Ngo-2020, ukuthenga ku-inthanethi kwakudumile. Kepha ngo-2022 yaba yisisekelo sempilo, lapho abathengi abangama-48% bethenga e-Amazon okungenani kanye ngesonto.
Siyazi ukuthi izibuyekezo zomkhiqizo zingakwazi enza noma aphule umthengisi omusha we-Amazon. Ngokusho kwe-2017 I-G2 kanye ne-Heinz Marketing Ucwaningo, u-92% wamakhasimende maningi amathuba okuthi athenge umkhiqizo ngemva kokufunda isibuyekezo esihle.
Naphezu kokwazi ukuthi ukubuyekezwa okubucayi kangakanani, abathengisi banobunzima bokuthola ukubuyekezwa; Empeleni, U-57% wabathengisi ithi kuyinselelo.
Lapho wethula umkhiqizo kulo nyaka, kufanele wazi ukuthi ungathola kanjani ukubuyekezwa ku-Amazon. Lapha sizochaza imikhuba engcono kakhulu yokuthola izibuyekezo ezinhle ezingathuthukisa ukuthengisa kwakho.
Okuqukethwe
I-Amazon ibala kanjani izilinganiso nokuthi kungani zibalulekile
Ungazithola kanjani izibuyekezo ku-Amazon
Amathuluzi angasiza ekutholeni izibuyekezo ezinhle ze-Amazon
Yazi imithetho yokubuyekezwa kwe-Amazon
Amanye amasu okuthuthukisa ukubuyekezwa kwe-Amazon
Isiphetho
I-Amazon ibala kanjani izilinganiso nokuthi kungani zibalulekile
Kusukela i-Amazon isuse ukubuyekezwa okukhuthaziwe futhi yethula izibuyekezo ezintsha eziqinisekisiwe nezingaqinisekiswanga, ukubala isilinganiso somkhiqizo sekuya ngokuya kuba nzima ngoba zonke izilinganiso nezibuyekezo azikalwa ngokulinganayo.
I-Amazon isebenzisa i-algorithm eyinkimbinkimbi ukubala isilinganiso esimaphakathi somkhiqizo. Ngakho-ke, ngisho nomkhiqizo onokubuyekeza okukodwa nje kwezinkanyezi ezinhlanu ungalinganiswa noma yikuphi kusukela kuzinkanyezi ezingu-0-5.
I-Amazon ayizivezi izici ezihilelekile kule algorithm, kodwa okulandelayo kuthathwa njengokubalulekile:
- Buyekeza ubudala
- Iphrofayela yombuyekezi (inombolo yezibuyekezo, isilinganiso esimaphakathi sezibuyekezo esisele, njll.)
- Ubude bokubuyekeza
- Inombolo yamavoti awusizo
- Kuqinisekisiwe noma akuqinisekisiwe
- Isilinganiso siqhathaniswa nokubuyekezwa okubhaliwe
- Ukusuka esilinganisweni esimaphakathi
Yiziphi izibuyekezo ezizovame ukubonakala phezulu? Ukubuyekezwa kwakamuva, okude okunamavoti amaningi awusizo, okubhalwe umbuyekezi onephrofayela yombuyekezi eqinile, ngokuqinisekile kuzokwenza umthelela.
Ungazithola kanjani izibuyekezo ku-Amazon
Ngakho-ke, yini abathengisi abangayenza ukuze bathole ukubuyekezwa okuhle ku-Amazon ngenkathi belandela izinqubomgomo ze-Amazon mayelana nokubuyekezwa? Lapha sizobhala izindlela ezingcono kakhulu zokuthola ukubuyekezwa.
Sebenzisa inkinobho ye-Amazon ethi 'Cela Isibuyekezo'
I 'Cela Isibuyekezo' inkinobho ivumela umdayisi ukuthi acele ukubuyekezwa kwe-oda ngalinye mathupha.
Abathengisi kufanele basebenzise inkinobho ethi 'Cela Isibuyekezo' phakathi kwezinsuku ezi-4 kuya kwezingu-30 umkhiqizo ulethiwe.
Ezinye izinto okufanele uzazi mayelana nenkinobho ethi 'Cela Isibuyekezo':
- Umlayezo usezingeni futhi awukwazi ukwenziwa ngendlela oyifisayo
- Izicelo zokulinganisa umkhiqizo kanye nezicelo zempendulo yomthengisi zithunyelwa nge-imeyili efanayo
- Ayikuvumeli ukuthi ucele isibuyekezo ngokuhlukile (njengohlu lwe-imeyili noma okufakiwe komkhiqizo)
Inkinobho itholakala ku-Seller Central ekhasini elithi Phatha Ama-oda. Nokho, lokhu kungenziwa ngokuzenzakalela usebenzisa ithuluzi ezifana Isandiso se-chrome se-Jungle Scout, okuyinto, yebo, elula kakhulu kunokuyicindezela ngesandla ku-oda ngalinye.
Bhalisa kuhlelo lwe-Amazon Vine
Ama-Amazon Uhlelo lweVine ixhuma abathengisi ababhalisiwe nababuyekezi abanokuqonda. Ngalolu hlelo, ababuyekezi abakhethiwe be-Amazon bathola umkhiqizo mahhala ukuze bawuhlole bese bewubuyekeza. Uhlelo luvulekele abathengisi abanemikhiqizo ebhalisiwe ye-Amazon enokubuyekezwa okungenani okungu-30.
Ngemva kokushicilelwa kwesibuyekezo sokuqala se-Vine, umthengisi uzokhokhiswa imali yokubhalisa engu-$200 kanye ngomzali ngamunye u-ASIN. Umdayisi ngeke akhokhiswe imali uma umkhiqizo obhalisiwe ungatholi izibuyekezo zingakapheli izinsuku ezingama-90.
Ngezindlela eziningi, lokhu kufana nezinhlelo zokubuyekeza ezikhuthazayo ezazivinjelwe ngaphambilini yi-Amazon. Umehluko kuphela ukuthi i-Amazon ihlola ababuyekezi ohlelweni.
Ngokusho kwe-Amazon, uma usebenzisa uhlelo lweVine, "u-25% wezibuyekezo ezitholiwe zenzeka phakathi nezinsuku ezi-5 zohlelo, kanti u-99% wezibuyekezo ezitholiwe zenzeka phakathi nezinsuku ezingama-35 zomyalelo." Lokhu kusiza imikhiqizo esanda kubhaliswa ukuthi ithole ukubuyekezwa ngokushesha.
Sebenzisa izinto ezifakiwe
Ukufakwa komkhiqizo kungenye yezindlela ezidume kakhulu zokukhuthaza amakhasimende ukuthi ashiye izibuyekezo ku-Amazon, njengoba angasiza ukukhumbuza amakhasimende ukuthi ashiye isibuyekezo. Ukufakwa komkhiqizo kuvame ukuthatha uhlobo lwekhadi elifakwa ephaketheni.
Abathengisi kumele baqikelele ukulandela imithetho ye-Amazon mayelana nokukhuthaza ukubuyekezwa.
Izinqubo ezingcono kakhulu zokufakwa komkhiqizo:
- Cela ukubuyekezwa komkhiqizo, kodwa ungakhethi. Ukucela abantu ukuthi bashiye isibuyekezo esihle - noma ngisho nokubonisa isithombe esinezinkanyezi ezinhlanu - kuphambene neziqondiso ze-Amazon.
- Nikeza ulwazi oluwusizo mayelana nenkampani kanye nomkhiqizo.
- Nikeza imininingwane yokuxhumana uma kuvela inkinga. (Isevisi yamakhasimende isiza ukunciphisa ukubuyekezwa komkhiqizo okungekuhle).
- Cela abantu ukuthi bajoyine uhlu lwakho lwe-imeyili noma bakulandele ezinkundleni zokuxhumana. Lokhu kuzokusiza esikhathini esizayo. Enye indlela yokuthola ikheli le-imeyili ukubacela ukuthi babhalisele iwaranti enwetshiwe.
Imikhiqizo enesaphulelo
Ukusebenzisa izaphulelo zomkhiqizo kwandisa amathuba okubuyekezwa. Kuphinde kuthuthukise ukuthengisa lapho kukhishwa, okudala isivinini sokuthengisa esibukeka sisihle kumkhiqizo wakho. Kodwa-ke, khumbula ukuthi ngenxa yokuthi awukwazi ukugqugquzela amakhasimende ukuthi abuyekezwe, ukunikeza isaphulelo akuqinisekisiwe ukuthi kuzoholela ekubuyekezweni.
Dala uhlu lwe-imeyili lwangaphandle
Eminyakeni yamuva nje, uhlelo lwemiyalezo yomthengisi kanye nabaphenduli abazenzakalelayo benkampani yangaphandle e-Amazon banqunyelwe, ngakho-ke ukudala uhlu lwe-imeyili lwangaphandle ukuze uxhumane nabathengi bakho kungaba usizo.
Ukudala lolu hlu ngaphandle kubalulekile ngoba inqobo nje uma amakhasimende ethenga imikhiqizo yakho nge-Amazon, athathwa njengamakhasimende e-Amazon.
Izindlela zokudala i uhlu lwe-imeyli ngaphandle kwe-Amazon:
- Ngezinkundla zokuxhumana
- Dala ibhulogi ucele abantu ukuthi babhalise
- Sebenzisa okufakiwe komkhiqizo.
Uma ususungule uhlu lwamakheli, ungalusebenzisa ukuze ucele ukubuyekezwa kulabo abathenge kuwe.
Ukwengeza, uma unohlu lwe-imeyili, ungathumela imikhiqizo emisha ngokuqondile kubantu abakulolu hlu. Lokhu kufeza izinto ezimbili ezinkulu:
- Uthola isivinini sokuthengisa esibalulekile.
- Futhi kwandisa amathuba okubuyekezwa ngoba uhlu kungenzeka lufake phakathi abantu asebevele bathanda umkhiqizo wakho nemikhiqizo yakho.
Isivinini sokuthengisa sibalulekile e-Amazon. Abanye futhi bakholelwa ukuthi i-Amazon ivuza izinhlobo ezikhiqiza ukuthengisa ngaphandle kwe-Amazon.
Futhi, uhlu lwakho lwe-imeyili cishe luzobandakanya abantu abathanda umkhiqizo wakho futhi kungenzeka bashiye izibuyekezo ezinhle.
Cela ukubuyekezwa kumakhasimende ashiye impendulo yomthengisi
Iningi labathengi e-Amazon lidinga usizo lokuqonda umehluko phakathi kwempendulo yomthengisi nokubuyekezwa komkhiqizo (yingakho kuyinkinga ukuthi isicelo sokubuyekezwa kanye nempendulo yomthengisi ithunyelwe kanye nenkinobho 'yesicelo sokubuyekeza'). Amanye amakhasimende ashiya izibuyekezo kuMpendulo Womthengisi, ngakho-ke kubalulekile ukuthi ubuyekeze impendulo yomthengisi ngokungaguquki.
Idlanzana kuphela labathengi elishiya noma yimiphi impendulo, ngakho labo abashiye impendulo yomthengisi kungenzeka bashiye izibuyekezo zomkhiqizo. Njengomthengisi, ungathumela i-imeyili kuwo wonke amakhasimende ashiye impendulo eyakhayo yabathengisi futhi ucele ukuthi ashiye isibuyekezo somkhiqizo.
Kufaka phakathi okunamathiselwe kwi-imeyili okuchaza ukuthi kufanele ushiye kanjani izibuyekezo zomkhiqizo kungaba usizo.
Cela ukubuyekezwa kumakhasimende owanikeze isevisi yekhasimende
Uma unikeza isevisi yamakhasimende enhle kakhulu, abantu abaningi bazoshiya isibuyekezo ngenjabulo ngokunganaki umkhiqizo. Lokhu kusebenzisana kwesevisi yamakhasimende kungabandakanya:
- Imibuzo mayelana nomkhiqizo ngaphambi kokuthenga
- Usekelo lobuchwepheshe ngemva kokuthenga
- Izimbuyiselo zomkhiqizo ongasadingeki
- Ngokuvamile, ukwenza ikhasimende elalingajabule ngaphambilini lijabule.
Uma kukhulunywa ngesevisi yamakhasimende, ukubuyekezwa okuqonde kakhulu ongakuthola kuvela kulabo ababuza umbuzo ngaphambi koku-oda bese ba-oda umkhiqizo. Ungangena nabo ngesonto ngemuva kokuthenga ukuze uqinisekise ukuthi bawutholile umkhiqizo. Ngemva kokuphendula impendulo yakho ibhizinisi imeyili, ungacela isibuyekezo.
Xhumana nababuyekezi ababalulekile
Abathengisi ababhalise ku-Brand Registry manje ingaxhumana namakhasimende ashiye isibuyekezo esibalulekile (inkanyezi engu-1 kuye kwezingu-3) ngomkhiqizo awuthengile. Lesi sici singakusiza ukuthi uthuthukise ulwazi lwekhasimende, okungaholela ekutheni lisuse noma liguqule isibuyekezo salo.
Kukhona amanothi abalulekile mayelana nalesi sici sokuxhumana nomthengi:
- I-Amazon ithumela ababuyekezi ababucayi umlayezo osethinini (umthengisi akakwazi ukuthumela umlayezo wangokwezifiso kuze kube yilapho ikhasimende liphendula umlayezo wokuqala).
- Njengomthengisi, kufanele Ubhalise Ibhrendi.
- Kunesimo esiphuthumayo ekhasimendeni elibuyekeza isibuyekezo.
Yebo, lokhu ngeke kukutholele ukubuyekezwa okwengeziwe, kodwa ukuthi amakhasimende ashintshe noma asuse izibuyekezo kungase kube nomthelela omkhulu kumkhiqizo wakho.
Amathuluzi angasiza ekutholeni izibuyekezo ezinhle ze-Amazon
Ukusebenza okuningi kwebhizinisi le-Amazon kungenziwa nge-othomathikhi, ngakho-ke kwakuyindaba yesikhathi kuphela ngaphambi kokuthi ukubuyekezwa kuzenzekele. Nawa amanye amathuluzi ongawasebenzisa njengomthengisi ukusiza ukuthola izibuyekezo ezinhle ze-Amazon:
Impendulo esuka ku Express
Impendulo esuka ku Express ingelinye lamathuluzi amahle kakhulu wokubuyekeza ama-Amazon emakethe. Ikuvumela ukuthi usethe ama-imeyili azenzakalelayo kumakhasimende athengwe esitolo sakho se-Amazon. Ungakwazi ukumisa izinhlobo ezintathu zemilayezo:
- I-imeyili yesevisi yamakhasimende
- Isicelo sempendulo yomthengisi
- Isicelo sokubuyekezwa komkhiqizo.
Le milayezo ingahlelwa, icushwe kahle, futhi yenziwe ibe ngeyakho ukuze ihambisane kakhulu nabathengi bakho.
AMZFinder
I-AMZFinder ivumela abathengisi ukuthi baxhumane kahle namakhasimende abo futhi babacele ukuthi babelane ngolwazi lwabo lokuthenga. Bakusiza ekuthumeleni impendulo ngokuzenzakalelayo futhi ubuyekeze ama-imeyili ezicelo kanye nokuphatha izibuyekezo nama-oda ukuze uthuthukise ukwethembeka nezilinganiso zamakhasimende ku-Amazon ngokuqhubekayo.
Ukwenza izinto zibe lula, i-AMZFinder ihlukanise izinsizakalo zayo zibe izingxenye ezimbili: Isicelo Sempendulo kanye Nokuphathwa Kokubuyekeza.
ImpenduloFive
ImpenduloFive ifana ncamashi ne-AMZFinder; abathengisi bangathumela imilayezo eyenziwe ngokwezifiso kubathengi babo ngesikhathi abasikhethayo. Ungasebenzisa izifanekiso ezikhona noma udizayine esakho, futhi ungakwazi ukwengeza ulwazi oluthile oluhambisana nabathengi bakho. Le milayezo ingaphinda ihlanganise izithombe nama-emoji ukuze kuthuthukiswe amathuba okuthola impendulo yomthengisi nezibuyekezo zemikhiqizo.
I-SageMailer
Njengamanye amathuluzi, ungathumela imilayezo ezenzakalelayo usebenzisa isifanekiso noma ubuhlakani bakho ngaso I-SageMailer. Ungasebenzisa futhi izithombe, amalogo enkampani, neminye imininingwane ebalulekile ngosizo lwamathegi ashukumisayo kuma-imeyili akho.
Kibly
With Kibly, ungathumela ama-imeyili okulandelela azenzakalelayo, enziwe ngezifiso kumakhasimende akho, ubacela ukuthi bakunikeze izibuyekezo zomkhiqizo. Ungakwazi futhi ukuthumela ikhadi leposi ngqo kumakhasimende akho – kunjalo, incwadi yangempela.
Bona ukuqhathaniswa kwalawa mathuluzi kusithombe esingezansi esihlanganisa ulwazi lwentengo.
Yazi imithetho yokubuyekezwa kwe-Amazon
I-Amazon ithatha ukubuyekezwa komkhiqizo wayo ngokungathi sína. Uma uzama ukuthola ukubuyekezwa ku-Amazon, kufanele uqonde umehluko phakathi kwezindlela zomthetho namanye amaqhinga (angenza ibhizinisi lakho limiswe e-Amazon). Abathengisi abaningi bamisiwe ngenxa yokukhohlisa kokubuyekeza.
Imithetho yokubuyekezwa komkhiqizo we-Amazon okufanele uyazi:
- Awukwazi ukugqugquzela ukubuyekezwa.
- Awukwazi ukukhetha ukubuyekezwa kwe-cherry, okungukuthi, ukucela ukubuyekezwa kumakhasimende owaziyo abe nokuzizwisa okuhle ngenkathi ungaziba labo abake baba nesipiliyoni sokungathathi hlangothi noma esibi.
Amanye amasu okuthuthukisa ukubuyekezwa kwe-Amazon
Ezinye izinto ongazenza ukuze uthuthukise iphrofayela yakho yokubuyekeza zihlanganisa:
- Buyekeza ukuphakamisa - votela phezulu izibuyekezo, ukuze zisondele phezulu futhi zidlule izibuyekezo ezingezinhle.
- Susa izibuyekezo ezingezinhle.
Yize kuyinselele ukususa ukubuyekezwa okungalungile ngoba i-Amazon iyakwenyanya ukususa ukubuyekezwa, kungenzeka. Ngakho-ke, noma ngabe kunezinga lempumelelo eliphansi, kufanelekile ukuzama ukususa ukubuyekezwa okungalungile. Okuhlukile yizibuyekezo ezifaka ulimi oluhlambalazayo noma ama-URL - lokhu kulula kakhulu ukukususa.
Esinye isigaba sokubuyekezwa i-Amazon kwesinye isikhathi ezimisele ukusisusa siwukubuyekezwa okusekelwe ekugcwalisekeni kwemikhiqizo egcwaliswe yi-Amazon. Uma ucela lolu hlobo lokususwa, vula icala ngaphakathi kwe-Seller Central, xhuma kusibuyekezo, futhi usho ngokucacile ukuthi kungani ucela ukususwa.
Ezinye izinsiza manje zizokwenzela wena ngokuzenzakalelayo ukukhishwa kwesibuyekezo esingathobeli, njenge uglyfeedback.com. Basebenzisa ama-bots ukuskena izibuyekezo, babheke lezo ezephula imigomo yesevisi ye-Amazon, futhi bathumele isicelo sokususa.
Isiphetho
Ukubuyekezwa okuhle ku-Amazon kungenza umehluko omkhulu kubathengisi njengoba bengakwazi ukufaka isandla lapho izinga lemikhiqizo lisezingeni, futhi abathengi bacabangela lolu lwazi lapho benza izinqumo zokuthenga.
Khulisa amathuba okuthola izibuyekezo ezinhle ngalokhu:
- Ukusebenzisa inkinobho ethi 'cela isibuyekezo'
- Ukubhalisa kuhlelo lweVine
- Sebenzisa okufakiwe komkhiqizo
- Ukudala uhlu lwama-imeyili lwangaphandle
- Ukunikeza ngemikhiqizo enesaphulelo
- Ixhumana nezibuyekezo ezibalulekile.
Ungakhohlwa ukudlala ngaphakathi kwemithetho futhi uhlale ngaphakathi kwezinkombandlela zokubuyekeza ze-Amazon - awukwazi ukugqugquzela amakhasimende ukuthi athole izibuyekezo ezinhle.
Landela lezi zinyathelo ekuqaliseni umkhiqizo wakho olandelayo futhi uthole okuningi kuzibuyekezo zemikhiqizo yakho.
