Izinto ezintsha zakamuva ku-K-buhle zinikeza amathrendi akwazi ukuthuthukisa ubuhle bubonke. Imikhiqizo kule niche isilungele ukwabelana ngamafomethi akamuva okudala nezithako ze-skincare ezishayela amandla emakethe.
Abathengi bathanda ukusebenzisa imikhiqizo ukunciphisa izimpawu zokuguga ezibonakalayo noma ukumelana nakho ngokuphelele. Kodwa bafuna nalabo abanemiphumela ye-skincare esekelwa isayensi. Lawa mathrendi e-K-beauty aletha konke ngephakeji eyodwa.
Hlola amathrendi amahlanu asafufusa emakethe yaseNingizimu Korea akhuthaza ukuqanjwa kwemikhiqizo yasekhaya phesheya kwezilwandle. Futhi, qhubeka nokuskrola ukuze uthole usayizi wemakethe womkhakha we-K-beauty.
Okuqukethwe
Ungakanani usayizi wemakethe wemboni ye-K-beauty?
Amathrendi wobuhle we-K-beauty skincare azozamazama u-5
Isiphetho sendaba
Ungakanani usayizi wemakethe wemboni ye-K-beauty?
Emhlabeni jikelele, i Imakethe yemikhiqizo ye-K-beauty iqongelele inani eliyizigidi eziyizinkulungwane ezingu-8.30 ngo-2021. Ochwepheshe balindele ukuthi imboni izokhiqiza imali efinyelela ku-$18.32 billion ngo-2030. Babikezela nokuthi izokhula ku-CAGR ka-9.2% phakathi nesikhathi sokubikezela.
Imikhiqizo ye-K-beauty skincare ihlinzeka ngezinzuzo eziningi, okuhlanganisa ukugeleza kwamanzi, impilo, nemiphumela ekhanyayo. Lezi zici ezinhle, ezihlanganiswe nomlando wase-Korea wokusebenzisa izithako ezingenakho ukhahlo, zemvelo, nezihlukile, zinomthelela ekukhuleni kwale makethe.
Ngaphezu kwalokho, imboni ye-K-beauty yamukela intuthuko entsha, esiza ukugcina imakethe iyintsha futhi iheha. I-Asia Pacific neNyakatho Melika kulindeleke ukuthi ibambe izikhundla eziphezulu ezingeni lesifunda. Ochwepheshe babikezela ukuthi i-Asia Pacific izokhula ku-CAGR ka-8.3%, kanti iNyakatho Melika izokhula ku-CAGR ka-10.5%.
Amathrendi wobuhle we-K-beauty skincare azozamazama u-5
Ukuqaphela izinwele: izinto ezintsha eziza kuqala zokunakekelwa kwezinwele
Imikhiqizo yokukhulisa izinwele yizinto eziphezulu ezihlale zidingeka. Abathengi abaningi besaba ukuqothuka kwezinwele, ukumpunga, nokuncipha, futhi amabhrendi aphusha izinto ezintsha zokulwa nalezi zinkinga. E-Asia Pacific, ukumboza izinwele ezimhlophe noma ezimpunga kunikeza enye yezinketho ezinenzuzo kakhulu ezintweni zokunakekelwa kwezinwele. Izidingo zokumbozwa kwezinwele zidlula ngisho nalezo zokuqoqwa kwezinwele ezilwa nokuwa.
Imikhiqizo elwa nokuwa kwezinwele bekuyinto enkulu futhi ngo-2021. Amabhizinisi angathola ugqozi ezinkampanini ezifana ne-LizK, umsunguli we-Premium R. Lolu hlobo lugxile enqubweni yokuvutshelwa yemvelo efana naleyo esetshenziswa abesifazane basesigodini sase-Huangluo Yao, e-China. I-LizK ihlanganisa ubuchwepheshe be-cutting-edge noviniga ukuze ikhiqize isithako esiyingqayizivele esinezici ezifaka izinwele zibe mnyama.
Impilo yesikhumba esinye isici esisebenzayo sokunakekelwa kwezinwele kwe-K-beauty. Amabhizinisi angacabangela ukungeza impilo yekhanda enqubweni yawo yokwakheka, okuvumela imikhiqizo yawo ukuthi inikeze isisekelo sayo ukukhula kwezinwele kanye nempilo. Heha abathengi abangama-Lazy Skinimalist ngezithako ze-premium, ze-salon-grade. Ukwakhiwa kokukhula kwe-Lash kungaletha amabhizinisi amathuba enzuzo engeziwe.
Ubuhle obungaphansi kwebhande: ukunakekelwa kwesikhumba okusondelene
Ukuqwashisa okukhulayo mayelana nokuphila kahle kwezocansi nempilo kudala amathuba amasha ebhizinisi ekunakekelweni komuntu siqu kwe-K-beauty. Siningi isikhala sokuqamba izinto ezintsha njengoba lesi sigaba sinomkhawulo iminikelo yomkhiqizo, kanye nama-K-brand alindele inselele. Ngaphezu kwalokho, abathengi bayayifulathela imikhiqizo yokuwasha nezinto ezidliwayo ezingase ziphazamise ukumila kwesitho sangasese sowesifazane.
I-K-beauty Expo yango-2022 yabona izinhlobo eziningi zemikhiqizo zinikeza izixazululo ezintsha zezinhlobonhlobo izidingo zempilo eseduze. Isibonelo, i-Pantoc's probiotic feminine hygiene powders ihlanganisa izithako zokusiza ukuthuthukisa impilo yesitho sangasese sowesifazane. Impushana yomkhiqizo egunyazwe yi-FDA ihlinzeka ngokuqondile nge-lactobacillus lapho abathengi beyisebenzisa kuma-sanitary pads noma ezingutsheni zangaphansi.
Abathengi badinga okungaphezu kokusula kanye ukugeza okuseduze kwe-pH ephansi. Cabangela ukutshala imali ekuhlanganiseni okuphathelene nenhlanzeko kanye nokukhathazeka ngempilo yomuntu siqu. Izidingo zizoqhubeka nokudonsela emikhiqizweni ehlanzekile nephephile yokunakekelwa kwezocansi. Ukusebenziseka kalula nokuphatheka ngezinye zezinto amabhizinisi angalindela ukushayela okuthandwa ngamakhasimende.
I-'Notox' skincare: ngemiphumela efana ne-tweakment
Izinqubo zobuhle ezingavamisile ziyanda njengoba abathengi bamukela isiko lokulungisa. Amakhasimende amaningi enza izinqubo zokuthuthukisa izingxenye ezithile zomzimba. Nokho, zingaba buhlungu futhi zibize. Ukunakekelwa kwesikhumba 'Notox' ikopisha le miphumela kodwa iqeda izindleko ezihambisanayo nobuhlungu.
I-K-beauty Expo 2022 ibone imikhiqizo ithuthukisa ubuchwepheshe kanye nocwaningo lwezokwelapha ukuze kwakheka izimonyo ezingenabuhlungu neziletha ngokushesha. Imikhiqizo efana amapheshana enaliti encane inikeze indlela elula yokuthola ukulethwa kwesithako se-transdermal. Imikhiqizo efana ne-Acropass isebenzisa lobu buchwepheshe ukuletha i-sodium hyaluronate, upelepele we-cayenne, kanye nokukhishwa kwe-acetyl octapeptide-3. Ngaphezu kwalokho, abathengi bangasebenzisa lezi ziqeshana ezindebeni ukuze baphindaphinde umphumela wokugcwalisa izindebe.
Amabhizinisi angasebenzisa le threndi yobuhle be-K ngokugxila ezithakweni ezinokulethwa okusheshayo nemiphumela esebenza kahle kakhulu. Lezi zinto ziyindlela efanelekile yezinqubo ezihlaselayo, futhi abathengi bayazithanda. Ngokwesibonelo, ukukhula kwe-epidermal factor (EGF) iyindlela esabalele yokunakekelwa kwesikhumba esikhundleni se-Botox, okuyenza ibe isithako esifanelekile sokutshala imali.
I-K-ingredients: incazelo entsha ezokwenziwa e-Korea
Imikhawulo evela kulo bhubhane ithinte amaketanga okunikezwa kwempahla emhlabeni wonke futhi yaphoqa ama-K-beauty brand ukuthi athole izithako eduze nasekhaya. Lesi sinyathelo sichaze kabusha incazelo yokuthi "enziwe e-Korea" njengoba kusetshenziswa izinkampani ezisafufusa izinto ezibandakanya isifunda. Amabhrendi athola imikhiqizo yasendaweni anciphisa ukukhishwa kwekhabhoni futhi athuthukise umnotho wasekhaya.
Ngaphezu kwalokho, imikhiqizo eyenziwe izithako ezitholakala endaweni zibe nokwelashwa ngamakhemikhali okumbalwa, futhi abathengi bakubona kusha. I-K-beauty Expo's vegan brand The Pure Lotus iziqhayise ngo-100% wezitshalo zasendaweni kuyo yonke imikhiqizo yayo. Lo mkhiqizo uvune amaqabunga alo amhlophe e-lotus echibini lethempeli lamaBuddha kanye ne-Jeju complex 9 kusukela ekuhlanganisweni kwezithako zemvelo zaseJeju Island.
Landela le threndi ngokushintshanisa izithako ezisebenzayo ezijwayelekile kwezinye izinto ezitholakala endaweni. Amabhrendi angathola ugqozi kumasu okucubungula endabuko nawesifunda ukusiza ukuthuthukisa amandla wezinto ezibonakalayo. Ukwengeza, ukungena kumamodeli ezithako ezithuthukisiwe kuzosiza amabhizinisi ukuthi athole imisebenzi ehlukahlukene yokunakekelwa kwesikhumba ekudleni kwasekhaya.
Izixazululo ze-Skintelligent: inkathi entsha yokwenza kube ngokwakho
Itimu eyodwa engakholakali ekhonjiswe ku-K-beauty Expo 2022 ubuchwepheshe bokuhlaziya isikhumba. Ama-K-brand amaningi asebenzise lobu buchwepheshe ukuze abikezele izinguquko zesikhumba ezizayo, athole izinkinga eziphindelelayo, futhi aqonde kangcono isikhumba sabathengi bawo. Izisombululo ze-Skintellingent ziwumphumela wokuthuthuka kobuchwepheshe benzwa be-biomarker kanye nokuhlaziywa kwe-microbiome, okuvumela ukuba yinkimbinkimbi futhi kube okomuntu siqu. iminikelo yomkhiqizo.
Ukufaka ubuchwepheshe bokuhlaziya isikhumba nakho kucebisa okuhlangenwe nakho kwabathengi. Thola ugqozi kumabhrendi afana ne-Pie's Janus Pro. Lolu hlobo lwe-K-beauty lusebenzisa ilensi yekhamera ethuthukisiwe ukuze ithathe izithombe ezinencazelo ephezulu yobuso bomthengi.
Ikhamera iphinda ihlaziye ukuthungwa kwesikhumba, njengamaleveli kawoyela nomswakama, ukulimala kwe-UV, ithoni, nezinye izici zobuso. Ngaphezu kwalokho, abathengi bangathola umbiko wabo ngamathiphu okunakekela isikhumba nezincomo lapho belanda uhlelo lokusebenza lomkhiqizo.
Sebenzisa izinto ezintsha ezithathayo izimonyo kubathengi. Amabhizinisi angatshala kubuchwepheshe obunikeza imikhiqizo ngokuya ngempilo yabathengi nendawo.
Isiphetho sendaba
Ukunakekela ekunakekelweni okuqondile komuntu siqu kanye nokukhathazeka ngezempilo kubonisa amandla angaphezu kwemikhiqizo yomhlaba wonke ngo-2023. Izithako ezitholakala endaweni zinikeza izinzuzo eziningi futhi zenza imikhiqizo ihluke ngokwanele ukuze imelane nezimbangi zomhlaba.
Ngaphezu kwalokho, khukhuleka ubheke emikhiqizweni enikeza imiphumela esheshayo, efana ne-tweakment ukuze wenze inzuzo ngokukhuphuka kwesidingo. Amabhrendi angathola ukwethenjwa kwabathengi ngokuthola ubufakazi bokusebenza ngempumelelo, ukugunyazwa kokuphepha, namafomula asekelwe isayensi.
Imikhiqizo yezimonyo kufanele ithole ugqozi kusuka kulawa mathrendi we-K-beauty skincare ukwenza iminikelo yomkhiqizo engenakuvinjwa ngo-2023.
