Ukuzinza sekuyisihloko esibaluleke kakhulu ebhizinisini njengoba izinkampani eziningi zibona imithelela yokusebenza kwazo kwezemvelo nezenhlalo.
Lesi sihloko sizohlola izitayela ezine ezivelayo emhlabeni webhizinisi ezisiza izinkampani ukuthi zamukele ukusimama futhi zibe izakhamuzi zezinkampani ezinomthwalo wemfanelo.
Ngokuqonda nokwamukela lezi zindlela, amabhizinisi awakwazi nje ukunciphisa indawo yawo yemvelo kuphela kodwa futhi azuze umkhawulo wokuncintisana futhi athuthukise isithunzi sawo emehlweni abathengi nababambiqhaza.
Okuqukethwe
Ukukhula kwemakethe yemikhiqizo esimeme
4 Izitayela zokwamukela ukusimama
Ukuqhubekela phambili
Ukukhula kwemakethe yemikhiqizo esimeme
Ngokusobala, abathengi bakhathazeka kakhulu ngokusimama kwemikhiqizo abayithengayo, futhi lo mkhuba awubonisi izimpawu zokwehla.
Ucwaningo lubonisa lokho 66% yabathengi bacabangele ukusimama lapho benquma ukuthenga umkhiqizo, futhi le nombolo kulindeleke ukuthi iqhubeke nokukhula eminyakeni ezayo.
Lo mkhuba ubonakala ikakhulukazi emakethe yezimonyo zemvelo kanye nemakethe yokunakekelwa komuntu siqu, okulindeleke ukuthi ikhule kusukela cishe $ 35 billion ku-2021 kuze kufike ku-$59 billion ngo-2031.
Lokhu kukhula kuqhutshwa ukwanda kokuqwashisa kwabathengi izithako kanye nezindlela zokucubungula ezisetshenziswa kuzimonyo kanye nemikhiqizo yokunakekelwa komuntu siqu kanye nokuthandwa okukhulayo kwezinketho zemvelo kanye nemvelo.
Amabhizinisi anaka lokhu kuthambekela futhi abeke phambili ukusimama ekusebenzeni kwawo nemikhiqizo kungenzeka abone inzuzo yokuncintisana emakethe njengoba abathengi abaningi bafuna izinketho ezibophezelekile kwezemvelo nezenhlalo.
Ngaphezu kokuhlangabezana nesidingo sabathengi, ukwamukela ukusimama kungasiza futhi amabhizinisi ukuthi anciphise indawo yawo yemvelo, athuthukise isithunzi sawo, futhi onge ezindlekweni ngokuhamba kwesikhathi.
Ngakho-ke, amabhizinisi adinga ukunaka isidingo esikhulayo semikhiqizo esimeme futhi acabangele ukuthi angazivumelanisa kanjani futhi ahlangabezane nalesi sidingo ukuze ahlale encintisana emakethe yanamuhla.
4 Izitayela zokwamukela ukusimama
1. Imikhiqizo enezithako zasendulo
Abathengi abaningi bafuna izithako zemvelo nezasendulo ku-bo imikhiqizo yobuhle ngoba bakholelwa ukuthi lezi zithako ziphephile, zithambile esikhumbeni sabo, futhi zisimeme futhi aziyilungele imvelo.
Izithako zasendulo zivame ukusimama futhi zinobungani bemvelo kunezokwenziwa. Eziningi zalezi zithako zitholakala ezitshalweni nakweminye imithombo yemvelo futhi zivame ukutshalwa kusetshenziswa izindlela zokulima ezisimeme.
Izithako zasendulo nazo zinomlando omude wokusetshenziswa futhi bezilokhu zisetshenziselwa izakhiwo zazo zokwelapha nezimonyo.
Ngokwesibonelo, amafutha abalulekile, izitshalo ezikhishwe, kanye amakhambi sekungamakhulu eminyaka zisetshenziswa kwezokwelapha zendabuko kanye namasiko ubuhle emhlabeni wonke. Lezi zithako kuvame ukukholakala ukuthi zinezakhiwo zemvelo zokuphulukisa nezondlayo futhi kucatshangwa ukuthi ziphephile futhi zimnene kunamakhemikhali okwenziwa.
2. I-makeup enemisebenzi eminingi
I-makeup enemisebenzi eminingi, okwaziwa nangokuthi "ukusetshenziswa okuningi" noma izimonyo "zezinjongo eziningi", kubhekisela emikhiqizweni yobuhle engasetshenziswa ngezindlela ezingaphezu kweyodwa. Lokhu kungafaka imikhiqizo efana nezingulube zombala ezingasetshenziswa ku- izindebe, izihlathi, nobuso, noma ama-moisturizers engasetshenziswa ebusweni nasemzimbeni.
Ukuthandwa kwe izimonyo multifunctional liyakhula, ikakhulukazi phakathi kwabathengi abafuna izinketho ezizinzile nezingabizi kakhulu.
Ukusebenzisa i-multifunctional ukulungisa ivumela abathengi ukuthi banciphise ukupakishwa nokumosha, njengoba bedinga ukuthenga umkhiqizo owodwa esikhundleni semikhiqizo eminingi esetshenziswa kanye. Ngaphezu kwalokho, izimonyo ezisebenza ngezindlela eziningi ngokuvamile zibiza kakhulu, njengoba abathengi bengathola ukusetshenziswa okwengeziwe emkhiqizweni owodwa kunokuba bathenge imikhiqizo eminingi ngezinjongo ezihlukene.
Ngaphezu kwezinzuzo zayo zezemvelo nezezimali, izimonyo ezisebenza ngezindlela eziningi nazo ziyathandwa ngoba zivumela abathengi ukuthi baphumelele kakhudlwana ezenzweni zabo zobuhle.
Ngomkhiqizo owodwa ongafeza izinjongo eziningi, abathengi bangonga isikhathi futhi bahlele indlela yabo yobuhle, okwenza kube lula ukuzilungiselela ekuseni noma ukuthinta izimonyo zabo usuku lonke.
Sekukonke, izimonyo ezisebenza ngezindlela eziningi ziwumkhuba okhulayo embonini yobuhle futhi kungenzeka ziqhubeke nokuduma kubathengi abafuna izinketho ezisimeme, ezingabizi kakhulu, nezisebenza kahle.
3. Ukupakishwa kwendawo yonke
Imikhiqizo yobuhle bendawo yonke, eklanyelwe ukuthi ifanele abantu banoma ibuphi ubulili, ivamise ukufaka amaphakeji enziwe ngokhuni, okokugoqa okungaboli, namabhokisi.
Esinye sezizathu eziyinhloko ukuthi imikhiqizo engathathi hlangothi ngobulili zithola ukuthandwa yingoba zikhuthaza ukusimama.
Isebenzisa zonke izinto zemvelo kanye nokupakishwa okubola kalula, le mikhiqizo inciphisa umthelela wayo kwezemvelo futhi yehlise imfucuza.
Ngaphezu kwalokho, ngokunikeza imikhiqizo noma ubani angayisebenzisa, izinkampani zinganciphisa izindleko zabo zokukhiqiza nokupakisha, okungase futhi kube nomthelela kumodeli yebhizinisi esimeme kakhudlwana.
Esinye isizathu sokuthi imikhiqizo engathathi hlangothi ngobulili ziya ngokuduma kakhulu ukuthi zibandakanya kakhulu futhi zibonisa ukuhlukahluka kwemakethe yabathengi.
Emhlabeni wanamuhla, abantu babo bonke ubulili basebenzisa izinhlobonhlobo zobuhle kanye nemikhiqizo yokunakekelwa komuntu siqu, futhi abathengi abaningi bafuna izinketho ezingaqondisiwe ngokuqondile kubulili obubodwa noma obunye.
Ngokuhlinzeka ngemikhiqizo engathathi hlangothi ngobulili, izinkampani zingakhanga isisekelo samakhasimende esibanzi futhi zibonise ukuthi zibandakanya wonke umuntu futhi zamukelekile kubo bonke.
4. Cacisa
Incazelo yokusimama ingafiphaliswa, njengoba ihlanganisa izici eziningi zemvelo, ezenhlalo, nezomnotho.
Lokhu kungenza kube nzima ukuthi amabhizinisi akhulume ngalokho okwenza imikhiqizo noma imisebenzi yawo isimeme ngokucacile.
Amabhizinisi adinga ukucaca futhi aphumele obala mayelana nemizamo yawo yokusimama ukuze abathengi kanye nababambiqhaza baqonde kahle ukuthi yini esimeme ngomkhiqizo noma inkampani. Eqinisweni, i-15% yabathengi e-US naseYurophu bathi ulwazi lokusimama lubaluleke kakhulu kunentengo.
Enye indlela amabhizinisi angenza ngayo lokhu iwukunikeza ulwazi olucacile nolufushane mayelana nemizamo yawo. Uma umkhiqizo wabo wenziwa kusuka izimpahla ezigaywa kabusha noma kuthathwe kokuthile izithako ezisimeme khona-ke lokhu kufanele kuboniswe ngokucacile.
Lokhu kungafaka imininingwane mayelana nezinto kanye nezithako ezisetshenziswa emikhiqizweni yabo, uchungechunge lwabo lokunikezela ngempahla kanye nezinqubo zokukhiqiza, kanye nanoma yimiphi eminye imizamo abayenzayo ukunciphisa umthelela wabo kwezemvelo nokukhuthaza ukusimama kwezenhlalo nezomnotho.
Ukuqhubekela phambili
Izinqubo zokusimama aziyi ndawo; eqinisweni ziyanda nje.
Ngokuqonda nokwamukela izitayela ezine ezishiwo ngenhla, amabhizinisi angathuthukisa isithunzi sawo, anciphise indawo yawo yemvelo, futhi onge ezindlekweni zokukhiqiza. Ngaphezu kwalokho, bazoheha uhla olubanzi lwabathengi abanengqondo inqobo nje uma bebeka obala mayelana nemizamo yabo yokusimama.
