Usukwenzile. Utshale isikhathi nemali futhi wethule umkhiqizo olandelayo wamadola ayizigidigidi. Noma, ucabange kanjalo. Ngokudabukisayo, ekulangazeleleni kwakho ukuba uBill Gates olandelayo, umkhiqizo wakho akuyona indawo kamama obuyilindele. Imakethe inamakhasimende ambalwa kakhulu ukuthi angasekela ibhizinisi lakho futhi usuzovala. Ngeshwa, lo mphumela uyiqiniso elivamile. Kuphela 5% wemikhiqizo emisha ezikhishwa minyaka yonke ziphumelele.
Ayikho indlela eqondile yokuqinisekisa ukuthi ukwethulwa komkhiqizo wakho kuyaphumelela. Ukusheshisa inqubo kukhulisa kuphela amathuba okwehluleka, ikakhulukazi uma ibhizinisi lakho lisebenzisana nobuchwepheshe obusezingeni eliphezulu noma umnikelo omusha sha.
Ngisho ne-tech powerhouse -Google wenze amaphutha futhi weqa isibhamu, wangena ezimakethe lapho engakwazi ukuphumelela. Google Glasskwaba ukuthuthukiswa kwenguquko kubuchwepheshe obugqokekayo, ukuhlanganisa okungokoqobo okungathandwa kwabathelisi esikubona kanye nezingubo zamehlo ukuze kuboniswe ulwazi (njengamamephu, ikhalenda kanye nesiphequluli se-inthanethi) emkhakheni wokubona komsebenzisi. Ngeshwa, idivayisi yehlulekile, iningi labathengi lisala lizibuza ukuthi lizobazuzisa kanjani. Nokho, idivayisi yayingahloselwe umthengi ojwayelekile. Ukwehluleka kwe-Google ukuchaza, ukuqinisekisa nokukhomba imakethe efanele kusho ukuthi ayizange ifinyelele kubathengi abahlosiwe abathembele kubuchwepheshe.
I-Google Glass iyisibonelo esisodwa nje lapho inkampani yehlulekile ukuqonda nokubhekana nezidingo zemakethe eqondiswe kuyo. Njengomphumela, awekho amakhasimende anele emakethe yamadivayisi agqokekayo angasekela ukuqhubeka kwe-Google Glass. Kodwa-ke, nakuba i-Google ingase ibuyele emuva kulokhu kwethulwa komkhiqizo okungaphumelelanga, akuzona zonke izinkampani ezinenani eliphelele noma ububanzi bomkhiqizo ukwenza lokhu. Ikakhulukazi, ukusebenza kwesiqalisi kuncike ekuthuthukisweni kwemikhiqizo embalwa, okubenza babe sengozini enkulu yokusabela kwamakhasimende.
Imikhiqizo emikhulu ayizithengisi. Umuntu omningi noma ocebile Imakethe ehlosiwe nezidingo ezingahlangatshezwana nazo kufanele zibe khona ukuze umkhiqizo wakho wanelise. Ukulinganiswa kwemakethe kuzosiza ekususeni ukuqagela, kukwenze ukwazi ukwenza izinqumo eziphusile nezinolwazi oluningi mayelana nokutshalwa kwezimali kwakho.
Kuyini Ukulinganisa Kwemakethe?
Ukulinganisa kwemakethe inqubo yokulinganisa inani labathengi abangaba bomkhiqizo wakho noma abasebenzisi besevisi yakho. Le nqubo ithatha idatha yakho kokubili imithombo eyinhloko neyesekondari ukulinganisa eyakho usayizi wemakethe. Le datha eqoqiwe izokhombisa amandla emakethe yakho kanye nenani ezoliletha emabhizinisini akho, ngokwemibandela
- imali engenayo yonyaka, noma
- inani lokudayiswa/amayunithi athengisiwe.
Ungakhohliswa ngegama; ukulinganisa imakethe kungaphezu nje kokulinganisa usayizi wemakethe - kumayelana nokulinganisa ukuthi ingakanani imakethe ongawina. Enye yezingibe ezinkulu zabaqalayo nabamabhizinisi abazimisele ukuqikelela usayizi wabo wemakethe ngokweqile.
Cabanga ngosayizi wemakethe njengefaneli: inani eliphelele lemakethe (TAM) phezulu, imakethe ekwaziyo ukusebenziseka (SAM) phakathi, futhi imakethe etholakalayo esebenzisekayo (SOM) ezansi. I-TAM iyimakethe iyonke yomkhiqizo noma isevisi yakho, futhi ngokuvamile ibalwa ngemali engenayo yonyaka noma ngokuthengiswa kwamayunithi. I-SAM isigatshana se-TAM ongasithola ngomkhiqizo wakho. Kodwa-ke, ngaphandle uma uyibhizinisi elizimele, mancane amathuba okuthi ubambe i-SAM. I-SOM iphesenti le-SAM futhi ibhekisela eqenjini lamakhasimende ongakwazi ukuwavuna ngokwangempela noma uwanxenxe ukuba asebenzise umkhiqizo noma isevisi yakho.
Qhathanisa ubukhulu bemakethe nokudoba: i-TAM ilingana nechibi odoba kulo; i-SAM inombolo yezinhlanzi ezikhona echibini; futhi i-SOM inombolo yezinhlanzi okungenzeka uzibambe.
I-Market share izilinganiso ziyingxoxo evamile ochungechungeni lwethelevishini olungokoqobo lwebhizinisi u-Shark Tank - kodwa beka ukuhambisana kakhulu ku-TAM yakho futhi 'oShaka' bazohlasela. AmaSharks ayazi, ngeke uthole wonke amakhasimende emakethe. Kufanele uhlaziye usayizi wemakethe wangempela otholakala kuwe, noma uzifaka engozini yokwehluleka njenge-Google Glass.
I-TAM ye-Google Glass iyisamba semali engenayo yonyaka yomkhakha wamadivayisi agqokekayo. Le mboni ithuthukisa futhi idayise amadivaysi umsebenzisi angawagqoka, abeke izibuko ezihlakaniphile phakathi kobuchwepheshe njengamawashi ahlakaniphile. Kodwa-ke, imisebenzi eyahlukene ye-Google Glass nayo iyibeka endaweni engaziwa phakathi kwezinye izimboni eziningi, njenge-Retail Market for Smartphones industry. Le limbo idale imakethe eqondiwe enobunzima, idlulela ezigabeni eziningi zamakhasimende.
Kodwa yiziphi izidingo zeqembu elithile zamakhasimende izibuko ezibhekane nazo? Ingabe kwakuwukufuna idivayisi yemfashini yansuku zonke, noma ukusebenzisa imisebenzi ethile engokoqobo, njengasezindaweni zokuhlinza? Eqinisweni, i-SOM (inani labathengi abahlomule ngokugqoka izibuko) yayiphansi, futhi iningi lalihlanganisa ososayensi, abathwebuli bezithombe nabadwebi. Nakuba ubuchwepheshe babuhlaba umxhwele, abathanda ubuchwepheshe abaningi abakwazanga ukubheka ngaphezu kwentengo engathandeki kanye nomklamo, esikhundleni salokho bakhethe amadivayisi ayisisekelo njengama-smartphone.
Kungani kubalulekile ukulinganisa imakethe?
Ukulinganisa imakethe kuwumsebenzi obaluleke kakhulu kuwo wonke amabhizinisi, okuhlanganisa abaqhakaza ngaphambi kwesikhathi abahlose ukwethula emakethe ethile, kanye nabadlali asebekhulile abafuna ukunwebela emikhakheni emisha. Ukulinganisa kwemakethe kuyimethrikhi ezokunikeza isifinyezo sesabelo semakethe esingathathwa ibhizinisi lakho. Ungasebenzisa ukulinganisa kwemakethe ukunquma amandla akho anamandla phezu kwemakethe yakho kanye nezimbangi zakho. Lo mkhuba uzuzisa kakhulu amabhizinisi asafufusa kanye nosomabhizinisi abasafufusa, njengoba bengenawo ulwazi nezinsiza.
Ukulinganisa kwemakethe kuzokunikeza izimpendulo zemibuzo yakho evuthayo, njenge:
- Ingabe umkhiqizo/isevisi yakho izoheha imakethe?
- Ingabe imakethe inkulu ngokwanele ukuthi ungaba nentshisekelo kuyo?
- Ingabe imakethe ihamba kahle noma ayilungile?
- Ingabe imakethe inenzuzo eyanele ukuze ube nentshisekelo kuwe?
Isikhathi sokwenza ukulinganisa kwemakethe
Ukulinganisa usayizi wemakethe kufanele kube isinyathelo sokuqala sokwenza noma yiluphi uhlelo lwebhizinisi. Lesi sinyathelo yilapho imigomo yemali engenayo ingachazwa khona. Kunezimo ezimbili ezibalulekile ezidinga ukuthi ulinganisele amandla emakethe:
1. Kwethulwa umkhiqizo noma isevisi entsha
Thengisa isipiliyoni, hhayi umkhiqizo. Lapho wethula umkhiqizo noma isevisi entsha, qinisekisa ukuthi iyakhanga futhi ixazulula inkinga yomthengi. Kufanele uhlaziye umthengi omhlosile kanye nezidingo zakhe, futhi ubale ukuthi bangaki abathengi ongabathwebula ukuze uqalise ngempumelelo umnikelo omusha.
I-Global tech giant Apple Inc. ngokuqhubekayo iletha ukuphumelela kokuqamba. I-Apple ikwazi ukulinganisa ngempumelelo intshisekelo engokoqobo emikhiqizweni noma ezinsizeni zayo, ikakhulukazi ngocwaningo lwamakhasimende. Ngakho-ke inkampani inolwazi olunzulu ngokuthi yimiphi imikhiqizo ephambili nokuthi yimiphi imikhiqizo ewukwehluleka phakathi kwamakhasimende ayo. Isibonelo, i-Apple yethule i-iPad ukuze yanelise isidingo sabathengi sekhompuyutha yeselula. Umkhiqizo ube yimpumelelo enkulu njengoba womabili wafeza isidingo sabathengi futhi unokufana okumbalwa kweminye imikhiqizo emakethe.
2. Ukunwebela emakethe entsha
Hlola amanzi ngaphambi kokugxumela phakathi. Njengoba inkampani yakho ikhula, kanjalo neminikelo yayo. Lokhu kukhula kungase kukubangele ukuthi ugibele izifundo ezintsha neqembu elisha labathengi. Lapha, ungakwazi ukusebenzisa izivivinyo zokulinganisa imakethe ukuze uqonde kangcono amakhasimende, izimbangi, kanye nesimo semakethe iyonke oyihlelayo.
Umkhiqizi weziphuzo ezithambile wamazwe ngamazwe Coca-Cola ifakazela impumelelo yayo ekukhuleni kwezinto eziphilayo kanye nokutholwa kwezinga elikhulu kuzo zombili izimakethe ezisathuthuka nezisafufusa. Ekuphishekeleni ukutholwa, i-Coca-Cola ililinganise kahle inani elingaba khona lokutshalwa kwezimali kwayo. Isibonelo, ngo-2007, i-Coca-Cola yathola i-Energy Brands (noma i-Glacéau) ngamadola ayizigidi eziyizinkulungwane ezingu-4.1 - inani eliphakeme lamabhizinisi anezigidi ezingu-$350 ezithengiswa minyaka yonke. UGlacéau unxuse i-Coca-Cola ngenxa yesikhundla sayo emakethe yamanzi athuthukiswe izakhi zomzimba, nokuqaphela impilo kuya ngokuya kubaluleka kubathengi. Ngokuzivocavoca kokulinganisa izimakethe, i-Coca-Cola iveze ukuthi i-Glacéau izoba yingxenye ebalulekile yemakethe. imboni yokukhiqiza iziphuzoUkukhula eminyakeni emibili kuya ku-2010 - futhi bashaya isipikili ekhanda.
Indlela yokwenza ukulinganisa kwemakethe
Ingabe uyawabona amathuba okuchaza usayizi wemakethe yakho ohlosiwe, kodwa ungaqiniseki ukuthi ungakwenza kanjani lokho? Cabangela lezi zinyathelo ezintathu ezilandelayo:
Isinyathelo 1: Thola ukuthi yimiphi imibuzo okufanele uyibuze
Imibuzo yokulinganisa imakethe (noma imibuzo yokuqagela) ikucela ukuthi ulinganisele usayizi noma inani lemakethe ngesici esithile. Lesi 'sici' kungaba inombolo yamakhasimende azimisele ukutshala imali kumkhiqizo noma isevisi yakho, kanye nesamba esithengisiwe namayunithi athengisiwe.
Izibonelo zemibuzo yokulinganisa imakethe:
- Uyini usayizi wemakethe izinsiza zokudla e-Australia?
- Mangaki zokubukela amabhayisikobho base-Australia?
- Bangaki abantu base-Australia abadinga indawo yokuhlala yasemakhaya?
Isinyathelo sesi-2: Yakha uhlaka losayizi wemakethe
Kusetshenziswa izinhlaka ezimbili ukuphendula imibuzo yakho yokulinganisa imakethe: phezulu phansi naphansi phezulu.
Izinga lemakethe eliya phansi
The indlela yokuya phezulu iqala ngokubheka i-TAM yakho bese iphetha nge-SOM yakho: imakethe eqondiwe enciphile ongayithwebula ngendlela engokoqobo. Le ndlela yenziwa kusetshenziswa ucwaningo lwesibili, okuhlanganisa imibiko kanye nezifundo ezikhishwe iminyango kahulumeni nezinye izinhlaka zikahulumeni. Ngakho-ke le ndlela ifaneleka kakhulu ezimakethe ezinkulu, eziqinile, lapho inala yolwazi nokuhlaziywa sekukhona kakade.
Ungase uhlangabezane nezilinganiso ezishicilelwe zemakethe yakho, ikunikeze nge-TAM yakho yamanje. Kusukela lapha, kungenziwa ukucabangela ukulinganisa i-SAM yakho ne-SOM.
Isibonelo sokulinganisa imakethe ephezulu phansi:
Umbuzo: Ithini i-SOM yabasabalalisi bezihlanzi e-Australia?
Wenze okokuhlanza okuphelele futhi ufuna ukukwembula. Ngemuva kocwaningo olunzulu lwe-inthanethi, uthola umthombo othi i Cleaning and Maintenance Supplies Distributors industry, (i-TAM yakho) ikhulile kule minyaka emihlanu edlule. Imboni njengamanje ingenisa imali ngonyaka ka-$1.6 billion. Ngolunye ucwaningo olwengeziwe, uthola ukuthi imikhiqizo yokuhlanza esekelwe kumakhemikhali yenza cishe u-30% wale mali engenayo. Njengoba le ngxenye yomkhiqizo ihlanganisa nezibulala-magciwane, insipho nemikhiqizo eyenziwe ngensipho, ulinganisela ukuthi izinto zokuhlanza zenza ingxenye yesine yalesi sabelo somkhiqizo, okungamaphesenti angu-7.5 embonini. Ngakho-ke, imali engenayo evela ku-SOM yakho elinganiselwe ithi:
Ingabe konke lokhu kubonakala kunethemba elikhulu? Indlela yokuya phezulu inezihibe ezithile, njengoba ingashiya imibono ebucayi nezinye izici zemakethe. Isibonelo, ubhubhane lwe-COVID-19 luholele ekwenyukeni kwesidingo semikhiqizo yokuhlanza, okube nomthelela ku-TAM ephakeme ngokulinganayo kunesikhathi esingaphazanyiswanga yizimo zobhubhane. Kulokhu, ukubala kwangaphambili, obekusekelwe emalini engenayo onyakeni we-COVID-19, kungenzeka ukuthi kulinganisele ngokweqile i-SOM yonyaka.
Okunye ukuphelelwa yisikhathi kulokhu kubalwa ukuthi kushaye indiva umthelela wabathengi abaluhlaza, asebekhulise isidingo semikhiqizo yokuhlanza eluhlaza. Imikhiqizo eluhlaza ngokuvamile ithwala amanani entengo ephezulu, okufaka isandla ku-TAM enamandla. Uma okokugeza kwakho bekungabizi futhi kujwayelekile, kungamakethwa kubathengi abaluhlaza, indlela yokuya phezulu ingaba ukuhlaziya okuyihaba. Imali ongase ube nayo ngeke ifane nesibalo esingenhla.
Izinga lemakethe eliphansi phezulu
The indlela eya phansi phezulu iqala ngemikhiqizo yakho kanye namayunithi ayisisekelo ebhizinisi lakho, njengamakhasimende akho nenani elimaphakathi, futhi ilinganisela ukuthi ungawanyusa kangakanani. Inani lokugcina usayizi wakho wemakethe. Nakuba le ndlela iyinkimbinkimbi kunendlela yokusuka phezulu, iyindlela enembe kakhulu futhi enokwethenjelwa ezimakethe ezincane. Indlela yokuya phezulu idinga isinyathelo esengeziwe ngaphambi kokungena ocwaningweni: ukuhlukanisa imakethe ohlosiwe.
Isibonelo sokulinganisa imakethe esiphansi phezulu:
Umbuzo: Ingakanani imali engenayo yonyaka engaba khona yabaqaphi bezokwelapha abagqokekayo?
a. Hlukanisa imakethe yakho eqondiwe:
Yibeke ephepheni. Kubalulekile ukucacisa ngokusobala uhlobo lomthengi umkhiqizo noma isevisi yakho emfanele kakhulu. Umnikelo wakho kufanele ugcwalise noma uxazulule izidingo noma izinkinga zalo mthengi. Uma kungenjalo, njenge-Google Glass, ungase ushiywe nombono ohlakaniphile, kodwa akekho umthengi onentshisekelo. Qiniseka ukuthi ungakwazi futhi ukufinyelela abathengi obajahayo.
Ungasebenzisa Ukuhlukaniswa kwemakethe amasu okuhlukanisa imakethe yakho engaba khona ibe ngamaqembu afinyelelekayo, ngokusekelwe ezintweni ezifana nezwe, izibalo zabantu noma izintshisekelo. Khetha ukuthi yimaphi kulawa maqembu ofuna ukugxila kuwo - uzobala kuphela ubukhulu bamaqembu owakhethile. Imithombo yangaphandle ingasiza ekuchazeni nasekubaleni imakethe oyihlosile, okuhlanganisa
- abahlinzeki bedatha,
- izinhlangano zomphakathi,
- amahhovisi okuthuthukiswa kombuso,
- izikhungo ezilawulayo noma izikhungo zikahulumeni eziphethe ibhizinisi nohwebo.
Isibonelo, udale idivayisi yokuqapha egqokekayo odokotela abangayinikeza iziguli zabo ezinezifo ezingamahlalakhona. Ngemva kokusesha ku-inthanethi, unqume
- kukhona okungenani odokotela abayi-104,000 e-Australia (ngokusho kwe Umnyango Wezempilo Kahulumeni Wase-Australia); futhi
- cishe ama-50% abantu base-Australia bahlushwa okungenani yisimo esisodwa esingamahlalakhona (ngokusho kwe I-Australian Bureau of Statistics).
Kusuka lapha, uthola uhlu lwe odokotela base-Australia kanye namaqembu ajwayelekile ezifo ezingelapheki kubo bonke abantu base-Australia. Lolu hlu lubonisa kokubili ukufunwa kwakho kwe-B2B (okungukuthi, odokotela obathengisayo) kanye nesidingo esingezansi (okungukuthi, iziguli zabasebenzi).
b. Nquma intshisekelo kumkhiqizo noma isevisi yakho
Uyihlukanisile imakethe yakho oyihlosile. Ngeshwa, akuwona wonke amakhasimende kule makethe azolungela ukuthenga. Unganikeza imakethe yakho futhi unqume intshisekelo yakho yangempela usebenzisa okuhlukahlukene izindlela zocwaningo lwemakethe, Kuhlanganise:
- Ukuhlaziywa komncintiswano
- izingxoxo zomuntu ngamunye
- amaqembu okugxila
- Ukuhlola
Okokuqala, hlaziya impumelelo noma ukwehluleka kwabancintisana nabo - lokhu kunganikeza isilinganiso esiphephile sobukhulu bemakethe obungase bube khona. Ngaphezu kwalokho, ikhombisa ukuthi yisiphi isabelo semakethe esingasetshenzisiwe futhi esishiywe ukuthi usithathe. Ngokwesibonelo, amandla omhlaba Facebook, Twitter futhi I-LinkedIn yenza cishe u-90% wemali engenayo ku Imboni Yezingosi Zokuxhumana. Ukugxila kwesabelo semakethe esiphezulu kangaka kwenza kube nzima kwabangenayo ukuthi bathole indawo, njengoba abasebenzisi abaningi bethembekile kule mikhiqizo ekhona.
Isinyathelo esilandelayo ukusebenzisa amathuluzi okucwaninga ayisisekelo (njengamaqembu okugxilwe kuwo, izinhlolokhono nezinhlolovo). Buza imibuzo evulekile noma unikele ngomkhiqizo wakho kubantu abaningi abaphendulayo ukuze uzame. Ukwenza kanjalo kuzothuthukisa ukuhlaziya kwakho, futhi kwehle ku-nitty-gritty yokuthi imakethe yakho ohlosiwe ikala ngayo umkhiqizo noma isevisi yakho.
Imibuzo engaba khona ongayibuza isampula labantu bakho:
- Iziguli zakho zizozuza kanjani kudivayisi yokuqapha egqokekayo?
- Ingabe le divayisi ingaba usizo kangakanani kumasevisi akho ezokwelapha?
- Yimiphi imisebenzi le divayisi engadinga ukusekela iziguli zakho?
Isibonelo, enyangeni eyodwa, ushayela izingcingo ezingu-500 nodokotela abakhethwe ngokungahleliwe Uchaza umqondo kanye nezinzuzo zamamonitha akho agqokekayo ezigulini zabo ezigula okungalapheki. Nabasebenzisi bokugcina befoni ukuze baqonde ukuthi idivayisi yokuqapha ingabasiza kanjani. Phakathi nezingcingo, odokotela abayi-100 bazwakalisa intshisekelo eqinile kudivayisi yakho, kanye nokulangazelela ukuthenga lapho yethulwa. Ngakho-ke, intshisekelo yakho iyonke ithi:
Ngemva kokuthola inzuzo yakho yonke njengephesenti, sebenzisa imakethe oyihlosile (104,000 odokotela base-Australia) ukuze ubale imakethe yakho oyithandayo ngezinombolo:
Thatha impendulo ngokucophelela futhi ugweme ukusebenzisa izimangalo eziyihaba noma ezingacacile mayelana nomkhiqizo noma isevisi yakho. Umthengi onengqondo uzocabangela izinto ezifana nesabelomali, izimo zomnotho nezinto ezibalulekile lapho uthenga. Nokho, isasasa lenhlolokhono lingase lisibekele lezi zici. Isibonelo, ucabanga ukuthi odokotela emitholampilo emitholampilo emincane (abangu-50 kwabangu-500 abasampula) ngeke babe nenani elikhulu noma izinombolo zeklayenti ukuze bafune idivayisi yakho. Ngakho-ke unquma ukuwasusa ezibalweni zakho, naphezu kwentshisekelo yawo yokuthenga. Imakethe yakho entsha ohlosiwe yilena:
Ukuze uthole usizo olwengeziwe ekwenzeni ucwaningo oluyisisekelo, landela esinye salezi zixhumanisi ezingezansi:
c. Bala ukubuyiselwa okungenzeka:
Uqedele zonke izinyathelo ezifanele ekubaleni isilinganiso sangempela sembuyiselo. Lesi sibalo esibalulekile sizonquma ukuthi ukutshalwa kwezimali kwakho kusifanele yini isikhathi nemali yakho.
Isibonelo, unqume ukuthi odokotela abangu-10,400 bangatshala imali kudivayisi yakho, okubiza u-$200. Uma ngabe wonke udokotela ethenga okungenani idivayisi eyodwa, imbuyiselo yakho okulindelekile yile:
Ngokusekelwe ezingxoxweni zocingo, unquma ukuthi wonke umsebenzi uzodinga okungenani ama-monitor amathathu esandleni. Ngakho-ke, ukubuyisela kwakho okusha okulindelekile kuthi:
Yisho ukuthi usuvele ulinganisele ukuthi ukuthuthukiswa, ukuhlolwa kanye nokumaketha kwabaqaphi kuzokubiza okungenani amaRandi ayizigidi ezimbili - ukutshalwa kwezimali kwakho kungaphezudlwana kuka-2% wemali engenayo yonyaka. Lokhu kutshalwa kwezimali kumelela ubungozi obumaphakathi, obukuyenga ukuthi uqhubekele phambili ngokuthuthukiswa nokusetshenziswa kwedivayisi yakho entsha.
Ukuhlaziya okusuka phansi kusaza namaphutha athile. Ukulinganisa ngokweqile kuyinkinga evame kakhulu ngale ndlela. Noma yimaphi amaphutha enziwe ezingeni elincane - ngokwesibonelo, uqagele ukuthi abathengi abangama-50 bazothenga umkhiqizo wakho, kodwa empeleni, angama-30 kuphela - azohlanganiswa njengoba ufinyelela ezingeni elikhulu.
Ukwengeza, tshela odokotela abayi-10 obafonele wavuma ukuthenga umkhiqizo wakho bonke basebenza emtholampilo ofanayo. Ngaphandle kokuhlaziya okwengeziwe, ungase ucabange ukuthi lo mtholampilo uzofaka amamonitha angama-30, okuyinto engenakwenzeka ngempela. Ngakho-ke kufanele ubheke izimo zensalela yamakhasimende ekuhlaziyeni kwakho.
Isinyathelo sesi-3: Qinisekisa imiphumela yakho
Kungakhathaliseki ukuthi uhlaka luni onquma ukuluqhuba, zombili zinezihibe futhi zidinga ukuqagela okwengeziwe okufanele kwenziwe. Qinisekisa ukuthi uhlola izinombolo zakho kathathu ukuze uziphendulele ngamathrendi abanzi emakethe. Ngokwesibonelo, ekuhlaziyeni kwakho izinsiza zezokwelapha, ungase ucabangele izinhloso zikaHulumeni Wobumbano zokwandisa uxhaso lwezimali zomkhakha wezempilo, noma ukukhula okuhlongozwayo kwenani labantu base-Australia abaphethwe izifo ezingamahlalakhona. Imali eyengeziwe emitholampilo yezokwelapha, kanye nesidingo esikhulayo somfula, kungenzeka kuhehe amaklayenti engeziwe ukuthi atshale ocingweni lwakho.
Izithatha
Naphezu kwesasasa nokuthakasela okuza ngokuqalisa ukunikezwa kwebhizinisi elisha, khumbula ukuthi kulungile ukuthatha isikhathi sakho. Lokhu kuyiqiniso ikakhulukazi uma kuziwa ekulinganiseni isabelo semakethe esilindelwe inkampani yakho kanye nemali engenayo. Funda ephutheni le-Google, ukuthi wakha okuthile akusho ukuthi abantu bazoyithenga. Ngakho-ke ukulinganisa izimakethe emhlabeni jikelele kuthathwa njengomsebenzi wokuthengisa obalulekile ngamabhizinisi, osomabhizinisi kanye nabatshalizimali.
Umthombo ovela Ibisworld
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