Imakethe yobuhle enkulu yaseNyakatho Melika ibonakala ngamasiko ahlukahlukene, izitayela, nezinto eziza kuqala ngobuhle. Funda umehluko phakathi kwezimakethe ezintathu ezibalulekile zase-US, Canada, naseMexico, ugqamisa abashayeli ababalulekile, ukukhetha, namathuba esifundeni ngasinye.
Okuqukethwe
Ukubuka konke kwemakethe yobuhle yaseNyakatho Melika
US: Iphrofayili yobuhle
ECanada: Iphrofayili yobuhle
EMexico: Iphrofayili yobuhle
Ukwenza kube ngokwakho ubuhle ezimakethe zaseNyakatho Melika
Ukubuka konke kwemakethe yobuhle yaseNyakatho Melika
Imakethe yobuhle nokunakekelwa komuntu siqu yaseNyakatho Melika yaziswa kakhulu US $ 102.8 billion ekupheleni kuka-2022. I-US ibiyimakethe enkulu kunazo zonke, esifundeni nasemhlabeni jikelele, futhi inenani US $ 87.13 billion ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) sika-3.06% phakathi kuka-2022 no-2027.
Imakethe yaseCanada yaziswa kakhulu US $ 7.78 billion ekupheleni kuka-2022, futhi ine-CAGR ehlongozwayo engu-2.44% phakathi kuka-2022 no-2027. Uma kuqhathaniswa, imakethe yaseMexico yaqalwa inani US $ 7.93 billion, nge-CAGR ehlongozwayo engu-4%.
Ngaphandle kokuntengantenga komnotho okukhona kulo lonke lolu bhubhane kanye nokukhuphuka kwezindleko zokuphila, abathengi baseNyakatho Melika basabeka phambili ubuhle babo nokuzinakekela. Nokho, abiza kakhulu kunasesikhathini esidlule.
Ngokufanayo nezinye izimakethe zobuhle, ezempilo kanye nokuphila kahle zihamba phambili emakethe yobuhle yaseNyakatho Melika, ngokunakekelwa komuntu siqu okuholela enanini US $ 48.18 billion. E-US naseCanada, ukwanda kwengcindezi yezezimali ukubona abathengi bebeka phambili inhlalakahle yabo nempilo yengqondo ngaphezu kwakho konke okunye.
E-Mexico, abantu abasebenzisa imali abaqaphile baphendukela emiphakathini yabo ukuze basize amabhizinisi endawo alulame, axhumane nabanye, futhi azizwe enenjongo lapho ethenga ubuhle bansuku zonke nemikhiqizo yokunakekela komuntu siqu.
US: Iphrofayili yobuhle
I-US ihlanganisa izifundazwe ezingu-50 kanye namamayela-skwele ayizigidi ezingu-3.8, okuhlanganisa imakethe yobuhle enkulu kunazo zonke emhlabeni. Ngenxa yobukhulu bayo, imakethe yakhiwe izimo zezulu, amasiko, nezitayela ezihlukahlukene, ezakha isisekelo sabathengi abahlukahlukene.
Abathengi base-US bashayela izindaba zobuhle ezinkundleni zokuxhumana futhi bamagange ukudlulela kumathrendi amagciwane. Ukunyuka kwe-TikTok kudale umthombo wogqozi kanye nendlela ebaluleke kakhulu yokuthenga abathengi abaningi, nge-#TikTokMadeMeBuyIt ekhuphukela kuma-hashtag amahlanu aphezulu epulatifomu ngo-2022 e-US.
Umthengi ojwayelekile wobuhle e-US ulingana ezigabeni ezimbalwa, okuhlanganisa nalabo abajabulela ukuhlola ubuhle begciwane lobuhle nokubukeka okugqamile nalabo abancamela ukubukeka kwezimonyo 'okungazenzisi' futhi bagxile ekukhazimuleni okunempilo.
Izinto ezintsha eziza kuqala ezilandela lo bhubhane zibone ukwanda kokugxila empilweni nempilo yesikhumba, kuthanda izixazululo zobuhle “zokuvilapha” kanye nokuba “nobuhlakani” ngokwandayo. Abathengi bavame ukuba ne- skincare-first mindset, ncika emikhiqizweni enezithako zemvelo, futhi uthanda ukukhululeka kwamafomethi emisebenzi eminingi.
E-US: Izinto eziza kuqala ngobuhle namasu
Abathengi bobuhle base-US bamukele isimo sengqondo sokuthi 'akukho BS' kuyo yonke into kusukela ekuzinzeni kuye ekuhlukeni nasekufakweni: 64% baseMelika babheka ukusimama kubalulekile ebuhleni, kuyilapho 68% ingathanda ukubona ukuhlukahluka okwengeziwe ekukhangiseni, okuhlanganisa uhla olubanzi lwesikhumba, izinhlobo, ubudala, ubulili, nolimi oluhlanganisayo.
Ngesilinganiso seminyaka yobudala engama-38, 62% abantu baseMelika basebenzisa imikhiqizo elwa nokuguga nsuku zonke. I-RoC skincare ithole lokho 90% kwabesifazane abaneminyaka ephakathi kuka-25 kuya ku-69 ubudala bazizwa bekhathazekile ngokuguga, bebeka ukulwa nokuguga njengokukhathazeka okuphezulu kwesikhumba phakathi kuka-Gen X kanye nama-Boomers.
Nokho, umbono wokuguga usuqala ukushintsha phakathi kwezizukulwane ezincane. Iminyaka eyinkulungwane kanye no-Gen Z maningi amathuba okuthi bagxile ekugugeni ngendlela enempilo futhi banikeze ukukhanya okubukeka kwasebusha, ngakho-ke izixazululo ezisekela futhi zisebenze nezidingo zomzimba ezishintsha ngokwemvelo zizophumelela.
Kukhona nokushintsha kwengqondo mayelana nocansi, njengoba u-72% wabantu baseMelika unesithakazelo ekuhloleni izindlela ezahlukene zobulili. Ukuphila kahle kwezocansi kuzoba yingxenye yempilo nokuphila kahle, ukukhuthaza ubumnandi nokuphila kahle ngenkungu, izinto zokuthambisa, iziqholo, nezithasiselo.
ECanada: Iphrofayili yobuhle
Ngokugxila kwezempilo nenhlalakahle, abathengi baseCanada bathambekela emikhiqizweni ebenza bakwazi ukuzinakekela kangcono bona, ontanga yabo, kanye nemvelo. Iziphonso ezithengekayo zizokhanga kanye nalezo ezisekela umphakathi wendawo.
I-Canada iyikhaya lokuqeda Imiphakathi yendabuko engama-600, okuhlanganisa u-6.3% wengqikithi yomhlaba kanye nokwakhiwa 5% labantu. Imikhuba yobuhle bendabuko kanye nezithako zendabuko ezihlonipha la maqembu kanye nokuvikela umhlaba wendabuko kubalulekile.
Ihlobo lase-Canada elinomswakama kanye nobusika obubandayo benza isikhumba esizwelayo sibe yinto ehamba phambili yobuhle. Isigidi sabantu baseCanada kutholakale ukuthi banaso psoriasis, izigidi ezimbili nge i-rosacea, kanye no-10-20% wabantu abahlala nabo eczema - ngaphezu kwesilinganiso somhlaba jikelele.
Ukushintsha kwezikhathi zonyaka kumele kubonakale ezinhlobonhlobo zokunakekelwa kwesikhumba, ikakhulukazi njengoba kusebenza ezinhlotsheni zesikhumba ezizwelayo, njenge izixazululo zokuvala umswakama ebusika, ukupholisa kanye anti-inflammatory izithako zasehlobo, futhi SPF unyaka wonke.
ECanada: Izinto eziza kuqala ngobuhle namasu
Ingcindezi yezezimali inzima kubathengi baseCanada, okuthi ngenxa yalokho, bazise obala nokubuyekezwa kwemikhiqizo ukuze bazise futhi baqinisekise izinqumo zokuthenga. Abantu baseCanada bamake imali njenge- umthombo omkhulu wokucindezeleka ngonyaka wokugcina.
Ngenxa yalokho, cishe 70% yabathengi balahlekelwa ukuthenga okusimeme ngenxa yamanani aphezulu phakathi nokukhuphuka kwezindleko zokuphila, futhi u-72% awusasizwa isidingo sokuhambisana nezitayela zonyaka. Kunalokho, basebenzisa imali ethe xaxa impilo nokuphila kahle.
Njengoba abaningi bencamela ukuthenga ku-inthanethi, amathuluzi okuzama we-AI kanye ne-AR azosiza ukuqondisa abathengi, kuyilapho ukubonakala kwesithako, izixazululo ezisekelwa isayensi, kanye nokuhlolwa komtholampilo kuzosiza ukusekela izimangalo futhi kuzuze abathengi abangamaqiniso. Funda kabanzi mayelana abantu bobuhle lapha.
EMexico: Iphrofayili yobuhle
Amagugu asenkabeni yenkundla yobuhle baseMexico. Igagasi elisha labathengi nemikhiqizo lihlanganisa imiklamo yesimanje nemikhuba yendabuko kanye nezithako zasendaweni ezihlonipha isiko layo futhi ezithuthukisa ukusebenza kahle.
Isitayela sobuhle eMexico sivame ukuhlotshaniswa nayo i-eyeliner enesibindi, izinzipho ezicijile, futhi kuchazwe izindebe. Ibungaza isitayela esiyisakhiwo sodumo sase-Mexican-American sawo-1940. Uma sekushiwo lokho, izitayela ezivilaphayo zokuphelela ziyadlondlobala, zinethonya elivela kuyo yonke iNyakatho Melika.
Izitayela zobuhle zaseMexico nazo zivame ukuthonywa yi K-ubuhle. Intshisekelo ku-K-beauty yanda ngemva kweNdebe Yomhlaba ka-2018, futhi i-Mexico ne-Korea bagubha iminyaka engu-60 yobudlelwane bobunxusa ngo-2022. Ithonya lobuhle be-K e-Mexico livame ukubizwa ngokuthi Umphumela waseMexico.
Izinto eziza kuqala ezempilo yezinwele zaseMexico zivame ukufana nezaseLatin America. EMexico City, 50% labantu banezinwele ezigoqene, kuyilapho 73% abantu baseMexico babika ukuthi banephethini yohlobo lwe-curl yohlobo lwesibili. I-Hydrating, ukuqinisa, Futhi ukukhula-kweseka izinzuzo yilokho abathengi abakufunayo uma kuziwa emikhiqizweni yokunakekelwa kwezinwele eMexico.
Isigaba sokunakekelwa komuntu siqu sibusa eMexico, njengoba sibalwa njengenye ye top 10 izimakethe emhlabeni. Intshisekelo ekhulayo yokuzilungisa kwabesilisa iveza amathuba amasha, ngokushefa kuphela okune-CAGR ehlongozwayo 4.70% phakathi kuka-2022 no-2027. Lokhu kuhlanganisa izinsingo, ukushefa ukhilimu, emva kokushefa, i-moisturizer yentshebe, Futhi pre-sheve okhilimu. Njengoba amadevu aseMexico ewuphawu lwamasiko, imikhiqizo ephakeme ekhuluma ngentshebe nokushefa iyakhanga indoda eqaphela isithombe.
I-Mexico: Izinto eziza kuqala ngobuhle namasu
Umlando waseMexico wezinqubo zokwelapha kanye nemithi ubeka isisekelo sentshisekelo yayo echumayo emikhiqizweni yemvelo. Izithako ezithathwe ezitshalweni zomdabu ziwumgogodla wokwakhiwa, njenge-calendula, i-copal, i-aloe vera, ne-avocado.
ENyakatho Melika, iMexico ihola izingxoxo mayelana nemikhuba yobuhle bokuziphatha (iyizwe lokuqala eNyakatho Melika ukuba vimbela ukuhlolwa kwezilwane). Yize abantu beqaphe kakhulu ekusebenziseni imali ngenxa yokukhuphuka kwezindleko zokuphila, 53% abantu baseMexico abaqaphela imvelo bazimisele ukukhokha okwengeziwe ngokupakishwa okusebenziseka kabusha noma okugaywe kabusha.
Ukwenza kube ngokwakho ubuhle ezimakethe zaseNyakatho Melika
Kubalulekile ukukhumbula ukuthi lokho okusebenzela izwe elithile kungase kungasebenzi kwelinye, ngisho noma kubonakala kuyizimakethe ezifanayo (njengeCanada ne-US). Gxila emikhubeni yokuthenga yendawo kanye nemiyalezo efanele eya ezweni ngalinye.
ENyakatho Melika, ukuhlukahluka nokufakwa kuyinto okungaxoxiswana ngayo, futhi ukusimama kuyinto ebaluleke kakhulu. Nweba ukufinyelela kwakho ngezixazululo ezenziwe zaba ngezakho kanye nezakhiwo ezibhekana nezidingo zendawo, izinto ezikhathazayo zobuhle ezivamile, kanye nemizamo yasendaweni ebalulekile emiphakathini yendawo.
Ngesikhathi esifanayo, cabangela izithako zemvelo nezendawo eduze namafomethi aqhubekayo. Okokuqala, izitifiketi ze-vegan nezingenazo unya zizokhanga abathengi baseNyakatho Melika, kanye nokuncipha noma imfucumfucu enguziro uma kukhulunywa ngokupakishwa.
