthola ukuguqulwa kuzothatha umsebenzi omningi ekuzameni kokuqala.
Ukuguqulwa kungenzeka kuphela uma abathengi bebheka abanye abathengisi ekhasini lomkhiqizo. Kodwa, ngeshwa, kunciphisa amathuba amabhizinisi ajabulela i-boom yokuthengisa. Ngakho-ke, abathengisi kufanele benze okunikezwayo kwabo kukhange nakakhulu kubathengi ngokunciphisa amanani, okunciphisa inzuzo ngama-margins amakhulu.
Kodwa akugcini lapho. Abathengisi abane-piggyback ngokuphumelelayo bangenza umthengisi wangempela azizwe esongelwa. Futhi nabathengisi abengeziwe bangaduna kalula ibhokisi lokuthenga lomkhiqizo ngenxa yamanani abo aphansi akhangayo.
Ngokuvamile, izimo ezinjalo zenzeka lapho ama-piggybackers egxilisa imizamo yawo yokumaketha kubathengi abangenandaba nokwethembeka komdayisi futhi abafuna izinzuzo zentengo kuphela. Ngaphezu kwalokho, ama-piggybackers angase futhi athengise imikhiqizo mbumbulu.
Ingabe i-Amazon piggybacking ayilungile ebhizinisini?
I-Amazon piggybacking ingaba yimbi ebhizinisini uma i-piggybacker iyisebenzisela ukuthengisa izinto zomgunyathi. Ezimweni ezinjalo, ama-piggybackers azosebenzisa ukufakwa kuhlu ukuze asuse isithunzi somkhiqizo, okwehlisa ngempumelelo ubuqiniso bemakethe.
Ngakho-ke, ukusekela ingulube ngemikhiqizo yomgunyathi kungenye yezindlela ezisheshayo zokufakwa ohlwini lwabavinjelwe ku-Amazon.
Kodwa-ke, i-Amazon piggybacking ayihlali imbi ebhizinisini. Kungaba ubuhlakani uma abathengisi besebenzisa leli su ukuze banikeze imikhiqizo ngamanani ancintisanayo (ukuyiqhathanisa neminye emakethe) noma lapho benemvume yokuphinda bayithengise ngemva kokuthenga ngamanani ehliswe kakhulu.
Ezimweni ezinjalo, i-piggybacking inikeza izinzuzo ezinkulu njengoba abathengisi bengayisebenzisa ukuze bathole umkhawulo wokuncintisana ngaphandle kokusongela noma ubani. Ukwengeza, akudli isikhathi ukusetha ukufakwa kuhlu kwe-piggyback. Okudingekayo nje ukunquma ngohlu, ukukhetha i-ASIN ethandwayo, nokuthenga umkhiqizo.
Bese, engeza umkhiqizo ku-akhawunti yomthengisi we-Amazon, khetha ukufakwa kuhlu, bese usetha intengo. Noma kunjalo, amabhizinisi kufanele aqaphele ukuze aqinisekise ukuthi izinto zihlala zinhle.
Izinto okufanele uzicabangele lapho usetha ukufakwa kuhlu kwe-piggyback
Ukusebenzisa i-piggybacking ukuze kuzuze umdayisi kudinga ukuqapha kanye nokuhambisana nezinguquko zemakethe. Kodwa, abathengisi kufanele bacabangele izinto ezimbalwa ngaphambi kokubuyisela ingulube.
Okokuqala, kufanele baqinisekise ukuthi akukho ukwephulwa komthetho, amalungelo okushicilela, noma izici zobuhlakani ezihilelekile kumkhiqizo. Futhi, umkhiqizo kufanele ube nesidingo esihle namandla anele okuthengisa okuqhubekayo esikhathini esizayo.
Ngaphezu kwalokho, abathengisi kufanele bafake yonke into ngaphakathi kwesabelomali, okuhlanganisa ukuthenga nokugcinwa, ngaphambi kokunquma inani lokuthengisa. Ngaleyo ndlela, bangaba nombono wamathuba enzuzo ngaphambi kokuthatha isinqumo sokubuyisela i-piggyback.
Futhi, kufanele bathengise imikhiqizo efana nencazelo ku-ASIN, ukuvimbela abathengi ukuthi babe nemibono engemihle. Okokugcina, uma izinzuzo zingashintshi futhi zizinhle, cabanga ukuthengisa kabusha kumkhiqizi ukuze uthuthukise ukubonakala konke.
Funda indlela yokuthengisa imikhiqizo ye-Cooig.com ku-Amazon lapha.
Indlela yokulungisa inkinga ye-piggybacking
Izici ezingezinhle ze-piggybacking zingaba inselele enkulu kubathengisi be-inthanethi. Kulabo abanohlu lwabo oluqondiswe ngabakwa-piggybackers, bazothola izimbangi eziqondile ezinamanani aqhudelanayo azolimaza ukuthengisa noma ngisho nokuduna ngokuphelele ibhokisi labo lokuthenga.
Phezu kwalokhu, uma abakwa-piggybackers bethengisa izimpahla zomgunyathi, kungalimaza inani lomkhiqizo womthengisi wangempela nesithunzi, kubenze balahlekelwe amakhasimende.
Ngokungeziwe ekugcineni iso elibukhali ekufakweni kuhlu, nanka amathiphu okusiza ukuxazulula izinkinga ze-Amazon piggybacking.
Sebenzisa i-Amazon brand registry
Kulula kumabhrendi abhalisiwe ukuthi abike abadayisi abathengisa imikhiqizo yabo ngamanani aphansi ngokungafanele noma imigunyathi eshibhile. Indlela ye-Amazon yokusingatha izikhalo ingasusa ngokushesha lokho kufakwa ohlwini emakethe njengoba ithanda amabhrendi abhalisiwe kunalawo angabhalisiwe.
Zibandakanye ekugangeni umkhiqizo
E-Amazon, amalebula angasese angakwazi ukungena ngemikhiqizo yawo, avikele imikhiqizo yawo kubathengisi bezinkampani zangaphandle kanye nemigunyathi. Kodwa-ke, amabhizinisi kufanele aphumelele izinqubo ezimbalwa ngaphambi kokuthi ajabulele ukutholwa komkhiqizo.
Okokuqala, kufanele babhalise imikhiqizo yabo ku-Amazon futhi bamise uphawu lokuhweba. Ngemuva kwalokho, abathengisi bazokwakha iwebhusayithi futhi basebenzise ezinye izici ezisiza ukuzisungula njengemikhiqizo ye-Amazon esemthethweni.
Ngemuva kwalokhu, abathengisi bangafaka izikhalazo kwa-Amazon, okubashukumisele ukuthi bathathe izinyathelo ezinqala ngokumelene nemigunyathi kanye nabathengisi bezinkampani zangaphandle.
Futhi, amabhizinisi akufanele alahle ithemba uma eselahlekelwe yibhokisi lokuthenga. Bangaphinde bayithathe kamuva ngemva kokubhekana nama-piggybackers.
Faka izici zomkhiqizo ezicacile ezithombeni zomkhiqizo
Izithombe zebhrendi ezibonakalayo (njengamalogo) zingasiza abathengi ukuba bahlukanise imikhiqizo yabathengisi abasemthethweni kwengumgunyathi. Abathengisi bangaphinda bakhethe izithombe ezimakiwe zemikhiqizo ekubonisweni ukuze bavikele ukufakwa kuhlu kwabo kuma-piggybackers nakubathengisi mbumbulu.
Gada ukufakwa ohlwini njalo
Enye indlela esebenzayo yokuvimbela ama-piggybackers ukuqaphela abanye abathengisi abazama ukuzenza njengomdayisi wangempela. Kuyasiza futhi ukuqapha umthamo wokuthengisa njalo. Uma icwiliswa kungazelelwe, kungase kube yisikhathi sokuthatha isinyathelo ngokumelene ne-piggybacking.
Qiniseka ukuthi izinkomba zewaranti zicacile
Okokugcina, abathengisi kufanele babonise ukuthi iziqinisekiso zizovumeleka kuphela ekuthengweni komkhiqizo wokuqala. Ngakho-ke, izoba engavumelekile emikhiqizweni ethengwe kwabanye abathengisi noma abathengisi kabusha.
Yini okufanele uyenze ngezinhlu eziduniwe?
Amabhokisi okuthenga antshontshiwe angabangela ukuhlehla okuphawulekayo kokuthengisa kunoma yimuphi umthengisi we-Amazon. Ngenhlanhla, abathengisi bangasebenzisa izindlela eziningi ukuze bazibuyisele ngokushesha.
Enye indlela enjalo ukuxhumana nethimba labasekeli be-Amazon. Kuyasiza lapho abathengisi bengabhalisi noma bangangeni uhlobo lwabo nemikhiqizo ku-Amazon. Futhi, bangaxhumana nama-piggybackers futhi babacele ukuthi basuse ukufakwa kuhlu kwabo endaweni yemakethe.
Kepha, uma umthengisi ebhalisa futhi efaka isango imikhiqizo yakhe, angathintana nomthengisi we-Amazon ukuze afake isikhalazo sokwephulwa komthetho. Ukwengeza, bangasebenzisa into ethengwe ku-piggybacker njengobufakazi bokusekela izimangalo zabo.
I-Amazon izothatha isinyathelo ngokumelene nabaduni (imvamisa ukumiswa), ukusiza ukubuyisela ibhokisi lokuthenga lomkhiqizo ngokushesha.
Okokugcina, abathengisi bangehlisa amanani abo okwesikhashana ukuze bathole amabhokisi abo okuthenga. Nakuba kusho inzuzo ephansi, ukukhetha le ndlela kusasebenza—ikakhulukazi uma lezi zindlela ezingenhla zingasebenzi. Izophinde ivikele ukufakwa kuhlu kubaduni besikhathi esizayo nabathengisi abangagunyaziwe.
Ukuhlanganisa
Yize i-piggybacking ingakhuphula ukuthengisa, isaza nezinye izinkinga ezingaba khona futhi izinhlobo kufanele zicubungule ngokucophelela ukuthi kuyindlela efanele yini kubo noma cha. Ngokujabulisayo, kunezimo ezithile lapho abathengisi bengenza i-piggybacking engenangozi ukuze baqhathanise amanani aqhudelanayo futhi bahlole isimo sokumaketha ngaphambi kokugxumela phakathi.
Kodwa-ke, amabhizinisi asendaweni yokwamukela kufanele aqaphe ukufakwa kuhlu kwawo eduze futhi akhiphe ama-piggybackers athi athengisa umkhiqizo ofanayo. Ukuxhumana ne-Amazon kungenye indlela abathengisi abangagcina ngayo abathengisi abayingozi bengekho-futhi ukhumbule ukuba nobufakazi bokusekela izimangalo.
