Amathrendi asebenzayo ahlakaniphile ekwakhiweni akhuphuka njengempendulo ekulangazeleleni kwabathengi izingubo ezihlakaniphile, ezilula, ezizinzile. Abasunguli abazitika ngale timu babeka phambili izithako zoguquko nezinto zokwakha zokwakha izinto ezisebenzela imanje nekusasa.
Umbala uyachuma kumathrendi asebenzayo ahlakaniphile edizayini njengoba eveza ukuzethemba nokucaca. Okuphrintiwe nemifanekiso nakho kunencazelo, njengoba le threndi ikhiqiza amaphethini kusukela kuzimpawu ze-arcane, amamephu wedatha, nokulandelana kwezibalo. Imikhiqizo esebenzayo ehlakaniphile yokuklama iza nemiklamo ehlakaniphile necabangelayo egcwele ithemba.
Gxumela emhlabeni wamathrendi amahlanu asebenza kanzima, asebenzayo ahlakaniphe ngokuklama anokuqina nokuguquguquka okungakaze kubonwe ngaphambili ku-S/S 23.
Okuqukethwe
Ungakanani usayizi wemakethe wemboni yezingubo ezisebenzayo?
Amathrendi asebenzayo anobuhlakani bomklamo: 5 amathrendi aphezulu
Ekuphetheni
Ungakanani usayizi wemakethe wemboni yezingubo ezisebenzayo?
The imakethe yezimpahla ezisebenzayo emhlabeni ifinyelele ku-$303.44 billion ngo-2021, futhi imibiko iphakamisa ukuthi izokhula ku-CAGR ka-5.8% ukusuka ngo-2022 kuya ku-2028.
Ukwengeza, izintshisekelo zabathengi ziyaqhubeka nokukhokhisa emisebenzini yezemidlalo nokufaneleka, okusiza ukubhebhethekisa isidingo sokuqanjwa kwezingubo ezisebenzayo. Ukwenyuka kokuqwashisa phakathi kwezinkulungwane zeminyaka nezizukulwane ezincane nakho kusiza ekukhuliseni imakethe yomhlaba wonke.
Ingxenye yabesifazane yenza ingxenye enkulu yemakethe, ibalwa ku-60% wesamba semali engenayo ngo-2021. Ochwepheshe babikezela ukuthi uhlangothi lwabesilisa luzokhula lube emazingeni athembisayo ku-CAGR ka-4.8% esikhathini sokubikezela.
INyakatho Melika ibhalise isabelo semali engenayo esiphezulu kakhulu ngo-2021, ibambe ngaphezulu kwama-30%. Ucwaningo lubikezela i-Asia Pacific izokhombisa i-CAGR eshesha kakhulu (8.1%) esikhathini sokubikezela.
Amathrendi asebenzayo anobuhlakani bomklamo: 5 amathrendi aphezulu
Ukusebenza okungenamkhawulo
"Ukusebenza okungenamkhawulo” ihlanganisa umhlaba ophathekayo nowedijithali, okuwenza wathandeka kakhulu kunamashumi eminyaka adlule. Intuthuko embonini iyahlinzeka izixazululo ezithambekele ezobuchwepheshe kubathengi abanokuzivocavoca okuxhunyiwe. Kuyathakazelisa ukuthi ukusungulwa okungaphansi kwale threndi kwenza kube lula ukulandelela nokufinyelela ukusebenza ngemiklamo eshelelayo.
Imephu yomzimba yedijithali iyingxenye ebalulekile ye itimu yokusebenza engenamkhawulo. Ukunyakaza okusha kudala ukulingana okuphelele okwenziwe ngendlela oyifisayo kubathengi abazisebenzayo. Ubambiswano nemakethe yezimpahla ezigqokwayo kuzophinde kwethule ukulandela ngomkhondo okuhlakaniphile. Ngokwesibonelo, lo mkhuba inikeza amabhande asethuthukile azilungisa ngokuzenzakalelayo izidingo zowafakile.
Ngaphezu kwalokho, amabhizinisi angaqhubekela ezenzweni ezintsha ama-hybrids akhiwe ukunikeza ukucindezelwa okugxilile nokusekelwa kubathengi abasebenzayo. Ukusebenza okungenamkhawulo kungashintsha okuyisisekelo kwezingubo ezisebenzayo njengama-bra top, amathangi, izikhindi ezinezingqimba ezimbili, nama-leggings ngokungeza imisebenzi eminingi yezobuchwepheshe.
Igalofu yeHype
Izingubo zegalofu iguqukela ekubeni yizimfundamakhwela ezintsha ezilungele imisebenzi ngaphakathi nangaphandle kwenkundla yegalofu. Igalofu yeHype imiphumela evela ezindleleni zokushada eziqondiswe kubuhle bangaphandle kanye nokuvela kwabasunguli abamangalisayo esigabeni. Lokhu kushintsha okungazelelwe kunikeza i-spin eqabulayo izingubo ezisebenzayo okomdlalo.
Igalofu ye-Hype iguqula i-silhouette yamasethi egalofu amadala abe yizingubo zasemgwaqweni eziningi futhi izitayela eziphefumulelwe izingubo zabesilisa. Basuka ekubukekeni kwezemidlalo ngokwedlulele okunikezwa amabhrendi adlule baye kumiklamo esezingeni kodwa esebenzayo. Isitayela sabesifazane sinikeza ama-silhouette akhululekile futhi kunikeza ukukhanga okubandakanya ubulili. Thola ugqozi kumkhiqizo wegalofu womculi oqophayo "Macklemore."
Ihluzo ezivukelayo ngaphansi kwe-hype golf hlukana nesitayela sekilabhu "yabafana". Bakhombisa ubuhle bokujwayelana esikhundleni seziqu. Amapholi amachashazi e-polka axegayo nezikhindi ziyizibonelo ze izingubo zegalofu ezithuthukisiwe ukuqhela kokwakudala. I-Zip-up kanye nemikhono emide e-chunky nayo yenza umthelela emakethe evuselelwe. Izingubo zegalofu ze-Hype zilungele izingubo zosuku lonke ezisebenzayo, izingubo zasemgwaqweni, negalofu.
Umthelela owenziwe ngobunjiniyela
Kwenzekani lapho ubuciko nomklamo wenhloso kuhlangana? Ukuzalwa kuka umthelela owenziwe ngobunjiniyela. Izingcezu ezingaphansi kwale threndi zinikeza isitayela esinomthelela obonakalayo ngokulandela okwengeziwe indlela esimeme. Isibonelo salokhu okusha yibhola le-modular likaNendo.
Isitudiyo sokuklama saseJapan sidala into abathengi abangayilungisa futhi bayigcine ngezinto ezishintshwayo. Kuyathakazelisa ukuthi imboni yezemfashini isebenzisa lesi simiso ezingutsheni ezisebenzayo ukuze kwandiswe isikhathi eside somkhiqizo futhi kube lula ubunikazi obuqaphelayo.
Izibaseli ezinomthelela obunjiniyela amasu knit ephumelelayo nokusika iphethini ukusika imfucuza. Umkhuba ubuye usebenzise le ndlela ukwenza ama-motifs abukekayo kanye nemiklamo. Ibhrendi yamabhayisikili yase-Australia i-MAAP ikhuthaza imboni yezemfashini ngokubhekana nenkinga yempahla kadoti ngohlelo lwayo lokunqamuka.
Ibhrendi iphinda isebenzise izindwangu ezeqile kusukela ekukhiqizweni kwangaphambilini futhi iyisebenzise kuyo izitayela ezintsha. Indlela yayo iyadala ukuthungwa okuthakazelisayo kanye nemiklamo evimbela imibala. Ama-ensembles womthelela onjiniyela alungele ekubuyiseleni, izingubo zosuku lonke ezisebenzayo, ithenisi, neyoga.
Sekela futhi uchume
I-2023 ikhuthaza ukwesekwa kwe imijikelezo yanyanga zonke kanye nemijikelezo yokuphila, futhi imboni yezemfashini iphendula ngezinto ezintsha eziguquguqukayo. Umkhuba "wokusekela nokuchuma" uphusha ukunikezwa amandla ngamabomu futhi usiza abathengisi ukuthi bathole ukwethenjwa nokwethembeka kwabathengi. Nokho, kufanele basebenzise lezi ezintsha kuhlangene nemfundo.
Thola ugqozi ngemikhiqizo efana ne-Röhnisch, ehlinzeka ngeqoqo le-PMS elihlanganisa izinsimbi zezemidlalo namaleggings ane imichilo eguquguqukayo. Lokhu kusebenza okungeziwe kuvumela ukuqiniswa noma ukwanda phakathi nokukhulelwa noma umjikelezo wanyanga zonke. I-Thinx ingesinye isibonelo esihle semikhiqizo esebenzisa “ukwesekwa nokuchuma”. Lokhu izingubo zangaphansi zenkathi I-brand inikeza ama-leggings nezikhindi ezinamaphakethe okushisa.
I-Adidas ijoyine umbango ngokuhlinzeka nge-tech-fit, ama-tights angangeni isikhathi ngomjikelezo wanyanga zonke wabesifazane. Abathengisi bangacabangela ukutshala imali emikhiqizweni besebenzisa i-cosmetotextiles nezinto eziguquguqukayo ukuze banikeze abathengi ukunethezeka okuthuthukisiwe.
Ukwesekwa nokuthuthuka kunganikeza abathengisi ukufinyelela emathubeni angakasetshenziswa alele emidlalweni evame ukubuswa abesilisa. Imicimbi efana nokuhamba ngebhayisikili emgwaqeni, igalofu, nokuphishekela ngaphandle kuletha izindlela ezinhle kakhulu zamabhizinisi ukusekela abesifazane abathanda imisebenzi enjalo. Lokhu isitayela esihlakaniphile somklamo ifanelekile kuzo zonke izingubo ezisebenzayo nezemidlalo.
Izisekelo ezingcono nakakhulu
Basics kungase kuzwakale kujwayelekile, kodwa lo mkhuba ubenza babe izinto ezinhle kakhulu. “Izisekelo ezingcono nakakhulu” iguqula izisekelo zekhabethe ezisebenzayo zibe izingcezu ezijabulisayo. Imibala, ukuguquguquka, nezinto ezibalulekile kule threndi futhi zisiza ukuqinisekisa ukuthi ikhwalithi ingena esikhundleni sobuningi.
Faka imali ezintweni usebenzisa izinto zemvelo ithuthukiswe ngobuchwepheshe obusha. Kufanele bagqoke kanzima ngaphandle kokudela kwabo izimfanelo zemvelo njenge-thermoregulation. Isibonelo, bheka isikibha se-ceramic sikaVollebak. Into yomkhiqizo inikeza ukuqina okuthuthukisiwe ngokushumeka izinhlayiya ze-ceramic ngaphakathi kwempahla.
Ngaphezu kwalokho, i-Hemp Black's antibacterial innovations yakha ibhantshi layo le-Fairmont. Isiqephu esiyingqayizivele sivikela abagqoki futhi sidinga izikhathi ezincane zokugeza. Abathengisi bangathenga imiklamo yezingubo ezisebenzayo ngemibala ethulisiwe yokuguquguquka nokuphila isikhathi eside. Isihluthulelo sokusebenzisa lo mkhuba sisekusebenziseni imali engaphelelwa yisikhathi futhi izitayela ezingokoqobo okuvumela ukuguquguquka okungenamthungo kusuka ekuzivocavoca ukuya ekugqokeni kwansuku zonke okusebenzayo noma kwangaphandle.
Ekuphetheni
Imikhiqizo esebenzisa izinto zekhwalithi enhle ekwazi ukumelana nezimo ezihlukahlukene kufanele ibe phezulu ohlwini lokutshalwa kwezimali lomdayisi. Ezinye izinto okufanele zitshalwe kuzo ziqukethe izinto ezilwa namagciwane eziphephile ukuze kuncishiswe ukuwashwa. Futhi, imibala ehlukahlukene ekhangayo ye-trans-seasonal kanye nokushintshana kufanele kube izinto eziza kuqala kule sizini.
Bheka emisha ngemephu yomzimba, esiza abathengi ukuthi baphenye lapho bedinga khona i-thermoregulation noma ukucindezelwa. Ngaphezu kwalokho, cabanga ngezinto ezihlala isikhathi eside ezinikeza isivikelo ezimweni zezulu ezihlukahlukene. Bazokwenza okunikezwayo okungenakuvinjwa kwabahloli bangaphandle nokugqokwa kwansuku zonke.
Ukusebenza okungenamkhawulo, igalofu elimnandi, umthelela wobunjiniyela, ukwesekwa nokuchuma, kanye nezisekelo ezingcono nakakhulu izitayela okufanele zilandelwe amabhizinisi ukuze uthole ukuthengisa okusimeme kanye nenzuzo emakethe ye-activewear ye-S/S 2023.
